$27.53 when purchased online
Target Online store #3991
About this item
Highlights
- Bulk 90oz Bottle - Ideal for homes and businesses.
- Superior Grease Removal - Tackles tough messes with ease.
- Classic Dawn Scent - Fresh and clean fragrance.
- Safe for All Dishes - Works on plastic, glass, and non-stick cookware.
- Economical & Effective - A little goes a long way!
Description
Get the power of Dawn Ultra in a large 90oz bottle. This powerful grease-cutting formula ensures your dishes are spotless while being gentle on hands.
Scent: Original
Product Form: Liquid
Recommended Product Application: Dishes, Dishwasher
Recommended Surface Application: Kitchen appliance
TCIN: 1003020694
UPC: 037000953180
Origin: made in the USA and imported
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The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
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Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium hydroxide, sodium laureth sulfate, sodium lauryl sulfate, water may also contains: c9-11 pareth-8 (gently aids soil removal)
Allergens & Warnings:
Keep out of reach of children. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 11 inches length x 5.5 inches width x 4.5 inches height
Estimated ship weight: 6.2 pounds
item ships from third party seller: Hey Pharma
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 22404 reviews
Overpowering terrible new scent.
1 out of 5 stars
Katiealicea - 9 days ago
originally posted on dawn-dish.com
Dawn is the only dish soap that I ever used because it was the best and it worked well for everything, dishes my counters, stains on clothes. But unfortunately I will need to find a new soap since the scent changed. Its terribly highly fake chemical scent is overpowering and we can not stand it! We keep it natural in the house and that scent is horrific! Please bring a scent less option or the old mild scent back. Can no longer use Dawn until there is another option and its sad.
1 reply from Customer Care team - 7 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New Scent is Terrible!
1 out of 5 stars
Kc1215 - 9 days ago
originally posted on dawn-dish.com
Hate the new scent! I can’t stand fragrances in my products. I loved the original Dawn scent because it didn’t have a strong odor. I don’t use Dawn Platinum due to it being overly scented and now I’ll have to find a new brand of soap entirely because Dawn has ruined the Original by adding fragrance.
1 reply from Customer Care team - 7 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
nice
4 out of 5 stars
arinnietohdez_853 - 10 days ago
originally posted on influenster.com
Dawn Ultra Dishwashing Liquid, Original Scent is a highly effective dish soap designed to cut through grease and grime while being gentle on your hands. The "Ultra" formula provides powerful cleaning performance with a concentrated amount of soap, meaning you need less product for each wash. The Original Scent offers a classic, clean fragrance that leaves your dishes smelling fresh after cleaning. Dawn Ultra is also known for its ability to help remove tough stains and grease from cookware, utensils, and other kitchen items efficiently.
New scent/formula is terrible
1 out of 5 stars
mml2846 - 11 days ago
originally posted on dawn-dish.com
The new scent and formula are terrible. I've used Dawn for years and have loved it. The new scent is fine but it stays on dishes long after washing. Brand new plastic, glass, ceramic storage containers and dishes - all of them were washed with the new Dawn and still smell like the scent; you can taste it in the food after being stored in the dishes and it's disgusting. I will be throwing all of this away and switching to a different brand. When you tested this with your focus groups you should've had them eat out of the containers that were washed with the new scent. It's terrible.
1 reply from Customer Care team - 7 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. If you have any dishes that are holding onto the scent longer than expected, try soaking them in a mix of hot water and distilled white vinegar. Pick up a bottle of Dawn E-Z Squeeze Free & Clear Fragrance Free, as it will deliver all the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Bring back original scent
1 out of 5 stars
Kim1 - 11 days ago
originally posted on dawn-dish.com
Boycotting all products until the return of the original scent. It is so unnecessary to have this “new scent” when you have so many scented products. The unscented version is not the same. I didn’t realize how many P&G products I used but I will find alternatives. Taking a stand on this one and it seems I am not alone in the feeling!
1 reply from Customer Care team - 7 days ago
We're sorry you're not a fan of the new "Clean" scent of Dawn Ultra hand dishwashing soap, Kim. We will relay your message to our Team. At this time, we do not have plans to return to any previous fragrance used by Dawn, but, as you’ve noted, we do have many scent options available. If Unscented isn’t making you happy, we hope you'll consider giving another version of Dawn, such as our Dawn Platinum Fresh Rain or Dawn Gentle Clean Pomegranate and Rose Water, a try. Give us a call to talk about what else we can do for you, and for some picking up your next bottle. We're here Mondays through Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
New "original scent" is awful
1 out of 5 stars
mlca - 12 days ago
originally posted on dawn-dish.com
Please go back to the original scent. This new "original scent" is too strong. My completely unobservant kid came home from college and was washing the dinner dishes and instantly asked if Dawn had changed. The scent lingers for days on dishes & utensils. I have a rubber spatula I can not get the scent out of now. I have used Dawn for decades. I'm going to have to find something less perfumed.
1 reply from Customer Care team - 9 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
sparkling clean
5 out of 5 stars
cel4_9525 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This dish soap is highly effective, cutting through grease effortlessly. Its pleasant scent isn’t overpowering, and the thick consistency means a little goes a long way. Gentle on hands but tough on stains, it leaves dishes spotless without residue. The bottle design ensures easy pouring, and it’s affordable for daily use. A reliable choice for sparkling clean dishes every time!
Stinks
1 out of 5 stars
mwrunner - 13 days ago
originally posted on dawn-dish.com
I just bought a new bottle and unfortunately the new scent. I can’t stand it. I am a migraine person and this is definitely a trigger. Yuck.
1 reply from Customer Care team - 7 days ago
Thank you for sharing your experience with your recently purchased bottle of Dawn. We're sorry to learn that your purchase isn't working out for you. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, as your safety and comfort are our top priorities. Based on what you've shared, we recommend discontinuing use of this bottle. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Multi-Purpose and Great for Dirty Dishes!
5 out of 5 stars
leslyb29_5158 - 13 days ago
originally posted on influenster.com
No dishwashing liquid compares to this one!! For years, this product has always been our go to when it comes to cleaning our dishes! I can always rely for this dishwashing soap to easily clean up dirty dishes, grease, and tough stains! I especially love how you can use it for multiple purposes like taking off makeup from shirts and even for the bathroom! Also has a clean scent to it which I like!
Horrendous scent.
1 out of 5 stars
Littlelyf - 13 days ago
originally posted on dawn-dish.com
We are religious users of Dawn, but the new scent is horrendous. I am absolutely repulsed. Hopefully the scent change is temporary, but I will be switching brands in the meantime. My stores don't carry the free and clear version.
1 reply from Customer Care team - 12 days ago
We truly appreciate your loyalty to Dawn, and are sorry you're unhappy with the new scent. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. This is the first scent change for Dawn Original in over 10 years. Please be assured that we value your feedback greatly and we're sharing it with the rest of our team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. So we can help you find a version of Dawn you love, please give us a call at (800) 725-3296.
Bad new scent
1 out of 5 stars
Brian170 - 15 days ago
originally posted on dawn-dish.com
We have used Dawn liquid dish detergent for as long as I can remember but we just opened a new scented bottle and we will regretfully have to change brands unless we can find some of the original scent. It is overpowering and actually gags me. After washing and rinsing pots and pans they still smell like soap. I don't want my food tasking like that awful soap. Please bring back the old scent!
1 reply from Customer Care team - 13 days ago
Brian, we're so sorry to hear you're unhappy with the new scent of Dawn Ultra, and that you've experienced gagging. Please know, we have many safety checks in place to ensure our products are safe when used as directed. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. This is the first scent change for Dawn Original in over 10 years. We wouldn't expect Dawn to impart the of the product taste into food. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous. It might help to know that cast iron and plastic items can absorb flavors. Based on your experience, we recommend you discontinue using this bottle of Dawn. We're letting our team know you'd like to see the original scent return, and would like to help you find a new scent you love. When you have a free moment, please give us a call at (800) 725-3296.
Bad smell
1 out of 5 stars
Toesnbows45 - 15 days ago
originally posted on dawn-dish.com
The “new” scent is terribly strong, too perfumy, & offensive. It lingers on the dishes even with extra rinsing & on my hands. I’ve been using the new bottle for a few days and my hands are dry, cracked, red, & itchy for hours after washing dishes, likely allergic to the new fragrance. With the original formula my hand felt soft and fine afterwards. I would vote 0 stars if that were an option.
1 reply from Customer Care team - 13 days ago
We're so sorry to hear your hands have become dry and cracked, and hope you're feeling much better very soon. Please know, we have many safety checks in place to ensure our products are safe when used as directed. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. This is the first scent change for Dawn Original in over 10 years. Please be assured that we value your feedback greatly and we're sharing it with the rest of my Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. Based on your experience, we recommend you discontinue using this bottle of Dawn. So we can help you find a new version you love that works well with your skin, please give us a call at (800) 725-3296.
Terrible new scent
1 out of 5 stars
LM14 - 16 days ago
originally posted on dawn-dish.com
The new scent is awful. I noticed it immediately. Please bring back the original scent. I will switch brands as the new scent is overly sweet and smells like a bad perfume.
1 reply from Customer Care team - 15 days ago
We appreciate you taking the time to share your feedback with us. We do extensive research and testing to make sure our products are able to meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn Ultra as this isn't the experience we want or expect you to have when using Dawn. Please know that consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
New scent smells so good.
5 out of 5 stars
CocoAtTheIsland - 17 days ago
originally posted on dawn-dish.com
I just bought a new dishsoap since my overstock was depleted and to my suprise, the new scent is so lovely. I absolutely love it. Thank you for making a great product even better.
STINKY
1 out of 5 stars
bob101 - 19 days ago
originally posted on dawn-dish.com
The product is fine, but the new scent is HORRIBLE. Unless you bring back the original scent, or offer it as an alternative, I'll be buying something else.
1 reply from Customer Care team - 15 days ago
We appreciate you taking the time to share your feedback with us, Bob. Please know that we do extensive research and testing when we create our products to make sure they're able to meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn Ultra as this isn't the experience we want you to have when using Dawn. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Nothing better
5 out of 5 stars
katiek350_3175 - 20 days ago
originally posted on influenster.com
Staple in our house. Doesn’t compare to other products, it’s that good! Always end up going back to it. Light but cleaning power is no match. Always recommend.
Always on Hand!
4 out of 5 stars
kellyk315_7314 - 20 days ago
originally posted on influenster.com
Dawn dish soap has been my go-to for years. It’s the one product I can count on to work every single time. I use it for more than just dishes it’s great on laundry stains, greasy hands, counters, and so many cleaning tasks around the house. I honestly use it for just about everything. There is always a bottle under my sink, and I make sure we never run out. It cuts through grease better than anything else I’ve tried and rinses clean without leaving a film. One thing I’ve noticed lately is that the scent seems to have changed. I preferred the original scent, but the new one isn’t bad…just different. Most people probably wouldn’t even notice, but I do. Even so, it doesn’t change how much I rely on this product. I’ll always be a loyal customer.
Change back the scent.
3 out of 5 stars
JoanM - 20 days ago
originally posted on dawn-dish.com
Would have been 5 stars if the scent wasn't changed. Why fix something that isn't broken? Remember when Coke changed their formula decades ago and ended up going back to Coke Classic...hope they do the same with Dawn. I've purchased it once since the change but haven't since. I liked using it for other purposes besides the dishes. Ugh
1 reply from Customer Care team - 19 days ago
Thanks, Joan, for sharing your experience and thoughts with your recently purchased bottle of Dawn. We're sorry you're not a fan of the updated fragrance, and do hope you'll consider giving one of our many other Dawn fragrances a try. In fact, we'd be happy to help you with that, just call us any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
BIGGEST CORPORATION BLUNDER BEHIND COKE
1 out of 5 stars
Cheryl D - 20 days ago
originally posted on dawn-dish.com
If I could give the new scent a zero I would!! The scent is overpowering!! Why is there no longer the ORIGINAL scent? The biggest corporation blunder in history behind COKE. WILL NO LONGER BE BUYING!
1 reply from Customer Care team - 19 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New scent is horrible
3 out of 5 stars
Ellegee - 21 days ago
originally posted on dawn-dish.com
THE NEE SCENT IS HORRIBLE!!!! So much so that I need to find a new dish soap. Why fix it if it ain’t broke?
1 reply from Customer Care team - 19 days ago
Thank you for taking the time to share your experience with us. Our team is always researching, and taking in feedback to help us design our Dawn products in ways that we believe everyone will love as much as we do. We implemented the change to our Dawn Original after we had received positive feedback during our extensive research. We understand that everyone has their own favorite scent, and we appreciate you sharing that this wasn't yours. We'd like to learn more, and would appreciate you giving us a call at (800) 725-3296.