$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Formulated with Antioxidant Technology to fight odors
- 6X longer-lasting freshness and odor protection*
- Safe on all fabrics and in all washing machines
- Fresh is a bright vibrant scent finished with airy and crisp undertones
- AMERICA'S #1 SCENT BOOSTER BRAND* *based on sales
Description
Downy Unstopables In-Wash Scent Boosters, the ultimate solution for a fresher, longer-lasting laundry experience. Discover the power of our Antioxidant Technology, specially formulated to combat odors head-on. Say goodbye to unpleasant smells and hello to a world of invigorating scents. With 6X longer-lasting freshness*, you can enjoy that just-washed scent for days.Say goodbye to stale odors and hello to revitalizing freshness. Our scent boosters are safe to use on all fabrics and in all washing machines, ensuring a worry-free laundry routine. Whether it's your favorite delicate blouse or your everyday jeans -just toss, wash and WOW! Downy Unstopables will leave your clothes smelling irresistible.Experience the invigorating scent of Fresh, a vibrant fragrance with airy and crisp undertones. It will transport you to a world of freshness, making your clothes feel like they just came out of a sunny meadow. Say goodbye to dull and lifeless laundry and embrace the vibrant, all-day freshness from America's #1 scent booster brand**. Upgrade your laundry routine today with Downy Unstopables In-Wash Scent Boosters and immerse yourself in a world of freshness that lasts. Say goodbye to odors and hello to long-lasting, delightful scents. Try it now and experience the difference for yourself.*From wash until wear vs. the leading liquid detergent alone.**Based on sales
Scent: Fresh
Health Facts: Phosphate-Free
Product Warning: Keep container tightly sealed, flush immediately if product enters eyes, keep out of reach of children
Formulation: High Efficiency
Product Form: Beads
Sustainability Claims: Recyclable
Surfaces Not Recommended: Leather
Net weight: 18.2 Ounces
TCIN: 15701040
UPC: 030772087305
Item Number (DPCI): 003-07-0262
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
peg (perfume carrier), fragrances, methyl di-t-butyl hydroxyhydrocinnamate (odor blocker), colorants.
Shipping details
Estimated ship dimensions: 3.654 inches length x 3.654 inches width x 10.272 inches height
Estimated ship weight: 1.495 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
4.8 out of 5 stars with 6127 reviews
quality: 4.74 out of 5
scent: 4.77 out of 5
value: 4.46 out of 5
94% would recommend
441 recommendations
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
Ccutshall - today, Verified purchaser
Awesome stuff! Really refreshes clothes and gives a nice all day scent!
⭐️⭐️⭐️⭐️⭐️ Life-Changing Scent Magic – Target, Please Never Stop Carrying This!
5 out of 5 stars
Thumbs up graphic, would recommend
Moms0hard510 - 6 days ago, Verified purchaser
I don’t know what kind of sorcery is packed into these little scent beads, but Downy Unstopables have completely transformed my laundry game—and honestly, my entire home. The scent? Heaven in a bottle. It’s fresh, it’s bold, it lingers for days (weeks, even?), and it somehow makes me feel like I have my life together even when I’m in pajamas at 2 PM on a Tuesday. People have literally stopped me to ask what perfume I’m wearing… it’s not perfume—it’s my laundry. THAT’S the power of these things. I use them in everything: sheets, towels, clothes, gym wear, even stuffed animals. My house smells like a spa, my closet smells like a boutique, and my bed? A 5-star hotel. If I could bottle this scent and wear it as a body spray, I would. (Downy, make that happen.) Target, I just want to say thank you for always having this on your shelves. You never let me down. You’re my go-to store for everything I love—clean clothes, stylish candles, and an excuse to spend two hours strolling the aisles. Downy Unstopables are the Beyoncé of laundry products. I’m obsessed, and I’m not even sorry about it. 💁♀️✨
Perfect
5 out of 5 stars
Thumbs up graphic, would recommend
Snuggle - 7 days ago, Verified purchaser
Works and Smells great
Love the product
5 out of 5 stars
jmundil20_2254 - 15 days ago
originally posted on influenster.com

I use this product every time I wash a load of laundry for a fresh scent. I also love the value you get for your money and how easy it is to use. I would recommend to all.
This one was not "too girly" for my sons
5 out of 5 stars
Thumbs up graphic, would recommend
Family1330 - 17 days ago, Verified purchaser
With five teenagers in the house, keeping clothes — and rooms — smelling fresh is a constant uphill battle. Downy Unstopables are one of the few products that not only help in the laundry room but also give a noticeable boost to freshness throughout the week. We use them in nearly every load: clothes, towels, sheets — you name it. The fresh scent is clean and invigorating without being overpowering, and it lasts significantly longer than regular scented detergents or softeners alone. Each of my kids notices when we run out because their laundry just doesn’t “smell right” without it. Even the boys who typically don’t care about that kind of thing will ask if I can get more. It’s especially helpful for gym clothes and bedding that tend to develop lingering odors. I’ve even thrown a few beads in sachets for dresser drawers and backpacks. The price point is a bit high, and the bottle doesn’t last long with a family this size unless you ration carefully. But for the benefits — especially with teenagers whose idea of hygiene can be hit or miss — it’s honestly worth it. Great for boosting confidence and keeping clothes “teen-proof.”
Scented
5 out of 5 stars
shreyaa18_5521 - 17 days ago
originally posted on influenster.com

I have been using downy for years… this scent last on clothes for next wash… great value for money… I love the packaging of these products… amazing fragrance
Amazing
5 out of 5 stars
pujan_9378 - 22 days ago
originally posted on influenster.com

Downy Unstopables in Fresh is totally worth the money for the scent alone clean, crisp, and lasts forever on clothes! You only need a small scoop, so one bottle goes a long way. The packaging is sleek and easy to use, though I do wish it were more eco-friendly. It’s super effective at keeping laundry smelling fresh for days, even in drawers. I throw it in every load now! It’s a small luxury that makes a big difference. Just wish they’d offer a refill option to reduce plastic waste.
Helps have the freshest laundry!
5 out of 5 stars
Thumbs up graphic, would recommend
Destiny - 28 days ago, Verified purchaser
I've been using this brand of scent beads for about a year now and they're a game changer. In a house of boys and my husband it helps keep all of our laundry fresh from all of the dirt and sweat.
Incredible smell
4 out of 5 stars
lisetteg23_7242 - 1 month ago
originally posted on influenster.com

I’ve been using Downy Unstopables for about 8 months now, and overall, I really enjoy the results—though there are a couple of things to watch out for. What I love: The smell is incredible. I use the "Fresh" scent, and it gives my laundry this clean, slightly perfumed aroma that lasts for weeks. I notice it most in towels and bedsheets—even after they’ve been sitting in the closet for a while, they still smell great. It’s also easy to use: I just toss a small amount (maybe half a capful) directly into the washer drum before adding clothes. What I don’t love: If I accidentally use too much, the scent can become a bit overpowering, especially on clothes I wear close to my skin.
Fresh scent for weeks
5 out of 5 stars
liliraeh_1547 - 1 month ago
originally posted on influenster.com

My favourite unstoppables scent! The best scent and lasts for weeks. Keeps my laundry fresh. So so easy to use and can vary amount based on wash. I like to double up sometimes. A small amount goes a long way I find.
Effective beads
5 out of 5 stars
Thumbs up graphic, would recommend
Princess - 2 months ago, Verified purchaser
I like the smell that leaves on clothes after washing them.
I want to eat them lol
5 out of 5 stars
ajadec11_7837 - 2 months ago
originally posted on influenster.com

We used to use these and loved them but I preferred a different brand a little more. But these are still so good and not too expensive! The scent lasts a long time.
Not for me
1 out of 5 stars
Thumbs down graphic, would not recommend
becca - 2 months ago, Verified purchaser
The scent is far too strong. Gives me a strong headache.
1 reply from Downy team - 2 months ago
We're sorry to hear this, Becca. Due to the many health and safety tests these Untopables have undergone, this isn't the result we'd expect. Your well-being is our top priority, so we hope you're feeling better now. If you haven't, we recommend that you discontinue using this bottle. So our Safety Team can make sure you're ok, could you please give us a call at (800) 688-7638?
My secret to always having fragrant clothes
5 out of 5 stars
isig4_5358 - 2 months ago
originally posted on influenster.com

It smells delicious and lasts for days on clothes. The packaging is elegant, practical, and looks beautiful in the washing machine. A touch of freshness that I love!
The Scent Is Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
ILuv2Shop - 2 months ago, Verified purchaser
I absolutely love the way these Downy Unstopables make our clothes smell! The scent is so fresh and long-lasting, it makes doing laundry feel a little more luxurious. Every time I open a drawer or closet, that amazing scent hits me, and I love it. It even makes the whole laundry room smell better! Definitely a must-have in our laundry routine.
They never knocked on the door
1 out of 5 stars
No items received - 2 months ago, Verified purchaser
Never received items
1 reply from Downy team - 2 months ago
We're sorry for any confusion. If you have questions or concerns regarding an order pickup or delivery, please reach out to the Target Team at 1-800-440-0680 for further assistance.
Great scent that sticks around!
5 out of 5 stars
Thumbs up graphic, would recommend
Ck - 2 months ago, Verified purchaser
I use this for our bedding and towels. Scent is fabulous and lasts!
Smell amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
KMcFarland - 3 months ago, Verified purchaser
These smell so good but I had an allergic reaction to them. I still recommend if you aren’t one with sensitive skin.
Disgusting
1 out of 5 stars
Charles - 3 months ago
originally posted on downy.com
I'm shocked that people like this! I used about 1/3 of the cap in my laundry which was primarily shirts
1 reply from Customer Care team - 3 months ago
Thank you for sharing with us, Charles. Our team is always researching, and taking in feedback to help us design our Downy in ways that we believe everyone will love. We appreciate you sharing you weren't a fan of the Downy Unstopables Fresh, and will be sure to share this with our team. If you'd like to share more, please feel free to give us a call at (800) 688-7638.
Long lasting-a favorite of mine
5 out of 5 stars
Thumbs up graphic, would recommend
Elli - 3 months ago, Verified purchaser
I've tried many kids of scent beads and these are my favorite. Not only is the smell amazing but it also lasts so long. I've had sheets up in my closet for months and I just pulled them out and they smelt like they'd just been washed!!