$5.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
Features: Blendable
TCIN: 76382829
UPC: 609332835726
Item Number (DPCI): 052-16-1935
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13, phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, sodium glycerophosphate, caprylyl glycol, ethylhexylglycerin, polysorbate 20, alumina, may contain: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)
Shipping details
Estimated ship dimensions: 4.8 inches length x 1.14 inches width x 0.75 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What color would be best for auburn/brown hair?
submitted by Carolyn - 4 months ago
A: Does this work on thin spares browns?
submitted byC - 26 days agoA: Hey Carolyn, Great question! Check out the Color Brunette to pair best with your auburn/brown hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: does it make your brows feel crunchy
submitted by lsa - 1 year ago
A: No, this provides hold and color without making your brows feel "crunchy."
submitted bythe e.l.f. team - 1 year agoBrand expert
Q: Is this water resistant?
submitted by Luvlee81 - 1 year ago
A: Hi there, Yes this is fairly water resistant and does not smudge easily.
submitted bythe e.l.f. team - 1 year agoBrand expert
Q: Does it remove with cleanser/soap & water or does it need a special something to be removed?
submitted by Wendy - 2 years ago
A: Hi there - this may be removed with your regular cleanser or soap.
submitted byThe Elf Team - 2 years agoBrand expert
Q: I already use the Elf eyebrow pencil in blonde, and it's a perfect shade match for my VERY light brows. The lightest color I see in the brow gel is "Taupe", how close it to the blonde pencil?
submitted by Dragonflyy826 - 2 years ago
A: Taupe should be a good match for you, if you use the blonde pencil.
submitted byThe Elf Team - 2 years agoBrand expert
Q: Does this cover grays, and what if I have blonde hair? I can't go two shades lighter than blonde or I will be in negative colors.
submitted by Lee - 2 years ago
A: This does cover gray. You may wish to go slightly darker with your brows rather than lighter and use the brown shade as an alternative.
submitted byThe Elf Team - 2 years agoBrand expert
Q: if I sweat, does this thing will transfer on my clothes and what if I sweat, will it going to be all over my face ?
submitted by RG - 2 years ago
A: Hey, Great question! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. We recommend to prep the area with a face primer and set with a translucent powder for an all day wear! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: how do you know what shade to purchase? i have "brown" hair, but this product comes in four "brownish" shades. any advice? suggestions?
submitted by pj - 2 years ago
A: Hey PJ, Great question! For brow products, you can go 1-2 shades lighter than your natural hair color. The different brown shades in the e.l.f. Wow Brow gel offer different undertones as well! We recommend trying the Color Neutral Brown if you are on the fence! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Does the gel tame hairs that stick out and make them lie down when you brush them?
submitted by MargiGC - 3 years ago
A: Yes, the brow gel will enhance, shape and tame your brows.
submitted bythe e.l.f. team - 3 years agoBrand expert
Q: Does this brow gel have fibers in it?
submitted by Cindy - 3 years ago
A: Hello Cindy! This brow gel does contain buildable wax-gel fibers. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Guests are saying
This brow gel has garnered a strong following for its ability to enhance and define brows while maintaining a natural look. Guests appreciate its lightweight formula, ease of application, and affordability compared to higher-end brands. Many find it effective for filling in sparse areas and achieving a fuller appearance. However, some guests have noted issues with color matching and product quantity. Overall, it is a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2867 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.82 out of 5
long lasting: 4.41 out of 5
quality: 4.44 out of 5
value: 4.62 out of 5
88% would recommend
406 recommendations
the best!
5 out of 5 stars
Thumbs up graphic, would recommend
E - 2 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
- Eye color: Hazel
love love love. cheap and is so easy to use. fills in some bare spots and makes my brows look thicker. please elf never discontinue this.
Brows are back!
5 out of 5 stars
Thumbs up graphic, would recommend
TLR - 4 days ago, Verified purchaser
My eyebrows thinned from chemo, and came back with some grey hairs making them difficult to see. Made it look like I shaped my brows into an awkward appearance. This product is easy to apply and provides a natural enhancement to the hairs that are there just can't be seen. Effective at filling in where the hairs used to be without looking obvious or fake. Does not run in humid weather!
Reallt wanted to love this
2 out of 5 stars
Thumbs down graphic, would not recommend
Miranskin - 4 days ago, Verified purchaser
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
I got the taupe color and was excited with how many positive reviews this had. The little fibers from the brush? have started coming out and it seems dried out almost. Even with that, the formula does not seem to keep my brows lifted. I’m not sure if it’s specific to the tinted gel or not, but will not be repurchasing.
My favorite
5 out of 5 stars
Isa65 - 11 days ago
originally posted on elfcosmetics.com
Don’t know if I’ll ever find anything comparable. It’s very universal, I used neutral brown as recommended by @s0ftglam on Instagram and have been using for years. It’s such a buildable product and really plumps the brows. I don’t pencil them in because this does enough and looks natural. Works for my black brow hairs!
Great dupe!
5 out of 5 stars
Thumbs up graphic, would recommend
Melin - 11 days ago, Verified purchaser
- Skin type: Combination
- Hair color: Black
- Skin tone: Medium
- Eye color: Black
So I have always bought the benefit gimme brow and it can be expensive for minimal product and decided to try this one! I do have naturally thick eyebrows as is but in certain areas it needs that fill in and sculpted look! Anyways, I give it a 10/10! I will say the formula is a little lighter compared to the benefit but it still does exactly what it’s supposed to! I got the deep brown and I would just recommend to sculpt the brow with concealer to give it the clean look because of the formula being a little lighter and fluffy! Overall, great!
Natural and smudge proof
5 out of 5 stars
Thumbs up graphic, would recommend
mommyofZs - 12 days ago, Verified purchaser
- Eye color: Brown
- Hair color: Black
- Skin tone: Light
- Skin type: Combination
This is the most natural brow gel I’ve used so far. I just wished there was more of the product so I can use it longer.
Ordered by mistake
3 out of 5 stars
Thumbs up graphic, would recommend
Irene - 13 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Uneven skin tone
- Hair color: Auburn
- Eye color: Brown
Should have refunded more. Paid $10 plus tax minus $5% promo minus $5% target card. You cheated me out of 27 cents
MY FAVORITE
5 out of 5 stars
AnnaNakker - 14 days ago
originally posted on elfcosmetics.com
I have used this product ever since it was released, and I go back to it time and again. Can’t beat the price point and it blends in beautifully!!
Props!!
4 out of 5 stars
StephanieAnne100201 - 14 days ago
originally posted on elfcosmetics.com
I’ve tried sooooo many different brow products with all different price ranges. Normally with a higher tag. But when I tried this product I was absolutely floored! I am so happy with the coverage and formula of this product!!
Works well
5 out of 5 stars
Thumbs up graphic, would recommend
sawebsterx - 14 days ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Eye color: Hazel
- Skin tone: Light
- Skin concern: Redness
Love the color pay out.
good for price
3 out of 5 stars
mwahhhhhhh - 23 days ago
originally posted on elfcosmetics.com
i used to use this for a while, when it runs out it tends to get flaky but before that it stays really well! get it if you need a brow gel that is cheap, prob the best one out there for the price
Quick use - repurchase
5 out of 5 stars
yeahbrows - 24 days ago
originally posted on elfcosmetics.com
I’ve repurchased this product more than 3x. Love it, easy use and looks great.
My must-have brow product
5 out of 5 stars
andiekay - 26 days ago
originally posted on elfcosmetics.com
Gives my sparse brows more color and fullness. Looks extremely natural.
Deep Brown
4 out of 5 stars
ManaG55 - 27 days ago
originally posted on elfcosmetics.com
I love this product! I got deep brown to match my natural hair color since my eyebrows are lighter. Only thing the size and amount of product is very small, but I don't mind it.
Perfect eyebrow gel!
5 out of 5 stars
Thumbs up graphic, would recommend
Trgtgo - 27 days ago, Verified purchaser
- Hair color: Black
- Skin tone: Medium
- Eye color: Hazel
- Skin type: Dry
Love this elf brow gel in deep brown! Price is on point and the product does exactly what it says. Don’t change a thing!
Great eyebrow gel/fibres
5 out of 5 stars
cerys00 - 1 month ago
originally posted on elfcosmetics.com
The elf neutral brown eyebrow gel is the perfect shade for me for a natural brow look that works with any hair colour, I’ve been using these for years and bulk buy them because they’re so good. This is great with the elf eyebrow pencils too
Eye brow gel
5 out of 5 stars
Xara D - 1 month ago
originally posted on elfcosmetics.com
I have thon eye brows so anything works for me but this held them down the whole day.
Affordable and does the job for me
4 out of 5 stars
Thumbs up graphic, would recommend
Sue - 1 month ago, Verified purchaser
- Skin concern: Cuticles, Aging, Sun damage, Dark circles
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Brown
- Skin type: Dry
This color has a bit of reddish tones toned t it but still is very neutral in my brows. Easy to use and stays put until I wash my face.
Better than glossier
5 out of 5 stars
kles - 1 month ago
originally posted on elfcosmetics.com
I was a Boy Brow by Glossier girlie for years, but the colors never really worked for me, and the formula was too gloopy. This one is PERFECT, it’s dry and feathering without being too hard, and the cooler shades are much more flatting. Plus, it’s like a quarter of the price.
WOW Brow Gel "Gem"
5 out of 5 stars
Annlee - 1 month ago
originally posted on elfcosmetics.com
The WOW Brow gel delivers perfect eyebrows that stay in place all day. The Neutral shade works beautifully. Easy and even application with this universal shade with long lasting results. Highly recommend.