Sponsored
Eva NYC Mane Magic 10-in-1 Primer for Fine Hair - 5 fl oz
$14.69
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Clinically proven to combat frizz, static and cut drying time
- 450°F Heat Protection
- Infused with argan oil, known to smooth, and sunflower seed oil, known to improve manageability
- Sweet Nostalgia Vanilla fragrance
- Certified cruelty-free and vegan
- Free from sulfates, parabens, phthalates
- Packaging contains 50% post-consumer recycled content and is curbside recyclable
- New look and feel, same formula you love!
Description
Clinically proven to combat frizz, static and cut drying time.
Infused with argan oil, known to smooth, and sunflower seed oil, known to improve manageability, this multi-tasking formula delivers 10 benefits in 1 without weighing down fine hair:
450°F Heat Protection
Reduces Frizz + Static
Cuts Drying Time
UV Damage Protection
Strengthens
Reduces Breakage
Detangles
Softens
Moisturizes
Non-greasy
Note: packaging may vary
Product Details:
98% agree that it is light as a feather*
92% agree that hair is left static-free*
92% agree that it does not leave hair looking or feeling greasy*
An ultra-lightweight, quick absorbing texture that primes hair for it all, with no weighdown
*Based on a consumer study of 50 participants.
How to Use It:
The ultimate multi-tasking product with 10 benefits in 1.
On damp hair, mist from mid-lengths to ends.
Apply prior to detangling, air drying, or heat styling.
Fragrance:
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability:
Packaging contains recycled content.
Packaging contains 50% post-consumer recycled content and are curbside recyclable. Throw empty bottles and caps in your recycling bin.
Hero Ingredients:
Infused with argan oil, known to smooth and sunflower seed oil, known to improve manageability for hair that’s sleek and nourished.
Infused with argan oil, known to smooth, and sunflower seed oil, known to improve manageability, this multi-tasking formula delivers 10 benefits in 1 without weighing down fine hair:
450°F Heat Protection
Reduces Frizz + Static
Cuts Drying Time
UV Damage Protection
Strengthens
Reduces Breakage
Detangles
Softens
Moisturizes
Non-greasy
Note: packaging may vary
Product Details:
98% agree that it is light as a feather*
92% agree that hair is left static-free*
92% agree that it does not leave hair looking or feeling greasy*
An ultra-lightweight, quick absorbing texture that primes hair for it all, with no weighdown
*Based on a consumer study of 50 participants.
How to Use It:
The ultimate multi-tasking product with 10 benefits in 1.
On damp hair, mist from mid-lengths to ends.
Apply prior to detangling, air drying, or heat styling.
Fragrance:
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability:
Packaging contains recycled content.
Packaging contains 50% post-consumer recycled content and are curbside recyclable. Throw empty bottles and caps in your recycling bin.
Hero Ingredients:
Infused with argan oil, known to smooth and sunflower seed oil, known to improve manageability for hair that’s sleek and nourished.
Scent: Freesia, Jasmine, Vanilla, Plum, Amber
Hair Type: Straight, Fine
Health Facts: Contains Argan Oil, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Vegan, Formaldehyde-Free, Sulfate-Free, Formaldehyde Donor-Free, Silicone-Free
Product Form: Spray
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Cruelty-Free, Recyclable
Recommended Use: Weekly, daily
Beauty Purpose: Smoothing, Strengthening, Shine Enhancing, Heat Protection
Industry or Government Certifications: Non-GMO Project Verified, Certified Gluten-Free
Net weight: 5 fl oz (US)
Features: Lightweight
TCIN: 86802315
UPC: 810123600366
Item Number (DPCI): 063-00-0120
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, neopentyl glycol diheptanoate, ethylhexyl olivate, argania spinosa (argan) kernel oil, helianthus annuus (sunflower) seed oil, squalane, fragrance.
Shipping details
Estimated ship dimensions: 1.75 inches length x 2.625 inches width x 7.75 inches height
Estimated ship weight: 0.43 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can I use this right before using hot tools
submitted by Susi - 1 year ago
A: Does this detangle, as well?
submitted byAmack - 11 months agoA: Hi there, Yes! Shake bottle and lightly mist from mid-lengths to ends prior to detangling, heat styling, or air drying.
submitted byEva NYC - 1 year agoBrand expert
Q: How should the primer be applied to hair?
submitted by AI Shopping Assistant - 24 days ago
A: Mist the primer on damp hair from mid-lengths to ends before detangling, air drying, or heat styling.
submitted byAI Shopping Assistant - 24 days agoAi generated
Q: What fragrance does the primer have?
submitted by AI Shopping Assistant - 24 days ago
A: The primer features a Sweet Nostalgia Vanilla fragrance with notes of freesia, plum, jasmine, and bourbon vanilla.
submitted byAI Shopping Assistant - 24 days agoAi generated
Q: What hair types is this primer suitable for?
submitted by AI Shopping Assistant - 24 days ago
A: This primer is suitable for straight and fine hair types.
submitted byAI Shopping Assistant - 24 days agoAi generated
Q: Does the primer offer any heat protection?
submitted by AI Shopping Assistant - 24 days ago
A: Yes, the primer provides 450F heat protection to safeguard hair during styling.
submitted byAI Shopping Assistant - 24 days agoAi generated
Q: What are the main ingredients in the primer?
submitted by AI Shopping Assistant - 24 days ago
A: The primer is infused with argan oil and sunflower seed oil for smoothing and manageability.
submitted byAI Shopping Assistant - 24 days agoAi generated
Q: Is this a leave in conditioner?
submitted by Swan77 - 24 days ago
A: For a traditional leave-in conditioner, we recommend our Stay Hydrated Leave-In Conditioner, however our Mane Magic 10-in-1 Primer for Fine Hair works as a great detangler, heat-protectant, and it has 10 benefits that include reducing frizz, strengthening, and softening.
submitted byEva NYC - 24 days agoBrand expert
Q: Is this protein free?
submitted by rosiechkss - 9 months ago
A: Yes, Mane Magic 10-in-1 Primer for Fine Hair is protein free.
submitted byEva NYC - 8 months agoBrand expert
Q: Can this be used on thicker hair instead of fine and thin hair?
submitted by Carly J - 10 months ago
A: Yes, you can use our Mane Magic 10-in-1 Primer for Fine Hair on all hair types.
submitted byEva NYC - 10 months agoBrand expert
Q: Can you use this heat protectant on wet and dry hair? (ex: before i blowdry my hair at night and then use it before i straighten my hair in the morning)
submitted by lily mae - 11 months ago
A: Hi! We recommend using for heat protection on damp hair prior to heat styling.
submitted byEva NYC - 10 months agoBrand expert
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Guests are saying
The Eva NYC Mane Magic 10 in 1 Primer is a versatile hair product designed specifically for fine hair. It offers multiple benefits including heat protection, frizz control, and detangling, all while being lightweight and non-greasy. Guests appreciate its pleasant scent and the way it leaves hair soft, shiny, and manageable. This primer is perfect for daily use, making styling easier and enhancing the overall health of hair without weighing it down.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 531 reviews
effectiveness: 3.09 out of 5
quality: 2.4 out of 5
value: 2.48 out of 5
29% would recommend
141 recommendations
1 out of 5 stars
17 October, 2025Verified purchase
(no review title)
I have gotten this product twice now and both times after only a few uses the packaging just breaks on me and then I can’t use it anymore.
5 out of 5 stars
19 September, 2025Verified purchase
Awesome profuct
Rates excellent in the Yuka app when it comes to quality of ingredients. Doesn’t leave hair oily or weird if you use it multiple times before hair wash day
1 out of 5 stars
12 September, 2025Verified purchase
Damaged
Can't really review the product because the top on the bottle was not sealed nor was the top screwed on tight and leaked out in box and then dripped on to my pants. No options to file through Target for damaged product either.
3 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2025Verified purchase
Expensive heat protection spray
I primarily use this for heat protection for my fine curly hair and it works great! I typically don’t use leave ins because they interfere with the hold I get from the gels and mousses I use and make my hair too soft, but this doesn’t do that. Honestly, it doesn’t seem to do much of anything to my hair which I personally like. But, if you’re looking for something to soften your hair and provide slip for detangling like a traditional leave in, I wouldn’t recommend it. It is also pretty expensive for what you get compared to other heat protection sprays. I can get a one from Tressemme that works the same that’s half the price, which is probably what I’ll use when I run out of this. It has a strong smell that I like, but I can see how others wouldn’t like it so make sure to go in person so you can smell it before you buy.
3 out of 5 stars
Thumbs down graphic, would not recommend
6 July, 2025
Not a repurchase
Greasy and doesn't spray well
2 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025
But repellant smell
I use the regular, it smells and works amazing. Since I have fine hair I decided to buy this. It had a weird smell, but I kept using it. My husband told me it smelled like bug repellant and since then I haven’t been able to unsmell it. Dumped it and threw it out immediately.
5 out of 5 stars
Thumbs up graphic, would recommend
18 June, 2025Verified purchase
Eva NYV Primer
Awsome product. 100% Recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
31 May, 2025Verified purchase
Stinky & Greasy
Bought this in the store. I should have opened the bottle and smelled it first, my mistake. This has one of the worst scents I've ever encountered in a hair care product. Even so I decided to put a small amount on my hands and then on my hair. It left my hair greasy. The last thing anyone with fine, flat, straight hair wants is greasy hair. I immediately re-washed my hair and threw this into the trash.
4 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2025Verified purchase
It works fine adds shine
long spray mist adds long
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2025Verified purchase
Good heat protectant
Doesn't make hair to greasy. I repurchase this one whenever I run out.
3 out of 5 stars
Thumbs down graphic, would not recommend
25 March, 2025Verified purchase
Just okay. Wouldnt repurchase.
*disclaimer: I bought this before the design / formula change.* I love the atomizer on this spray, I would say that’s the only good thing about it. The formula feels very oily on your hair, and doesn’t do a great job of protecting heat.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2025Verified purchase
Leaks Everywhere
I couldn’t even tell you it this product works because the bottle does not. When I squeeze the handle it leaks out of the area where you can lock/unlock it. It’s horrible! It gets all over my hand and the bottle. I’ve never seen such a poorly designed product. If I happen to find an empty spray bottle I might pour it in there so it doesn’t go to waste. But I won’t buy this again.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 February, 2025Verified purchase
Leaky bottle and greasy
As other reviews said, the bottle does leak during use even it kept upright. I also find this greasier than even the leave in conditioner I use
1 out of 5 stars
Thumbs down graphic, would not recommend
21 January, 2025Verified purchase
Smells awful, leaves static
This is hands-down, the worst smelling product I have ever put on my hair. Admittedly I have a pretty strong sense of smell, but I don’t like unscented products. So this is an opinion from someone who loves good smelling hair products and this one makes me want to go rewash my hair to get the smell out of it. Plus, my hair is now left with even more static than if I didn’t put any product on it at all. I can’t speak to the other benefits, but the static and the smell are enough for me to return this as quickly as possible.
5 out of 5 stars
21 January, 2025
Really like this
[This review was collected as part of a promotion.] I really like using this product on the bottom third of my hair after my showers when it's still damp. easy to apply and even though it seems greasy, it's not and just rubs into my hands. i like the smell- pleasant
2 out of 5 stars
3 January, 2025Verified purchase
Still lots of static
Uh I follow the directions every time and still! There’s major static! This is after conditioning, using a mask in the shower AND using this spray. I’m glad it doesn’t make my hair greasy but I want it to do what it’s intended.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2024Verified purchase
Defective bottle / weighs hair down
The bottle leaks everywhere with every single spray. This is advertised for find hair but it completely weighs my hair down and makes it look so insanely greasy despite being freshly washed. Wouldn’t recommend if you have fine, thin hair.
2 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2024Verified purchase
Defective sprayer
I’ve purchased this twice. Both times I received a defective sprayer. I won’t be purchasing a third time.
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2024Verified purchase
Perfect for fine wavy hair
This product is a game changer for me. Air drying is my preferred method, and where previously my hair would take hours and hours to dry this absolutely cuts that in half maybe more, which helps my natural wave and curl to shine through. Keeps my hair so soft and shiny without weighing it down. My only wish it that it was fragrance free.
5 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2024Verified purchase
Nice hair product
As I get older, 72!, My hair is going greyer and instead of being coarse like my mom's, it's finer than my brown hair! I needed something to help it fight the heat of my curling appliances. This works and has a nice fragrance.