INSPIRED BY DISNEY'S THE LITTLE MERMAID: Exquisite mermaid style costume dress features story-inspired details from Disney’s The Little Mermaid
GREAT GIFT IDEA: A Disney costume dress is a great gift idea for birthday, holiday or gift for Disney Princess fans
INCLUDES: Cameo adornment of Ariel (sewn-on) and self fasteners at the back for easy on and off
ALSO LOOK FOR: matching Disney Princess Ariel dress up accessories for the complete princess fashion experience (tiara, shoes and wand sold separately)
OUTFIT MADE FROM: Satin, Organza and Polyester with sequin brocade and metallic trim
SIZING: Dress fits children sizes 4-6X
Suggested for Ages 3+
Description
For everyone who dreams of adventure, there’s a Disney Princess to open their eyes and heart to unlimited possibilities. A Disney Princess believes in herself, never gives up and fearlessly explores new and exciting worlds. She sets an example for all to be honest, kind, curious, show concern for others, and be a good friend. A Disney Princess stays true to her heart because she possesses the courage to fulfill her dreams for the adventures that await!
Dressing up in the Disney Princess Ariel dress is like stepping into a delightful dream come true. The mermaid-style dress features story-inspired details of soft and shimmering foil seashells, flowers, and Ariel’s friend Flounder, along with stunning platinum finishes that glimmer in the light. Experience the most enchanting adventures and imaginative play with the Ariel costume dress.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 15.48 inches length x 10.83 inches width x 4.12 inches height
Estimated ship weight: 0.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This dress-up costume has received mixed feedback from guests, with many praising its adorable design and fit for toddlers. While it is well-made and reasonably priced, some guests noted concerns about the quality and durability, particularly for active play. Despite these issues, the costume remains a popular choice for dress-up occasions, with many children enjoying its colorful and fun elements. Overall, it offers a delightful experience for little ones, making it a great addition to any dress-up collection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
191 star ratings
4.5 out of 5 stars with 191 reviews
broad age appeal
4.5 out of 5
broad age appeal: 4.48 out of 5
quality
3.8 out of 5
quality: 3.79 out of 5
value
4.0 out of 5
value: 4.03 out of 5
67% would recommend
28 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 June, 2026Verified purchase
(no review title)
Great gown. Well made. Fair price. Great delivery. Granddaughter loved it.
Nonni
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 June, 2026Verified purchase
Favorite Ariel Costume
My daughter picked this out for Halloween and adores it! Perfect for dress up and has lasted really well so far!
Reonna
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5 out of 5 stars
31 May, 2026Verified purchase
(no review title)
Love the costume and it looks great on my granddaughter! She has enjoyed wearing it!
Cathy
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 May, 2026Verified purchase
(no review title)
my niece absolutely loved it
Anissa
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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2 out of 5 stars
13 April, 2026Verified purchase
You get what you pay for
Super cute dress and my daughter adores it, but the quality just isn’t there. After only 6 days, it’s already ripped and the sparkles are all gone. The material doesn’t hold up well for a toddler who loves to play. I added a comparison photo with a brand new Cinderella dress, and the wear on this one after just a week is pretty disappointing. Giving 2 stars because it really is so fun and adorable, but I probably wouldn’t repurchase.
1 reply from JAKKS Pacific Team team - 5 months ago
Thank you for your review. Customer feedback is very important to us at JAKKS Pacific. Please send us an email to consumers@jakks.com if you have any questions.
Danielle
broad age appeal
4.0 out of 5
broad age appeal: 4 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
3.0 out of 5
value: 3 out of 5
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5 out of 5 stars
11 April, 2026Verified purchase
(no review title)
Colorful and reasonably priced.
Linda
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 April, 2026Verified purchase
Pretty as a Princess
Awesome fit and well made.
Babs
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 December, 2025Verified purchase
(no review title)
Fits perfect for my 3 year old, a little loose for future play but not too big where she is tripping over the tail. And she will be able to wear it for a few years. She loves it!
rachel
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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4 out of 5 stars
30 November, 2025Verified purchase
(no review title)
My 3 year old niece loved this outfit! I also got her the matching shoes, crown, magic wand set. The shoes aren't the best fitting. But she loved dressing up. Not terribly expensive, so perfect for a toddler.
Carla
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5 out of 5 stars
3 November, 2025Verified purchase
(no review title)
Beautiful
maria
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5 out of 5 stars
26 October, 2025Verified purchase
(no review title)
I bought this for the birthday girl who loves to play dress up.
Plate
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 October, 2025Verified purchase
(no review title)
Costume arrived sooner than expected. My granddaughter was so happy!
Roseanna
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 September, 2025Verified purchase
Ariel mermaid costume wrong size
Shipping was delayed so missed birthday party, ordered size 4T but received 3T.
1 reply from JAKKS Pacific Team team - 1 year ago
Hi there, this dress is one size only and fits children sizes 4-6x.
Calgally46
broad age appeal
3.0 out of 5
broad age appeal: 3 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 August, 2025Verified purchase
Fits perfect
Very cute fits great she loved it
Hellokitty
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 August, 2025Verified purchase
LOVED
My toddler loved this dress.
Daisy Love
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2025Verified purchase
Fun Gift for 3 YO
My three year old daughter is obsessed with this dress. She loves it! It's stretchy, comfy and fits super good. Its easy for her to put on herself. It's very good quality and has held up great in the wash.
1 reply from JAKKS Pacific Team team - 11 months ago
Thank you so much for your review! We are glad to hear you are happy with your purchase. If you have any questions, feel free to reach out to consumers@jakks.com.
Kiki23
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 June, 2025
Disappointed – Way Too Big and Itchy
I was really excited to get this Ariel dress-up dress for my 3-year-old daughter, but unfortunately, it was a big letdown. The dress is way too big—definitely not sized for a toddler. There’s no sizing chart included, so I had no idea it would run this large. On top of that, the fabric is very itchy and feels cheap, not at all comfortable for a little one to wear. My daughter didn’t want to keep it on for more than a few minutes. I would not recommend this dress unless they update the sizing and improve the material quality.
1 reply from JAKKS Pacific Team team - 1 year ago
Thank you for your review. Customer feedback is very important to us at JAKKS Pacific, and we are sorry to hear about your experience. At your earliest convenience, please send us an email to consumers@jakks.com, so we can best assist you.
Girl Mama
broad age appeal
1.0 out of 5
broad age appeal: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
6 June, 2025
Daughter loves it, I don't
It leaves glitter everywhere!
1 reply from JAKKS Pacific Team team - 1 year ago
Thank you for your review. Customer feedback is very important to us at JAKKS Pacific. Please send us an email to consumers@jakks.com if you have any questions.
Flavie
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 February, 2025Verified purchase
Mermaide coustom
I bought the item for my Goddaughter and she loves it so much, she wears it to sleep. Because she doesn’t want to take it off.
Palomina
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 February, 2025Verified purchase
Strap broke
This dress was cute and I got it for a great price, but my daughter had only worn it a coulpe times before the strap completely frayed and broke off so I threw it away.
1 reply from JAKKS Pacific Team team - 2 years ago
Thank you for your review. Customer feedback is very important to us at JAKKS Pacific, and we are sorry to hear about your experience. At your earliest convenience, please send us an email to consumers@jakks.com, so we can best assist you.
