Diphenhydramine HCl Nighttime Sleep Aid Liquid - Berry - 12 fl oz - up&up™
$7.39
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- $8.99($0.15/count)Coupon: $2 off4.2 out of 5 stars with 548 ratings
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- $3.99($1.60/fluid ounce)$5 Target GiftCard with 4 select personal care items+ 1 deal4.7 out of 5 stars with 322 ratings
- Highly rated$4.99 - $12.99$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 22420 ratings
- $6.99($1.29/ounce)$5 Target GiftCard with 4 select personal care items4.6 out of 5 stars with 1718 ratings
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Guests are saying
This sleep aid has garnered positive feedback for its effectiveness in helping guests fall asleep quickly and stay asleep throughout the night. Many guests appreciate its pleasant taste and affordability compared to branded alternatives. While some concerns have been raised about recent price increases and formula changes, the overall sentiment remains favorable, with guests recommending it for those struggling with sleep issues. It is particularly noted for its ability to help guests wake up refreshed without grogginess.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 500 reviews
quality: 4.33 out of 5
value: 4.06 out of 5
75% would recommend
73 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2026Verified purchase
sleep aid
it is mid grade
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025
I LOVE YOU Nighttime Sleep Aid
I could write this product love letters...I think the creators should win the Nobel Peace Prize. Over the last 2 years I was sleepless, many nights. Writing novels in my head at 2am and 3am that no one would read. I had sometimes 2 nights per month where I did not sleep more than a few hours. I was getting used to the aftermath of a lack of sleep; it was becoming a habit to be sleep deprived...I was sometimes depressed, easily annoyed and my life was, as you would expect, messy. I've now used this for the last 3 nights. 1st night - full dose; best sleep in 2 years 2nd night - smaller dose; no affect, woke at 2am which was my usual problem and then wide awake -- but not this night! I went right back to sleep 3rd night - full does; full 8 hours and woke up ready to take on the whole world!! If you have sleeping issues, I recommend this product. My top tip: take it 1 hr before you get into bed. So if bedtime is 10pm, take it about 9pm. THANK YOU TARGET and Nighttime Sleep Aid Makers -- I LOVE YOU!
5 out of 5 stars
13 October, 2025Verified purchase
Sleepy time
This works better for me than many of the branded sleep aids. It’s more affordable and has a pleasant taste.
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
Just what i needed
Works just as it’s supposed to-helps me fall asleep quickly but most importantly if I wake up in the middle of the night to use the bathroom I fall back asleep quickly. Usually my brain would turn on and I would be up just before my alarm goes off. This definitely helps me fall asleep.
5 out of 5 stars
Thumbs up graphic, would recommend
14 March, 2025Verified purchase
Awesomd
Works like a charm. I use this whenever I need a little help staying asleep. I don’t even need to drink the whole cup, a half does wonders.
5 out of 5 stars
Thumbs up graphic, would recommend
3 March, 2025Verified purchase
It Works!
Works great to fall asleep fast.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2024Verified purchase
New formula tastes terrible
They unnecessarily changed the formula and now this tastes like cough syrup. So gross. Not to mention the severe price increase
4 out of 5 stars
12 May, 2024Verified purchase
Works well but photo is deceptive
Photo is deceptive - you only receive one bottle, not two like all the photos depict Product itself works but the price fluctuates so you’re better off going to another store for a less expensive version.
3 out of 5 stars
11 May, 2024Verified purchase
Error in Photo Deceptive
Photo of product is of 2 bottles so I ordered 3 thinking I would receive 6 bottles total. I received only 3 single bottles. Picture misrepresents product.
4 out of 5 stars
Thumbs up graphic, would recommend
30 April, 2024Verified purchase
Great Product - Pricing is Erratic
The products works as promised. However, the pricing is the big issue. It was $4.99 for a long time. Then $5.99 - before going back down. Then it literally jumped overnight to $7.39 As of this writing (May, 2024) it is priced at $7.19 This has been a very frustrating experience. Why all of the changes all the time?
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2024Verified purchase
Sleepy time
A great product to help fall asleep, & sleep well through the night.
5 out of 5 stars
Thumbs up graphic, would recommend
29 February, 2024Verified purchase
Love this product!
This product works like a charm it is something I can always count on - never failed! I used to purchase it all the time when it was $4.99 and had to stop buying in the past because of price increase. So glad to see the price goes down again even though it's $5.99 now but still soooooo much better than $12.99 I'm really happy to be able to buy again. Thank you Target for listening to our voice :)
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2024Verified purchase
It works!
I'll start by saying item is $6 in my area and for the size and effectiveness I am fine paying that. Melatonin doesn't work for me. Zzzquil/NyQuil is too expensive and takes too long to kick and and the Great Value version makes me very groggy/irritable in the mornings. This is one so much better at making me sleepy. I will also mention I only use sleep aids 2-3 times a month so what works for me may not work for a more frequent user.
5 out of 5 stars
Thumbs up graphic, would recommend
27 January, 2024Verified purchase
Sleep Demons
Granted it’s expensive but it does help keep my sleep demons away. I wake up a little groggy but nothing coffee can’t fix! Anything to stop flashbacks from 10 years ago. Thanks tarjay!
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2024Verified purchase
Super Price Increase
As a regular buyer of this product I was shocked that Target passed along a ridiculous price increase like they did over the past few months. There is no way that raw materials or shipping of this product have increased enought to warrant the new price. Shameful.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2024
Ridiculous price increase
Stop price gouging, this used to be $3 cheaper
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2023Verified purchase
Good Nights Sleep
I think this works as well but is way cheaper than the name brand.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 November, 2023Verified purchase
Lost our business
This was a low $4 and change and now almost $8 in a matter of a week. Yeah no thank you. The price hike is ridiculous.
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2023Verified purchase
Works great, price not a value anymore
I love this stuff. I have the worse insomnia and nearly nothing has helped my condition. At a fraction of the cost of the name brand, this does it all. Taken 30 minutes before my bedtime, I started to feel my body and mind wind down. I am never groggy nor tired in the morning and am able to sleep through the night without awakening. The price has rose by $2.50 in the last couple months making almost that of the name brand.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 November, 2023Verified purchase
Stop price gouging
Good product but come on with the almost 3 dollar price increase. I’ll just buy name brand at this price.