$10.39When purchased online
About this item
At a glance
Clean
Dye-Free
Biodegradable Product
Hypoallergenic
Dermatologist Tested
Highlights
- #1 Choice of Pediatricians
- Specially formulated for newborn babies
- Hypoallergenic
- Trusted by moms for over 80 years
- Recommended by Pampers
- Formulated for both high efficiency (HE) and standard washers
Specifications
Scent: Original
Health Facts: Phosphate-Free, Hypoallergenic
Product Warning: Flush immediately if product enters eyes
Features: Dermatologist Tested
Formulation: High Efficiency
Product Form: Liquid
Sustainability Claims: Recyclable
Surfaces Not Recommended: Leather
Net weight: 46 fl oz (US)
Number of uses: 32
TCIN: 13508660
UPC: 037000747598
Item Number (DPCI): 003-08-0212
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Description
Dreft Stage 1: Newborn Liquid Detergent is specially made for newborn babies’ delicate skin. That’s why it’s the #1 pediatrician-recommended baby detergent and has been trusted by moms for over 80 years. So swaddle your newborn in fabric washed with Dreft’s hypoallergenic formula, designed to be tough on stains while still gentle on baby’s skin. What's more, it's designed to work in both standard and high efficiency (HE) washing machines, so you can use Dreft products no matter what kind of washing machine you have. Choose Dreft Newborn Liquid Detergent and keep your baby’s clothes soft and smelling great, wash after wash!
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF, USP or Informed Choice to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free.• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."Biodegradable Product
A product that makes a statement on-pack that the final product is 100% biodegradable.Hypoallergenic
Designed to minimize the possibility of an allergic response.Dermatologist Tested
Dermatologist tested product.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cleaning agents (c10-16 pareth; sodium c10-16 alkylbenzenesulfonate; c10-16 alkyldimethylamine oxide), enzymes (subtilisin; cellulase enzyme), stabilizers (sodium borate; sodium cumenesulfonate), solvent (propylene glycol), water softener (sodium citrate), suds reducer (sodium salts of c12-18 fatty acids), cleaning aid (polyethyleneimine alkoxylated), process aid (sodium formate), hypoallergenic fragrances, water
Shipping details
Estimated ship dimensions: 3.53 inches length x 6.26 inches width x 9.61 inches height
Estimated ship weight: 3.36 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does Dreft have an unscented version? My daughter is allergic to ALL fragrances in detergents so we have to use only free and clear products.
submitted by Brenda - 2 months ago
A: Yes, our Dreft Purtouch is unscented.
submitted byDreft - 2 months agoBrand expert
Q: Does sodium borate safe for baby?
submitted by Joyce - 11 months ago
A: While all of our products have been proven safe when used as directed, we'd recommend speaking with your doctor or pediatrician if you have any concerns, Joyce. If you have any other questions, feel free to give the Dreft Team a call at (800) 436-2229.
submitted byDreft - 11 months agoBrand expert
Q: Is Dreft for HE machines
submitted by Stephanie - 1 year ago
A: Great question, Stephanie. Our detergent can be used in all types of machines. If you have any other questions, feel free to give us a call at (800) 436-2229. We're always happy to help.
submitted byDreft - 1 year agoBrand expert
Q: Why has Dreft changed the scent of the Newborn formula? It stinks. I have a 4yr old so we last used Dreft circa 2017/2018 & it was truly a light baby powder fresh scent. M I have no other words for it. It stinks. Please go back to original scent.
submitted by rbnw - 2 years ago
A: We're so sorry to hear that you're not loving the scent upgrade we made a couple years back. We will be sure to pass your feedback along to our Product Development Team and if we can help with anything else, please don't hesitate to call. We are available at (800) 436-2229.
submitted byDreft - 2 years agoBrand expert
Q: Is this detergent pH neutral?
submitted by Anonymous - 2 years ago
A: Dreft Powder pH is 10.5. The 2x Dreft Liquids are pH 7.8 – 8.0 and 1x Dreft Liquids have a pH of 8.1 – 8.5.
submitted byDreft - 2 years agoBrand expert
Q: Is this detergent unscented?
submitted by Tracy - 3 years ago
A: This detergent is scented. It smells like baby
submitted byVanessa - 3 years ago
Q: does dreft contain any methylisothiazolinone?
submitted by big - 4 years ago
A: No, there is no methylisothiazolinone in our Dreft Stage 1: Newborn Liquid Detergent. If you're interested in more information about what's in our laundry detergent, you can find all of our products on SmartLabel with a description of each ingredient!
submitted byDreft - 4 years agoBrand expert
Q: Does this product contain fragrance as an ingredient?
submitted by Stuart F - 4 years ago
A: Our detergent has a light, baby powder fresh fragrance.
submitted byDreft - 4 years agoBrand expert
Q: Is this scented? I would rather not have a laundry-scented infant!
submitted by nycmtlsfo - 5 years ago
A: Our liquid detergent is very lightly scented so that you can keep your little one's clothes clean without any overwhelming perfumes.
submitted byDreft - 5 years agoBrand expert
Q: is this usable in HE washers?
submitted by sara516 - 5 years ago
A: Yes; Dreft Stage 1: Newborn and Dreft Stage 2: Active Baby are both designed for all washing machines.
submitted byDreft - 5 years agoBrand expert
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4.3 out of 5 stars with 3102 reviews
55% would recommend
349 recommendations
scent: 3.14 out of 5
quality: 3.73 out of 5
cleans effectively: 4.11 out of 5
value: 3.38 out of 5
Too fragrant!
1 out of 5 stars
Would not recommend
Katie - 13 days ago, Verified purchaser
This detergent smells too strong! Imagine what the new baby is experiencing coming into the world and being bombarded by this aroma. Plus it probably causes lots of eczema. I am returning it and going back to something unscented and gentle. Also- it’s impossible to wash the smell out! I regret this purchase. Though I have to say it got a stain out of a blanket that looked like it had been there for a very long time.
1 reply from Dreft team - 8 days ago
Katie, we're so sorry to hear that you're not a fan of our detergent scent. The comfort and joy of the little bundles of joy is our top priority, so be assured that all of our products have been tested to be safe when used as directed. Your feedback is important, and we'd love to share more about our Dreft Purtouch which is an unscented product, and our Dreft Pure Gentleness which is fragrance-free. Please call us at (800) 436-2229.
Strong Fragance
1 out of 5 stars
Would not recommend
aps1 - 16 days ago
I can't believe this detergent is for babies. The smell is so strong for an adult that I can't imagine what it can do to a newborn’s nose. I am not a person sensitive to fragrances but there is something in this detergent that irritated my nose and throat while I was folding my baby's clothes so I had to rewash them all.
1 reply from Dreft team - 8 days ago
Firstly, thank you so much for giving our detergent a try. We're so sorry to hear that you found the scent too strong and what happened to your nose and throat. While things like scent preferences will vary by person, you can be assured we don't expect your nose and throat to be irritated, especially with our safety checks. For now, please discontinue using this detergent. While all of our products have been tested to be safe when used as directed, you may not be able to tolerate this specific version. We'd like to share more about our Dreft Purtouch as it is an unscented detergent and our Dreft Pure Gentleness as it is fragrance-free and make a detailed report to our Safety Team. Please call us at (800) 436-2229.
Have no fear Dreft is here!
5 out of 5 stars
brandonf23 - 1 month ago
originally posted on influenster.com
Wow! Just wow! Love this product it cleans the clothes so well and they smell so nice. It hasn’t bothered my kids skin at all so I was very pleased! I would recommend this product to everyone!
Gentle and Effective with Dreft Laundry Detergent
5 out of 5 stars
yenphan97 - 1 month ago
originally posted on influenster.com
Dreft Laundry Detergent is a true champion when it comes to handling the delicate task of washing baby's clothes. It's specifically designed for a baby's sensitive skin, being hypoallergenic and free from harsh chemicals. One of Dreft's outstanding features is its ability to effectively remove various common stains - from food to diaper incidents. Despite its gentle formulation, it doesn't compromise on cleaning power, leaving baby clothes and bedding spotless and fresh. The light, baby-friendly scent of Dreft is another highlight. It adds a pleasant smell without being overpowering or potentially irritating to sensitive noses. However, if you're someone who prefers unscented products for your baby, this might be something to consider. As for the downside, Dreft is relatively pricier compared to other laundry detergents on the market. But considering its specialty formulation and excellent performance, many parents find the cost justifiable. All in all, Dreft Laundry Detergent lives up to its reputation as a trusted choice for baby laundry, providing a delicate balance of gentle care and effective cleaning.
Brings subshine to laundry
5 out of 5 stars
Would recommend
Paper Towels - 1 month ago
Love this detergent. Our children are grown, so we are now using this again for our grandchildren. 💕 cleans clothes and leaves such a great scent and no itchiness!!
Scent is too strong for babies
1 out of 5 stars
Would not recommend
Tina Q - 1 month ago
I wish I liked this product but the scent is so strong. I don’t know how this is supposed to be used for babies.
1 reply from Dreft team - 1 month ago
Thank you for sharing your feedback with us, Tina. Here at Dreft, the safety of babies is our highest priority. Our team has performed a lot of research and safety testing on our products and ingredients to ensure they are safe for use. We understand that everybody has their own scent preference, and we value your opinion. If you would like to share more with us, please feel free to give us a call, and we'd be happy to help.
Horrendous new scent
1 out of 5 stars
Would not recommend
Jc - 2 months ago
I can’t believe Dreft hasn’t gone back to the original scent/formula. They switched to a new scent 2-3 years ago and the smell is awful and over powering. Who would wash their baby’s clothes in something so overly scented? I returned my bottle immediately. Due to the many bad reviews I’ve seen everywhere and even an online petition to bring back the old scent, I checked to see if the maker of Dreft came to their senses and switched back to the product their customers want. Clearly not. It’s inexplicable!
1 reply from Dreft team - 1 month ago
Jc, we're so sorry that you're missing our original scent. When we made the change back in 2019, we did extensive testing to get it just right for both parents and newborns, so be assured your feedback is something we take to heart. We'd love to hear from you about this and help, so when you have a moment, please call us at (800) 436-2229.
Perfect for newborns
5 out of 5 stars
Would recommend
Laurdis - 2 months ago
Great detergent to use on baby clothing and bedding, or any clothing you like really. Cleans well while leaving a baby fresh aroma.
Lovely scent
5 out of 5 stars
Would recommend
Stephany - 2 months ago, Verified purchaser
The smell is amazing and it doesn’t irritate my babies skin
Like it
4 out of 5 stars
Would recommend
xmcc - 2 months ago, Verified purchaser
Gentle and fragrant. Been our go to brand since our babies were born.
Love
5 out of 5 stars
Rachelami - 2 months ago
originally posted on dreft.com
[This review was collected as part of a promotion.] My family loves this detergent. I use it for the whole family because it smells so good. My toddler has eczema and it is gentle enough to use on her clothes without irritating her skin. Highly recommend this soap.
Smells so good!
5 out of 5 stars
MrsCamieT - 2 months ago
originally posted on dreft.com
[This review was collected as part of a promotion.] I hands down love this laundry detergent for my babies. The scent is light and like no other, it smells so good. It makes their laundry feel soft and is I've noticed its been able to lift out some light stains on their clothes. It has no color and is easy measure using the provided lid/cup. I recommend this detergent to anyone having a baby and will purchase as gifts and for myself for time to come.
love
5 out of 5 stars
Leslie - 2 months ago
originally posted on dreft.com
[This review was collected as part of a promotion.] I absolutely love this Dreft !! This is perfect for babies . this is Dreft stage one , newborn liquid detergent. This is perfect for babies just born . it helps baby not break out from harsh chemicals
So good
5 out of 5 stars
broverstreet - 2 months ago
originally posted on dreft.com
[This review was collected as part of a promotion.] I am obsessed with how this stuff smells! It makes me want to wash my clothes and sheets in it. It keeps my daughters clothes clean and fresh. Even after something has been in the drawer a few weeks I can still smell the detergent when I pull it out.
Great!!!!
5 out of 5 stars
Mimi23 - 2 months ago
originally posted on dreft.com
[This review was collected as part of a promotion.] Using the Dreft for my babies clothes is great. Left it feeling soft and fresh with out having any break out or any allergic reactions to their skins. Love the fresh baby smell. Will definitely get more of this brand of product.
Gentle & Pure
5 out of 5 stars
Rispoli58 - 2 months ago
originally posted on dreft.com
[This review was collected as part of a promotion.] Dreft is the only product I trust and use for washing baby’s clothing, bedding, etc. It’s pure and clean. No harsh chemicals added. Nothing to irritate newborn baby’s delicate skin. Everything is clean, scent free and soft. I highly recommend Dreft Stage 1 Newborn Liquid Detergent for all of your newborn’s laundering needs!
Detergent
5 out of 5 stars
Amybixler - 2 months ago
originally posted on dreft.com
[This review was collected as part of a promotion.] My granddaughter has very sensitive skin and eczema so this was a blessing to receive. It has a pleasant smell and cleans very well. It is a very good detergent for babies and young kids. It's also good for anyone with sensitive skin. I would highly recommend it for anyone with any skin conditions.
Good
5 out of 5 stars
RachaelMO - 2 months ago
originally posted on dreft.com
[This review was collected as part of a promotion.] I used this detergent for my child and would use again. Feels safe and I am comfortable using detergent. The detergent has a light scent that is pleasant. Good size bottle and is easy to use and pour.
The only detergent we use
5 out of 5 stars
rlook3 - 2 months ago
originally posted on dreft.com
[This review was collected as part of a promotion.] My wife and I love this detergent because it's safe for our baby girl and leaves her clothes smelling wonderfully fresh. It does a great job at getting those baby messes off her clothes. Highly recommend this detergent.
Tough On Stains, Gently On Skin.
5 out of 5 stars
Type1diabetesmom - 2 months ago
originally posted on dreft.com
[This review was collected as part of a promotion.] I've been using this for the last few weeks and I am so thrilled with this detergent. It smells wonderful, is tough on stains yet gentle on delicate skin. It washes clothes phenomenally and has a faint baby scent that makes a Mothers heart fill with joy. It's definitely a high value stain fighting detergent that's a definite game changer in the newborn world.