$5.69 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality.
- New and improved
- Disposable diapers
- Hypoallergenic
- Made without elemental chlorine, lotions, latex, fragrances, parabens and phthalates
- 12-hour leak protection
- 2 designs per pack
- Breathable outer cover
- Wetness indicator
- Comfort-touch liner
Description
Keep your baby comfortable with the Disposable Diapers from up&up™. Featuring a pocketed waistband that helps prevent leaks and blowouts, these absorbent and soft disposable diapers have a soft and snug waistband and tinted secure-grip tabs for a comfortable fit. They're hypoallergenic and have a super-absorbent channel for 12-hour leak protection. Plus, they come in two designs for extra cuteness.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Features: Wetness Indicator, Hypoallergenic, Absorption Channels
Disposability: Do not flush
Package Quantity: 21
Industry or Government Certifications: Meets ASTM Standards, Meets OSHA Requirements, Meets CPSC Standards, Meets CPSIA Standards
Diaper Weight Range: 35+ lbs
Material: Polyethylene, Polypropylene, Polyester
TCIN: 87990519
UPC: 086679510170
Item Number (DPCI): 007-01-5604
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.5 inches length x 8.25 inches width x 9.25 inches height
Estimated ship weight: 1.41 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The reviews reflect a mix of experiences with these diapers, particularly following a recent redesign. Many guests appreciate the softness, absorbency, and cute designs, noting that they fit well and prevent leaks during the day. However, concerns about diaper rashes, leaks, and overall quality have emerged, especially with the new packaging. Guests recommend these diapers for daytime use but suggest caution for overnight wear, especially for sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 16257 reviews
gentle on baby: 3.32 out of 5
keeps baby dry: 2.92 out of 5
quality: 2.74 out of 5
sizing: true to size
value: 3.2 out of 5
41% would recommend
2292 recommendations
Used to be much better..
1 out of 5 stars
Thumbs down graphic, would not recommend
cgrando - today, Verified purchaser
These have gone downhill since they changed the packaging. I used to love up and up brand diapers and used them a lot for my first child. The size one diapers are much smaller than pampers or other name brands. The quality is poor. Thin and lead to blow outs. I probably will not buy again.
Very impressed
5 out of 5 stars
Thumbs up graphic, would recommend
Katie - 1 day ago, Verified purchaser
We have been using the up&up brand diapers since a certain wholesaler changed their diaper manufacturer. I have been extremely impressed with these diapers and their quality, and the price is nearly unbeatable too! Great absorption and nice and soft. They are not thin at all and I feel are comparable or better than the name brands.
Best diapers
5 out of 5 stars
Thumbs up graphic, would recommend
Parrish - 1 day ago, Verified purchaser
My favorite diapers I’ve used them for every baby and highly recommend to new moms.
Old ones worked great but the new ones not so much
4 out of 5 stars
Tierra - 3 days ago, Verified purchaser
These worked great until recently. The interior elastic around the thigh area isn't sized correctly. It rubbed my baby's skin
Just ok
3 out of 5 stars
Thumbs up graphic, would recommend
Em - 3 days ago, Verified purchaser
I thought they were great for the money, but eventually after using them for a while my very vocal 2 year old complained they were itchy every time we put one on :( I do think they’re a little stiff. So back to Millie moon.
No good for #2
1 out of 5 stars
Thumbs down graphic, would not recommend
InMyOpinion - 3 days ago, Verified purchaser
These were great for my first kid, so I stocked up when baby #2 arrived. Something has changed. I am dealing with a blowout every single day. They seem fine for pee, but the poo doesn't absorb - it just shoots up the top and out the legs. The price is good, but I won't be buying them again. Just FYI, these run about a half size smaller than other brands. Sizing up didn't help with the poo absorption issue.
Best store brand diapers
5 out of 5 stars
Thumbs up graphic, would recommend
Chas - 3 days ago, Verified purchaser
Out of all store brand diapers, these are probably my favorite. They are the most sturdy. We have not experienced any leaks on these with our two year old. He’s in a size 4
Absorbent and comfortable
5 out of 5 stars
mimif27_3404 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Excellent for my little one! Super comfortable, durable, and great as they are disposable. Very absorbent and I noticed no skin sensitivity which is always a concern.
Better than name brand
5 out of 5 stars
Thumbs up graphic, would recommend
Petra - 6 days ago, Verified purchaser
High quality diapers! Fun ocean pattern, absorbent and no fragrance.
Awesome diapers
5 out of 5 stars
Thumbs up graphic, would recommend
Em32585 - 6 days ago, Verified purchaser
We have been using target brand diapers on all my children, and are currently using them for my 20 month old son. We love the soft material, the sturdy waist band, and how great they prevent leaks. My son even wears them to bed and goes through the whole night without any leaks. Its also great to get such good quality for a fraction of the price of the name brand options.
Great value
5 out of 5 stars
Thumbs up graphic, would recommend
AM - 6 days ago, Verified purchaser
I used these diapers for both of my kids. The value for your money is amazing. They work as well as other name brands, with a much lower price point. No issues with leakage or diaper falling apart. Would buy again!
Work amazing.
5 out of 5 stars
Thumbs up graphic, would recommend
Momof2 - 6 days ago, Verified purchaser
I love these diapers I wish I would have tried them out my oldest 2 kids. They are amazing quality and they hold in very well! My son wakes up with no leaks in the morning and the price is great!
Good enough
3 out of 5 stars
tamb21_1905 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Thank you for letting me try this product for my daughter. In common, this diaper is thinner than the ones same size in another brand which used before. The absorbent is not so bad but we can not use for night time because my daughter pees a lot at night. They are good as long as you change diapers for your baby often.
Don't get
1 out of 5 stars
Thumbs down graphic, would not recommend
J - 7 days ago
Thin, not as absorbent, the absorbent material got all over my babies bottom. Maybe good for a short period of time? No blowout protection and they fit weird. Definitely recommend a better brand and save your money.
1 reply from the Product Manufacturer team - 6 days ago
Thank you for taking the time to share your review with our team! Your feedback is important to us, and we would love to help ensure that our diapers are as absorbent as expected. You may want to try sizing up, as absorbency increases with each larger size. If we can assist further, please do not hesitate to reach out to Target Guest Services at guest.service@target.com.
Hidden Jem
4 out of 5 stars
britneyv15_3676 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I never thought bout using this brand before because I've always used 1 type but when I tried it, I was shocked. They held up really well overnight. She didn't leak through her diaper and she didn't break out in any rashes. She actually liked the design too. I would definitely keep buying this brand for her because her behind fits nicely in them unlike some brands.
Great diapers, no problems!
5 out of 5 stars
lisalovesfreebies_9400 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Great diapers! I wasn't sure if they would be able to hold a big kids pee overnight and they do! They are so cute, we love the cute little whales and we like how they say the size on the front (with a whole conversation about how 6 is the size but not my daughters age). They are super easy to put on, easy to secure, easy to remove. We don't have any leaks and they fit great!
Leak Protection Without the Drama: Are Up&Up Size
5 out of 5 stars
jadams0826_987 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] When it comes to keeping your child comfortable and dry, you can’t afford to mess around. Up&Up Size 6 Disposable Diapers are designed for active toddlers weighing 35+ lbs, promising reliable leak protection without the hassle. But do they actually deliver when the going gets… messy? Let’s break it down. ⸻ Pros: ✅ SuperAbsorb Channels: Advanced absorption technology ensures moisture is quickly wicked away, keeping your child’s skin dry for longer periods. ✅ Pocketed Waistband: This isn’t just a marketing term — the pocketed waistband is designed to catch any surprises, minimizing the chance of blowouts. ✅ Snug, Adjustable Fit: With a soft, stretchy waistband, these diapers offer a secure fit without digging into your child’s skin, even during active play. ✅ Soft and Breathable Material: The fabric is gentle on your child’s skin, reducing the risk of irritation or diaper rash. ✅ Affordable Alternative: Up&Up provides solid performance without the premium price tag of some major brands, making it a budget-friendly choice for parents. ⸻ Cons: ❌ Absorbency Limits: While the absorption is solid for day use, overnight protection may be hit-or-miss, especially for heavy wetters. ❌ Bulk Packaging Could Be Better: With just 21 diapers per pack, you may find yourself restocking sooner than expected. ❌ Design Options: The plain design may not be as visually appealing to kids who love cartoon characters on their diapers. ⸻ Final Verdict: Up&Up Size 6 Disposable Diapers are a dependable, budget-friendly option for parents of active toddlers. With strong absorbency, a secure waistband, and a comfortable fit, they check most of the boxes for daily use. Just keep in mind that for overnight protection, you may want to consider doubling up or using a more absorbent option. A solid choice for parents who want value without sacrificing quality. 🚼✅
Very soft diaper!!
4 out of 5 stars
nidiad6_20 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] It is a very comfortable diaper because it is thin and light. In its resistance and absorption if it lacks because my daughter uses it to sleep but I fill it quickly, so I had to change it quickly. The fit is great because it is very flexible without hurting or irritating. The price is quite cheap and for the amount it brings it is excellent !!
Great product
5 out of 5 stars
juliau24_7261 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Target’s up and up diaper are a great alternative to the big brand names. They are true to size with enough room to move around. They never leaked or caused diaper rashes. I trusted them for overnights and day time use.
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
TB32 - 7 days ago, Verified purchaser
Fit great and hold up when loaded! I love the price and can usually find great deals .