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$5When purchased online
About this item
At a glance
Clean
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Specifications
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
TCIN: 76382829
UPC: 609332835726
Item Number (DPCI): 052-16-1935
Origin: Imported
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), isododecane, alcohol, euphorbia cerifera (candelilla) wax/euphorbia cerifera cera, glyceryl stearate, peg-100 stearate, magnesium aluminum silicate, kaolin, nylon-66, polyacrylate-13, phenoxyethanol, microcrystalline wax, polyisobutene, caprylyl glycol, ethylhexylglycerin, sodium glycerophosphate, polysorbate 20, sorbitan isostearate, alumina, tocopheryl acetate, t-butyl alcohol, denatonium benzoate [+/-]: titanium dioxide (ci 77891), yellow iron oxide (ci 77492), black iron oxide (ci 77499), red iron oxide (ci 77491).
Shipping details
Estimated ship dimensions: 4.8 inches length x 1.14 inches width x 0.75 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: how do you know what shade to purchase? i have "brown" hair, but this product comes in four "brownish" shades. any advice? suggestions?
submitted by pj - 13 days ago
A: Hey PJ, Great question! For brow products, you can go 1-2 shades lighter than your natural hair color. The different brown shades in the e.l.f. Wow Brow gel offer different undertones as well! We recommend trying the Color Neutral Brown if you are on the fence! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 12 days agoBrand expert
Q: Does the gel tame hairs that stick out and make them lie down when you brush them?
submitted by MargiGC - 7 months ago
A: Yes, the brow gel will enhance, shape and tame your brows.
submitted bythe e.l.f. team - 7 months agoBrand expert
Q: Does this brow gel have fibers in it?
submitted by Cindy - 1 year ago
A: Hello Cindy! This brow gel does contain buildable wax-gel fibers. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
More to consider
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Personal info
Skin type:
Normal
Hair color:
Black
Eye color:
Brown
Skin tone:
Dark
Great glossier dupe!!!
5 out of 5 stars
Would recommend
Amanda A - 2 days ago, Verified purchaser
Perfect boy brow dupe. I got sick of having to place glossier orders online with the shipping minimum since I only use the boy brow. This is the perfect dupe! It works the exact same. I have black eyebrow hair and the dark brown worked just fine for me
Personal info
Skin concern:
Sensitivity,
Acne,
Dullness
Eye color:
Brown
Skin type:
Combination
Hair color:
Brunette
Skin tone:
Light
Long lasting and love the shade
5 out of 5 stars
Would recommend
Jaz - 6 days ago, Verified purchaser
This is one of my favorite tinted brow gels form the ones I’ve tried so far. It’s easy to apply and long lasting. I like more of a natural look when it comes to brows and the mascara wand on these doesn’t apply too much product at once. I also love that the shade is actually more on the neutral side and not to warm me orangey like brown tinted gels tend to be.
Don't bother
2 out of 5 stars
Would not recommend
Rachel - 11 days ago, Verified purchaser
Quality is worse and price is higher.
Great value, does the trick
5 out of 5 stars
Would recommend
Coffeebean - 13 days ago, Verified purchaser
I used to use Boy Brow by Glossier until I found this, which is way cheaper and does the trick just as well. I will say though that if I don’t thoroughly wash it off all the way I break out on my brows the next day
(no review title)
5 out of 5 stars
vivian19 - 14 days ago
originally posted on elfcosmetics.com
I LOVE this product. I’m on my second bottle and will definitely buy a third. It gives me a super natural brow and leaves them very fluffy. If you’re looking for your brows to stay in place, i would recommend the clear brow gel, not this one. However, for some natural color to fill any bald spots, this is perfect!
On my second bottle!
5 out of 5 stars
Kris 078 - 14 days ago
originally posted on elfcosmetics.com
I love this product. It looks much more natural than pencil-style products and thickens and darkens my light, sparse brows. It’s now my go to. Even if I go a day without makeup, I still wear this brow gel.
Too thick for me.
3 out of 5 stars
Pat60 - 15 days ago
originally posted on elfcosmetics.com
It goes on a little thick and gooey. I chose the wrong color.
Best brow gel for the price
5 out of 5 stars
Would recommend
Betsy H - 15 days ago, Verified purchaser
Love this so much! I only wish it lasted longer and didn't dry up so quickly!
super great
5 out of 5 stars
jessralphh25_ - 16 days ago
originally posted on elfcosmetics.com
so much better than what i previously used! it lasts all day and looks great
I love this stuff
5 out of 5 stars
acornbeansIII - 19 days ago
originally posted on elfcosmetics.com
I didn't really care to do my brows ever because I couldn't find anything user friendly enough, but this is so easy and lazy girl friendly. just swipe it on, let it dry for 30 seconds, and use a brow brush to get rid of excess. I just wish it came in a bigger tube
Hold and colour for basically nothing!!
5 out of 5 stars
ElleJ - 20 days ago
originally posted on elfcosmetics.com
I have tried a ridiculous number of brown products at ridiculous prices but I have coke back to this one 5 times now! Basically a brow pencil and gel in one… Obviously doesn’t fill it in completely but definitely gives a nice tint and the hold is relatively good - managed to go swimming without my brows budging too much…!
Irritates my skin
2 out of 5 stars
Would not recommend
MJ - 22 days ago, Verified purchaser
This works and looks exactly like Glossier's boy brow for a quarter of the price however it make my skin under my brows so itchy so I had to stop using.
My favorite brow product
5 out of 5 stars
Marchandmay3 - 30 days ago
originally posted on elfcosmetics.com
Easy to use, looks natural but plumps up my brows and covers the gray.
Great for overplucked brows!
4 out of 5 stars
Leanna_118 - 1 month ago
originally posted on elfcosmetics.com
Purchased over a month ago now and is one of the better budget products for making my brows look fuller. I like the laminated brow look and because my brows are super stubborn I use it in tandem with a brow wax. Wax first to shape with this over the top helps with the fullness and really secure them into place for a whole day.
Personal info
Skin type:
Combination
Hair color:
Blonde
Skin concern:
Dark circles,
Sensitivity,
Acne,
Pores
Skin tone:
Light
Eye color:
Blue
Tiny hairs everywhere
1 out of 5 stars
Would not recommend
Buddytheo - 1 month ago, Verified purchaser
I didn’t realize “microfiber infused” meant tiny hairs mixed into the formula. It’s kinda gross.
Okay, but sadly a small product
2 out of 5 stars
Would not recommend
CA2COmom - 1 month ago, Verified purchaser
Product works fine enough, but this brow product is TINY! I thought it was a trial size and searched for a larger size.
Lifesaver for Over-plucked Brows
5 out of 5 stars
rosiereviewsTX - 1 month ago
originally posted on elfcosmetics.com
This is my go-to product when I accidentally pluck a few too many eyebrows and need makeup to help me fake a set of natural looking bushy brows. Works wonders for me! Applies easily and a little can go a long way if you get enough product out of the tube. It’s also easy to clean off if I make a mistake when applying. I have brown hair and dark brown eyebrows and I use the Neutral Brown shade. Very natural looking! I have re-ordered three times already.
Value for money!!
4 out of 5 stars
dimplesinuk - 1 month ago
originally posted on elfcosmetics.com
Bought this to try it, and now it has become a staple in my every makeup. It is easy to blend and a little goes a long way. Although I recommend combing through the brows with another spoolie to make sure the product goes on evenly.
love it!
5 out of 5 stars
bailliea - 1 month ago
originally posted on elfcosmetics.com
I have pretty thin but stubborn brows, but this product works perfectly! combs through nicely and gives just enough color for natural makeup days
(no review title)
5 out of 5 stars
love113 - 1 month ago
originally posted on elfcosmetics.com
makes my brows so full since there are fibers that fill in your brows