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Ergobaby Aura Knit Baby Wrap

Ergobaby Aura Knit Baby Wrap - 2 of 4Ergobaby Aura Knit Baby Wrap - 3 of 4Ergobaby Aura Knit Baby Wrap - 4 of 4
Ergobaby Aura Knit Baby Wrap - 1 of 4
$30.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Breathable and cozy for newborns and supports babies up to 25 lbs
  • Moisture-wicking fabric keeps you and baby cool and dry
  • Easy to tie with guiding edge and central marker, ideal for beginners
  • Folds compactly into the integrated pocket for easy storage
  • Each wrap is made with 36 plastic water bottles
  • ErgoPromise LifeTime Guarantee
  • Machine Washable

Description

Soft and Stretchy Newborn Wraps, now with sustainably sourced fabric!  Designed for fourth-trimester bonding, the Ergobaby Aura Baby Wrap is soft and supportive, perfect for keeping your little one close and comes with an integrated pouch for easy storage when on the go. Mesh fabric is breathable and moisture-wicking, keeping you and your baby cool and dry and made from 93% recycled material.

Ergobaby stands by our products with our ErgoPromise Guarantee. If you find a manufacturing or material defect, Ergobaby will replace your carrier at no charge.
Dimensions (Overall): 21 Inches (H) x 192.9 Inches (W) x 1.77 Inches (D)
Weight: 1.3 Pounds
Holds up to: 25 Pounds
Suggested Age: 0-12 Months
Features: Buckle-Free
Sustainability Claims: Renewable Material
Product Configuration: Facing-In Front Carrier
Industry or Government Certifications: Meets CPSC Standards, Meets International Hip Dysplasia Institute Standards
Minimum Weight Capacity: 8 Pounds
Material: Lyocell
Care & Cleaning: Machine Wash
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 90603579
UPC: 191653009073
Item Number (DPCI): 030-04-0502
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

ergobaby

aura-wrap
Baby's Suggested Age Baby's Suggested Weight Baby's Suggested Length (in inches)
0-12M 8lbs - 25lbs 19 - 29"

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 4.98 inches length x 3.25 inches width x 8.52 inches height
Estimated ship weight: 1.19 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.6 out of 5 stars with 67 reviews
design: 5 out of 5
quality: 4 out of 5
safety: 4 out of 5
100% would recommend
1 recommendations

Aura baby wrap

5 out of 5 stars
Taliha T. - 5 months ago
originally posted on Ergobaby
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Love it. So easy to wrap on yourself and baby is secure, also perfect for newborns
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Love the product; hate the ErgoPromise Lifetime Guarantee policy

4 out of 5 stars
Thumbs up graphic, would recommend
RMC - 6 months ago
Ergobaby boasts a lifetime guarantee for some products, but beware. In order to replace my Aura Wrap (purchased 2022) that developed a hole, I had to provide a photograph of the product cut in half. I cut the Aura Wrap in half on January 7; the replacement arrived on January 24. This Ergobaby company policy caused a MAJOR disruption to daily life caring for a toddler and infant.
design: 5 out of 5
quality: 4 out of 5
safety: 4 out of 5
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Baby comfy and loving it

5 out of 5 stars
Daniela S. - 1 year ago
originally posted on Ergobaby
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It was hard to get the hang of it but definitely worth getting it right. Baby loves it and sleeps the entire time she is in this wrap! Would recommend.
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Awesome baby wrap

4 out of 5 stars
Jocy1331 - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] I received this baby carrier from the Stellar product testing panel and I gotta say it's one of the best. Two super awesome details I fell in love with was the fabric being so light weight and breathable. My baby sweats a lot in thick fabrics so this is the fabric being light is definitelygoing to make baby wearing a breeze. I also loved the integrated storage bag making it extremely easy to put away once done using it and very convenient to throw in my diaper bag. Although the fabric is amazingly super soft and comfortable I do gotta say it's not super stretchy which I was a bit disappointed in but it is very sturdy and supportive which makes up for it! This ergo baby wrap is definitely premium and high quality.
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Great Wrap for Attachment Parenting

4 out of 5 stars
Carley - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] Let me start off by saying I was given this baby carrier to try as part of the Stellar Product Testing Panel. I am a first time mom with a 7 week old. I struggle with getting anything done around the house because my baby wants to be held all day long. This wrap allows me to be hands free and my baby girl still gets to feel like she's being held by me, which is great for attachment parenting. My first impression upon opening the box was that I loved that the wrap came with a built-in matching sack to put it in and very clear instructions on how to put it on. Therefore, I felt safe putting my baby in it and I was able to put it on quickly. Which is key for when my baby is fussing. The fabric is very nice. I wouldn't say it's as soft as some other wraps I've tried, but it's still very breathable and I love the neutral pattern. Honestly, for the price point you can't beat it. If I do the right kind of maneuvering, I can even breastfeed in it! All in all, I can say that I very much recommend the Aura Baby wrap!
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soft as a baby bottom

5 out of 5 stars
sonnysmom2024 - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] I would give this wrap a 10/5 if I could. The fabric was so soft and did not stretch out, as other brands have in the past. There is absolutely a learning curve to using a wrap correctly. Once we got the hang of it, it was so easy. My baby loved being worn with it and it was comfortable for me/my shoulders/my back. For reference, my baby is average height and weighs 15lbs. I am around 5' 7". This thing was comfortable, soft, breathable, and had so much support. I've even used this as a makeshift blanket, when I forgot to grab one for a quick errand. I received this product as part of the Stellar Product Testing Panel.
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Great baby wrap

5 out of 5 stars
caibowcz - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] I received this product as a part of the stellar product testing panel. This did not influence my review in any way. This baby wrap was incredibly comfortable. I love that it securely holds my baby without the uncomfortable straps and buckles most carriers have. The fabric is not only super soft but also breathable and there’s nothing more important to me than insuring my baby is also safe in the products I’m using. Wraps like these always come with a little trial and error when learning how to properly tie them but I strongly feel this is one of the easiest ones I’ve used! I would definitely recommend.
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Comfortable and supportive wrap

5 out of 5 stars
Jess027 - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] I used the Aura Baby Wrap with my 3 month old baby. I was impressed that the fabric of the wrap was soft, breathable, and did not feel not too thin or thick. This wrap felt very secure unlike other products I’ve used in the past. The instruction manual was easy to follow and the wrap ties quickly and effortlessly around the waist. My mother had no problems setting up the wrap while she was babysitting which was a plus! Overall I would recommend this product because you can confidently carry your baby hands free in a secure, comfortable way! I received this product through the Stellar Product Testing Panel.
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Aura baby wrap

5 out of 5 stars
AuraBabyWrap - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] I loved the baby aura wrap by Ergobaby! It was super soft against my skin, but most importantly against my baby girl's skin! The instructions of how to wrap it were very helpful and I was able to put in on within a minute! It is a super convenient wrap to throw on while cleaning around the house or cooking! It is also quite stylish, which is always a plus! I wore it a few weekends ago to get drinks with some friends and she was content the whole time. Thank you to the Stellar Product Testing Panel for the wrap!
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Ergobaby Aura Baby Wrap

4 out of 5 stars
Anna - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] Thanks to the Stellar Product Testing Panel for providing me with this baby wrap. When I first received the wrap, my first impression was that it's made of Tencel, which is an incredibly buttery soft and high quality material for a wrap and it proved to be true. It is stretchy and ideal for a newborn. It is also one of the lightest wrap I have felt so it is good for summer and moderate temperatures. The instructions that came with it were user-friendly and clear as it came with pictures and I was able to follow along. I plan to wear it for occasional day time naps and to be hands-free and able to get things done. I am not an expert with wrapping but have tried other brands and my newborn is still getting used to wrapping. It's not easy getting her into wraps as she is quite squirmy and lacks patience with the handling in putting her in. On my first attempt with the Aura wrap, I found that because of the stretch, it was not tight enough and had to remove her completely in order to tighten it. My second attempt was better, but slightly too tight in certain areas and loose in others, so it wasn't easy to get it evenly distributed and I would say it takes a bit of practice. However, it was relatively easy and quick to put her in and to my surprise she was able to fall asleep right away. I was a little worried about the neck support though, as that was the area with more slack but I am confident I could perfect it with more practice. In the 30 minutes of wearing it, I did not experience back pain and would say it is very comfortable compared to other wraps and carriers. I am excited to keep using it because of the comfort for me and for baby.
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Better Than Most but Still Lacking Back Support

4 out of 5 stars
hlr1108 - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] I received this product as part of the Stellar Product Testing Panel, and was excited to try it since I’ve been unimpressed with most wrap carriers. What I like about it is that the material is much stretchier and also breathable. It holds baby more securely than other wraps and I don't get as warm wearing it which is good for getting things done around the house. I also like the unique design for storing the wrap, with a little bag at the end of the wrap. This wrap feels great quality and doesn’t come out of the washer a wrinkled mess. However, it is still difficult to get my baby positioned just right, tight enough to stay where I put him but not too tight that it’s uncomfortable. It does take longer, but over time he still slides down and my back starts to ache, and I find myself reaching for a more structured carrier with back support. Overall, it’s my favorite of my wrap carriers, but still not enough to replace the ones that are more structured! Would be great for the newborn stage!!
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Soft and Comfy for Cuddle Time

4 out of 5 stars
doctorfosser - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] My daughter has been a cuddler from day one and prefers to just be on me all the time, even now at 6 months. So it's nice to have comfy options for when I don't need something super structured. Enter the Aura wrap! I got sent this wrap as part of the Stellar Product Testing Panel, and it's been a great option for us. It's comfy and easy--i'm not a beginner with wraps, but I think the learning curve is small with the great instructions on the fabric. It's soft and stretchy--perhaps not as soft as I want, but that's ultimately ok. The pattern is great, and goes with all my outfits!! I can't wear it all day because my back will start to hurt, but I think that's the norm for soft wraps. Definitely this one is worth giving a try.
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Soft cozy wrap makes for a happy baby and mana

5 out of 5 stars
TNMama - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] This is a thoughtfully designed wrap! I love the subtle neutral print and the soft fabric. The wrap has a built-in pocket that serves as a case, and it has a sturdy loop attached that would make it easy to carry or attach to a diaper bag. If you’re new to wraps, it might take a couple YouTube videos to learn how to put it on, but it’s easy once you have the hang of it. This wrap was amazing for my newborn days - baby loved to be snuggled in close, and I had two hands free to take care of everything else - eating with two hands is a luxury when you have a newborn and a toddler! The fabric is soft and breathable - I often get sweaty when babywearing but this one was breathable and kept us both comfy. Highly recommend this wrap, especially for the 4th trimester. I received this product as part of the Stellar Product Testing Panel.
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Softest Wrap Aura Baby Wrap

4 out of 5 stars
Megmo - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] The Aura Baby wrap has the softest and best quality fabric for a baby wrap. The fabric is breatheable and stretchy. The fabric could be a little too stretchy for a large baby (greater than 6 months) but worked amazing for my newborns. The wrap was super easy to get on and place my baby in the wrap. Overall it is a fabulous wrap. I received the Aura Baby wrap to trial as part of the Stellar Product Testing Panel.
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Easy to Use and Comfortable

5 out of 5 stars
Krista - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] I received the Aura Baby Wrap as a part of the Stellar Product Testing Panel. I’m a first time mom to a little boy and baby wearing was something I knew I wanted to do! I own the Ergobaby Omni Breeze, as well as the Ergobaby Embrace and love them both. They each serve a different purpose, which is why I feel it’s necessary to have different baby wearing options. I did not originally purchase the Aura wrap, because I was honestly intimidated by the process of putting it on. But WOW, it is truly a breeze! I followed the instructional video provided by Ergobaby the first time I used the Aura wrap and got it on perfectly the first time. From the second use on I could achieve the proper fit for my baby by memory. The wrap feels very lightweight and breathable to wear, yet also very supportive for my baby. The breathability of the wrap is a huge win for me, because my baby runs warm when he naps. My baby is 10 weeks old now and I wish I had the Aura wrap since birth, it has become one of this favorite places to nap. Another thing to note is the quality of the fabric, it is extremely soft and stretchy, it does not show any wear after washing. Since the wrap is not bulky, it’s perfect to throw in your diaper bag for when you are out and about or traveling. If you’re a mom who wants to baby wear from day one, I highly recommend this wrap as your first step!
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Comparable to more expensive brands

4 out of 5 stars
Jmaegorm - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] One of the first things (other than personal recovery) that really felt limiting with a newborn was how I only ever had one hand to use for anything/everything…unless he was asleep! This wrap changed that. It’s given me my hands back. My baby sleeps so soundly in this wrap, allowing me to fold clothes, wash bottles, walk the dogs. Nice and soft for being around as well as going outside. Please understand — this thing has been a game changer for me AND it naturally introduces bonding time/skin to skin for you and your baby. All kinds of perks to a super affordable purchase. This wrap is definitely comparable to others of higher price point. The fabric is super soft, stretchy and breathable, but I would say it slides/slackens just ‘slightly’ more than the others. The fabric sheen and texture is probably the culprit here. It’s slick and slides around so I recommend tying it a little tighter at first so it relaxes into the perfect hold on your babe. I also noticed the tiny stitches on the edges tend to pop (a fabric texture issue I think) but it doesn’t affect the integrity of the wrap at all. I also noticed this wrap is slightly shorter in length. Not a deal breaker for me, but could be for others. Last thing : try not to be intimidated by wrapping the fabric. You’ll get the hang of it. I myself was intimidated and stayed away a long time, and now I’m just so glad I decided to learn. You’ll get used to wrapping it and it becomes no big deal. Kind of like tying your shoes! Take the plunge — it’s WORTH it. Thanks to the Stellar Product Testing Panel for providing me with this baby carrier.
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Aura Knit Baby Carrier

5 out of 5 stars
ABJB - 2 years ago
originally posted on Ergobaby
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[This review was collected as part of a promotion.] Overall I like this wrap! It’s very comfortable and breathable. It’s a super soft and light weight wrap but felt sturdy when baby was in it. My baby is 6 months old, 16 pounds and I had no problems putting him in and carrying him for about an hour while he napped. It is breathable so we weren’t sweating. I also like that the material is sustainable! The material is also so soft, perfect for sensitive skin. The other wraps that I have, I felt like my baby is being squeezed a little too much, or they feel like they are falling out. With this one, I was able to get it as tight as I needed but little man seemed comfortable and not squished. I recommend this wrap!! I received this product as a part of the Stellar Product Testing Panel.
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