121fl oz scented concentrated bleach for cleaner, brighter laundry and household
Paraben-, phthalate-, aluminum- and dye-free formula is gentle on skin and tough on grime
Comes with added fabric protection to keep clothes looking new after frequent washes
Easy-to-grip handle with screw-on cap makes it easy for you to use and store
Safe for all high-efficiency washing machines and non-porous hard surfaces
Description
Clean, deodorize and brighten your clothes and indoor space with the help of the Regular Bleach Laundry Additive from up&up™. This scented concentrated bleach has a phthalate-, dye-, aluminum- and paraben-free formula that keeps your laundry and home looking great, and its added fabric protection keeps your clothes looking new wash after wash. Whether used in the laundry for stronger, brighter clothes, to get rid of gunk, grease and grime in the kitchen or bathroom area, or to clean any hard, non-porous surface, this multipurpose concentrated liquid bleach leaves your clothes and home squeaky clean. Plus, its broad handle design allows for an easy grip and even dispensing.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Scent: Scented
Health Facts: Paraben-Free, Phthalate-Free, Dye-Free, Aluminum-Free
Product Warning: Keep out of reach of children, flush immediately if product touches skin, do not reuse empty container, keep out of eyes, flush immediately if product enters eyes, avoid contact with skin, keep container tightly sealed
Recommended Product Application: Multipurpose, Toilet, Shower, Bath Tub
TCIN: 76536626
UPC: 059647850714
Item Number (DPCI): 003-07-4126
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Amount
% Daily Value*
SODIUM HYPOCHLORITE7.5%
OTHER INGREDIENTS92.5%
TOTAL100%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Allergens & Warnings:
DANGER FIRST AID: Call a Poison Control Center (1-866-366-5048) or doctor for treatment advice. Have the product container or label with you when calling a Poison Control Center or doctor, or going for treatment. IF IN EYES: Hold eye open and rinse slowly and gently with water for 15-20 minutes. Remove contact lenses, if present, after the first 5 minutes, then continue rinsing eye. IF ON SKIN OR CLOTHING: Take of contaminated clothing. Rinse skin with plenty of water for 15-20 minutes. IF SWALLOWED: Have person sip a glass of water if ableto swalow. Do not induce vomiting unless told to do so by the Poison Control Center or doctor. Do not give anything by mouth to an unconscious person. IF INHALED: Move person to fresh air. If person is not breathing, call 911 or an ambulance, then give artificial respiration, preferably mouth-to-mouthif possible. NOTE TO PHYSICIAN: Probable mucosal damage may contraindicate the use of gastric lavage., STORAGE AND DISPOSAL: Do not contaminate food or feed by storage, disposal or cleaning of equipment. Store in a cool, dry area away from direct sunlight and heat to avoid deterioration. In case of spill, flood area with large quantities of water. Product or rinsates that cannot be used must be diluted with water before disposal in a sanitary sewer. CONTAINER DISPOSAL: Non-refillable container. Do not re-use or refill this container. Offer for recycling if available or place in trash collection., container. Offer for recycling if available of place in trash collection. PRECAUTIONARY STATEMENTS: Hazards to humans and domestic animals. DANGER: CORROSIVE. Causes irreversible eye damage and skin burns. Harmful if swallowed, inhaled, or absorbed through skin. Do not get in eyes, on skin, or on clothing. Wear safety glasses and rubber gloves when handling this product. Wash thoroughly with soap and water after handling and before eating, drinking, chewing gum, using tobacco or using the toilet. Avoid breathing vapors and use in a well-ventilated area. Remove and wash contaminated clothing before reuse. ENVIRONMENTA HAZARDS. Thi, KEEP OUT OF REACH OF CHILDREN, DO NOT USE THIS PRODUCT AT FULL STRENGTH FOR CLEANING. FOR A CLEANER, FRESHER HOUSEHOLD and LAUNDRY, before reuse. ENVIRONMENTAL HAZARDS: This product is toxic to fish and aquatic organisms. PHYSICAL AND CHEMICAL HAZARDS: STRONG OXIDIZING AGENT: Mix only with water according to label directions. Mixing this product with chemicals (e.g. ammonia, acids, detergents, etc.) or organic matter (e.g. urine, feces, etc.) may release chlorine gas and other hazardous gases irritating to eyes, lungs, and mucous membranes. Prolonged contact with metal may cause pitting or discoloration. KEEP BOTTLE UPRIGHT AND TIGHTLY CAPPED.
Shipping details
Estimated ship dimensions: 6.2 inches length x 6.2 inches width x 10.9 inches height
Estimated ship weight: 9.58 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.
Q: It says this product is scented? Does that mean added ingredient in it? And is there any added ingredient for fabric protection?
submitted by M - 6 years ago
A: I verified it. It is five percent.
submitted byCarol - 4 years ago
A: Hi M - Thanks for asking. The original scent is fragrance and dye free. Check out the product details page for more information. Happy cleaning! - Taylor
submitted byTaylor - 6 years ago
Target staff support
A: The MSDS chemical analysis states that this is 7.5% Sodium Hypochlorite, the same as Clorox brand. Above poster is incorrect.
submitted byDR - 2 years ago
Q: If I were to bleach a black sweatshirt, would this work?
submitted by Ruby - 5 years ago
A: Not to be obnoxious but the first answer given is quite misleading. If you haven't already tried using this bleach, as the "expert" said, it'll work but it will strip the color out of your shirt, leaving it likely a dingy greyish color.
submitted byhuskymom14 - 2 years ago
A: Hello,
Yes this would bleach or stain any dark colored clothing. Hope this helps!
submitted byOblong Pillow - 5 years ago
Target staff support
Q: what percent sodium hypochlorite
submitted by DeeDee - 3 months ago
A: Hello - We appreciate your interest in this item. It contain 7.5% of sodium hypochlorite. Hope this helps. - Kevin
submitted byKevin - 3 months ago
Target staff support
Q: Is this supposed to suds up? I suddenly have a humidifier full of sudsy water which is not what I want. Have always used Target bleach to disinfect it but have never gotten suds from using a splash of it with cold wster.
submitted by Susan - 7 months ago
A: Hello Susan - Thank you for your interest on - Regular Bleach with Fabric Protection. Yes, normal tap water + household bleach, usually shouldn’t suds up in a humidifier, but it can if the bleach you used has added surfactants/thickeners. Those additives can create bubbles even in cold water. Hope this information helps. Happy shopping! - Rose
submitted byRose - 7 months ago
Target staff support
Q: Is this color safe bleach?
submitted by Kate - 1 year ago
A: Hello Kate- We appreciate your interest in this Regular Bleach with Fabric Protection. It is not color-safe bleach—it's a standard chlorine-based bleach (sodium hypochlorite) with fabric-friendly additives.- Auria
submitted byAuria - 1 year ago
Target staff support
Q: Can this product be used to sanitize fruits and vegetables?
Does this product contain thickeners or other additives, and is it safe for use on food or produce?
submitted by M M - 1 year ago
A: Hello M M - We appreciate your interest in this item. Looking at the item specifications, we see this item is used to clean, deodorize and brighten your clothes and indoor space and cannot be used to sanitize fruits and vegetables. Happy shopping at Target. – Alvin
submitted byAlvin - 1 year ago
Target staff support
Q: Does this contain any coconut or coconut derivatives?
submitted by meg - 3 years ago
A: Hi Meg - No, this product does not contain any coconut or coconut derived ingredients. - Sherry
submitted bySherry - 3 years ago
Target staff support
Q: Is this bleach a disinfectant? I do not see the word on the labels in the photos. My older bottle says 'disinfectant' on the label. PEACE!!!
submitted by Softeyes - 3 years ago
A: Hi – Thanks for reaching out about our up & up™ EPA Regular Bleach with Fabric Protection! Whether used in the laundry for stronger, brighter clothes, to get rid of gunk, grease and grime in the kitchen or bathroom area, or to clean any hard, non-porous surface, this multipurpose concentrated liquid bleach leaves your clothes and home squeaky clean! Have an awesome day! – Nate
submitted byTarget staff support - 3 years ago
Target staff support
Q: Is this product a non-chorine bleach?
submitted by cristen - 5 years ago
A: Hi christen – Great question! This bleach is NOT chorine free. I hope this information helps. Happy shopping! – Keacia
submitted byKeacia - 5 years ago
Target staff support
Q: What is the ingredient for fabric protection? How does it protect fabrics vs regular bleach?
submitted by aku - 5 years ago
A: Hi aku - That's a great question! The proprietary fabric protection technology shows decreased yellowness, increased whiteness and increased brightness compared to the previous regular bleach formula. Hope this helps! - Patricia
This bleach product is praised for its effectiveness in brightening whites and tackling tough stains without damaging fabrics. Guests appreciate its strong active ingredient concentration and affordability compared to name brands. While it has a few downsides, such as potential leaking and a strong smell, it remains a reliable choice for laundry and household cleaning tasks. Its compact size makes it convenient for occasional use, making it a practical addition to any laundry room.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
6039 star ratings
4.6 out of 5 stars with 6039 reviews
quality
3.8 out of 5
quality: 3.79 out of 5
scent
3.7 out of 5
scent: 3.72 out of 5
value
3.9 out of 5
value: 3.86 out of 5
64% would recommend
243 recommendations
5 out of 5 stars
27 August, 2026Verified purchase
(no review title)
Great price
Denita
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 August, 2026Verified purchase
Missing item and can't fix issue in app
This item was missing from my delivery today and I cannot mark it as such in the app. So basically I'm out of the money I paid for it because I never got it and can't ask for a refund.
Kim
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 August, 2026Verified purchase
Whites are bright
Cleans and brightens as good as name brand bleach
ForeverFlamingos
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
11 August, 2026Verified purchase
(no review title)
Best bleach ever
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2026Verified purchase
Just add water
Strong
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026Verified purchase
Associates need a little more training
The associate who bought my items to my vehicle, did not make sure the cap to this bleach was tight. I get home and bleach is in the bag so I go out to my vehicle. Luckily, there was a reusable bag in the chair which the associate put everything in instead of putting the bleach in any other container wise on the floor. Again, if it wasn’t for my reusable bag in the seat, the net bleach would have gotten on my seats.
quality
4.0 out of 5
quality: 4 out of 5
scent
4.0 out of 5
scent: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 August, 2026Verified purchase
I hate my job
Not taped Leaked bleach all over poor shipping job
MAMBA
quality
5.0 out of 5
quality: 5 out of 5
scent
1.0 out of 5
scent: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 August, 2026Verified purchase
(no review title)
does the job
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 July, 2026Verified purchase
poor customer service
did not recieve when i went the next day i was rols ir was markwd so to bad.
quality
1.0 out of 5
quality: 1 out of 5
scent
1.0 out of 5
scent: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 July, 2026Verified purchase
(no review title)
Perfectly fine product tired of getting open boxes from them packing too much in each box weight rips the boxes.
Troutman Family
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 July, 2026Verified purchase
No damage to clothing!
Great quality bleach that is super affordable and doesn’t damage my clothing.
Jstar
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 July, 2026Verified purchase
(no review title)
Works just as well as the name brand but has a better price.
Jay4
quality
5.0 out of 5
quality: 5 out of 5
scent
1.0 out of 5
scent: 1 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
7 July, 2026Verified purchase
(no review title)
I picked up this item from curbside and it was opened and leaking. Bleach got on my black dress and stained it.
Did you find this review helpful?
1 out of 5 stars
28 June, 2026Verified purchase
(no review title)
Bleach was shipped just put in box no extra seal what so ever.; bleach leaked through the box. Could have ruined my couch, etc
Mimi
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 June, 2026Verified purchase
(no review title)
I decided to try the off brand bleach because it was cheaper, it has turned some of my white a brown/yellow color. I’m not sure if the chemicals are the same as in normal Clorox but Clorox never did that to my fabrics. Just a heads up using it with whites
Lauren W
quality
1.0 out of 5
quality: 1 out of 5
scent
2.0 out of 5
scent: 2 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 June, 2026Verified purchase
(no review title)
strength
wildcatcreek
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 May, 2026Verified purchase
(no review title)
A little goes a long way! Gets the job done and isn’t overpowering with the smell.
bertha
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 May, 2026Verified purchase
Why ade taxes 10%
🤮👎
H
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2 out of 5 stars
20 May, 2026Verified purchase
(no review title)
I ORDERED TWO I ONLY RECEIVED ONE. WHY?
Sandra
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 May, 2026Verified purchase
Its bleach it get tthings. Clean and keeps them clean
I like that it’s. About half the price of Clorox and. Does the. Same. Job. Gets clothes white and. Keeps them white