Breathable and cozy for newborns and supports babies up to 25 lbs
Moisture-wicking fabric keeps you and baby cool and dry
Easy to tie with guiding edge and central marker, ideal for beginners
Folds compactly into the integrated pocket for easy storage
Each wrap is made with 36 plastic water bottles
ErgoPromise LifeTime Guarantee
Machine Washable
Description
Soft and Stretchy Newborn Wraps, now with sustainably sourced fabric! Designed for fourth-trimester bonding, the Ergobaby Aura Baby Wrap is soft and supportive, perfect for keeping your little one close and comes with an integrated pouch for easy storage when on the go. Mesh fabric is breathable and moisture-wicking, keeping you and your baby cool and dry and made from 93% recycled material.
Ergobaby stands by our products with our ErgoPromise Guarantee. If you find a manufacturing or material defect, Ergobaby will replace your carrier at no charge.
Dimensions (Overall): 21 Inches (H) x 192.9 Inches (W) x 1.77 Inches (D)
Weight: 1.3 Pounds
Holds up to: 25 Pounds
Suggested Age: 0-12 Months
Features: Buckle-Free
Sustainability Claims: Renewable Material
Product Configuration: Facing-In Front Carrier
Industry or Government Certifications: Meets CPSC Standards, Meets International Hip Dysplasia Institute Standards
Minimum Weight Capacity: 8 Pounds
Material: Lyocell
Care & Cleaning: Machine Wash
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 90603582
UPC: 191653009035
Item Number (DPCI): 030-04-9511
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
ergobaby
aura-wrap
Baby's Suggested Age
Baby's Suggested Weight
Baby's Suggested Length (in inches)
0-12M
8lbs - 25lbs
19 - 29"
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 4.98 inches length x 3.25 inches width x 8.52 inches height
Estimated ship weight: 1.19 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
Love it. So easy to wrap on yourself and baby is secure, also perfect for newborns
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Love the product; hate the ErgoPromise Lifetime Guarantee policy
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
RMC - 6 months ago
Ergobaby boasts a lifetime guarantee for some products, but beware. In order to replace my Aura Wrap (purchased 2022) that developed a hole, I had to provide a photograph of the product cut in half. I cut the Aura Wrap in half on January 7; the replacement arrived on January 24. This Ergobaby company policy caused a MAJOR disruption to daily life caring for a toddler and infant.
design
5.0 out of 5
design: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
safety
4.0 out of 5
safety: 4 out of 5
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Baby comfy and loving it
5 out of 5 stars
Daniela S. - 1 year ago
originally posted on Ergobaby
It was hard to get the hang of it but definitely worth getting it right. Baby loves it and sleeps the entire time she is in this wrap! Would recommend.
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Great for the price
4 out of 5 stars
MH85 - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I have worn my baby in this wrap for the last several weeks. She’s now 8 weeks old and about 9.5lbs, and it’s been so nice to be able to carry her around the house in the wrap! It’s easy enough to put on, once I got the hang of tying it correctly, and it’s long enough that my big and tall husband has been able to wear her too. It’s perfectly supportive and soft for around the house, and really comfortable, although I think as my baby gets bigger I’ll want more structure/supportive for walks and errands. I like how low profile it is- i can wear my regular coat over it when I run out, and it folds up really small into its integrated pouch, so it’s easy to throw in the diaper bag. This would be perfect for a long flight with a newborn, when I’d want to be comfortable and without buckles or straps! I think the material will get softer with time- I have another (really expensive) wrap carrier that’s softer, but the aura is soft and lovely for this price point. My only gripe is the noticeable stitching on the edges which makes it feel a little scratchy at first, although this softened after the wash in cold water! I received the product through the Stellar Product Testing Panel.
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Most Comfy Baby Wrap Ever
5 out of 5 stars
FarmMama - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I was super excited to receive this baby carrier from the Stellar Product Testing Panel. I have tried baby carriers in the past that buckle or just tie at the back, but the Baby Aura wrap really changed the game for me. I use it for my one month old baby, and it is by far the most comfortable wrap I've worn. Baby is so snug and secure, and we get some quality cuddling and binding time while I'm doing things around the house. I wear it doing chores, but my favorite thing to do is to wear it on walks! The fabric is sturdy but super breathable so baby is very comfortable while we take our mid day walk about our farm. It's made of a very soft material almost like a t-shirt. The baby wrap was really easy to tie and place baby in. What made a big difference was the qr code I could scan with my phone to watch a video with a demonstration on how to tie it that I could follow along with. One thing that sort of worried me about baby wraps is how secure baby would be in something that ties, but with the Aura baby wrap I had no worries. Baby felt very secure and had plenty of support for body and for his head since neck control isn't there yet. I will definitely continue to use this baby wrap as he grows!
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Aura Baby Wrap
5 out of 5 stars
rblack - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] Thanks to the Stellar Product Testing Panel for providing me with this baby carrier! This wrap is extremely lightweight & so soft; it's perfect for all types of weather. As it is so lightweight, I don't believe I'll sweat in the Summer while wearing it. You can easily wear heavier clothes in the Winter since the material has some stretch to it. My favorite part about this wrap is that it is very long & can fit many body types. As a bigger woman, I not only felt secure, but I felt my baby was well supported also. It was easy to put on & within minutes, my 5 month of was calm & asleep. I was then able to continue playing with my 2 year old & doing chores around my house.
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Very Soft Wrap Carrier
5 out of 5 stars
Leesah - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I received this baby carrier from the Stellar Product Testing Panel. The fabric is very soft, lightweight and supportive. It's definitely a more breathable material than other wraps I've previously used. My favorite feature is the pocket, which is very handy! This is a very easy to use wrap, and me and baby both love it.
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Must buy
5 out of 5 stars
Cinthia - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I was given this baby carrier to try as part of the Stellar Product Testing Panel. I received the navy color which is beautiful! The material is light and breathable, yet cozy enough for the winter months. Wraps can seem overwhelming but the instructions that came with the Aura had pictures and were described clearly so it only took a couple of minutes to get ready. My baby felt nicely secured and supported as well, and the wrap was comfortable on me whether I was relaxing, doing housework, or running errands.
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Very comfortable
5 out of 5 stars
Kmdvm87 - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] Overall I like this wrap. I have a similar wrap made of a heavier material, which my baby and I tend to get a bit too hot while using it. (She's a little furnace.) This material is breathable, comfortable and kept her supported while I do chores. I really like the color and softness of the material. It reminds me of a slightly thicker jersey material. Thus wrap was super easy to put on, and came with I structures on the wrap and in the included booklet. My other cotton wrap did not come with any instructions and I had to watch several videos to get the technique down. This wrap was a breeze! So glad I got this through the Stellar Product Testing Panel!
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Comfortable wrap style carrier
5 out of 5 stars
Sheepish - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I was given this baby carrier to try as part of the Stellar Product Testing Panel. It was my second wrap style carrier that I’ve ever tried. There’s only so much a company can do to make a really long piece of fabric feel innovative. But Ergobaby did manage to do a few things. I appreciate the amount of stretch in the fabric of the Aura. It made getting baby in and out of the carrier easier. There was a small learning curve to get it tied just tight enough. The light weight of the fabric is comfortable. It doesn’t make me too much hotter than I would be from snuggling my baby on the go. The carrying pocket that is part of the Aura is also a nice touch. I’ve never gotten it folded as nicely as it was out of the box, but it still works and keeps the wrap compact in the diaper bag. My husband I will definitely keep using the Aura, probably more often than our other carriers.
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Game changer
5 out of 5 stars
Jackie - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] My 2 month old loves being held/walked around the house. He’s already 16 pounds so my back/arms always ache from carrying him around. This wrap has been a game changer for carrying him around. The wrap is easy to put on, instructions easy to follow. It took me a few practice tries to make sure I had it down, but now I can put it on in a minute! I love that the fabric is soft and stretchy, but can easily support my babe hands free. I definitely feel secure and love that I can do dishes and move around hands free while wearing him! I received this product for testing through Stellar product testing panel.
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Wrap Nap
4 out of 5 stars
Amandaleigh1016 - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] With so many different baby carriers out there it’s hard to choose what would be best! I have found that my baby is the most comfortable in a wrap style carrier. The Aura Baby Wrap is very comfortable and stretchy. The material isn’t as soft as I would like it to be but the stretch and the size make it extremely comfy. The color is also a beautiful navy blue color that goes with everything. After wearing the wrap for 15 minutes my baby was asleep! We love a good wrap nap! Thank you so much to the Stellar Product Testing Panel for providing me with this baby carrier!
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Comfortable and supportive wrap
5 out of 5 stars
RoseG - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I had never tried a wrap like this before and I was pleasantly surprised by the Aura baby wrap. It’s one very long piece of fabric, but the instructions make it actually quite simple to put on. I watched one video and went through the instruction booklet once and have been able to tie the wrap from memory ever since. Highlights are the breathable fabric, the integrated storage pocket, and the fact that there are no buckles or rings digging into me or my baby. Honestly the storage pocket alone would sell me on this wrap over similar ones from other brands. My baby has been teething and just wants to be close to mom. She has taken a contact nap in the Aura wrap almost every day for the last couple of weeks. I put her in and pay her bottom and she instantly calms down. She’s 5 months old and big for her age - over 15lb - but feels totally safe and secure in the Aura wrap. She also tends to get hot fast but with how soft and breathable the fabric is, we both stay a comfortable temperature. The only downside to the Aura is that it is a little trickier to put on than a structured carrier might be. The few times I’ve used it out and about I’ve put it on me at home and then put baby in at my destination. I’m short (5’3”) and cannot put the wrap on without the ends initially dragging on the ground. It also takes just a bit more time to put on than a carrier with buckles, but I think the comfort of the fabric is totally worth it. Thanks to the Stellar Product Testing Panel for providing me with this baby carrier. This is going to be a daily staple in my home until baby outgrows it.
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Baby loves snuggles in it
5 out of 5 stars
Sammom - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I love the material of Aura baby wrap because its breathable and soft; both are important because my baby puts off some heat when she's in it on me and I want us both to be comfortable since I can sometimes wear it for a long time, doing chores, like folding clothes and dishes, or while baby naps. The support of the wrap is somewhat dependent on how well the user ties it. It's very easy to tie, though. I found that it's comfortable for me to wear in part to it's support across my shoulders and back since my baby is now 15lbs at 4 months. I loved the built-in pouch that allows me to store the wrap when not in use. Another wrap I had before didn't have that feature and the wrap was just thrown about and messy. I'd definitely recommend this to other parents! Baby loves snuggling in it. I received this product through the Stellar Product Testing Panel.
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Soft and comfortable wrap
5 out of 5 stars
Mamaofmany - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] So far in 2024, weve been super busy in the Shealy house! Currently in the middle of home renovations, getting back into the swing of homeschool, sleep regression and new this week- COVID! Little Ms. K currently only sleeps while Mama holds her so I was thrilled when Stellar and Ergo Baby sent me this super comfy wrap to try out and it couldn't have come at a better time. The fabric is light and breathable, it's super easy and quick to put on and I wear it for hours while I snuggle Khloe and do life with seven kids and a sick hubby right now. It's been a back saver, seriously. I have a few other wraps that I switch out and this one by far is the most comfortable. I also love that it folds up into its own pouch, which is very convenient and helps keep it clean in between uses. A huge thank you to Stellar for another awesome product, this Mama gives it 5 stars!
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Comfy Wrap
5 out of 5 stars
Ciara - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I love wearing my baby, and this wrap gives me the snug, close feel of keeping her close! I’m able to get things done around my home all while wearing my daughter! She naps well in the wrap, and doesn’t get too hot! The material isn’t claustrophobic feeling, and has a little stretch to it. It’s so comfortable for both me and baby I want all other mama friends to enjoy this! Baby registry must have! I did receive this product as a part of the Stellar Product Testing Panel.
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Soft comfy wrap
5 out of 5 stars
Dev17 - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] Thanks to the Stellar Product Testing Panel for providing me with this baby carrier. I love this comfortable wrap! It is stretchy and soft. I like that the fabric is not too thick. I have another wrap and I always felt that the fabric was too thick, and made it hard to feel like the knots were tied tight enough. I like that the fabric of this wrap is thinner and stretchy so it feels secure. As with any wrap, it takes some practice to learn how to tie properly, but after some practice it becomes second nature. I also like the dark blue color of this wrap because it is unisex and goes with most outfits.
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Great wrap option
5 out of 5 stars
Dani - 2 years ago
originally posted on Ergobaby
[This review was collected as part of a promotion.] I received the Ergobaby Aura carrier as a part of the Stellar Panel Review. I am a mom to a two year old and four month old. Baby wearing is a huge part of my life right now, and I own several carriers to aid in the process. I tested this carrier through cooking dinners, laundry, caring for my toddler, and witching hours. In short, I’ll say I’m very pleased and would recommend this product. To start, wrap carriers are personal. When purchasing, it’s really important to consider your climate and seasons you’ll be using it during. Personally, I find wrap carrier best in those earlier months, but prefer a structured carrier down the road. The Aura is lightweight, and the feel reminds me of some higher end carriers in that regard. The fabric does not have much, if any, stretch compared to some other brands, but I find this helps keep the fit in place. With more stretchy fabric, the tie loosens over time, and I end up having to hold on to my baby throughout the wear. Additionally, I think this fabric requires less accuracy- with stretchier fabric I ironically spend more time tying to get it on just right. Otherwise, the baby starts off too low and loose, and I have to start all over. With this carrier, I never had to re-tie to get it on just right- it just worked every time. Wrap carriers help your baby feel safe and swaddled, and the Aura is no exception. Even in deeply fussy moments, my son almost instantly calmed in the carrier. With wrap carriers, I appreciate the ability to tuck in his head while he’s sleeping or I’m on the move. It definitely offers stability for younger babies as needed. My only hesitation about this carrier is that it is a wrap. It requires practice to get it on quickly and well because the moment when one or more kids are crying is not the moment. With that said, it’s a great carrier when you have the time or experience to get it on.