Sponsored
Dreft Stage 1: Newborn HE Compatible Hypoallergenic Baby Liquid Laundry Detergent
$16.99 ($0.18/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 3-in-1 formula: fights odors, helps remove stains, and gentle on sensitive skin
- Cleans better than the leading free detergent. Tackles milk and spit-up stains.
- Hypoallergenic and gentle, with no added chlorine, dyes, or phosphates
- #1 Pediatrician recommended baby detergent brand
- Bundle with Dreft Active Baby detergent and Dreft scent beads as a baby shower gift
Description
Dreft Newborn baby liquid laundry detergent is specially formulated to be gentle on delicate skin and cleans better than the leading free detergent. With a legacy of over 90 years and the title of the #1 pediatrician recommended baby detergent brand, Dreft has been the trusted choice of countless new parents and baby shower gifters.Wrap your newborn baby in the comfort of snug and cozy fabrics that have been lovingly washed with Dreft's hypoallergenic formula. Dreft is tough on infant stains and odors, like milk and spit-up, yet gentle on sensitive skin. Dreft strikes the perfect balance to ensure your baby's clothes are beautifully clean without the worries. Dreft's dermatologist-tested scent is carefully crafted for sensitive skin with delightful freshness experience, and made with NO added chlorine, dyes, or phosphates.When you choose Dreft Newborn baby liquid detergent, you can have peace of mind knowing that you're selecting a product that not only keeps your baby's clothes feeling incredibly comfortable but also leaves them smelling fresh and pleasant, wash after wash. For an extra boost of baby freshness that lasts up to 6 times longer*, add Dreft laundry scent booster beads to your laundry routine. Dreft laundry scent booster beads infuse each load with a burst of long-lasting fragrance, ensuring that your baby's clothes remain irresistibly fresh.*from wash until wear vs. leading liquid detergent alone.
Scent: Original
Health Facts: Dye-Free, Phosphate-Free, Bleach-Free, Trichloroethylene-Free, Hypoallergenic, Paraben-Free, Aluminum-Free, Perchloroethylene-Free
Product Warning: Flush immediately if product enters eyes
Features: Dermatologist Tested
Formulation: High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice
Surfaces Not Recommended: Leather
Net weight: 92 fl oz (US)
Number of uses: 64
TCIN: 13054970
UPC: 037000748113
Item Number (DPCI): 003-08-0608
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cleaning agents (c10-16 pareth; sodium c10-16 alkylbenzenesulfonate; c10-16 alkyldimethylamine oxide) enzymes (subtilisin; cellulase enzyme) stabilizers (sodium borate; sodium cumenesulfonate) solvent (propylene glycol) water softener (sodium citrate) suds reducer (sodium salts of c12-18 fatty acids) cleaning aid (polyethyleneimine alkoxylated) process aid (sodium formate) hypoallergenic fragrances water' '
Allergens & Warnings:
CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL., CAUTION: KEEP OUT OF REACH OF CHILDREN. If swallowed, give a glassful of water. Call a physician. In case of eye contact, flush with water. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS. Ingredients include biodegradable surfactants (anionic and nonionic) and enzymes.Shipping details
Estimated ship dimensions: 4.2 inches length x 7.2 inches width x 11.37 inches height
Estimated ship weight: 6.44 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 3776 reviews
cleans effectively: 4.17 out of 5
quality: 3.87 out of 5
scent: 3.33 out of 5
value: 3.54 out of 5
60% would recommend
423 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] I’ve been using Dreft laundry detergent for my baby’s clothes and am very pleased with its quality. It has a gentle, pleasant scent, rinses cleanly without leaving residue, and is especially suitable for sensitive baby skin causing no irritation or allergic reactions.
5 out of 5 stars
9 November, 2025Verified purchase
(no review title)
I love the that it has a light scent.
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
still my routine laundry detergent for kids and me
feel safe for my baby's skin, like the smell, it did help to remove some stain
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025Verified purchase
(no review title)
This is my favorite baby detergent and I was excited to see they have non scented options now!
5 out of 5 stars
22 October, 2025
originally posted on influenster.com
Safe for newborns and smells so good!
Absolutely love Dreft for my baby’s clothes! I’ve been using Dreft Stage 1: Newborn since the day we brought our little one home, and it’s been amazing. It leaves his clothes smelling so fresh and soft, and I love knowing it’s gentle enough for his sensitive skin. Plus, it’s pediatrician recommended and meets EPA Safer Choice standards — so I feel confident using it for every wash. 🩷 Highly recommend this for any new parent who wants their baby’s laundry to be clean, cozy, and safe! 👶🧺✨
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025Verified purchase
(no review title)
Very upset this has a scent. why would you put any scent on a baby product let alone call it hypoallergenic with a scent? Also, $10 for this tiny bottle - what a waste.
1 reply from Dreft team - 4 days ago
We're very sorry that you were disappointed to discover that Dreft Stage 1 Newborn detergent has a scent, TL. Please be assured that Dreft products do not contain any harsh ingredients, and are specially formulated to be gentle on baby's skin and tough on stains. A lot of thought goes into the design of our products to create appealing features, and we offer a number of product versions for the varied needs and preferences of our consumers. For those who prefer a scent free option, we recommend Dreft Free & Gentle Unscented detergent. Your satisfaction is important to us, and we’d like to gather some information to further help. Please give us a call at 1-800-436-2229 from 9AM -- 6PM EST Monday–Friday.
1 out of 5 stars
17 October, 2025
(no review title)
Received the detergent with like 1/4 of liquid !
1 reply from Dreft team - 22 days ago
We're sorry to hear this, and want to assure you that we have many quality checks to ensure you get the amount listed on the label. We hope it helps to know, space is left in the bottle for pouring and it may not appear full. We'd like to get more information to help, as well as share this with our Quality Team. When you have a chance, please get in touch with us at (800) 436-2229.
5 out of 5 stars
14 October, 2025
originally posted on influenster.com
It’s hypoallergenic, super gentle !
I recently found out that my son’s allergy was actually caused by our regular laundry detergent. Even though he’s 8 years old, I decided to try this Dreft Newborn detergent — and the allergy problem completely went away! It’s hypoallergenic, super gentle on the skin, and has such a light, pleasant scent. Definitely a great choice for sensitive skin! 💕🧺
5 out of 5 stars
9 October, 2025Verified purchase
Good Product
Works good and gentle enough for newborns.
1 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
Not much in terms of the weight, seems to be a liquid shortage!
Like the dreft product line, but it seems the bottle has less and less product for more money.
1 reply from Dreft team - 1 month ago
We're sorry to hear that you're disappointed with your Dreft Stage 1: Newborn Liquid Laundry Detergent purchase, Cynthia. We have strict quality controls, and it’s unusual for a package to leave our plant with less than the proper amount of product in it. It may be helpful to know that each of our detergent bottles contains at least the number of ounces stated on the pack. Our bottles are designed and filled to allow for proper pouring. With that said, our team would be happy to look into this further and help make this right. For assistance, please give us a call at (800) 436-2229.
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
Baby laundry detergent
I love the smell and the quality
3 out of 5 stars
29 September, 2025
originally posted on influenster.com
Overpriced and scented
I purchased this the moment we found out we were expecting our baby boy to start washing all of the different baby clothes, cloth, toys, blankets, and towels that we were given. It works great, but for the price is extremely expensive and you can get the same quality and gentle care from less expensive brands. It also has a slight scent to it, which concerns me with a baby sensitive skin. Overall, it’s not a terrible product but not one I would purchase again knowing that there’s other brands with better prices and can be used for the whole family instead of targeting just baby clothes that is just as gentle if not more so.
1 reply from Customer Care team - 1 month ago
Thank you so much for your review. Dreft® has been helping mothers clean baby clothes for over 75 years with a gentle clean, and is the most recommended baby laundry detergent by pediatricians. Be assured that Dreft is safe and is a hypoallergenic baby detergent, specially formulated to be gentle on baby's skin and tough on stains, bringing cuddle time to a whole new level of warm and fuzzy. If there's anything this detergent could do better, of if you'd like to talk about your experience some more, please give us a call at (800) 436-2229.
1 reply from Customer Care team - 1 month ago
Thank you so much for your review. Dreft® has been helping mothers clean baby clothes for over 75 years with a gentle clean, and is the most recommended baby laundry detergent by pediatricians. Be assured that Dreft is safe and is a hypoallergenic baby detergent, specially formulated to be gentle on baby's skin and tough on stains, bringing cuddle time to a whole new level of warm and fuzzy. If there's anything this detergent could do better, of if you'd like to talk about your experience some more, please give us a call at (800) 436-2229.
5 out of 5 stars
16 September, 2025
originally posted on influenster.com
Value and effectiveness
This is detergent is super awesome for newborns and it’s not harsh on their skin or the fabric of their clothing. I brought it for my granddaughter who had her first baby and my first great granddaughter. The price is great and the packaging is safe.
2 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2025
Can't Stand the Scent
It does the job however it does has a smell. It’s not strong but as a mom with sensitive smells, it is not for me. It actually makes me nauseous. For that reason, I will never purchase this again. I would rather a non-scented version.
1 reply from Dreft team - 2 months ago
Thank you for sharing this, Kelly. We're sorry to hear about your reaction to the Dreft Stage 1: Newborn Liquid Laundry Detergent, and we hope your symptoms have improved. Safety is our top priority, and all our products are thoroughly evaluated to be safe when used as directed. Dreft is specifically designed to be hypoallergenic without added chlorine, dyes & phosphates for a gentle wash. However, we understand that everybody is different. We recommend discontinuing use of this detergent. We care about your satisfaction and want to gather some additional details about this experience to share with our Safety and Quality Assurance Teams. Call us at 1-800-436-2229 for further assistance.
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
Good detergent
This is the second time I buy this and i love it for my baby’s clothes. It leaves the baby scent in the clothes for a while.
5 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2025Verified purchase
Newborn smell
Love this detergent. Has a smell though, if you’d prefer unscented then this isn’t the detergent for you. But both my babies love it.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2025
Miss the original smell with my first baby ('18)
Miss the original smell with my first baby ('18).
1 reply from Dreft team - 3 months ago
We're sorry to hear this, Lissard, and we'll be sure to share this with our team for you.
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025Verified purchase
Always super
Love! Love! Love! Great scent! My baby is 6 month old still buy a newborn. Value for money.
5 out of 5 stars
29 July, 2025
originally posted on influenster.com
Perfect for sensitive skin
This detergent gets my babies clothes clean while leaving a good scent. These are small containers and I thought I would go through them fast but my baby is 4 months old and I just finished one bottle. My baby has had no issues with this as far as skin sensitivities. I have even started using it on our bedding. My boyfriend was having a reaction to our detergent especially while in bed he would get itchy. Once I started using this his itching has stopped
5 out of 5 stars
15 July, 2025
originally posted on influenster.com
A gentle detergent for babies soft skin
Its special formula is gentle on newborn kids. Dont have to worry about newborns with sensitive skin. The soft baby scent is mild and not overpowering.