$25.99 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality.
- New and improved
- Disposable diapers
- Hypoallergenic
- Made without elemental chlorine, lotions, latex, fragrances, parabens and phthalates
- 12-hour leak protection
- 2 designs per pack
- Breathable outer cover
- Wetness indicator
- Comfort-touch liner
Description
Keep your baby comfortable with the Disposable Diapers from up&up™. Featuring a pocketed waistband that helps prevent leaks and blowouts, these absorbent and soft disposable diapers have a soft and snug waistband and tinted secure-grip tabs for a comfortable fit. They're hypoallergenic and have a super-absorbent channel for 12-hour leak protection. Plus, they come in two designs for extra cuteness.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Features: Wetness Indicator, Hypoallergenic, Absorption Channels
Disposability: Do not flush
Package Quantity: 112
Industry or Government Certifications: Meets ASTM Standards, Meets OSHA Requirements, Meets CPSC Standards, Meets CPSIA Standards
Diaper Weight Range: 27+ lbs
Material: Polyethylene, Polypropylene, Polyester
TCIN: 87990503
UPC: 086679510231
Item Number (DPCI): 007-01-6192
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9 inches length x 18 inches width x 11 inches height
Estimated ship weight: 8.96 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The reviews reflect a mix of experiences with these diapers, particularly following a recent redesign. Many guests appreciate the softness, absorbency, and cute designs, noting that they fit well and prevent leaks during the day. However, concerns about diaper rashes, leaks, and overall quality have emerged, especially with the new packaging. Guests recommend these diapers for daytime use but suggest caution for overnight wear, especially for sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 16416 reviews
gentle on baby: 3.33 out of 5
keeps baby dry: 2.92 out of 5
quality: 2.75 out of 5
sizing: true to size
value: 3.2 out of 5
41% would recommend
2305 recommendations
Work just as well as Pampers or Huggies
5 out of 5 stars
Thumbs up graphic, would recommend
Al - 2 days ago, Verified purchaser
These are our favorite store brand diapers, we used them from birth to two.
Decent diaper, great price
4 out of 5 stars
Thumbs up graphic, would recommend
Dek95 - 2 days ago, Verified purchaser
Better than the old up & up diapers for sure. I think for the price they are solid but I have had them rip at the sides if I pulled too hard. If you are looking for a cheap diaper that does the trick then this is it!
Good for Budget
4 out of 5 stars
Thumbs up graphic, would recommend
XSmallPupMom - 2 days ago, Verified purchaser
I bought this as a filler to get my total over a spend threshold. The overall feel of the diaper is nice and soft. It’s a bit on the small side for the size 2, compared to Huggies and Millie Moon, especially around the butt area. We had a major blowout because the butt coverage had shifted to the side but it’s only happened once and now we are more careful during diaper changes. I’ll definitely use these up and perhaps buy them again.
Sizing not accurate
3 out of 5 stars
Thumbs down graphic, would not recommend
Paisley - 2 days ago, Verified purchaser
Size 4 says they fit up to 37 pounds however they are way too small on my 13 month old who is 26 pounds…
Don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashley - 2 days ago, Verified purchaser
They leak very badly
Skip it
3 out of 5 stars
Thumbs down graphic, would not recommend
MMM - 4 days ago, Verified purchaser
Buttocks area doesn’t cover. Diaper easily moves out of place. Works for younger babies. Not toddlers.
Always Leak
1 out of 5 stars
Thumbs down graphic, would not recommend
Lauren - 4 days ago, Verified purchaser
These are hands down the worst diapers I've tried. I was given a variety of newborn diapers and everything was fine. Then I bought this pack, I had never tried the brand, and they're horrible. Every single diaper leaks, regardless of how well they're put on. Do not waste your time and money on them
Love these diapers
5 out of 5 stars
Thumbs up graphic, would recommend
Rachael - 5 days ago, Verified purchaser
We love the up and up diapers, no irritation or rashes from material and no leaks! Perfect for budget!
Only diapers I purchase!
5 out of 5 stars
Thumbs up graphic, would recommend
Ana - 5 days ago, Verified purchaser
First time purchasing these diapers and I'm never purchasing another brand! I did not, like some other reviewers, ever purchase these diapers before the redesign so I have a different experience as a first time buyer. I purchased either kirkland or pampers with my first child but these have done great with my second. They have never leaked overnight or during the day, they are incredibly soft in my opinion and my baby has never experienced a rash in these. I will continue to purchase and love when I can take advantage of deals on these to make them an even better steal! Would recommend these to any new moms or anyone looking for an affordable alternative to the name brands.
Size 2 & under
5 out of 5 stars
Thumbs up graphic, would recommend
Sunscreen - 6 days ago, Verified purchaser
These are great! They really hug my babies legs well. Size 3 doesn’t have the blow out tab in the back, but 2 and under does. Target, let’s make them all the same.
AFFORDABLE PRICE
5 out of 5 stars
Thumbs up graphic, would recommend
Affordable price - 7 days ago
Price is reasonable and affordable
Great diaper for a great price!
5 out of 5 stars
Thumbs up graphic, would recommend
Ashly - 9 days ago, Verified purchaser
These work great for us ! Absorbent and fit well. I like the thick/soft sides, so they don’t dig into their hips.
AWFUL diapers
1 out of 5 stars
Thumbs down graphic, would not recommend
XD - 9 days ago, Verified purchaser
These used to be my favorite diapers! But they changed and are TERRIBLE. I am changing my 5 month old’s outfits 2-3 times a day because these literally hold zero poo in them. Poo is just everywhere with these diapers. I even sized up with them thinking it was a skill issue but I still was experiencing the awful blowouts. Until they go back to the old design, I am going to LUVS.
1 reply from the Product Manufacturer team - 6 days ago
Hello, and thank you for your feedback! We're sorry to hear about your experience, and this is not what we would expect from our products. We would like to learn more and gather further details from you. At your convenience, please connect with Target Guest Services at guest.service@target.com. Thanks again, and we look forward to hearing from you.
Used to be much better..
1 out of 5 stars
Thumbs down graphic, would not recommend
cgrando - 9 days ago, Verified purchaser
These have gone downhill since they changed the packaging. I used to love up and up brand diapers and used them a lot for my first child. The size one diapers are much smaller than pampers or other name brands. The quality is poor. Thin and lead to blow outs. I probably will not buy again.
1 reply from the Product Manufacturer team - 9 days ago
Oh no! This isn't what we like to hear, and we would like to help. Please connect with us at guest.service@target.com, and our team can assist further. Thank you.
Great option.
4 out of 5 stars
angelag256_233 - 10 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] These are a great diaper at a very reasonable price point. They are soft and seem just as absorbent as the name brand equivalent, but much cheaper
Very impressed
5 out of 5 stars
Thumbs up graphic, would recommend
Katie - 10 days ago, Verified purchaser
We have been using the up&up brand diapers since a certain wholesaler changed their diaper manufacturer. I have been extremely impressed with these diapers and their quality, and the price is nearly unbeatable too! Great absorption and nice and soft. They are not thin at all and I feel are comparable or better than the name brands.
Best diapers
5 out of 5 stars
Thumbs up graphic, would recommend
Parrish - 11 days ago, Verified purchaser
My favorite diapers I’ve used them for every baby and highly recommend to new moms.
Old ones worked great but the new ones not so much
4 out of 5 stars
Tierra - 12 days ago, Verified purchaser
These worked great until recently. The interior elastic around the thigh area isn't sized correctly. It rubbed my baby's skin
Just ok
3 out of 5 stars
Thumbs up graphic, would recommend
Em - 12 days ago, Verified purchaser
I thought they were great for the money, but eventually after using them for a while my very vocal 2 year old complained they were itchy every time we put one on :( I do think they’re a little stiff. So back to Millie moon.
1 reply from the Product Manufacturer team - 11 days ago
Thank you for sharing your review with us. We're so sorry to hear that your baby has experienced skin irritation, and this is not what we would expect. We take your baby's safety very seriously, and we are committed to a high level of testing to ensure that our products are safe and effective. Please reach out to us at guest.service@target.com, as we would like to learn more and assist further.
No good for #2
1 out of 5 stars
Thumbs down graphic, would not recommend
InMyOpinion - 12 days ago, Verified purchaser
These were great for my first kid, so I stocked up when baby #2 arrived. Something has changed. I am dealing with a blowout every single day. They seem fine for pee, but the poo doesn't absorb - it just shoots up the top and out the legs. The price is good, but I won't be buying them again. Just FYI, these run about a half size smaller than other brands. Sizing up didn't help with the poo absorption issue.
1 reply from the Product Manufacturer team - 9 days ago
Hello, and thank you for your feedback! We're sorry to hear about your experience, and this is not what we would expect from our products. We would like to learn more and gather further details from you. At your convenience, please connect with Target Guest Services at guest.service@target.com. Thanks again, and we look forward to hearing from you.