$9.99 sale price when purchased online
$10.59 list price
Target Online store #3991
About this item
Highlights
- 3-in-1 formula: fights odors, helps remove stains, and gentle on sensitive skin
- Cleans better than the leading free detergent. Tackles milk and spit-up stains.
- Hypoallergenic and gentle, with no added chlorine, dyes, or phosphates
- #1 Pediatrician recommended baby detergent brand
- Bundle with Dreft Active Baby detergent and Dreft scent beads as a baby shower gift
Description
Dreft Newborn baby liquid laundry detergent is specially formulated to be gentle on delicate skin and cleans better than the leading free detergent. With a legacy of over 90 years and the title of the #1 pediatrician recommended baby detergent brand, Dreft has been the trusted choice of countless new parents and baby shower gifters.Wrap your newborn baby in the comfort of snug and cozy fabrics that have been lovingly washed with Dreft's hypoallergenic formula. Dreft is tough on infant stains and odors, like milk and spit-up, yet gentle on sensitive skin. Dreft strikes the perfect balance to ensure your baby's clothes are beautifully clean without the worries. Dreft's dermatologist-tested scent is carefully crafted for sensitive skin with delightful freshness experience, and made with NO added chlorine, dyes, or phosphates.When you choose Dreft Newborn baby liquid detergent, you can have peace of mind knowing that you're selecting a product that not only keeps your baby's clothes feeling incredibly comfortable but also leaves them smelling fresh and pleasant, wash after wash. For an extra boost of baby freshness that lasts up to 6 times longer*, add Dreft laundry scent booster beads to your laundry routine. Dreft laundry scent booster beads infuse each load with a burst of long-lasting fragrance, ensuring that your baby's clothes remain irresistibly fresh.*from wash until wear vs. leading liquid detergent alone.
Scent: Original
Health Facts: Dye-Free, Phosphate-Free, Bleach-Free, Paraben-Free, Hypoallergenic, Trichloroethylene-Free, Aluminum-Free, Perchloroethylene-Free
Product Warning: Flush immediately if product enters eyes
Features: Dermatologist Tested
Formulation: High Efficiency
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice
Surfaces Not Recommended: Leather
Net weight: 46 fl oz (US)
Number of uses: 32
TCIN: 13508660
UPC: 037000747598
Item Number (DPCI): 003-08-0212
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
made with: cleaning agents (c10-16 pareth; sodium c10-16 alkylbenzenesulfonate; c10-16 alkyldimethylamine oxide), enzymes (subtilisin; cellulose enzyme), stabilizers (sodium borate; sodium cumenesulfonate), solvent (propylene glycol), water softener (sodium citrate), suds reduces (sodium salts of c12-18 fatty acids), cleaning aid (polyethyleneimine alkoxylated), process aid (sodium formate), hypoallergenic fragrances water.
Shipping details
Estimated ship dimensions: 3.62 inches length x 3.47 inches width x 2.92 inches height
Estimated ship weight: 3.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why do you promote this for babies when it contains fragrance- Chemicals found in fragrances include phthalates, which are endocrine disruptors, and carcinogens benzophenone and styrene.
submitted by Kalikara - 1 year ago
A: Be assured that our products and the ingredients in them are tested to be safe when used as directed.
submitted byDreft - 1 year agoBrand expert
Q: Why do you promote this for babies when it contains fragrance- Chemicals found in fragrances include phthalates, which are endocrine disruptors, and carcinogens benzophenone and styrene.
submitted by Kalikara - 1 year ago
A: Be assured that our products and the ingredients in them are tested to be safe when used as directed.
submitted byDreft - 1 year agoBrand expert
Q: Does Dreft have an unscented version? My daughter is allergic to ALL fragrances in detergents so we have to use only free and clear products.
submitted by Brenda - 2 years ago
A: Yes, our Dreft Purtouch is unscented.
submitted byDreft - 2 years agoBrand expert
Q: is this an enzymatic laundry detergent?
submitted by Newmom2023 - 2 years ago
A: This detergent does include Cellulase Enzyme. If you have any other questions, feel free to give the Dreft Team a call at (800) 436-2229.
submitted byDreft - 2 years agoBrand expert
Q: Does sodium borate safe for baby?
submitted by Joyce - 3 years ago
A: While all of our products have been proven safe when used as directed, we'd recommend speaking with your doctor or pediatrician if you have any concerns, Joyce. If you have any other questions, feel free to give the Dreft Team a call at (800) 436-2229.
submitted byDreft - 3 years agoBrand expert
Q: Is Dreft for HE machines
submitted by Stephanie - 3 years ago
A: Great question, Stephanie. Our detergent can be used in all types of machines. If you have any other questions, feel free to give us a call at (800) 436-2229. We're always happy to help.
submitted byDreft - 3 years agoBrand expert
Q: Why has Dreft changed the scent of the Newborn formula? It stinks. I have a 4yr old so we last used Dreft circa 2017/2018 & it was truly a light baby powder fresh scent. M I have no other words for it. It stinks. Please go back to original scent.
submitted by rbnw - 4 years ago
A: We're so sorry to hear that you're not loving the scent upgrade we made a couple years back. We will be sure to pass your feedback along to our Product Development Team and if we can help with anything else, please don't hesitate to call. We are available at (800) 436-2229.
submitted byDreft - 4 years agoBrand expert
Q: Is this detergent pH neutral?
submitted by Anonymous - 4 years ago
A: Dreft Powder pH is 10.5. The 2x Dreft Liquids are pH 7.8 – 8.0 and 1x Dreft Liquids have a pH of 8.1 – 8.5.
submitted byDreft - 4 years agoBrand expert
Q: Is this detergent unscented?
submitted by Tracy - 5 years ago
A: This detergent is scented. It smells like baby
submitted byVanessa - 4 years ago
Q: does dreft contain any methylisothiazolinone?
submitted by big - 5 years ago
A: No, there is no methylisothiazolinone in our Dreft Stage 1: Newborn Liquid Detergent. If you're interested in more information about what's in our laundry detergent, you can find all of our products on SmartLabel with a description of each ingredient!
submitted byDreft - 5 years agoBrand expert
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Guests are saying
Dreft Stage 1 Newborn Liquid Laundry Detergent is highly regarded for its gentle formula, making it suitable for babies' sensitive skin. Guests appreciate its ability to clean effectively while leaving a pleasant, light scent. However, some guests find the fragrance too strong and have reported skin reactions. Overall, it is a trusted choice for many parents seeking a reliable baby detergent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3628 reviews
cleans effectively: 4.17 out of 5
quality: 3.87 out of 5
scent: 3.35 out of 5
value: 3.55 out of 5
61% would recommend
425 recommendations
Saves from clothes discoloration & gentle on fabrics
5 out of 5 stars
Thumbs up graphic, would recommend
Em98 - 12 days ago, Verified purchaser
I use this for washing my dresses in cold water. Gets stains out plus doesn’t lose color like harsher detergents. My kids clothes always look brand new. You can use at any water temperature. My kids are grown now & also buy adrede to wash their clothes. I’ve been using this for at least 15 years.
Smells nice
5 out of 5 stars
Thumbs up graphic, would recommend
Kait - 14 days ago, Verified purchaser
Best baby detergent! The smell is nice, very gentle and not over powering. The liquid is clear and I don’t have any problems with my babies skin
Be more family oriented, and have the decency to make this item affordable for all ..rich or poor. That’s my sincere advise to Target!!
5 out of 5 stars
Thumbs up graphic, would recommend
Worst ever product - 21 days ago, Verified purchaser
One of the best cleaning for babies..I continue to use it even with my children not being babies anymore..but toddlers. The price should be lower especially since is a necessity for the mam’s and babies!! Be more family oriented, and have the decency to make this item affordable for all ..rich or poor. That’s my sincere advise to Target!!
Great scent
5 out of 5 stars
Thumbs up graphic, would recommend
Beachbabe23 - 29 days ago, Verified purchaser
Love the smell. Definitely worth the purchase.
Not as I thought
1 out of 5 stars
Thumbs down graphic, would not recommend
Reviews - 1 month ago, Verified purchaser
Dislike product not as advertised
1 reply from Dreft team - 1 month ago
We're very sorry to hear this! This is certainly not something that we would expect! We would like to talk more, and understand why you feel this way. When you have a chance, please give us a call so we can help. You can reach us here: (800) 436-2229
Great for sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
Margaret - 1 month ago, Verified purchaser
This detergent is perfect for my babies’ sensitive skin! My twins were born premature so choosing a detergent was extra important for their sensitive skin. I had previously decided on dreft already but was extra nervous when I brought my premature babies home from the hospital. Dreft did not bother their sensitive skin at all which brought great relief to this first time mom. The twins later developed eczema so over 2 years later we are still using dreft!
Pleasant smell
3 out of 5 stars
Thumbs up graphic, would recommend
Julie - 1 month ago, Verified purchaser
I've been using Drift detergent for my baby clothes and really enjoy its pleasant, fresh scent—it leaves my baby laundry smelling clean and fresh. Additionally, it does a great job at cleaning clothes thoroughly, which is a big plus. However, I did notice that after a while, my baby developed a skin rash, which made me concerned about the detergent's suitability for sensitive skin. While I appreciate its cleaning power and fragrance, I would recommend being cautious if you have a baby or someone with sensitive skin. It might be worth trying a hypoallergenic or gentle alternative if you notice any skin sensitivities.
1 reply from Dreft team - 1 month ago
Julie, thank you so much for your review. We're very sorry to hear about your little one, and we hope they're feeling better. Nothing is more important to us than the safety of our users, so we do extensive safety testing to ensure our products are safe to use when used as directed. Because this is a hypoallergenic detergent, specifically formulated to be gentle on baby's skin and tough on stains, bringing cuddle time to a whole new level of warm and fuzzy, we ask that you discontinue using your current bottle. We'd like to make a report to our Safety Team and help you with this. Please call us at (800) 436-2229.
Great product
5 out of 5 stars
ashleyknuckles_245 - 1 month ago
originally posted on influenster.com
This is my all time favorite laundry soap not only for newborn clothes but I also use this on my clothes all the time, it has a really good scent and really good on skin that is sensitive price is great
Smells Amazing!
5 out of 5 stars
hridu18_5252 - 1 month ago
originally posted on influenster.com
The dreft liquid detergent is amazing. This liquid is perfect to wash baby clothes. It is very gentle and doesn’t contain any harsh chemicals. The Dreft liquids wash smells amazing. It is has a beautiful and very convenient packaging. It is a must have to wash babies clothes. Highly recommend.
Best baby detergent
5 out of 5 stars
nancyland_699 - 2 months ago
originally posted on influenster.com
I used this for my baby’s laundry from newborn to now 17 months. It keeps my baby’s clothes clean and smelling good. It’s soft and delicate. It goes a long way too. I’m on my 3 detergent since he was born.
Subtle yet delicious smell
5 out of 5 stars
Thumbs up graphic, would recommend
Rod - 2 months ago, Verified purchaser
The smell was subtle, yet nice. The clothes were made soft and I feel comfortable using it on my newborn items.
Cleans well, light scent
5 out of 5 stars
Thumbs up graphic, would recommend
Kerry - 2 months ago, Verified purchaser
So far, we’ve washed all of our 6-week-old son’s clothing and bedding in this and he has not had any kind of skin reaction. The scent is light and very pleasant. We use the Dreft stain remover with this and they seem to work great together-no major lasting stains!
Loved This Soap for Our Infant!
5 out of 5 stars
amberk408_3111 - 2 months ago
originally posted on influenster.com
We absolutely loved this soap and used it diligently when our child was under 1 year old. It kept her clothes smelling wonderful and helped prevent any skin breakouts. Although we no longer use it, it was perfect for that stage of life!
Use for babies or adults with sensitive skin!
5 out of 5 stars
felicias34_9687 - 2 months ago
originally posted on influenster.com
I have very very sensitive skin. Detergent is where I start my self care routine because I’m allergic to so many detergents that I am strategic about what I use. Dreftbis what I used for my babies when they were younger. Now grown up teens who are working on moving out. I’m still using Dreft on our laundry. I can wash anything in it. I don’t have to worry about breaking out into hives or a rash or anything. I can wash all of my clothes from underwear to jeans in it-that’s very convenient. I usually wash towels with a little fabric softener once a month and wash my underwear in a scent free detergent. Dreft takes care of all of the laundry.
Can’t stop smelling my baby
5 out of 5 stars
mle2024_4540 - 3 months ago
originally posted on influenster.com
I absolutely love the smell of Dreft Stage 1 Newborn Detergent! It has that iconic baby scent that’s clean, soft, and comforting without being overpowering. Every time I fold my newborn’s clothes, blankets, or even wash cloths, the gentle fragrance makes me feel calm and cozy—it truly adds to the sweet experience of caring for a new baby. The scent lasts just long enough to enjoy it, without lingering too much or irritating sensitive skin. It gives that fresh, baby-clean smell that’s hard to describe but instantly recognizable. It’s now one of those smells I’ll forever associate with these precious early days. Highly recommend if you want a detergent that smells amazing while still being gentle and safe for newborn skin.
Smells like sweet babies
5 out of 5 stars
Thumbs up graphic, would recommend
Igotubabe - 3 months ago, Verified purchaser
Smells so good like a baby,keeps the clothes clean and fresh
Definitely worth buying!
5 out of 5 stars
calliandras_7595 - 3 months ago
originally posted on influenster.com
I love this detergent! My son has sensitive skin and this detergent doesn’t irritate his skin at all! It smells amazing and his clothes are always clean soft!
CRIMINAL
1 out of 5 stars
Thumbs down graphic, would not recommend
Stanky1 - 3 months ago
This is rated lower than a “ D “ in the EWG health rating website. It should be criminal to market a product aimed toward our most vulnerable beings that is SO harmful to their skin and bodies.
1 reply from Dreft team - 3 months ago
We apprecaite you sharing your concerns with us. The safety of babies is our highest priorities, and we're committed to ensuring our Dreft products are safe for use by performing extensive safety tests. We'll be sure to share your feedback with our team, and if you'd like to share more, please feel free to give us a call at (800) 436-2229.
Always pleased each time
5 out of 5 stars
Thumbs up graphic, would recommend
Remmy - 3 months ago, Verified purchaser
This is the best baby detergent as far as I’m concerned
Good option for baby clothes
5 out of 5 stars
joannal2_4563 - 3 months ago
originally posted on influenster.com
So far it’s left my babies clothes clean & the smell lasts a while. Using a little will go a long way for those newborn clothes. I’ve been able to wash all of my child’s blankets & outfits with little.