Sponsored
Eva NYC Mane Magic 10-in-1 Primer for Fine Hair - 5 fl oz
$14.69
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Clinically proven to combat frizz, static and cut drying time
- 450°F Heat Protection
- Infused with argan oil, known to smooth, and sunflower seed oil, known to improve manageability
- Sweet Nostalgia Vanilla fragrance
- Certified cruelty-free and vegan
- Free from sulfates, parabens, phthalates
- Packaging contains 50% post-consumer recycled content and is curbside recyclable
- New look and feel, same formula you love!
Description
Clinically proven to combat frizz, static and cut drying time.
Infused with argan oil, known to smooth, and sunflower seed oil, known to improve manageability, this multi-tasking formula delivers 10 benefits in 1 without weighing down fine hair:
450°F Heat Protection
Reduces Frizz + Static
Cuts Drying Time
UV Damage Protection
Strengthens
Reduces Breakage
Detangles
Softens
Moisturizes
Non-greasy
Note: packaging may vary
Product Details:
98% agree that it is light as a feather*
92% agree that hair is left static-free*
92% agree that it does not leave hair looking or feeling greasy*
An ultra-lightweight, quick absorbing texture that primes hair for it all, with no weighdown
*Based on a consumer study of 50 participants.
How to Use It:
The ultimate multi-tasking product with 10 benefits in 1.
On damp hair, mist from mid-lengths to ends.
Apply prior to detangling, air drying, or heat styling.
Fragrance:
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability:
Packaging contains recycled content.
Packaging contains 50% post-consumer recycled content and are curbside recyclable. Throw empty bottles and caps in your recycling bin.
Hero Ingredients:
Infused with argan oil, known to smooth and sunflower seed oil, known to improve manageability for hair that’s sleek and nourished.
Infused with argan oil, known to smooth, and sunflower seed oil, known to improve manageability, this multi-tasking formula delivers 10 benefits in 1 without weighing down fine hair:
450°F Heat Protection
Reduces Frizz + Static
Cuts Drying Time
UV Damage Protection
Strengthens
Reduces Breakage
Detangles
Softens
Moisturizes
Non-greasy
Note: packaging may vary
Product Details:
98% agree that it is light as a feather*
92% agree that hair is left static-free*
92% agree that it does not leave hair looking or feeling greasy*
An ultra-lightweight, quick absorbing texture that primes hair for it all, with no weighdown
*Based on a consumer study of 50 participants.
How to Use It:
The ultimate multi-tasking product with 10 benefits in 1.
On damp hair, mist from mid-lengths to ends.
Apply prior to detangling, air drying, or heat styling.
Fragrance:
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability:
Packaging contains recycled content.
Packaging contains 50% post-consumer recycled content and are curbside recyclable. Throw empty bottles and caps in your recycling bin.
Hero Ingredients:
Infused with argan oil, known to smooth and sunflower seed oil, known to improve manageability for hair that’s sleek and nourished.
Scent: Freesia, Jasmine, Vanilla, Plum, Amber
Hair Type: Straight, Fine
Health Facts: Contains Argan Oil, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Formaldehyde-Free, Vegan, Formaldehyde Donor-Free, Sulfate-Free, Silicone-Free
Product Form: Spray
Sustainability Claims: Contains Recycled Content, Cruelty-Free, Post-Consumer Recycled Material, Recyclable
Recommended Use: Weekly, daily
Beauty Purpose: Smoothing, Strengthening, Shine Enhancing, Heat Protection
Industry or Government Certifications: Non-GMO Project Verified, Certified Gluten-Free
Net weight: 5 fl oz (US)
Features: Lightweight
TCIN: 86802315
UPC: 810123600366
Item Number (DPCI): 063-00-0120
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients (21190): isododecane, neopentyl glycol diheptanoate, ethylhexylolivate, argania spinosa (argan) kerneloil, helianthus annuus (sunflower) seed oil, squalane, fragrance' '
Allergens & Warnings:
Avoid contact with eyes. Flammable. Do not use near open flame or while smoking.Shipping details
Estimated ship dimensions: 1.61 inches length x 2.54 inches width x 7.93 inches height
Estimated ship weight: 0.35 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can I use this right before using hot tools
submitted by Susi - 1 year ago
A: Does this detangle, as well?
submitted byAmack - 1 year agoA: Hi there, Yes! Shake bottle and lightly mist from mid-lengths to ends prior to detangling, heat styling, or air drying.
submitted byEva NYC - 1 year agoBrand expert
Q: How should the primer be applied to hair?
submitted by AI Shopping Assistant - 2 months ago
A: Mist the primer on damp hair from mid-lengths to ends before detangling, air drying, or heat styling.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What fragrance does the primer have?
submitted by AI Shopping Assistant - 2 months ago
A: The primer features a Sweet Nostalgia Vanilla fragrance with notes of freesia, plum, jasmine, and bourbon vanilla.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What hair types is this primer suitable for?
submitted by AI Shopping Assistant - 2 months ago
A: This primer is suitable for straight and fine hair types.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does the primer offer any heat protection?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the primer provides 450F heat protection to safeguard hair during styling.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What are the main ingredients in the primer?
submitted by AI Shopping Assistant - 2 months ago
A: The primer is infused with argan oil and sunflower seed oil for smoothing and manageability.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this a leave in conditioner?
submitted by Swan77 - 2 months ago
A: For a traditional leave-in conditioner, we recommend our Stay Hydrated Leave-In Conditioner, however our Mane Magic 10-in-1 Primer for Fine Hair works as a great detangler, heat-protectant, and it has 10 benefits that include reducing frizz, strengthening, and softening.
submitted byEva NYC - 2 months agoBrand expert
Q: Is this protein free?
submitted by rosiechkss - 10 months ago
A: Yes, Mane Magic 10-in-1 Primer for Fine Hair is protein free.
submitted byEva NYC - 10 months agoBrand expert
Q: Can this be used on thicker hair instead of fine and thin hair?
submitted by Carly J - 11 months ago
A: Yes, you can use our Mane Magic 10-in-1 Primer for Fine Hair on all hair types.
submitted byEva NYC - 11 months agoBrand expert
Q: Can you use this heat protectant on wet and dry hair? (ex: before i blowdry my hair at night and then use it before i straighten my hair in the morning)
submitted by lily mae - 1 year ago
A: Hi! We recommend using for heat protection on damp hair prior to heat styling.
submitted byEva NYC - 1 year agoBrand expert
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Guests are saying
The Eva NYC Mane Magic 10 in 1 Primer is a versatile hair product designed specifically for fine hair. It offers multiple benefits including heat protection, frizz control, and detangling, all while being lightweight and non-greasy. Guests appreciate its pleasant scent and the way it leaves hair soft, shiny, and manageable. This primer is perfect for daily use, making styling easier and enhancing the overall health of hair without weighing it down.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1071 reviews
effectiveness: 3.09 out of 5
quality: 2.4 out of 5
value: 2.48 out of 5
29% would recommend
141 recommendations
5 out of 5 stars
12 December, 2025
originally posted on https://www.eva-nyc.com
10/10
I'm always looking for the next best thing for my hair. Finding a 10-in-one product at a drugstore price had me intrigued. After testing this product out for a few days, I was in awe. The sunflower seed and argan oil are truly a match made in heaven. This product has saved me so much time when it comes to my hair routine. I received this product from PINCHme for free in exchange for my honest review.
5 out of 5 stars
2 December, 2025
originally posted on https://www.eva-nyc.com
i would definitely repurchase! love the multi-use features
The Mane Magic 10-in-1 Primer is an excellent multitasker for fine hair, it combines heat protection, detangling, frizz control, shine, softness, and more, all in one lightweight spray. Infused with argan and sunflower oils, the formula helps strengthen strands while smoothing and taming frizz. I've found it particularly useful before blow-drying or heat styling: just a few sprays from mid-lengths to ends make hair feel smoother, easier to detangle and style, and noticeably shinier without weighing it down ideal for fine, easily limp hair. Its pleasant fragrance and non-greasy finish add to the appeal. Overall, this primer is a strong all-in-one pick for everyday styling and heat protection especially if you want shine and manageability without heaviness.
5 out of 5 stars
1 December, 2025
originally posted on https://www.eva-nyc.com
MAGNIFICENTLY SHINY!
ONLY use this when you want to turn heads! Also, I don't condition my hair in the shower, when I intend to use this primer. OK, so, my hair is only a couple years old, as I'm a recent cancer survivor. Chemo took almost all my hair, and what chemo didn't take, we just shaved off. My new hair is a different texture, but still in the fine hair category. When I know I'm going to use this spray after I wash my hair, I don't condition it in the shower. I use a leave-in conditioner, a smoothing serum, and then spray this primer, and comb it throughout. My hair is SUPER SHINY, all day long! Super soft, and just beautiful!
5 out of 5 stars
1 December, 2025
originally posted on https://www.eva-nyc.com
My go-to primer for smooth, frizz-free, easy-to-brush hair
Love this primer! It's super lightweight and perfect for fine hair. Makes detangling easy, adds softness, reduces frizz, and protects from heat without weighing my hair down. A new must-have! And smells amazing.
5 out of 5 stars
30 November, 2025
originally posted on https://www.eva-nyc.com
My go to hair product
I have fine hair and products tend to weigh my hair down and can make it look oily. I have always loved Eva NYC products and this has became a favorite of mine. My hair feels softer and silkier without the weight down of heavier products.
5 out of 5 stars
30 November, 2025
originally posted on https://www.eva-nyc.com
Been using this for 5 years & it's the best!
I've been using this formula for 5 years now & I've kept it in my cabinet since. I have curly hair & I like to use this right after washing my hair. It works seamlessly when I'm blow drying/flat ironing my hair. It gives such a smooth & lightweight press. I also use it as a leave-in before I do my curly routine as well. It's a great multifaceted product & it's tried & true! Received product in exchange for honest review.
5 out of 5 stars
28 November, 2025
originally posted on https://www.eva-nyc.com
A must have for fine hair!
I'm genuinely impressed with the Eva NYC 10-in-1 Primer—especially as someone with fine hair that usually gets weighed down by anything heavier than a breeze. This product is a total standout! It's incredibly lightweight, but still delivers all the benefits it promises: softness, shine, heat protection, detangling…the whole package. After just a few uses, my hair feels noticeably smoother and more manageable without losing volume. It helps tame frizz without making my strands look flat or greasy, which is a huge win. Plus, the scent is amazing—clean, fresh, and not overpowering. If you have fine hair and want a single product that actually multitasks without weighing you down, this is the one. A little goes a long way, the results are immediate, and it makes styling so much easier. Highly recommend! *I received this item for free from PINCHME in exchange for my honest review
5 out of 5 stars
26 November, 2025
originally posted on https://www.eva-nyc.com
Great for fine hair
Weightless, defrizzing and hydrating, my hair felt so soft and not weighed down. I have thin hair that gets greasy and this didn't do it at all!
5 out of 5 stars
26 November, 2025
originally posted on https://www.eva-nyc.com
Works amazing
I absolutely adore the scent of this mist. It's incredibly nourishing and helps me detangle my hair when it's wet. Additionally, it protects my hair from the heat of my styling tools.
5 out of 5 stars
26 November, 2025
originally posted on https://www.eva-nyc.com
Highly Impressed
I received this product for free to try out, and I'm genuinely impressed. As someone with fine hair, I'm usually cautious with leave-in products because they can easily weigh my hair down, but this one didn't. The texture is lightweight, the mist is even, and the scent is soft and clean. After using it, my hair felt smoother, less tangled, and noticeably easier to blow-dry. It added a touch of shine without feeling greasy, and it gave my hair a nice, soft finish. I also appreciate that it offers heat protection, since I style my hair often. Overall, it's a great everyday primer for fine hair, adds slip, cuts down frizz, and doesn't leave any heaviness. I'd definitely keep this in my routine.
5 out of 5 stars
25 November, 2025
originally posted on https://www.eva-nyc.com
Great for fine hair
I received this product for free from PINCHme in exchange for my honest review. My fine hair LOVED this! It feels super lightweight, didn't leave my hair greasy, and made it way easier to brush through. After blow drying, my hair looked smoother and had a nice little shine to it. The spray smells amazing too. Definitely a new go-to for me!
5 out of 5 stars
24 November, 2025
originally posted on https://www.eva-nyc.com
Must have primer!
I received this product for free to try out. I used this hair primer after getting out of the shower, on wet hair. I found that this primer helped keep my hair smooth and straight. I also didn't notice any frizziness or fly aways. My hair looked awesome after using it! I highly recommend this product!
5 out of 5 stars
24 November, 2025
originally posted on https://www.eva-nyc.com
Light, Soft, and Fresh Hair All Day
I like how this set makes my fine hair feel soft and clean. I think the primer smooths my hair, and the dry shampoo keeps it fresh without white powder. I feel like my hair stays light, soft, and easy to manage all day.
4 out of 5 stars
23 November, 2025
originally posted on https://www.eva-nyc.com
Works well
Having a good quality heat protectant is extremely important to me. I either blow out, straighten or curl my hair every day. Heat is always being applied. This 10 in one ensures my hair is protected and cuts down on the other products I would have to use. My hair looks and feels healthy since using it. My only drawback is the scent. I do not like it, I feel it is too strong and it gave me a headache. Otherwise 10/10. I did receive this for free from PinchMe in exchange for my review.
5 out of 5 stars
23 November, 2025
originally posted on https://www.eva-nyc.com
Hair beauty for a goddess
I received the Eva NYC Mane Magic 10-in-1 Primer and the Freshen Up Invisible Dry Shampoo (Light & Fresh) as a free sample from PinchMe, and they were a pleasant surprise. The primer felt weightless on my fine hair and added a soft, healthy shine without weighing anything down. The dry shampoo blended in easily and revived my roots with a fresh, clean scent that didn't feel powdery. Together, they made my hair look smoother and lifted, perfect for quick mornings. I'd definitely use both again. ✨
4 out of 5 stars
22 November, 2025
originally posted on https://www.eva-nyc.com
Will re purchase
I used this product as a heat protectant and it did its job well!
5 out of 5 stars
21 November, 2025
originally posted on https://www.eva-nyc.com
No Frizz Amazement
I received this as a free sample. This is a perfect multitasking leave-in conditioner formulated for fine hair. It is my go-to product. It smooths frizz, moisturizes the hair, instantly softens, and protects against UV rays while also providing heat protection and many more benefits! I use it on wet / dry hair as well! I take the travel size with me and use it before going to the beach, festivals, and outdoor activities for hair and scalp protection, and it is light and doesn't weigh my hair down! I can say enough good things about this product
5 out of 5 stars
20 November, 2025
originally posted on https://www.eva-nyc.com
Perfect for my needs
Love the smell, ease of use and end result. My hair looks much better. It delivers what it promises and is my new go to. Thank you for letting me test this product in exchange for a review.
5 out of 5 stars
18 November, 2025
originally posted on https://www.eva-nyc.com
All in one product!
I was thrilled to get a sample of the EVA NYC Mane Magic 10-in-1 Primer to try for free, and it has genuinely exceeded my expectations! For my fine hair, the formula is impressively lightweight, delivering noticeable smoothing and shine without feeling heavy or greasy. It is an excellent detangler, provides reliable heat protection before styling, helps to reduce frizz and it took less time to dry and style my hair. I also love the signature scent, it's a fresh, pleasant aroma that lasts lightly throughout the day without being overwhelming. This primer is a fantastic all-in-one product that truly enhances the look and manageability of delicate hair. 100% recommended!
5 out of 5 stars
17 November, 2025
originally posted on https://www.eva-nyc.com
My new go to!
I love this fine hair primer! It smells amazing and doesn't make my hair feel heavy. I use it after each hair wash day! I did receive this in exchange for a review .