Sponsored
e.l.f. HD Loose Powder - 0.28oz
$7.00
ColorTranslucent
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- HD loose setting powder
- Sets makeup or can be worn alone
- Minimizes skins imperfections leaving a radiant looking complexion
- 100% Vegan and Cruelty-Free
Description
The e.l.f High Definition Loose Powder creates a "soft focus" effect on the skin. It helps mask fine lines and imperfections for a radiant looking complexion. The loose powder can be worn alone or used to set foundation.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Vegan, Nonylphenol Ethoxylate Free, Phthalate-Free, Paraben-Free, Triclosan-Free
Color Finish: Semi-Matte, Matte, Sheer
Color Palette: Translucent
Product Form: Loose Powder
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Oil Control, Makeup Setting, Shine Control
Recommended Skin Type: Normal, Oily, Combination
Net weight: .28 Ounces
Features: Lightweight, Blendable
TCIN: 13963729
UPC: 609332833319
Item Number (DPCI): 052-16-0399
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aluminum starch octenylsuccinate, silica, dimethicone/vinyl dimethicone crosspolymer, mica, dimethicone, phenoxyethanol, caprylyl glycol.
Shipping details
Estimated ship dimensions: 1.34 inches length x 2.61 inches width x 3.52 inches height
Estimated ship weight: 0.221 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it come with the blender?
submitted by Leili - 10 months ago
A: This does not include an applicator.
submitted bythe elfcareteam - 9 months agoA: This is not sold with a beauty blender.
submitted bythe e.l.f. team - 9 months agoBrand expert
Q: Does this have a mattifying effect?
submitted by Vanessaclr - 1 month ago
A: Great question, The e.l.f. HD Loose Powder is a mattifying powder designed to reduce shine and control oil, while also helping to mask fine lines and imperfections. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: Does it help make your face less shimmery?
submitted by Margaret - 7 months ago
A: Hey Magaret, Great question! The e.l.f High Definition Loose Powder creates a "soft focus" effect on the skin. It helps mask fine lines and imperfections for a radiant looking complexion. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: my teen has acne prone skin. can she use this powder?
submitted by Malupr - 1 year ago
A: Results may vary by individual, but generally this is a well tolerated product for blemish prone skin.
submitted byThe Elf Team - 1 year agoBrand expert
Q: Is the shimmer or translucent powder better for oily-ness ?
submitted by Hello 123456789 - 1 year ago
A: We would generally suggest a translucent powder for more oily skin, but we suggest that you chat with a beauty consultant for more personal advice.
submitted byThe Elf Team - 1 year agoBrand expert
Q: Does this powder cause breakouts or acne because I have oily skin and break out easly and just want to make sure does it clog pores
submitted by Sophie - 2 years ago
A: Hey Sophie, Great question! The e.l.f High Definition Loose Powder creates a "soft focus" effect on the skin. With any makeup application, we recommend to do a double cleanser with a cleansing balm/oil and follow up with your favorite cleanser! This will ensure break outs are at a minimum. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: what is the difference between the soft luminescence HD powder & e.l.f. Halo Glow Powder?
submitted by Screen name - 6 years ago
A: The results on both are similar: creating a soft focus effect, and masking fine lines and imperfections. The Halo Glow Powder is available in shades Light, Medium, and Deep, whereas the the HD Powder in Soft Luminance is not shade specific.
submitted byThe Elf Team - 6 years agoBrand expert
Q: Used for setting concealer under eyes?
submitted by soothing - 6 years ago
A: Hi there! The e.l.f. HD Loose Powderis a great way to set your makeup or to wear alone to give you a finished look. It is also vegan and cruelty free! Hope this helps!
submitted byTarget Beauty Consulting - 6 years agoBrand expert
Q: I have used these powder before and would like to purchase it again. In the store the packaging is round but online it shows a square packaging. Which one is it?? Is it .28 oz?
submitted by Natalia - 7 years ago
A: We apologize for any confusion. This product is the same formula in either the square or round packaging and is .28 oz.
submitted bythe e.l.f. team - 6 years agoBrand expert
Q: does this powder have talc in it ?
submitted by Lillian - 8 years ago
A: Here is a list of ingredients: Aluminum Starch Octenylsuccinate, Silica, Dimethicone/Vinyl Dimethiconcrosspolymer, Talc, Dimethicone, Phenoxyethanol, Capryl Glycol
submitted bythe e.l.f. team - 6 years agoBrand expert
Frequently bought together
Bestseller
$11.00
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 16730 ratings
$7.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 937 ratings
$11.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 2068 ratings
Bestseller
$1.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 1345 ratings
Bestseller
$9.00
$5 Target GiftCard with $30 beauty products purchase
4.8 out of 5 stars with 257 ratings
Guests also viewed
$7.00
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 2686 ratings
$9.00
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 2618 ratings
$7.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 937 ratings
$5.00
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 713 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 2222 ratings
Discover more options
$7.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 937 ratings
$9.00
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 2618 ratings
$6.69
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 1690 ratings
$11.99
$5 Target GiftCard with $30 beauty products purchase
3.4 out of 5 stars with 570 ratings
$5.00
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 713 ratings
Related Categories
Guests are saying
This setting powder is a favorite among guests for its ability to create a smooth, flawless finish while controlling shine throughout the day. Many appreciate its lightweight feel and the way it blurs imperfections, making it ideal for both everyday use and special occasions. However, some guests have noted concerns about the presence of glitter and potential flashback in photos. Overall, it remains a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2686 reviews
easy to apply: 4.68 out of 5
easy to remove: 4.72 out of 5
long lasting: 4.13 out of 5
quality: 4.15 out of 5
value: 4.41 out of 5
76% would recommend
116 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
- Skin tone: Light
who wants glitter in their setting powder?
looks ridiculous if you're over the age of 5.
5 out of 5 stars
11 October, 2025
originally posted on elfcosmetics.com
stays matte all day
one of my holy grail products, been using this for years and it keeps makeup in place super well
1 out of 5 stars
29 September, 2025
originally posted on elfcosmetics.com
Absolutely Not
The powder is very, very thin and messy. the packaging is not very smart either, the slider inside the container makes a bigger mess, and in all honesty it’s very useless. Also, the flashback on camera is absolutely insane, i hadn’t even put a lot and when i took pictures i had a white cast all over my face. However, it does make my makeup look pretty flawless, but i can’t even wear it out so whats the point?
5 out of 5 stars
26 September, 2025
originally posted on elfcosmetics.com
Magical Powder
Not sure what is in this but I took a chance at trying it. I purchased a tinted powder here that was a hint too dark so I needed something to balance it out. Also, I wanted a light powder that created a non matte yet covered blemishes but at the same time still gave a somewhat dewey look and I found it! Some days I don't even have time for foundation and just put the 2 powders on and my skin looks great. Will continue to buy this!
4 out of 5 stars
18 September, 2025
originally posted on elfcosmetics.com
Love it
I like how it sets and blends my makeup into my skin and keeps me from looking too shiny.
5 out of 5 stars
12 September, 2025
originally posted on elfcosmetics.com
A Must Have
This powder is a must have in your makeup routine! I use it every single day with my base and it works very well!
5 out of 5 stars
25 August, 2025
originally posted on elfcosmetics.com
Lasted through a Sweaty Summer Concert!
Thought once I got home from a concert, I would look a fright, but used this product and it made my acne prone skin flawless for hours. I was shocked. I put this on over my foundation and it's great as a setting powder. Could probably use it also over lipstick as a way to set in place & then put on a second coat. It's translucent, so it doesn't add any color. Magnificent. Everyone should have this in their makeup kit.
5 out of 5 stars
25 August, 2025
originally posted on elfcosmetics.com
Love love love
I just got this product and tried it for the first time, and let me say im in love. Where has this been my whole life.
3 out of 5 stars
11 August, 2025
originally posted on elfcosmetics.com
Decent setting powder
I bought this because I need a setting powder as I lost my other one this formula is not my favourite so I will try the other setting powder option
3 out of 5 stars
11 August, 2025
originally posted on elfcosmetics.com
Works fine
Does a fine job setting makeup, but doesn't help with oilyness for more than a couple hours
5 out of 5 stars
8 August, 2025
originally posted on elfcosmetics.com
works well
i got this a while ago and its still going strong even after knocking the whole thing face down it didn't spill all over like my other one did😒
5 out of 5 stars
4 August, 2025
originally posted on elfcosmetics.com
Incredibly underrated
Was reccomeended this as my first setting powder and does the job great! Not heavy, doesn't look cakey, no white cast and makes my skin super smooth feeling. Very nice :)
5 out of 5 stars
30 July, 2025
originally posted on elfcosmetics.com
Great
I like this powder, it is really fine but is clear and wont change the color of your makeup
5 out of 5 stars
16 July, 2025
originally posted on elfcosmetics.com
works well
it definitely helps set the makeup, lasts well and doesnt feel heavy. I use whenever i dress up my look. highly reccomend
5 out of 5 stars
12 July, 2025
originally posted on elfcosmetics.com
Smooth and blurred skin
My skin feels so smooth and it makes my make up less oily. Does not come out cakey whatsoever! I love it!
4 out of 5 stars
11 July, 2025
originally posted on elfcosmetics.com
apply with a brush!!!
i love the hd pressed powder, my holy grail, i got this and its decent but i feel it somewhat removes my makeup below if i use anything but a brush to set it. none the less i still love!
5 out of 5 stars
Thumbs up graphic, would recommend
8 July, 2025Verified purchase
- Hair color: Brunette
- Skin concern: Pores, Acne, Aging, Dark circles, Redness
- Eye color: Green
- Skin type: Oily
- Skin tone: Light
Great for under eyes
Sets my under eyes great and keeps the concealer in place all day. I don’t prefer it on my face but works well under the eyes.
5 out of 5 stars
5 July, 2025
originally posted on elfcosmetics.com
Elf sheer powder
Love it! Almost out!! I might try a different brand tho!! It does the job amazingly but don’t wow me!! ❤️❤️❤️
5 out of 5 stars
3 July, 2025
originally posted on elfcosmetics.com
Excellent product
This product was very high quality and offers excellent prep for coverage
4 out of 5 stars
29 June, 2025
originally posted on elfcosmetics.com
blurry
it immediately blurs, might create a little creasing but it's fixable