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Not Your Mother's Beat the Heat Spray Heat Protectant - 6 fl oz: Heat Protection, All Hair Types, Hair Styling Product - 2 of 4Not Your Mother's Beat the Heat Spray Heat Protectant - 6 fl oz: Heat Protection, All Hair Types, Hair Styling Product - 3 of 4Not Your Mother's Beat the Heat Spray Heat Protectant - 6 fl oz: Heat Protection, All Hair Types, Hair Styling Product - 4 of 4
Not Your Mother's Beat the Heat Spray Heat Protectant - 6 fl oz: Heat Protection, All Hair Types, Hair Styling Product - 1 of 4

Not Your Mother's Beat the Heat Spray Heat Protectant - 6 fl oz: Heat Protection, All Hair Types, Hair Styling Product

$7.99

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At a glance

About this item

Highlights

  • Heat protectant for hair spray uses a new and improved heat protectant formula
  • Quick-drying, lightweight, and non-sticky formula features a Fruity Floral scent
  • Formulated with Pomegranate and Sunflower Seed Extract
  • Provides 450°F heat protection and UV protection
  • Shields wet and dry hair, helps prevent hair color fading, and decreases hair blow dry time
  • Sulfate-free, paraben-free, phthalate-free, alcohol-free, dye-free, cruelty-free, gluten-free, and vegan
  • Safe for all hair types, including natural hair and color-treated hair
  • Shake well, hold bottle 10-12 inches away, and spray section by section onto dry or wet hair before heat styling

Description

Not Your Mother's Beat the Heat Protectant Spray delivers 450-degree heat and UV protection for wet and dry hair against damage from hot tools and the environment. Whether you're starting a fresh hairstyle or reviving one, this lightweight, non-sticky heat protection spray has your hair covered using Pomegranate and Sunflower Seed Extract. This powerful combination of protective ingredients keeps your hair color vibrant and your hair strands looking and feeling healthy.

To create a new hairstyle, simply spray onto wet hair, comb through, and style as usual. If you're reviving a hairstyle with hot tools, simply spray the hair heat protectant onto dry hair for extra protection.

Made with good vibes only and great for all hair types, including natural hair and color-treated hair, this heat-protecting spray is sulfate-free, paraben-free, phthalate-free, alcohol-free, dye-free, cruelty-free, gluten-free, and vegan.

Go ahead, bring on your hottest hairstyles.

Packaging contains 75% recycled content.
Hair Type: All Hair Types
Product Form: Spray
Sustainability Claims: Cruelty-Free
Includes: Hair Styling Product
Beauty Purpose: Heat Protection
Net weight: 6 fl oz (US)
TCIN: 92255727
UPC: 688047130036
Item Number (DPCI): 063-00-7121
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), cyclopentasiloxane, cetearyl alcohol, isopentyldiol, dimethicone/vinyl dimethicone crosspolymer, dimethiconol, peg-10 dimethicone, behentrimonium chloride, dimethicone, punica granatum fruit extract, helianthus annuus (sunflower) seed extract, glycerin, ceteareth-20, butylene glycol, isopropyl alcohol, tetrasodium glutamate diacetate, sorbic acid, ethylhexylglycerin, phenoxyethanol, potassium sorbate, citric acid, fragrance, linalool, hexyl cinnamal

Shipping details

Estimated ship dimensions: 7.44 inches length x 1.65 inches width x 1.57 inches height
Estimated ship weight: 0.45 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Will this prevent split ends from heat such as curling irons, straighteners, and/or hair dryer?

submitted by Gemma - 2 months ago

  • A: Hi there! Our Not Your Mother’s Beat the Heat Spray is designed to protect your hair from heat damage up to 450°F, including tools like curling irons, flat irons, and blow dryers. Thanks to its formula with pomegranate and sunflower seed extract, it helps keep your hair healthy, protect color, and defend against UV rays. Gemma, would you like a personalized recommendation based on your hair type and needs? We invite you to reach out to our Social Media team—they’ll be happy to help you have the best experience with our products 💛

    submitted byNYM Team - 2 months ago
    Brand expert

Q: Will it make my hair greasy?

submitted by Ady - 3 months ago

  • A: Hi Ady! Would you like a personalized recommendation based on your hair type and needs? We invite you to reach out to our Social Media team — they’ll be happy to assist you and ensure you have the best experience with our products!

    submitted byNYM Team - 3 months ago
    Brand expert

Q: Will it make my hair greasy? (I have thick curly/wavy hair)

submitted by Ady - 3 months ago

  • A: Hi Ady! Would you like a personalized recommendation based on your hair type and needs? We invite you to reach out to our Social Media team — they’ll be happy to assist you and ensure you have the best experience with our products!

    submitted byNYM Team - 3 months ago
    Brand expert

Q: How well does it protect/work on curly/wavy hair?

submitted by Ady - 3 months ago

  • A: Hi Ady, thank you for your question! Our NYM Beat the Heat Spray Heat Protectant is designed for all hair types. Would you like a personalized recommendation based on your hair type and needs? We invite you to reach out to our Social Media team—they’ll be happy to assist you and make sure you have the best experience with our products!

    submitted byNYM Team - 3 months ago
    Brand expert

Q: Is this product cruelty free?

submitted by Nikita - 3 months ago

  • A: Hi Nikita! We love animals here at NYM so we refuse to test on animals (this includes our manufacturers)! There is also no third party testing done on our line of products.

    submitted byNYM Team - 3 months ago
    Brand expert

Q: Two questions- 1) Does this add shine to your hair? 2) Is it safe to use on real human hair extensions?

submitted by Korynn - 3 months ago

  • A: Hi Korynn! Thank you for your question! 🌟 Not Your Mother’s 450° Heat + UV Protectant Spray is safe for all hair types, including natural and color-treated hair. For a personalized recommendation tailored to your hair type, we invite you to reach out to our social media team. They’ll be happy to help you! ✨

    submitted byNYM Team - 3 months ago
    Brand expert

Q: Is this product suitable for color-treated hair?

submitted by AI Shopping Assistant - 5 months ago

  • A: Yes, it is safe for all hair types, including natural and color-treated hair.

    submitted byAI Shopping Assistant - 5 months ago
    Ai generated

Q: What key ingredients are included in the formula?

submitted by AI Shopping Assistant - 5 months ago

  • A: The formula contains Pomegranate and Sunflower Seed Extract for added protection and nourishment.

    submitted byAI Shopping Assistant - 5 months ago
    Ai generated

Q: What is the main purpose of this heat protectant spray?

submitted by AI Shopping Assistant - 5 months ago

  • A: The spray provides heat and UV protection for hair against damage from hot tools and environmental factors.

    submitted byAI Shopping Assistant - 5 months ago
    Ai generated

Q: What are the benefits of using this heat protectant?

submitted by AI Shopping Assistant - 5 months ago

  • A: It helps prevent hair color fading, decreases blow dry time, and keeps hair looking healthy.

    submitted byAI Shopping Assistant - 5 months ago
    Ai generated
See all questions (14)

Additional product information and recommendations

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Frequently bought together

Guests also viewed

Guests are saying

This heat protectant spray is a versatile solution for guests looking to shield their hair from heat damage while maintaining a smooth and shiny finish. It can be applied to both dry and wet hair, making it convenient for various styling routines. Many guests appreciate its lightweight formula and pleasant scent, which enhances the overall experience. However, some have noted that it can leave a greasy residue if not used carefully, so moderation is key for optimal results.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 151 reviews
    effectiveness: 4.54 out of 5
    quality: 4.77 out of 5
    value: 4.69 out of 5
    85% would recommend
    14 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 May, 2026Verified purchase

    (no review title)

    such a light more like water texture heat protectant would recommend
    Rr
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 May, 2026Verified purchase

    You should buy it

    Makes my hair so smooth and shiny. I use daily. Does not make my hair oily. Awesome that it can be used on dry or wet hair.
    ktots
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 May, 2026Verified purchase

    Nice

    Actually lightweight, not sticky(I was doubtful of that claim at first) and a nice light smell.
    Shoe
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 April, 2026Verified purchase

    (no review title)

    It protects the hair from heat really good
    Indiana
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2026Verified purchase

    Amazing

    I love this heat protectant, it’s lightweight and not sticky in my hair, just wish the bottles were a little bigger. I’ve struggled to find the perfect heat protectant, but this is the one!
    Harper
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 March, 2026Verified purchase

    (no review title)

    Works so good!
    Alexa
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 February, 2026Verified purchase

    Salon Dupe

    I needed a cheaper alternative to the salon brand I was using and I’m super happy with this! It works well and smells amazing.
    Alixx
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    6 January, 2026Verified purchase

    (no review title)

    good
    Emma
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    20 December, 2025Verified purchase

    Half empty product.

    My wife went and picked up this product. It’s half empty.
    1 reply from NYM Team team - 6 months ago
    Hi Isaiah! We are sorry to hear about your experience. Please, reach out to our customer support team. They will be happy to assist you further.
    Isaiah
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    19 November, 2025Verified purchase

    I want to love it

    I LOVE this brand and it usually works amazing in my hair, but this particular product makes it greasy no matter how much (or little) I use. It’s like wherever it sprays it just sticks to my hair and never dissolves or dries like every other hair product does. Disappointing for me, because it smells good and I love everything else they make! The teal bottle heat protectant spray works great!
    1 reply from NYM Team team - 7 months ago
    Hi Chels! Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
    Chels
    effectiveness: 3 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2025

    love!!

    I use this on damp hair before drying and it cuts my dry time in half!! works way better than other more expensive products I’ve tried. also smells great.
    soph
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 June, 2025Verified purchase

    Coconut Heaven

    Great protectant and It smells amazing!!!
    Cassie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2025Verified purchase

    Great product

    It's a really good product I use it all the time
    Nicole
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    2 June, 2025

    Might work, but too many issues

    I was looking for a heat protectant that can be sprayed on dry hair without making it crunchy or sticky and in that regard, the spray works pretty well. If I spray really coat and protect my hair, it does leave a slightly greasy feeling residue. It also seems to make my hair frizzy? I’m not sure how that’s possible, but it seems to leave a greasy residue as well as dry it out a little. (see attached photo where you can see one side of my hair flat, where I did not use the heat protection, and the other side of my hair is frizzy and parched where I did use it.
    1 reply from NYM Team team - 1 year ago
    Hi Sierra! We are sorry to hear about your experience. Please, reach out to our customer support team. They will be happy to assist you further.
    Sierra
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    10 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 April, 2025Verified purchase

    Best Heat Protecant

    The best heat protectant I’ve ever used! Doesn’t leave my hair sticky or crunchy and has great holding power!
    Mimi
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    12 April, 2025Verified purchase

    Employee

    I got the email stated it was ready. When I got there it was not ready and nervous you may be out of this product, which have happened in the past. The employee went and got the product when I got there. I got my product and checked when I had gotten into my car and the top was open and spilled.
    AUCH
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2025Verified purchase

    Smells heavenly

    Smells fantastic and the price is good. Going to keep buying
    Missmaddie
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    24 December, 2024
    originally posted on influenster.com
    Image

    Decent product

    [This review was collected as part of a promotion.] It was a okay product. I have more curly hair so I have to apply a lot of heat to my hair for it to straighten and there was slight heat damage not as bad when I don’t use it but definitely was their. It smelled really good not to strong of a small coming from the product.
    aerielj1_3751
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    25 October, 2024
    originally posted on NYM
    Image

    Bring Back The Old Formula

    Was a huge fan of the old formula! Used on dry hair with hot rollers and curls were prolific and long lasting. New formula is like spraying lotion on hair and curls come out heavy, limp and DO NOT LAST. So disappointed. Will not be purchasing again.
    Stacy
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    3 September, 2024
    originally posted on NYM
    Image

    Works magic

    This ish right here ninja this iish right here!!!!
    Big daddy
    12 guests found this review helpful. Did you?

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