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e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz
$6.00
ColorBrunette
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
TCIN: 76382839
UPC: 609332835757
Item Number (DPCI): 052-16-7358
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, mica, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13, phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, sodium glycerophosphate, caprylyl glycol, ethylhexylglycerin, polysorbate 20 may contain: iron oxides (ci 77491, ci 77492, ci 77499)' '
Allergens & Warnings:
WARNING: FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 0.75 inches length x 1.01 inches width x 4.91 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This brow gel has garnered positive feedback for its ease of use, natural finish, and affordability, making it a favorite among guests. Many appreciate its ability to enhance brow fullness and color while providing a long-lasting hold. However, some guests noted that the product can dry out quickly and may not hold as well as desired. Overall, it is a reliable choice for achieving defined yet natural-looking brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2996 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.82 out of 5
long lasting: 4.43 out of 5
quality: 4.44 out of 5
value: 4.61 out of 5
88% would recommend
425 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
cheap yet works well
cheap yet works great. works better than a lot of the other eyebrow mascaras and comes off much easier when you wash it off.
5 out of 5 stars
24 November, 2025
(no review title)
Ok
2 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
New Version is too Small
I’ve purchased this product so many times over the years and have loved it… BUT now that products size has shrunk so much. The brush is so small it is so hard and annoying to use it properly. It is the size of what I would consider a free trial now. Bring back the old brush and product size!
4 out of 5 stars
19 November, 2025
originally posted on elfcosmetics.com
Light but good
I like this as a substitute for the really expensive thrive brand one. This is honestly just as good. It’s subtle, but a nice product.
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
- Skin tone: Light
Bang for your buck!
I have used Anastasia Beverly Hills brow, Glossier, and everything in between but always come back to this elf one. You cannot beat the price and the color pigment is great! It does its job and doesn’t charge you $30!
5 out of 5 stars
31 October, 2025
originally posted on elfcosmetics.com
Love it!
I use on brows and also lashes to keep mascara from smudging and it works great! No more panda eyes!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2025
- Skin type: Combination
- Eye color: Blue
- Skin concern: Dark circles, Redness, Dullness, Acne, Uneven skin tone
- Hair color: Blonde
- Skin tone: Light
Tiny hairs in brush
I never write reviews but I’m gonna return this because there are a ton of tiny hairs in the spoolie brush that flake off. Although I like the color and consistency of the product I don’t want these coming off into my eyebrow or on my face :(
5 out of 5 stars
19 October, 2025
originally posted on elfcosmetics.com
Works well
This product can finish the look of your eyebrows easily, defining your face!
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging, Pores, Sensitivity
- Hair color: Blonde
- Eye color: Blue
Good for thin light eyebrows
I have really thin blonde eyebrows and the lightest shade is good for me and blends and fills in easily. Great price point too.
5 out of 5 stars
18 October, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin type: Dry
- Eye color: Green
- Skin concern: Aging
I love elf.
This gel is great, especially for 2 bucks. I use taupe so I don’t have really dark intense angry brows. In fact most of you light skinned girls should use a brow color 2 shades lighter than your hair color.
4 out of 5 stars
16 October, 2025
originally posted on elfcosmetics.com
Good hold
The hold is nice and the tint is pretty good. Over all the product is wonderful, if your thinking of buying dont hesitate
5 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Red
- Eye color: Blue
great brows ahead!
the best brow gel in great colors too! the tiny brush on the wand is the perfect size for applying the gel. oh and it's supposed to have those fibers that you see they all do!
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
- Skin tone: Medium
- Hair color: Brunette
Easy to use
I am not super talented at eyebrows…but I have a couple strays and some grey popping through so this is an easy way to keep everything looking natural and put together. Plus love the price
5 out of 5 stars
7 October, 2025
originally posted on elfcosmetics.com
Tiny But Mighty Brow Helper
I’ve been using the e.l.f. Wow Brow Gel and honestly, it does a great job for the price. It’s easy to apply and gives my brows a natural, fuller look without feeling stiff or sticky. I like that it has tiny fibers that add just the right amount of volume. The brush is small, which makes it easy to control, especially for quick touch-ups. It’s not completely smudge-proof, but it stays put pretty well throughout the day. A great affordable option if you want effortless, natural-looking brows!
5 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2025Verified purchase
Perfect brow filler!
My go to for filling in my brows. It's easy with small mascara wand and color for easy application. Stays on the brows a very long time.
5 out of 5 stars
29 September, 2025
originally posted on elfcosmetics.com
So good!
This product is so good and lasts all day and night! Very easy to apply and makes the brows look so natural and full
4 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
Wow Eyebrow gel works well!
Good product! Love the taupe for lighter colored brows.
4 out of 5 stars
7 September, 2025
originally posted on elfcosmetics.com
Good for price
I am brunette and got the dark one and it’s great and slicks my browns rly good. My only problem with this product is that after a while it loses its hold
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Normal
Good Dupe
Very similar to the benefit brow product. Easy to use/apply and good variety of color options. Lasts all day and doesn’t really smudge. Make sure to brush off excess before applying. Has a nice price tag in comparison too. Decent dupe!
5 out of 5 stars
4 September, 2025
originally posted on elfcosmetics.com
Wow Brow Gel
This brow gel is a staple and is my go to brow product. Makes my brows look both natural and defined.My only complaint is that the tube dries up a little quickly.