e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz

e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - image 1 of 4e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - image 2 of 4e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - image 3 of 4e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - image 4 of 4
e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - image 1 of 4
$5When purchased online

About this item

At a glance

Clean
Clean

Highlights

  • Buildable wax-gel formula with brush
  • Enriched with Kaolin Clay and hair-like fibers that enhance brows
  • Easily brush and shape gel for full, voluminous-looking brows
  • Can be used on its own or as a topcoat over brow powder or pencil.
  • Available in 5 easy-match shades
  • Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Specifications

Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
TCIN: 76382829
UPC: 609332835726
Item Number (DPCI): 052-16-1935
Origin: Imported

Description

A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals. • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
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Ingredients:

water (aqua), isododecane, alcohol, euphorbia cerifera (candelilla) wax/euphorbia cerifera cera, glyceryl stearate, peg-100 stearate, magnesium aluminum silicate, kaolin, nylon-66, polyacrylate-13, phenoxyethanol, microcrystalline wax, polyisobutene, caprylyl glycol, ethylhexylglycerin, sodium glycerophosphate, polysorbate 20, sorbitan isostearate, alumina, tocopheryl acetate, t-butyl alcohol, denatonium benzoate [+/-]: titanium dioxide (ci 77891), yellow iron oxide (ci 77492), black iron oxide (ci 77499), red iron oxide (ci 77491).

Shipping details

Estimated ship dimensions: 4.8 inches length x 1.14 inches width x 0.75 inches height
Estimated ship weight: 0.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: how do you know what shade to purchase? i have "brown" hair, but this product comes in four "brownish" shades. any advice? suggestions?

submitted by pj - 13 days ago
  • A: Hey PJ, Great question! For brow products, you can go 1-2 shades lighter than your natural hair color. The different brown shades in the e.l.f. Wow Brow gel offer different undertones as well! We recommend trying the Color Neutral Brown if you are on the fence! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 12 days ago
    Brand expert

Q: Does the gel tame hairs that stick out and make them lie down when you brush them?

submitted by MargiGC - 7 months ago
  • A: Yes, the brow gel will enhance, shape and tame your brows.

    submitted bythe e.l.f. team - 7 months ago
    Brand expert

Q: Does this brow gel have fibers in it?

submitted by Cindy - 1 year ago
  • A: Hello Cindy! This brow gel does contain buildable wax-gel fibers. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
4.5 out of 5 stars with 1801 reviews
86% would recommend
268 recommendations
easy to apply: 4.69 out of 5
value: 4.61 out of 5
easy to remove: 4.81 out of 5
long lasting: 4.45 out of 5
quality: 4.43 out of 5

Personal info

  • Skin type:
    Normal
  • Hair color:
    Black
  • Eye color:
    Brown
  • Skin tone:
    Dark
  • Great glossier dupe!!!

    5 out of 5 stars
    Would recommend
    Amanda A - 2 days ago, Verified purchaser
    Perfect boy brow dupe. I got sick of having to place glossier orders online with the shipping minimum since I only use the boy brow. This is the perfect dupe! It works the exact same. I have black eyebrow hair and the dark brown worked just fine for me
    easy to remove: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin concern:
    Sensitivity,
    Acne,
    Dullness
  • Eye color:
    Brown
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Long lasting and love the shade

    5 out of 5 stars
    Would recommend
    Jaz - 6 days ago, Verified purchaser
    This is one of my favorite tinted brow gels form the ones I’ve tried so far. It’s easy to apply and long lasting. I like more of a natural look when it comes to brows and the mascara wand on these doesn’t apply too much product at once. I also love that the shade is actually more on the neutral side and not to warm me orangey like brown tinted gels tend to be.
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Don't bother

    2 out of 5 stars
    Would not recommend
    Rachel - 11 days ago, Verified purchaser
    Quality is worse and price is higher.
    1 guest found this review helpful. Did you?

    Great value, does the trick

    5 out of 5 stars
    Would recommend
    Coffeebean - 13 days ago, Verified purchaser
    I used to use Boy Brow by Glossier until I found this, which is way cheaper and does the trick just as well. I will say though that if I don’t thoroughly wash it off all the way I break out on my brows the next day
    value: 5 out of 5
    easy to remove: 3 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    1 guest found this review helpful. Did you?

    (no review title)

    5 out of 5 stars
    vivian19 - 14 days ago
    originally posted on elfcosmetics.com
    I LOVE this product. I’m on my second bottle and will definitely buy a third. It gives me a super natural brow and leaves them very fluffy. If you’re looking for your brows to stay in place, i would recommend the clear brow gel, not this one. However, for some natural color to fill any bald spots, this is perfect!
    Did you find this review helpful?

    On my second bottle!

    5 out of 5 stars
    Kris 078 - 14 days ago
    originally posted on elfcosmetics.com
    I love this product. It looks much more natural than pencil-style products and thickens and darkens my light, sparse brows. It’s now my go to. Even if I go a day without makeup, I still wear this brow gel.
    Did you find this review helpful?

    Too thick for me.

    3 out of 5 stars
    Pat60 - 15 days ago
    originally posted on elfcosmetics.com
    It goes on a little thick and gooey. I chose the wrong color.
    Did you find this review helpful?

    Best brow gel for the price

    5 out of 5 stars
    Would recommend
    Betsy H - 15 days ago, Verified purchaser
    Love this so much! I only wish it lasted longer and didn't dry up so quickly!
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    long lasting: 4 out of 5
    Did you find this review helpful?

    super great

    5 out of 5 stars
    jessralphh25_ - 16 days ago
    originally posted on elfcosmetics.com
    so much better than what i previously used! it lasts all day and looks great
    Did you find this review helpful?

    I love this stuff

    5 out of 5 stars
    acornbeansIII - 19 days ago
    originally posted on elfcosmetics.com
    I didn't really care to do my brows ever because I couldn't find anything user friendly enough, but this is so easy and lazy girl friendly. just swipe it on, let it dry for 30 seconds, and use a brow brush to get rid of excess. I just wish it came in a bigger tube
    Did you find this review helpful?

    Hold and colour for basically nothing!!

    5 out of 5 stars
    ElleJ - 20 days ago
    originally posted on elfcosmetics.com
    I have tried a ridiculous number of brown products at ridiculous prices but I have coke back to this one 5 times now! Basically a brow pencil and gel in one… Obviously doesn’t fill it in completely but definitely gives a nice tint and the hold is relatively good - managed to go swimming without my brows budging too much…!
    Did you find this review helpful?

    Irritates my skin

    2 out of 5 stars
    Would not recommend
    MJ - 22 days ago, Verified purchaser
    This works and looks exactly like Glossier's boy brow for a quarter of the price however it make my skin under my brows so itchy so I had to stop using.
    easy to apply: 5 out of 5
    3 guests found this review helpful. Did you?

    My favorite brow product

    5 out of 5 stars
    Marchandmay3 - 30 days ago
    originally posted on elfcosmetics.com
    Easy to use, looks natural but plumps up my brows and covers the gray.
    Did you find this review helpful?

    Great for overplucked brows!

    4 out of 5 stars
    Leanna_118 - 1 month ago
    originally posted on elfcosmetics.com
    Purchased over a month ago now and is one of the better budget products for making my brows look fuller. I like the laminated brow look and because my brows are super stubborn I use it in tandem with a brow wax. Wax first to shape with this over the top helps with the fullness and really secure them into place for a whole day.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Hair color:
    Blonde
  • Skin concern:
    Dark circles,
    Sensitivity,
    Acne,
    Pores
  • Skin tone:
    Light
  • Eye color:
    Blue
  • Tiny hairs everywhere

    1 out of 5 stars
    Would not recommend
    Buddytheo - 1 month ago, Verified purchaser
    I didn’t realize “microfiber infused” meant tiny hairs mixed into the formula. It’s kinda gross.
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    easy to apply: 3 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Okay, but sadly a small product

    2 out of 5 stars
    Would not recommend
    CA2COmom - 1 month ago, Verified purchaser
    Product works fine enough, but this brow product is TINY! I thought it was a trial size and searched for a larger size.
    value: 1 out of 5
    easy to apply: 5 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Lifesaver for Over-plucked Brows

    5 out of 5 stars
    rosiereviewsTX - 1 month ago
    originally posted on elfcosmetics.com
    This is my go-to product when I accidentally pluck a few too many eyebrows and need makeup to help me fake a set of natural looking bushy brows. Works wonders for me! Applies easily and a little can go a long way if you get enough product out of the tube. It’s also easy to clean off if I make a mistake when applying. I have brown hair and dark brown eyebrows and I use the Neutral Brown shade. Very natural looking! I have re-ordered three times already.
    Did you find this review helpful?

    Value for money!!

    4 out of 5 stars
    dimplesinuk - 1 month ago
    originally posted on elfcosmetics.com
    Bought this to try it, and now it has become a staple in my every makeup. It is easy to blend and a little goes a long way. Although I recommend combing through the brows with another spoolie to make sure the product goes on evenly.
    Did you find this review helpful?

    love it!

    5 out of 5 stars
    bailliea - 1 month ago
    originally posted on elfcosmetics.com
    I have pretty thin but stubborn brows, but this product works perfectly! combs through nicely and gives just enough color for natural makeup days
    Did you find this review helpful?

    (no review title)

    5 out of 5 stars
    love113 - 1 month ago
    originally posted on elfcosmetics.com
    makes my brows so full since there are fibers that fill in your brows
    Did you find this review helpful?

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