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e.l.f. Lash Beats Defining & Lengthening Mascara - 0.32oz
$6.00
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At a glance
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About this item
Highlights
- Defining & Lengthening Mascara
- Enhances natural lashes the perfect amount
- Buildable formula contains fibers to help lashes look longer
- Narrow, flexible brush has tight bristles that define and separate each lash
- Target exclusive
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. 100% vegan and cruelty-free.
Description
Stand out without going all out. e.l.f. Cosmetics Lash Beats Defining & Lengthening Mascara is formulated with fibers to give your lashes limitless length and definition for a naturally enhanced look. This defining and lengthening mascara features a wand with a narrow, flexible brush to create effortless separation and longer looking lashes without any unwanted lumps and clumps. On the days you’re in the mood to go bold, apply additional coats to build your desired effect. Only at Target!
Why e.l.f. loves:
• Enhances natural lashes the perfect amount
• Buildable formula contains fibers to help lashes look longer
• Narrow, flexible brush helps define and separate each lash
• Available in Black and Pitch Black (a deeper, more pigmented black shade)
• Target exclusive
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves:
• Enhances natural lashes the perfect amount
• Buildable formula contains fibers to help lashes look longer
• Narrow, flexible brush helps define and separate each lash
• Available in Black and Pitch Black (a deeper, more pigmented black shade)
• Target exclusive
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Nonylphenol Ethoxylate Free, Hydroquinone-Free, Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Lengthening
Net weight: .32 fl oz (US)
Features: Built-In Brush
TCIN: 83715006
UPC: 609332815827
Item Number (DPCI): 052-16-9196
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), paraffin, pvp, euphorbia cerifera (candelilla) wax, caprylic/capric triglyceride, cetearyl alcohol, ozokerite, nylon-66, palmitic acid, glyceryl stearate, peg-100 stearate, stearic acid, triacontanyl pvp, ricinus communis (castor) seed oil, copernicia cerifera (carnauba) wax, tocopheryl acetate, caprylyl glycol, phenoxyethanol, aminomethyl propanol, ethylhexylglycerin, panthenol, butylene glycol, ceteareth-25, xanthan gum, silica, kaolin may contain: dc black 2 (ci 77266) (nano), ultramarines (ci 77007).
Shipping details
Estimated ship dimensions: 0.73 inches length x 1.263 inches width x 5.694 inches height
Estimated ship weight: 0.058 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara is praised for its ability to lengthen and define lashes without clumping, making it ideal for a natural look. However, many guests noted issues with smudging and flaking throughout the day. While some found it perfect for daily use, others were disappointed by its lack of volume and staying power.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1475 reviews
easy to apply: 3.83 out of 5
easy to remove: 3.68 out of 5
long lasting: 2.27 out of 5
quality: 2.44 out of 5
value: 2.82 out of 5
35% would recommend
64 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
17 March, 2025Verified purchase
.
Makes lashes look good but smudges very easily, have black smudges under my eyes after wearing.
5 out of 5 stars
13 March, 2025
originally posted on elfcosmetics.com
Great product
Have been using for a few weeks now, love it! Would recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination, Normal
- Hair color: Brunette
- Eye color: Blue
Racoon eyes
It left me with black under my eye every time I wore it. It was very distinct. It also didn't stay on my lashes well all day.
4 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2025Verified purchase
- Skin concern: Dark circles, Acne, Blackheads, Uneven skin tone
- Skin tone: Light
- Skin type: Combination, Oily
- Eye color: Hazel
- Hair color: Brunette
Good
Like others have said, there’s some flaking. But I really like this mascara for the price. It’s not waterproof. I also think they might have changed the wand and the goop from the last time I bought it, seems flakier now from a year ago
4 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2025Verified purchase
good mascara
i've had this before, but for some reason this one didnt work as well. i feel like i could have just got a bad batch. i would purchase again just to see if that was the case because the first tube i had made my lashes look so good!
5 out of 5 stars
Thumbs up graphic, would recommend
26 November, 2024Verified purchase
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
- Skin type: Normal
Must Have
Lengthening lashes without being heavy on the eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
20 September, 2024Verified purchase
DON'T DO IT
The formula feels nice. The brush is decent, and it applies nicely. ...followed by ALL DAY flaking that just will NOT QUIT. If you have $6 to spend on Mascara, you can find one that won't do you dirty like this formula will. I LOVE the e.l.f. Brand. I've used many of their products, but this ain't it.
2 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2024
- Skin tone: Light
- Skin type: Combination
- Skin concern: Uneven skin tone, Sensitivity, Redness, Aging
- Eye color: Hazel
- Hair color: Blonde
Clumpy and Flakes
Clumpy and flakes. Will not buy again
3 out of 5 stars
Thumbs down graphic, would not recommend
20 June, 2024
Provides natural look but not for yawning, crying, blinking, or all day wear
Likes: lengthens and defines eyelashes; doesn’t clump Dislikes: smudges easily Neutral thoughts: good if you want as natural as possible eyelashes; bad if you want something dramatic or thickening
5 out of 5 stars
17 June, 2024
originally posted on elfcosmetics.com
Great for nice lashes !
Its perfect Mascara, you can make a very nice big lashes with it. I love this mascara, this is my 3rd ☺️ ! Highly recommend.
2 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2024Verified purchase
Doesn't Dry
Yes this makes my lashes look nicer, so an extra star for that, however even for the price it's not worth it because even if you apply it to dry lashes and use powder beforehand, it's smudged very obviously within an hour. It's like it doesn't dry at all and gives total racoon eyes within just a couple hours.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 May, 2024
- Skin type: Normal
- Hair color: Brunette
- Eye color: Green
- Skin tone: Medium
Burns My Eyes
I’ve never had mascara burn my eyes before. The mascara doesn’t seem to dry either. I hate this mascara!
3 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2024
Too flaky to use!
Was recommended this as a great defining and lengthening mascara. I can definitely say it doesn’t clump but it also does not build volume whatsoever so the lashes look fairly limp and lifeless overall. What makes it unusable is the ridiculous amount of flaking, even as it’s brand new and used with primer as well. Skip this one.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 April, 2024
horrible mascara.
I love elf but there mascaras literally suck. this one flaked so so so badly and it would get in my eyes. it doesn't even do well and lengthening and the wand hurts to use. DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2024Verified purchase
Worst Mascara I've Tried In Years
This mascara smears and smudges SO much. The formula is just terrible. I could put it on in the morning and by the time I get to work I already have smudges under my eyes. I'd rather wear no mascara than this. I used to use ELF 3-in-1 mascara and I loved it, but now it's discontinued. I was hoping this would be a good replacement, but no.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2024Verified purchase
- Skin tone: Light
- Eye color: Green
- Skin type: Normal
- Hair color: Blonde
Bad formula!
This mascara does not stay on your lashes it smudges and is very messy to clean up. I bought it for both me and my daughter to try we both had the same problem. Would not recommend!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2024Verified purchase
- Skin tone: Light
- Skin type: Dry
- Eye color: Blue
- Skin concern: Aging
- Hair color: Grey
Don't bother
Complete fail. This barely gave me any boost to my natural lashes. Then by 10am I had mascara all over my under eye. Awful!! Went back to my old brand.
5 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2024Verified purchase
- Skin type: Dry
- Eye color: Blue
- Hair color: Blonde
- Skin tone: Light
i stopped buying high end mascara for this one!
such a good mascara!!! i like this one over tower 28, lancome, and benefit! which are all ones i was spending $30+ on!! i do think these dry out faster tho but for $6 rather than $30 i really don’t mind
1 out of 5 stars
Thumbs down graphic, would not recommend
31 January, 2024Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin concern: Dullness, Aging, Pores
- Skin type: Combination
- Hair color: Red
Don't buy
I wanted to love it but it had zero effect on my lashes. Did nothing but smear. Definitely not water proof!
4 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2024Verified purchase
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Light
- Skin type: Oily
- Skin concern: Puffiness, Pores, Dark circles
pretty good
pretty good mascara. makes ur lashes look long and nice. sometimes clumpy but rlly pretty