Sponsored
Eva NYC Freshen Up Invisible Dry Shampoo Warm Vanilla
$13.99 ($2.64/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Clinically proven to remove oil, instantly absorbing excess oil and odor
- Infused with Rice Starch and Argan Oil
- No white cast
- Sweet Nostalgia Vanilla fragrance
- Packaging may vary
Description
Clinically proven to remove oil.
Infused with rice starch, known for its oil absorption, this invisible formula revives lifeless hair by instantly absorbing excess oil and odor. Hair is left clean and bouncy with that just-washed look… even on day 3. A fresh take on dry shampoo.
Note: packaging may vary
Product Details:
93% agree that it keeps hair looking & feeling fresh for longer*
91% agree that it is the perfect reset for their roots*
91% agree that it saves them time in their hair routine*
Infused with Rice Starch, known for its oil absorption
*Based on a consumer study of 43 participants.
How to Use It:
Revive lifeless hair while absorbing excess oil and odor with this fresh take on dry shampoo.
Shake it up
Hold 10-12 inches away from dry hair and spray lightly on roots
Massage into scalp or brush through
Fragrance:
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability:
Aerosol bottles are curbside recyclable. Throw empty bottles in your recycling bin.
Hero Ingredient:
Infused with rice starch, known for its oil absorption.
Works Well With:
Mane Magic 10-in-1 Primer
Mane Magic 10-in-1 Primer for Fine Hair
Infused with rice starch, known for its oil absorption, this invisible formula revives lifeless hair by instantly absorbing excess oil and odor. Hair is left clean and bouncy with that just-washed look… even on day 3. A fresh take on dry shampoo.
Note: packaging may vary
Product Details:
93% agree that it keeps hair looking & feeling fresh for longer*
91% agree that it is the perfect reset for their roots*
91% agree that it saves them time in their hair routine*
Infused with Rice Starch, known for its oil absorption
*Based on a consumer study of 43 participants.
How to Use It:
Revive lifeless hair while absorbing excess oil and odor with this fresh take on dry shampoo.
Shake it up
Hold 10-12 inches away from dry hair and spray lightly on roots
Massage into scalp or brush through
Fragrance:
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability:
Aerosol bottles are curbside recyclable. Throw empty bottles in your recycling bin.
Hero Ingredient:
Infused with rice starch, known for its oil absorption.
Works Well With:
Mane Magic 10-in-1 Primer
Mane Magic 10-in-1 Primer for Fine Hair
Scent: Freesia, Jasmine, Vanilla, Amber, Plum
Hair Type: Oily, All Hair Types
Health Facts: Sodium Lauryl Sulfate-Free, Talcum-Free, Paraben-Free, Gluten-Free, Contains Vitamin C, Butylparaben-Free, Mineral Oil-Free, Silicone-Free, Vegan, Phthalate-Free, Sodium Laureth Sulfate-Free, Propylparaben-Free, Dye-Free, Contains Argan Oil, Sulfate-Free
Product Form: Aerosol
Sustainability Claims: Post-Consumer Recycled Material, Cruelty-Free, Not Tested on Animals, Recyclable
Beauty Purpose: Oil Control, Volumizing
Industry or Government Certifications: Non-GMO Project Verified, Certified Gluten-Free
Net weight: 5.3 Ounces
Features: Lightweight
TCIN: 50409856
UPC: 810123600199
Item Number (DPCI): 063-00-0732
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients (21244): hydrofluorocarbon 152a, butane, alcoholdenat. (sdalcohol 40-b), oryza sativa (rice) starch, argania spinosa (argan) kerneloil disteardimoniumhectorite,diiso- propyladipate, fragrance' '
Allergens & Warnings:
WARNING FLAMMABLEAEROSOL.Pressurized Container: Mayburstifheated. Contents under pressure. Do not place in hot water or near radiators, stoves or other sources of heat. Donot puncture or incinerate con- tainer or store at temperatures over 49℃/ 120ºF,evenafter use.Donotuseinpresence of open flame or spark. Keep away from heat/sparks/open flames/hot surfaces. No smoking. Donot sprayon an open flame or other ignition source. Protect from sunlight. Keepout of reach of children. Use only as directed. Intentional misuse by deliberately concentrating andinhaling the contents can beharmfulorfatal. Avoid contact witheyes.Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 8.5 inches height
Estimated ship weight: 0.46 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product suitable for all hair types?
submitted by AI Shopping Assistant - 8 days ago
A: Yes, this dry shampoo is formulated for all hair types, including oily hair.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is the packaging of this product environmentally friendly?
submitted by AI Shopping Assistant - 8 days ago
A: Yes, the aerosol bottles are made from post-consumer recycled material and are curbside recyclable.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What is the fragrance profile of this dry shampoo?
submitted by AI Shopping Assistant - 8 days ago
A: The fragrance features notes of freesia, jasmine, amber, vanilla, and plum, creating a sweet nostalgia scent.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What are the key ingredients in this dry shampoo?
submitted by AI Shopping Assistant - 8 days ago
A: The dry shampoo is infused with rice starch and argan oil, known for their oil absorption and nourishing properties.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: How does this dry shampoo benefit hair appearance?
submitted by AI Shopping Assistant - 8 days ago
A: It instantly absorbs excess oil and odor, leaving hair looking clean, bouncy, and fresh.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is this product clean and free from dangerous ingredients?
submitted by HomeStyle - 6 months ago
A: At Eva NYC, our top priority is providing safe, high-quality products for both you and your hair. Freshen Up Invisible Dry Shampoo Warm Vanilla is formulated with rice starch, and is free from harsh chemicals like sulfates, parabens, and phthalates.
submitted byEva NYC - 6 months agoBrand expert
Q: does it add volume
submitted by merry - 8 months ago
A: Our Freshen Up Dry Shampoo revives lifeless hair by instantly absorbing excess oil and odor. If you're looking to add volume, you can try our High Rise Root Lifting Mist!
submitted byEva NYC - 8 months agoBrand expert
Q: is this benzene free?
submitted by susieq - 1 year ago
A: Hi There, Yes, Freshen Up Invisible Dry Shampoo is benzene free.
submitted byEva NYC - 1 year agoBrand expert
Q: Is this gluten free?
submitted by Gabriella - 1 year ago
A: Hi there! Eva NYC Freshen Up Invisible Dry Shampoo is gluten free and vegan. xoxo, Eva NYC
submitted byEva NYC - 1 year agoBrand expert
Q: Is brushing hair after necessary and will this refresh hair style
submitted by Sal - 1 year ago
A: Hi there, Brushing hair is not required but it is a recommendation as it helps to better distribute the dry shampoo formula from the scalp to the full hair length and thereby maximizing the oil absorption properties. xoxo, Eva NYC
submitted byEva NYC - 1 year agoBrand expert
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Guests are saying
This dry shampoo has garnered mixed feedback from guests, with many praising its pleasant scent and effectiveness in absorbing oil without leaving a white residue. Guests appreciate its lightweight formula that adds volume and freshness to hair, making it suitable for various hair types. However, some concerns have been raised about the new scent and occasional packaging issues. Overall, it remains a popular choice for those seeking a reliable dry shampoo.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2818 reviews
effectiveness: 4.42 out of 5
quality: 4.42 out of 5
value: 4.38 out of 5
87% would recommend
1489 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025
Obsessed!
Heaven in a bottle. The smell is great and the spray is super lightweight. This will be the only dry shampoo I buy moving forward! For reference, I have straight fine hair and get very oily.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
This is nothing like the original
This does not do anything. It actually made my hair greasier. Bring back the original!!!
2 out of 5 stars
Thumbs down graphic, would not recommend
22 September, 2025Verified purchase
Bad nozzle
The new nozzle is horrible. You have to flip it upside down to get any product out. Then it sprays too much and leaves a white cast. Product runs out fast.
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025Verified purchase
Awesome!
Smells amazing and the smell lasts in your hair for a few hours! I got compliments on it 🥰 it works as well as my living proof dry shampoo for half the price.
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
Best dry shaanpoo ive tried
OMG best dry shampoo i’ve found so far!! Def worth the money. It smells SO good, leaves minimal to no white residue and lasts so long so you don’t have to wash your hair as frequent.
3 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
Just OK
It has a nice smell and initially leaves my hair looking less greasy and lighter, but by the end of the day, I feel like my hair is flat and greasy again. So it's been working great for a quick tough-up, but it doesn't seem to last long in my hair. Would I repurchase it? Yes. It's worth the price point to use in between my other expensive dry shampoos.
2 out of 5 stars
21 August, 2025
originally posted on https://www.eva-nyc.com
Change is hard
The new smell is not good - reminds me of the batiste line. I LOOOVED the previous formula. Please, for the love of all that love the previous version better, change it back!
4 out of 5 stars
Thumbs up graphic, would recommend
20 August, 2025Verified purchase
Almost Perfect
I have tried so many other dry shampoos and although this one not perfect, it’s the best one that I have been able to find. I love the smell, my husband and son always walk in after I use it and say “ooh that smells good!” My only complaint is that it still leaves my hair white after using. I have very dark black hair and I have to comb out my hair with a fine comb to make sure that there is no patches of dry shampoo left behind. There’s times that I have to style my hair in a hurry and I’ve gone to work and I do not check my hair until about an hour after I start work and I notice only then that I have gray streak of hair that looks like white hair lol I am 33 definitely not a look I want to rock just yet. Other than that no complaints.
5 out of 5 stars
20 August, 2025
originally posted on https://www.eva-nyc.com
Fav everything
This is the best dry shampoo ever… however the old twist top was the worse. Please keep this easy one hand spray!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
16 August, 2025Verified purchase
I thought i found my go-to
This use to be my favorite dry shampoo but the last time i bought it the nozzle stopped working. Extremely dissappointed. All that came out of it was air. Now i need to hunt for another dry shampoo
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2025Verified purchase
This Does Leave a White Cast
It left a white cast on my dark hair and made it look as if I have dandruff
1 out of 5 stars
2 August, 2025Verified purchase
Lasted only a couple of times
After using it only a couple of times, the nozzle stopped working and nothing came out, even though I could feel there was still product inside when I shook the spray.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2025Verified purchase
Only hair peoduct that has given me dandruff ever
I started developing dandruff in the areas I was using this. I started doing the curly method over a year ago and have used loads of different hair and shampoo/conditioning products throughout my life and never once have I gotten dandruff apart from this one. It smells nice but the smell is only there immediately after spraying, it doesn’t last at all. Doesn’t seem like it does a better job more so than other major competitors like NYM, which I’m going back to using. Wasn’t less visible than other brands either, still had to try to wipe/scrunch in the white spots. Not worth it to try if what you’re already using works fine. I had wanted to try it because everyone said it smelled really good and I’m a sucker for nice smelling hair products
3 out of 5 stars
Thumbs down graphic, would not recommend
28 July, 2025Verified purchase
Smells good, works ok
This smells so good-but leaves a white film and doesn’t do a super great job unless you use a lot of it. Only really use for the smell, wish it wasn’t so expensive!
1 out of 5 stars
Thumbs down graphic, would not recommend
23 July, 2025Verified purchase
Sprays out only AIR. BEWARE!!!
It seems like I may have bought a lemon. This does not spray anything but just air. My advice make sure it sprays out the dry shampoo with substance and not just air. My window of time has past and I cannot even return this useless aerosol. And yes I shook it millions of times. Still doesn’t work.
5 out of 5 stars
15 July, 2025
originally posted on https://www.eva-nyc.com
Dry Shampoo
Love it!! Smells great & there's no residue left in your hair. Recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025Verified purchase
Would not buy again!
leaves a horrible white cast, get starch particles all over your clothes and makes you look like you have the worst dandruff. Smells good, thats about it.
5 out of 5 stars
Thumbs up graphic, would recommend
4 July, 2025Verified purchase
Dry Shampoo
My favorite dry shampoo, I think it’s close to being like Amika’s!
1 out of 5 stars
Thumbs down graphic, would not recommend
30 June, 2025Verified purchase
Defective nozzle
The spray nozzle broke halfway through using my bottle. After that, it would only work when I used it upside down and would come out as a white liquid, totally ruined my hair for the day.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 June, 2025Verified purchase
Bust/fail
This company needs to fix the spray nozzle… bought 2 of these bigger bottles and they just spray air/no product.