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Dove Beauty Daily Moisture Shampoo
$4.89 ($0.41/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- DESIGNED FOR DRY HAIR: Dove Daily Moisture Shampoo and Conditioner system, infused with Hyaluronic Serum, leaves your hair soft, smooth, and manageable from the 1st use
- SHAMPOO FOR DRY HAIR: This Dove shampoo with Hyaluronic Serum is for 100% smoothness* *with system
- BIO-PROTEIN CARE: Our Daily Moisture range* with Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion protein strength builders with every wash. *shampoo, conditioner/mask & serum
- HOW TO USE: Apply Dove Daily Moisture shampoo to wet hair, lather and rinse before using Dove Daily Moisture conditioner
- BACKED BY SCIENCE: This damaged hair repair shampoo uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage
- CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan
Description
Feel free and confident with beautifully hydrated hair. Revive your locks with ultimate hydration with Dove Daily Moisture Shampoo. This nourishing formula works in harmony with your hair for 100% smoothness*. Dove Daily Moisture Shampoo begins our 3-step regimen towards smoother, healthier looking hair. Use it regularly with Dove Daily Moisture Conditioner and complement it with Dove Hyaluronic Moisture Mask for extra hair repair and 100 hours of hydration*. Our Daily Moisture range* is enriched with Hyaluronic Serum, known to visibly moisturize, restore fluidity and soften hair and also features Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. Dove Daily Moisture hair products are ideal for dry hair. This formula leaves your hair soft, smooth and manageable from the 1st use. Apply this Dove Daily Moisture Shampoo onto wet hair, lather and rinse before using the Dove Daily Moisture Conditioner. Use together with the Dove Hyaluronic Moisture Mask as a hair treatment for dry hair once a week for maximum benefits. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now.
*With 3 step system
*shampoo, conditioner/mask & serum
*With 3 step system
*shampoo, conditioner/mask & serum
Scent: Scented
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Beauty Purpose: Deep Hydration, Smoothing, Basic Cleansing, Nourishing, Moisturizing, Softening
Net weight: 12 fl oz (US)
Features: Lightweight
TCIN: 14542252
UPC: 079400866608
Item Number (DPCI): 063-02-1844
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium c12-13 pareth sulfate, cocamidopropyl betaine, sodium gluconate, fragrance, dimethiconol, sodium chloride, citric acid, glycerin, glycol distearate, carbomer, sodium benzoate, sodium laureth sulfate, guar hydroxypropyltrimonium chloride, ppg-9, tea-dodecylbenzenesulfonate, cocamide mea, disodium edta, peg-45m, cocos nucifera (coconut) oil, hydrolyzed hyaluronic acid, hydrolyzed soy protein, benzyl salicylate, citronellol, hexyl cinnamal, limonene, linalool, mica (ci 77019), titanium dioxide (ci 77891)' '
Shipping details
Estimated ship dimensions: 1.76 inches length x 2.18 inches width x 8.62 inches height
Estimated ship weight: 0.89 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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$4.89($0.41/fluid ounce)
4.4 out of 5 stars with 852 ratings
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Guests are saying
This shampoo has received high praise for its ability to add volume, softness, and a pleasant fragrance to hair. Many guests appreciate its moisturizing properties, making hair feel clean and manageable without weighing it down. The pump design is convenient, although some find it dispenses too much product. Overall, it is a great choice for those seeking an affordable yet effective shampoo that works well for various hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2753 reviews
quality: 3.82 out of 5
value: 3.85 out of 5
62% would recommend
64 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
Leaves hair greasy
Didn’t get rid of the oil. Left hair greasy and heavy. Gross. Have to rewash now
1 out of 5 stars
Thumbs down graphic, would not recommend
23 July, 2025Verified purchase
HAIR FALLOUT and DRY Scalp
My hair is falling out in clumps after using since the first wash, after 1 week of using my scalp is SO DRY, i cant stop scratching and i scratch so much in public its embarrassing, stopped using!! DO NOT RECOMMEND!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 July, 2025
hair fallout
The shampoo did have a good smell, but I’m not too sure what about it, but it made my hair fall off a lot more compared to other shampoos that I have used.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 July, 2025Verified purchase
not for me
Hair started falling soo bad had to switch. Product buildup is unreal, leaves scalp super greasy after every wash.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 June, 2025Verified purchase
allergic reaction dont get it if u have sensitive skin
it was good at first and made my hair nice and soft but then i started to get an allergic reaction i had hives on my face that would be very mild but it started to get a lot worse and my scalp got very itchy after around a month or 2 so if you have sensitive skin dont get this
5 out of 5 stars
Thumbs up graphic, would recommend
2 June, 2025Verified purchase
Love it!
Leaves my hair soft and shiny
1 out of 5 stars
Thumbs down graphic, would not recommend
28 April, 2025
Not worth it
Drying doesn't feel like it cleans
4 out of 5 stars
Thumbs up graphic, would recommend
18 April, 2025Verified purchase
This is the one
I have fine color treated hair. It can be tricky to find hydrating shampoos that don’t cause instant greasiness. This one is great - my hair feels so clean and light after using it without feeling dried out. Only complaint is that the fragrance is absolutely ridiculous and way too strong. I knocked off one star because there’s no reason for a product to be this heavily fragranced. If you’re migraine prone, skip this one.
3 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2025Verified purchase
Shampoo
The shampoo is fine- the conditioner is awful- the price/size comparison is a shame
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2024Verified purchase
Soft and clean
I use this daily! It doesn’t leave a residue on my hair. Leaves it feeling clean and soft.
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2024
Great!
Bought this for my dad and he swears by it now. He bought the whole line because of it.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 November, 2024Verified purchase
Overpowering scent
Scent is so strong!!! Had to rinse out immediately.
1 reply from DoveExpert team - 11 months ago
Hi there, thanks for taking the time to share your thoughts. We're sorry to hear the scent of our Daily Moisture Moisturizing Shampoo wasn't for you, and we'll be sure to share your feedback with the rest of our team!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2024Verified purchase
Its a no for me
For me it’s a no go…thr smell is disgraceful and disgusting. The dove itself works well but the smell is horrible
1 reply from DoveExpert team - 11 months ago
Thanks for reaching out - while we're happy to hear you like the performance of our Daily Moisture Moisturizing Shampoo, we're sorry to hear you're not a fan of the scent. We've shared your feedback with the rest of our team!
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2024Verified purchase
Love It
Probably the best shampoo I’ve used to date. It’s affordable, I love the smell, and despite my sensitive dry scalp I can wash my hair without the normal next day dry itch.
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2024Verified purchase
LOVE
I wash my hair daily/every other day and this shampoo is perfect. It deeply cleans but still leaves my scalp feeling moisturized. I have fine/medium brunette wavy hair and my hair looks so shiny and healthy when I use this. The fragrance is super fresh and fruity. It is definitely strong and lasts over 24 hours, but I prefer that as I like my hair to smell good. If you’re fragrance sensitive I would not recommend
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2024Verified purchase
Suprisingly Better Than All the Rest..
This shampoo is awesome! I honestly just bought it on a whim bc I was out of my "good" shampoo and conditioner. I typically buy from the salon, blue mercury, Nordstrom, or Ulta and Sephora. Needed something bc it was hair wash day. This stuff makes my hair feel better than my Oribe, Kerastase, Amika, Quai, the list goes on. I can be a snob when it comes to my products (skincare, hair care, supplements). This stuff is legit! My hair felt so soft and less frizz. Not greasy but moisturized. I have brown hair with oily scalp. Fine hair but a lot of it so a lot of moisture shampoos, make my hair feel greasy/oily and weighed down. So some may think this weighs their hair down, but it def feels so healthy. My next fav is Quai bc they make one for fine hair so it doesn't weigh your hair down. I'm telling you get this if looking for a cheaper alternative or just something to use between your other good stuff. Or even as your daily shampoo, I may switch to save like $100 when I buy shampoo and conditioner 🤣. The smell is nice but yes it's strong but it's a bad smell. If sensitive to any smell then maybe not for you, it does fade tho but my hair still smelled fresh the next day which I prefer. Smell didn't give me a headache or anything but it's definitely a stronger smell but I promise not in a bad way but yes if you can only use very light smelling products then maybe pass but otherwise this is the best cheap buy I've made in a very very long time, maybe ever! My hair is less oily than any other shampoo but my hair feels healthy! I used to have to wash my hair daily until I trained it if that tells you anything and can relate. Just give it a try you won't be disappointed if you have hair like mine :)
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2024
Better than high end brands
I always go back to Dove shampoo and conditioners. They smell amazing and make my hair feel clean, soft and manageable. I’ve tried all types of high end/salon brands but NONE of them compare to Dove.
2 out of 5 stars
Thumbs down graphic, would not recommend
6 June, 2024Verified purchase
Absolutely not
I was reading reviews about how this works better than high end which is a total lie. The people claiming that already have good hair genes to begin with. I have dry, thin, oily scalp, blonde hair and this is NOT ITTT. I like the way it lathers but it made my frizz come back after all my hard work to get rid of it. Really disappointing.
1 reply from DoveExpert team - 1 year ago
Thank you for reaching out. We’re sorry to hear this and want to make it right, please contact our team at consumer.services@unilever.com and provide the reference id: 47648473.
5 out of 5 stars
Thumbs up graphic, would recommend
24 May, 2024Verified purchase
Favorite
The best smelling shampoo!
5 out of 5 stars
Thumbs up graphic, would recommend
10 May, 2024Verified purchase
Shampoo
It’s a great shampoo.