$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- Long-lasting satin finish foundation that delivers medium buildable coverage
- Breathable formula doesn’t look or feel cakey
- Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
- Non-comedogenic (won’t clog pores)
- Available in 36 shades for a wide range of skin tones
- Great for dry, oily and combination skin
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Skin Tone: Medium
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Concealing
Net weight: 1 fl oz (US)
SPF: 0
Features: Long Lasting, Non-Comedogenic
TCIN: 90908725
UPC: 609332849488
Item Number (DPCI): 052-16-3759
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), isododecane, glycerin, coco-caprylate/caprate, dimethicone, propylene glycol, cetyl peg/ppg-10/1 dimethicone, c12-15 alkyl benzoate, tridecyl trimellitate, sorbitan sesquioleate, silica, boron nitride, dimethicone/vinyl dimethicone crosspolymer, magnesium stearate, magnesium sulfate, phenoxyethanol, disteardimonium hectorite, peg/ppg-15/15 dimethicone, trimethylsiloxysilicate, diisostearyl malate, silica dimethyl silylate, aluminum hydroxide, triethoxycaprylylsilane, caprylyl glycol ethylhexylglycerin, erythritol, hibiscus sabdariffa fruit extract, butylene glycol, lycium chinense fruit extract, psidium guajava fruit extract, vaccinium angustifolium (blueberry) fruit extract, hydroxyacetophenone [+/-]: titanium dioxide (ci 77891), yellow iron oxide (ci 77492), red iron oxide (ci 77491), black iron oxide (ci 77499).
Shipping details
Estimated ship dimensions: 4.6 inches length x 1.7 inches width x 0.6 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I would like some help in determining what color I am. I wear Mac NW20 - Can someone please help me with what color best would match the Mac color of NW 20 thank you
submitted by Peanut - 1 year ago
A: If I wear nars shade Zambie what shade would you recommend
submitted byMcGuire - 9 months agoA: There's also an option to virtually "try on" the products now. It's recommended to do so in natural light. I wish you the best and hope this helps you out. Good Luck. ✌🏼
submitted byGirly girl - 1 year agoA: I need help to pick my foundation match . I currently use MAC NC15
submitted byPerla - 1 year agoA: We would suggest that you look at 34 MEDIUM COOL. Please also feel free to live chat with a beauty advisor for personal assistance.
submitted byThe Elf Team - 1 year agoBrand expert
Q: What shade should I use if I currently use L’Oreal infallible shade 425 - Linen?
submitted by Denise - 5 months ago
A: Hey Denise, Great question! Check out the Color 15 Fair Warm in e.l.f. Soft Glam Satin Foundation for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expertA: We would suggest that you take a look at 20 Light Cool. Please also feel free to chat live with a concierge or beauty advisor for live help.
submitted byThe Elf Team - 5 months agoBrand expert
Q: I wear MAC NC 20. Which ELF color should I use?
submitted by Alix - 9 months ago
A: Several shades may work for you - we would suggest that you live chat with a beauty advisor at elfcosmetics.com or a virtual beauty consultant on any Target product page for help choosing.
submitted bythe elfcareteam - 8 months agoA: We would suggest that you take a look at 21 Light Neutral. Please also chat with a beauty expert at Target or e.l.f. For personal assistance.
submitted bythe e.l.f. team - 9 months agoBrand expert
Q: I usually wear Elf Sand Flawless Satin Foundation. What shade would you recommend? Thank you.
submitted by NS - 9 months ago
A: We would suggest that you take a look at 34 Medium Cool. You may also want to live chat with a beauty advisor at elfcosmetics.com or a virtual beauty consultant on any Target product page.
submitted bythe elfcareteam - 9 months agoA: Hey, Great question! We recommend to check out Color 24 Light Warm in the e.l.f. Soft Glam Satin Foundation for a close match. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: What’s the best shade if I currently use Infallible 455 Buff Beige?
submitted by Erica Hough - 9 months ago
A: We would recommend that you take a look at 34 Medium Cool.
submitted bythe elfcareteam - 9 months agoA: Hey Erica, Great question! Take a look at the Color 25 Light Neutral in e.l.f. Soft Glam Satin Foundation for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Hi i currently wear NARS tinted moisturizer Cuzco, what color matches this
submitted by Bee - 10 months ago
A: We would suggest that you take a look at 44 Tan Cool. Please also feel free to live chat with a beauty concierge or advisor for more help choosing your best match.
submitted bythe elfcareteam - 10 months agoA: Hey Bee, Great question! Take a look at the Color 24 Light Warm for a close match! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Q: Is this foundation good for older women? What color if I am fair with red toned skin?
submitted by Pattykate - 4 days ago
A: Hey, Great question! The e.l.f. Soft Glam Foundation is a breathable liquid foundation that won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. Check out the shades 10 Fair Cool and 14 Fair Cool for a close match. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 3 days agoBrand expert
Q: I currently use elf cameo cc cream, shade Light 210 N. What shade would you recommend .
submitted by Sandy - 5 days ago
A: Hey Sandy, Great question! Check out the Color 31 Medium Neutral for a similar match! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 4 days agoBrand expert
Q: Hi! I was having great luck with the bottle of satin finish foundation in beige-what color should I choose please? Thank you!
submitted by Lisa Loves the Zoo - 1 month ago
A: Hey Lisa, Great question! We recommend to chat in with us for a personalized color match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: What color would be nearest the L'Oreal Infallinble total cover buff beige?
submitted by Carmichael - 3 months ago
A: We would suggest you take a look at shade 34 Medium Cool.
submitted byThe Elf Team - 3 months agoBrand expert
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Guests are saying
The e.l.f. Soft Glam Foundation is a versatile and budget-friendly option that offers a lightweight, buildable formula with a satin finish. Guests appreciate its smooth application and natural look, making it suitable for everyday wear or special occasions. With a wide range of shades available, it caters to various skin tones. While some guests noted it may not be ideal for very oily skin, many found it to provide excellent coverage without feeling heavy or cakey.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2843 reviews
easy to apply: 4.16 out of 5
easy to remove: 4.38 out of 5
long lasting: 3.64 out of 5
quality: 3.72 out of 5
value: 3.98 out of 5
62% would recommend
66 recommendations
Be warned
1 out of 5 stars
Thumbs down graphic, would not recommend
Brea R - 3 days ago, Verified purchaser
- Skin concern: Uneven skin tone
- Skin type: Combination
- Eye color: Blue
- Hair color: Red
- Skin tone: Light
Used once and within 5 hours of wear I had a hive like acne all over my cheeks… DISAPPOINTING.
Great coverage, so light you forget you're wearing it.
4 out of 5 stars
Thumbs up graphic, would recommend
vca83 - 6 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
love how little product you need. This has a light luminous look that you can build I am surprised how little you need and I don't need any concealer. I forget I'm wearing this at times. Perfect match for skin I have olive skin with cool undertones. Most make up lines are hard to match for my skin tone this was perfect. I didn't give it 5 stars only because I wish it had more oil control my t zone gets shiny with this a primer helps but it's still shiny.
Foundation
5 out of 5 stars
Thumbs up graphic, would recommend
maria - 15 days ago, Verified purchaser
- Skin tone: Light
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
- Skin concern: Dark circles, Pores
I love this . I rarely wear any makeup and I wanted something light and natural so I picked this foundation and it matches with my skin so good . I was afraid it wasn’t . It’s not greasy so it’s good because I do sweat a lot and that doesn’t affect it or around my nose too , it gets greasy (my nose gets greasy naturally ) but that wasn’t a problem either. Like my nose didn’t even get greasy or the makeup didn’t run or smear or anything. I posted how my skin looks without it and with . I didn’t apply a lot because I like my makeup light . But I really loved how it looks . It looks natural.
Coverage
5 out of 5 stars
rosales323_7814 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Talk about coverage! This blend so well and very light on my face. The finish is amazing and talk about out of sight out of mind with blemishes! I would highly recommend! Thank you influenster for providing me with this complimentary gift
Nice!
5 out of 5 stars
Thumbs up graphic, would recommend
Lisa Loves the Zoo - 23 days ago, Verified purchaser
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
- Skin concern: Acne, Dark circles, Aging, Pores, Sensitivity
I like this foundation! It covers but doesn’t settle in my wrinkles!
Best foundation
5 out of 5 stars
Thumbs up graphic, would recommend
Adeline - 28 days ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Acne
- Skin type: Normal
This is the best foundation it go's on your skin really nice and smooth.
Amazinf
5 out of 5 stars
Thumbs up graphic, would recommend
Brandi - 1 month ago, Verified purchaser
- Hair color: Blonde
- Eye color: Brown
- Skin concern: Aging, Uneven skin tone, Dullness, Sensitivity, Redness, Acne
- Skin tone: Light
- Skin type: Dry
Better than most of the high end foundations I have tried- love the coverage and found a tone match which is always hard for me, love!!
Ok
4 out of 5 stars
azzayab_3815 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It has medium coverage. Good packaging. It blends just fine. It was a little dark for my skin. It is not perfect but doable for its price. Will not be purchasing it though
Would recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
kaylasterious - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Pores
- Hair color: Blonde
- Eye color: Green
I have bought this foundation several times to replenish. Lightweight but has nice coverage. Great range of shades. Even better for the price.
LOVE
5 out of 5 stars
baylees96ad_5333 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was gifted this foundation from elf/Influenster in exchange for an honest review. I honestly love this foundation, I like the sleek packaging, I like how affordable it is, I love the finish it gives. It’s medium to full coverage, you can build it up. I would definitely recommend this
I love this!
5 out of 5 stars
thenilamview_5108 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The e.l.f. Soft Glam Foundation is a new holy grail in my makeup routine! It blends like a dream, giving a flawless, airbrushed finish that feels lightweight but still provides great medium-to-full coverage. I love how it evens out my skin tone without looking cakey, and it lasts beautifully throughout the day—even in heat and humidity. The shade range is impressive, and the formula works well with both a brush and a sponge. It has a soft, natural glow that makes my skin look healthy, but it’s not overly dewy, so it’s perfect for all-day wear. Plus, the price point makes it such an amazing value for the quality. If you’re looking for a foundation that feels luxurious, looks stunning, and won’t break the bank, the e.l.f. Soft Glam Foundation is a must-try!
Decent
5 out of 5 stars
urthem00n_7648 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Girrrlllll i love it. sweet smell, covers skin nicely. blend is okay, but the finish is where it gets you. packaged nicely, i would love to get this again
Smooth
5 out of 5 stars
Thumbs up graphic, would recommend
Happy grandma - 2 months ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Dark circles
- Skin type: Dry
I ve used this before and really liked it. Goes on nice and covers well.
A Great Foundation
5 out of 5 stars
Thumbs up graphic, would recommend
Love - 2 months ago, Verified purchaser
Such a good buy, really a great drugstore foundation. Love the finish, not dry and not greasy, a good inbetween.
Not as good as i had hoped
3 out of 5 stars
Thumbs down graphic, would not recommend
Brooke - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Sensitivity, Uneven skin tone
- Hair color: Blonde
- Eye color: Hazel
likes: great color match, probably the best i ever had for my fair skin and rosacea. It didnt oxidize super dark or weird colored. Also at a very affordable. dislikes: unfortunately thats where the nice things about it kinda end. I wanted to love this as a new favorite but it applied patchy (kept picking up product when i tried to build it up a lil more). it also didnt stay very well despite primer and setting spray. really kinda bummed.
Medium quality!
4 out of 5 stars
Thumbs down graphic, would not recommend
Aubree - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily, Combination, Dry, Normal
Pretty good product!
Best color match
5 out of 5 stars
valeriem230_5934 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely LOVE elf products!! This foundation is great! Texture is not sticky and easy to apply. Leaves your skin looking amazing! Packaging was easy to open!
Beautiful foundation
5 out of 5 stars
mirellag14_2817 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Package and applicators are great for the product texture. The coverage was higher than what I expected and easy to build up and blend too The finish look was satin, giving you the look that you have make up on, but not much. The only thing that makes me sad is that the color is not actually a match for me, but looking on their website, it seems like there are options and a wide variety of shades for other people too, which is great!
It's meh
2 out of 5 stars
Thumbs down graphic, would not recommend
Tiffany - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Hazel
I don't know what changed but even with primer it becomes patchy and I don't understand. I use a setting spray. It goes on fine but after an hour or so I am patchy on my face.
So Disappointing
1 out of 5 stars
Thumbs down graphic, would not recommend
Vicky - 2 months ago
Matched my skin perfectly and didn't feel heavy or greasy so I was really hoping this would work. At application finish was very matt and gave that "made up" look. Not at all natural. It says its "soft glam" so I figured it would be good for nights out if not office wear. 1 hour after I put it on, MAJOR shine in t-zone and the color had turned orange-ish. My face not only looked greasy but like it was covered in bad spray tan. Not a good look for glam or office.