Competitive Intelligence - by Larry Kahaner (Paperback)

About the Book

This book takes readers beyond the Information Age and into the Age of Intelligence, explaining how to turn the raw facts, statistics, and numbers about competitors' activities and market trends into practical guidelines for making the right business decisions. "Help separate the useless from the useful".--"USA Today".

Book Synopsis

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success.

Competitive Intelligence: How to Gather, Analyze, and Use Information to Move Your Business to the Top is a practical guide to turning raw information into priceless knowledge and winning business strategy.

About the Author

Larry Kahaner is an American journalist, author, ghostwriter and former licensed private investigator.