$10.59 when purchased online
Target Online store #3991
About this item
Highlights
- 3-in-1 formula: fights odors, helps remove stains, and gentle on sensitive skin
- Cleans better than the leading free detergent. Tackles milk and spit-up stains.
- Hypoallergenic and gentle, with no added chlorine, dyes, or phosphates
- #1 Pediatrician recommended baby detergent brand
- Bundle with Dreft Active Baby detergent and Dreft scent beads as a baby shower gift
Description
Dreft Newborn baby liquid laundry detergent is specially formulated to be gentle on delicate skin and cleans better than the leading free detergent. With a legacy of over 90 years and the title of the #1 pediatrician recommended baby detergent brand, Dreft has been the trusted choice of countless new parents and baby shower gifters.Wrap your newborn baby in the comfort of snug and cozy fabrics that have been lovingly washed with Dreft's hypoallergenic formula. Dreft is tough on infant stains and odors, like milk and spit-up, yet gentle on sensitive skin. Dreft strikes the perfect balance to ensure your baby's clothes are beautifully clean without the worries. Dreft's dermatologist-tested scent is carefully crafted for sensitive skin with delightful freshness experience, and made with NO added chlorine, dyes, or phosphates.When you choose Dreft Newborn baby liquid detergent, you can have peace of mind knowing that you're selecting a product that not only keeps your baby's clothes feeling incredibly comfortable but also leaves them smelling fresh and pleasant, wash after wash. For an extra boost of baby freshness that lasts up to 6 times longer*, add Dreft laundry scent booster beads to your laundry routine. Dreft laundry scent booster beads infuse each load with a burst of long-lasting fragrance, ensuring that your baby's clothes remain irresistibly fresh.*from wash until wear vs. leading liquid detergent alone.
Scent: Original
Health Facts: Dye-Free, Phosphate-Free, Bleach-Free, Trichloroethylene-Free, Hypoallergenic, Paraben-Free, Aluminum-Free, Perchloroethylene-Free
Product Warning: Flush immediately if product enters eyes
Features: Dermatologist Tested
Formulation: High Efficiency
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice
Surfaces Not Recommended: Leather
Net weight: 46 fl oz (US)
Number of uses: 32
TCIN: 13508660
UPC: 037000747598
Item Number (DPCI): 003-08-0212
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.62 inches length x 3.47 inches width x 2.92 inches height
Estimated ship weight: 3.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why do you promote this for babies when it contains fragrance- Chemicals found in fragrances include phthalates, which are endocrine disruptors, and carcinogens benzophenone and styrene.
submitted by Kalikara - 1 year ago
A: Be assured that our products and the ingredients in them are tested to be safe when used as directed.
submitted byDreft - 1 year agoBrand expert
Q: Why do you promote this for babies when it contains fragrance- Chemicals found in fragrances include phthalates, which are endocrine disruptors, and carcinogens benzophenone and styrene.
submitted by Kalikara - 1 year ago
A: Be assured that our products and the ingredients in them are tested to be safe when used as directed.
submitted byDreft - 1 year agoBrand expert
Q: Does Dreft have an unscented version? My daughter is allergic to ALL fragrances in detergents so we have to use only free and clear products.
submitted by Brenda - 2 years ago
A: Yes, our Dreft Purtouch is unscented.
submitted byDreft - 2 years agoBrand expert
Q: is this an enzymatic laundry detergent?
submitted by Newmom2023 - 2 years ago
A: This detergent does include Cellulase Enzyme. If you have any other questions, feel free to give the Dreft Team a call at (800) 436-2229.
submitted byDreft - 2 years agoBrand expert
Q: Does sodium borate safe for baby?
submitted by Joyce - 3 years ago
A: While all of our products have been proven safe when used as directed, we'd recommend speaking with your doctor or pediatrician if you have any concerns, Joyce. If you have any other questions, feel free to give the Dreft Team a call at (800) 436-2229.
submitted byDreft - 3 years agoBrand expert
Q: Is Dreft for HE machines
submitted by Stephanie - 3 years ago
A: Great question, Stephanie. Our detergent can be used in all types of machines. If you have any other questions, feel free to give us a call at (800) 436-2229. We're always happy to help.
submitted byDreft - 3 years agoBrand expert
Q: Why has Dreft changed the scent of the Newborn formula? It stinks. I have a 4yr old so we last used Dreft circa 2017/2018 & it was truly a light baby powder fresh scent. M I have no other words for it. It stinks. Please go back to original scent.
submitted by rbnw - 3 years ago
A: We're so sorry to hear that you're not loving the scent upgrade we made a couple years back. We will be sure to pass your feedback along to our Product Development Team and if we can help with anything else, please don't hesitate to call. We are available at (800) 436-2229.
submitted byDreft - 3 years agoBrand expert
Q: Is this detergent pH neutral?
submitted by Anonymous - 4 years ago
A: Dreft Powder pH is 10.5. The 2x Dreft Liquids are pH 7.8 – 8.0 and 1x Dreft Liquids have a pH of 8.1 – 8.5.
submitted byDreft - 4 years agoBrand expert
Q: Is this detergent unscented?
submitted by Tracy - 4 years ago
A: This detergent is scented. It smells like baby
submitted byVanessa - 4 years ago
Q: does dreft contain any methylisothiazolinone?
submitted by big - 5 years ago
A: No, there is no methylisothiazolinone in our Dreft Stage 1: Newborn Liquid Detergent. If you're interested in more information about what's in our laundry detergent, you can find all of our products on SmartLabel with a description of each ingredient!
submitted byDreft - 5 years agoBrand expert
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Guests are saying
Dreft Stage 1 Newborn Liquid Laundry Detergent is highly regarded for its gentle formula, making it suitable for babies' sensitive skin. Guests appreciate its ability to clean effectively while leaving a pleasant, light scent. However, some guests find the fragrance too strong and have reported skin reactions. Overall, it is a trusted choice for many parents seeking a reliable baby detergent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 3532 reviews
cleans effectively: 4.16 out of 5
quality: 3.86 out of 5
scent: 3.33 out of 5
value: 3.54 out of 5
60% would recommend
416 recommendations
Can’t stop smelling my baby
5 out of 5 stars
mle2024_4540 - 18 days ago
originally posted on influenster.com
I absolutely love the smell of Dreft Stage 1 Newborn Detergent! It has that iconic baby scent that’s clean, soft, and comforting without being overpowering. Every time I fold my newborn’s clothes, blankets, or even wash cloths, the gentle fragrance makes me feel calm and cozy—it truly adds to the sweet experience of caring for a new baby. The scent lasts just long enough to enjoy it, without lingering too much or irritating sensitive skin. It gives that fresh, baby-clean smell that’s hard to describe but instantly recognizable. It’s now one of those smells I’ll forever associate with these precious early days. Highly recommend if you want a detergent that smells amazing while still being gentle and safe for newborn skin.
Smells like sweet babies
5 out of 5 stars
Thumbs up graphic, would recommend
Igotubabe - 25 days ago, Verified purchaser
Smells so good like a baby,keeps the clothes clean and fresh
Definitely worth buying!
5 out of 5 stars
calliandras_7595 - 26 days ago
originally posted on influenster.com
I love this detergent! My son has sensitive skin and this detergent doesn’t irritate his skin at all! It smells amazing and his clothes are always clean soft!
CRIMINAL
1 out of 5 stars
Thumbs down graphic, would not recommend
Stanky1 - 1 month ago
This is rated lower than a “ D “ in the EWG health rating website. It should be criminal to market a product aimed toward our most vulnerable beings that is SO harmful to their skin and bodies.
1 reply from Dreft team - 1 month ago
We apprecaite you sharing your concerns with us. The safety of babies is our highest priorities, and we're committed to ensuring our Dreft products are safe for use by performing extensive safety tests. We'll be sure to share your feedback with our team, and if you'd like to share more, please feel free to give us a call at (800) 436-2229.
Always pleased each time
5 out of 5 stars
Thumbs up graphic, would recommend
Remmy - 1 month ago, Verified purchaser
This is the best baby detergent as far as I’m concerned
Good option for baby clothes
5 out of 5 stars
joannal2_4563 - 1 month ago
originally posted on influenster.com
So far it’s left my babies clothes clean & the smell lasts a while. Using a little will go a long way for those newborn clothes. I’ve been able to wash all of my child’s blankets & outfits with little.
Better than sensative
5 out of 5 stars
Thumbs up graphic, would recommend
MeemsAngel82 - 1 month ago, Verified purchaser
This worked out well for my family! Because of my job, I came into contact with something that irritated my skin. My dad developed something different and in the outdoors that affected his skin. Something like sensitive detergent is recommended but honestly this worked even better. Just think about whose skin this detergent is meant for. We just all use this now because it does the job and is isn't harmful to the skin.
Gentle and Fresh!
5 out of 5 stars
Thumbs up graphic, would recommend
Stephanie - 2 months ago, Verified purchaser
Dreft Stage 1 is super gentle and leaves clothes feeling soft and smelling fresh. It cleans well without being harsh, and the scent is light and comforting. Perfect for sensitive skin!
Classic baby smell!
5 out of 5 stars
kaylah545_2031 - 2 months ago
originally posted on influenster.com
Light scent and the only product that doesn’t break out my baby. This is a good amount of product for the price point. It’s my go to for baby laundry needs and it’s good for the whole house.
They are old and how
5 out of 5 stars
Thumbs up graphic, would recommend
Jshid - 2 months ago, Verified purchaser
You can come over and
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Janski - 2 months ago, Verified purchaser
I don’t know what the company has done with the scent of this, but it is overwhelming! It makes me nauseated.
1 reply from Dreft team - 2 months ago
We’re sorry to hear you're not enjoying the smell of our detergent! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. All of our detergents also go through strict safety checks to ensure they are safe to use when used as directed, so nausea is not something we would expect. We recommend discontinuing use if you haven't done so already. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: (800) 436-2229
Have no issues! Would recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
Moe - 2 months ago
I really love this detergent. I know people says it has such an awful smell or that it's harsh for your baby but I've never had an issue and the smell never bothered my daughter or myself. I thought it was pleasant. My daughter has really sensitive skin and it's really hard to find good products for her but the dreft never failed! It cleans stains really well, I do an extra rinse for baby clothes always to be safe and I never have felt like there's an over powering smell after. Just a subtle baby smell to me. Her clothes are always soft just using the dreft by itself. I also recommend the dreft stain remover spray. I go through it like water though lol but you have a stain that stuff is getting it out! I love the dreft products and still use the stage 1 on my 8 months clothes and my own! Would recommend!
Best detergent
5 out of 5 stars
anac713_7209 - 2 months ago
originally posted on influenster.com
By far the best detergent for babies. The smell and ingredients are safe for newborn skin. I couldn’t recommend any other product to a new parent.
Laundry soap
5 out of 5 stars
Thumbs up graphic, would recommend
Spiderman - 3 months ago, Verified purchaser
Amazing and enjoyable
The only brand I trust on my baby’s clothes!
5 out of 5 stars
edelamare_6209 - 3 months ago
originally posted on influenster.com
Dreft is the only laundry detergent that I feel good about using on my newborn baby’s clothes. It has a mild scent, clean ingredients, and does well at washing out all those pesky blowouts!
Amazing scent
5 out of 5 stars
esperanzah5_1229 - 3 months ago
originally posted on influenster.com
The only brand I trust with my babies clothes will be direct the scent it’s amazing and it’s not too pricey I love how soft it leaves the clothes and how it smells
Overall, Dreft is a great choice for washing baby
5 out of 5 stars
alinas292_1640 - 4 months ago
originally posted on influenster.com
I have been using Dreft laundry detergent for baby clothes, and I am very satisfied with its quality. It has a pleasant, mild scent and rinses out well without leaving any residue. Most importantly, it is suitable for sensitive baby skin and does not cause irritation or allergic reactions
Good buy pricey
5 out of 5 stars
Thumbs up graphic, would recommend
A - 4 months ago, Verified purchaser
Gentle on baby skin. I’m sad they changed the scent. It used to smell like baby powder, now the scent is a little strange. When my baby turned 1 I switched her to the same detergent I use for the rest of the families clothes. Dreft is good and gentle for baby skin but in my opinion it is too expensive. I only used this until my kids turned 1 to ensure their baby skin wouldn’t be affected by harsh detergent.
New born
5 out of 5 stars
Thumbs up graphic, would recommend
Laundry Detergent - 4 months ago, Verified purchaser
Awesome product just love it
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Eml - 4 months ago, Verified purchaser
Lightly scented smells great cleans well