Styling primer strengthens and repairs hair with bond building technology
Multi-tasking primer spray formula protects hair from heat damage up to 450 degrees while repairing damaged hair.
Cuts drying time in half and leaves hair feeling soft.
Protects, primes and extends styles.
Conditions and reduces frizz and flyaways.
Infused with skincare-inspired ceramide blend to soften and smooth
Description
Quick dry it! Avoid heat damage and protect every strand with SGX NYC Blaze Heat Protection Primer Spray. This skincare-inspired repairing primer not only protects against thermal breakage up to 450oF, but also cuts drying time in half while strengthening hair with bond building technology that penetrates deep into the hair cuticle to strengthen and revitalize damaged hair. Infused with blend of ceramides and panthenol to help hydrate, smooth, condition and nourish damaged hair. This product works great on all hair types! Finished Product Not Tested on Animals.
Hair Type: All Hair Types
Product Form: Spray
Beauty Purpose: Heat Protection
TCIN: 80140501
UPC: 034044001037
Item Number (DPCI): 063-00-0765
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
WARNING: Keep out of eyes. If contact occurs, rinse immediately. Stop use if irritation occurs.
Shipping details
Estimated ship dimensions: 1.81 inches length x 2.69 inches width x 8.95 inches height
Estimated ship weight: 0.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hi Su! Yes, absolutely — our Blaze Heat Protection Primer Spray is designed to be applied to dry hair before heat styling. Simply spritz it evenly through your hair before reaching for your flat iron, curling wand, or blow dryer, and it gets to work protecting your strands from heat damage while priming them for styling. It's a great first step in any heat styling routine!
submitted byHigh Ridge Brands Team - 2 months ago
Brand expert
Q: Does the product detailed as well
submitted by Ny400 - 2 years ago
A: Hi there! The conditioning aspects of this product also work well to detangle, yes! Thank you for your interest!
submitted byhealthshopper - 1 year ago
Q: What is the smell like?
submitted by Vivian - 2 years ago
A: Hi Vivian! This product is unscented. Thank you for your interest.
submitted byhealthshopper - 2 years ago
Q: Is this meant to be used on damp hair or dry hair?
submitted by marifolsom - 4 years ago
A: SGX NYC Blaze Heat Protection Primer Spray can be used on damp OR dry hair before any heat styling - but it is best used on damp hair before blow drying and using styling tools for maximum protection.
submitted byHigh Ridge Brands Team - 4 years ago
Brand expert
Q: how good is this hair spray it looks like they are good it's almost out of stock and does it really protect your hair?
submitted by - 4 years ago
A: Thank you so much for your interest in SGX NYC Blaze Heat Protection Primer Spray. If you are looking for volume and hold like a hair spray, this product won't do that. But, it is a great product to spray on your hair before using any heat styling tools. It not only prevents heat damage, but it also cuts hair drying time in half. So, it's really great for on-the-go, everyday styling to keep your hair healthy and looking good!
submitted byHigh Ridge Brands Team - 4 years ago
Brand expert
Q: Is this product intended to cut down on the time it takes to blow dry your hair?
submitted by Beachbride322 - 16 days ago
Q: Is this also a styling spray in addition to the heat protection?
This heat protectant spray has garnered positive feedback for its effectiveness in reducing blow-dry time and enhancing hair health. Guests appreciate its pleasant scent and lightweight formula, which does not leave a sticky residue. While some have experienced issues with the spray nozzle and product buildup, many find it to be a reliable choice for protecting their hair from heat damage, making it a popular option for various hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
434 star ratings
4.4 out of 5 stars with 434 reviews
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3.9 out of 5
effectiveness: 3.92 out of 5
quality
3.8 out of 5
quality: 3.84 out of 5
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3.9 out of 5
value: 3.92 out of 5
69% would recommend
65 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 July, 2026Verified purchase
(no review title)
Noticed a difference from the first time I used it. Especially considering I never used products before. Everything it says it does - it does!
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effectiveness: 5 out of 5
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value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 February, 2026Verified purchase
Smells amazing!
Smells amazing! The spray function is a little awkward, but it works well. Dries quickly.
Hotmom1972
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5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
15 January, 2026Verified purchase
Works well
This works well on my thick wavy/curly Indian hair. I’m almost done with the bottle and I will likely repurchase this. So far it’s been doing what it says - my blow dry time is faster and my hair looks and feels good afterward. Like with any blow dry spray, don’t spray too much or you’ll feel the buildup. You need to experiment with how much you use and what size sections you’re spraying, as well as how wet your hair is when you start the process.
Azq
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 December, 2025Verified purchase
(no review title)
Works best on damp hair. It does cut drying time in half and protect hair well against high heat of hot tools. Nice smell and great quality for the price point!
MDv
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5.0 out of 5
effectiveness: 5 out of 5
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quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 October, 2025Verified purchase
(no review title)
It left a horrible build up on my hair. After a few weeks my hair didn't even feel like my hair anymore. I had to do a detox on it after using this product.
Ashley
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1.0 out of 5
effectiveness: 1 out of 5
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quality: 1 out of 5
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1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
5 October, 2025Verified purchase
Spray bottle malfunction - smells amazing though!
The spray part broke the 2nd time I used it. Now the product just pours straight out onto my palm. I want to like the product but it's hard to really assess since I can't spray it onto hair like intended. The smell is AMAZING though!
Ashley
1 guest found this review helpful. Did you?
5 out of 5 stars
30 September, 2025
The absolute best!
I have thick, wavy hair & this spray helps me straighten me hair in about HALF the time! And it smells soooo good!
kaiwhyyy
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 August, 2025Verified purchase
Arrived half empty
Arrived half empty. Unable to return, majority of product had leaked into shipping box.
K
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effectiveness: 1 out of 5
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quality: 1 out of 5
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value: 1 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 June, 2025Verified purchase
Most Amazing Smell!!!
I had never tried this brand but waned to look for a new heat protectant, to my surprise this has been the best one I’ve ever purchased!!I can’t rave enough how amazing this smells! Usually I turn away from products with too much fragrance but this is perfect! Will buy again and again!
Bee93
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effectiveness: 5 out of 5
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quality: 5 out of 5
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value: 5 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 May, 2025Verified purchase
Terrific product
This product works great on thick hair and smells terrific!
LCubed
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effectiveness: 5 out of 5
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quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 April, 2025Verified purchase
BEST HEAT PROTECTANT
Love this heat protectant. I have thick long hair for reference, and I’ve used almost every drugstore heat protectant and this one’s the best! It doesn’t leave a residue on your hair and it doesn’t smell bad like others. It smells really good and it leaves your hair soo soft! It does what it says (cutting drying hair time in half). 100% best heat protectant, I’ve literally emptied out 4 bottles already!
didnt like it
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10 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 March, 2025Verified purchase
Best heat protectant!!!
This product is so good, I've bought my 5th bottle already, a bottle lasts for a long time, it smells clean, it makes my hair drying process way faster and it doesn't leave my hair with any sticky residue. I love it so much and the price is amazing!! 10/10, would recommend!
mgslzsrs
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5.0 out of 5
effectiveness: 5 out of 5
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quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
7 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 March, 2025Verified purchase
Love it
I’ve used A LOT of hair products in my lifetime, mostly costly ones and this stuff right here has been my favorite of all time. I use it to let my hair air dry and helps manage frizz. I use it after I’ve let my hair air dry and then I curl it using nothing else but this spray and the curls stay all day. I have fine thin hair as well and it’s hard to find things to work for it!
Bopes
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5.0 out of 5
effectiveness: 5 out of 5
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value: 5 out of 5
9 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 January, 2025Verified purchase
Not ideal to use as a heat protector
This product DOES NOT PROTECT HAIR FROM HEAT. I used it for three weeks and ye it smells good but omg my hair was crispy by the end of the month. Yes I have treated hair but omg it was bad lol I had to get pieces trimmed off
Veronica
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effectiveness: 1 out of 5
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value: 1 out of 5
8 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 January, 2025
STICKY HAIR
Leaves my hair sticky after blow drying! Not soft AT ALL - scent is not good at all either.
magzulu
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 November, 2024Verified purchase
BEST PRIMER/BLOWDRY SPRAY
Better than colorwow in my opinion, I tried this in a whim looking at healthy hair blow dry sprays and color wow is great but it’s not the healthiest hair product, not a bad but the primer has bond properties and is focused on health more than shine although it does both. After using this I was left with soft good smelling touchable light weight hair and I used a generous amount per section. I would definitely repurchase this as it’s my new holy grail, and I would recommend it to anyone I have kinky curly or type 4 hair as well so for the natural blow dry/straight natural people this works tremendously.
Holy Grail bond oil
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value: 5 out of 5
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5.0 out of 5
effectiveness: 5 out of 5
8 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 November, 2024Verified purchase
Best bang for your buck!
By far my favorite heat protectant spray! I spray it on my damp hair before blow drying and it leaves my hair silky smooth! Doesn’t weigh it down at all, and it actually leaves my hair feeling more healthy! And best of all, it smells great! I’d say that this works better than the more expensive branded products out there. Definitely my new go-to!
Riss
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5.0 out of 5
effectiveness: 5 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 November, 2024Verified purchase
Buy it!!!
Best heat protectant I’ve used. I use it before blowing and it leaves my hair shiny, soft and smooth which I struggle with. 10/10 would recommend!
Savanna
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5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
value: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 September, 2024Verified purchase
Poor Bottle/Sprayer Design
I don’t even know how effective this product is because the first time I went to use it, the spray part came off and the bottle spilled all over my bathroom. I’m assuming this is a poor design because it was leaking a little when I purchased it so I intentionally screwed the top on tighter. I tried to salvage what I could and then the whole spray mechanism broke. It’s the weirdest design ever and looks awkward to use in addition to everything else. 2 stars only because my bathroom smells good after this spilled.
SarahStands
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 August, 2024Verified purchase
10/10
This is my go-to heat protectant spray. It applies evenly and each spray covers a good portion of my hair. It also smells great!
