$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Clinically proven to combat frizz, static and cut drying time
- 450°F Heat Protection
- Infused with argan oil, known to smooth, and sunflower seed oil, known to improve manageability
- Sweet Nostalgia Vanilla fragrance
- Certified cruelty-free and vegan
- Free from sulfates, parabens, phthalates
- Packaging contains 50% post-consumer recycled content and is curbside recyclable
Description
Clinically proven to combat frizz and cut drying time.
Infused with argan oil, known to smooth, and sunflower seed oil, known to improve manageability, this multi-tasking formula delivers 10 benefits in 1:
450°F Heat Protection
Reduces Frizz
Cuts Drying Time
UV Damage Protection
Strengthens
Smooths
Detangles
Softens
Nourishes
Adds Shine
It’s prime time for hair.
Note: packaging may vary
Product Details
93% agree that hair is easier to detangle*
88% agree that hair is more manageable*
88% agree that hair instantly looks less frizzy*
A lightweight, quick-absorbing texture that primes hair for it all
*Tested as a system with Frizz Fixer Smoothing Shampoo and Conditioner. Based on a consumer study of 40 participants.
Fragrance - Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability
Packaging contains recycled content.
Packaging contains 50% post-consumer recycled content and are curbside recyclable. Throw empty bottles and caps in your recycling bin.
Hero Ingredients
Infused with argan oil, known to smooth and sunflower seed oil, known to improve manageability for hair that’s sleek and nourished.
How to Use It
The ultimate multi-tasking product with 10 benefits in 1! On damp hair, mist from mid-lengths to ends.
Apply prior to detangling, air drying, or heat styling.
Works Well With
Frizz Fixer Smoothing Conditioner
Frizz Fixer Smoothing Shampoo
Satin Dream Anti-Frizz Cream
Mane Magic 10-in-1 Shine Mask
Infused with argan oil, known to smooth, and sunflower seed oil, known to improve manageability, this multi-tasking formula delivers 10 benefits in 1:
450°F Heat Protection
Reduces Frizz
Cuts Drying Time
UV Damage Protection
Strengthens
Smooths
Detangles
Softens
Nourishes
Adds Shine
It’s prime time for hair.
Note: packaging may vary
Product Details
93% agree that hair is easier to detangle*
88% agree that hair is more manageable*
88% agree that hair instantly looks less frizzy*
A lightweight, quick-absorbing texture that primes hair for it all
*Tested as a system with Frizz Fixer Smoothing Shampoo and Conditioner. Based on a consumer study of 40 participants.
Fragrance - Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability
Packaging contains recycled content.
Packaging contains 50% post-consumer recycled content and are curbside recyclable. Throw empty bottles and caps in your recycling bin.
Hero Ingredients
Infused with argan oil, known to smooth and sunflower seed oil, known to improve manageability for hair that’s sleek and nourished.
How to Use It
The ultimate multi-tasking product with 10 benefits in 1! On damp hair, mist from mid-lengths to ends.
Apply prior to detangling, air drying, or heat styling.
Works Well With
Frizz Fixer Smoothing Conditioner
Frizz Fixer Smoothing Shampoo
Satin Dream Anti-Frizz Cream
Mane Magic 10-in-1 Shine Mask
Hair Type: All Hair Types, Frizzy
Health Facts: Phthalate-Free, Vegan, Paraben-Free, Sodium Lauryl Sulfate-Free, Sulfate-Free, Contains Argan Oil
Product Form: Spray
Sustainability Claims: Recyclable, Plant-Based, Cruelty-Free
Includes: Hair Styling Product
Recommended Use: Daily
Beauty Purpose: Heat Protection
Net weight: 5 fl oz (US)
Features: Lightweight
TCIN: 80140237
UPC: 840117802056
Item Number (DPCI): 063-00-0756
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, trimethylsiloxysilicate, argania spinosa (argan) kernel oil, helianthus annuus (sunflower) seed oil, fragrance.
Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 8 inches height
Estimated ship weight: 0.43 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this silicone and sulfate free ? Cruelty free ? Okay for wavy hair ?
submitted by LA - 3 months ago
A: Yes, our Mane Magic 10-in-1 Primer is silicone and sulfate free. All of our products are cruelty free and may be used on all hair types.
submitted byEva NYC - 3 months agoBrand expert
Q: What does it smell like? Is it a strong scent?
submitted by Janey75 - 4 months ago
A: Hi! Mane Magic 10-in-1 Primer has an indulgent base of bourbon vanilla that envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
submitted byEva NYC - 4 months agoBrand expert
Q: I am having a terrible time with the sprayer not spraying consistently and leaking everywhere. Is this typical?
submitted by Minnimom - 7 months ago
A: We are so sorry to hear that you received your Eva NYC product broken/leaking. Please reach out to our customer service team and send a picture to info@eva-nyc.com so they can further assist.
submitted byEva NYC - 7 months agoBrand expert
Q: Is this product color safe?
submitted by Sara G - 8 months ago
A: Hi There! Yes, our Mane Magic 10-in-1 Primer is safe for color-treated hair. xoxo, Eva NYC
submitted byEva NYC - 8 months agoBrand expert
Q: do i use this after i wash my hair or before?
submitted by catherine - 9 months ago
A: Hi there, You can use our Mane Magic 10-in-1 Primer on damp or dry hair after you wash your hair! xoxo, Eva NYC
submitted byEva NYC - 9 months agoBrand expert
Q: If I order this online would it leak or break during shipping? because I read some reviews about that happening.
submitted by K - 11 months ago
A: Hi there! Your order should arrive in good condition, but if you experience any problems with the packaging Target.com has a 90-day window to return or exchange. - Eva NYC
submitted byEva NYC - 11 months agoBrand expert
Q: Can you use this product on dry hair? When doing quick touch-ups with a flat iron?
submitted by LBMinne - 3 years ago
A: Hello! The Mane Magic 10-in-1 Primer is great for all hair types on damp hair. If you have thicker hair, you may also enjoy using it on dry hair to add shine, de frizz and bring hair back to life!
submitted byEva NYC - 3 years agoBrand expert
Q: Is this considered a heat protectant? If so, up to what temperature? thank you!
submitted by CCee - 4 years ago
A: Hello! Yes, the mane magic primer is a heat protectant and in a clinical trial, it was proven to provide heat protection up to 450°F, reducing breakage from heat damage by 21%!* *Clinically tested to perform when compared to not using Eva NYC's Mane Magic 10-in-1 Primer
submitted byEva NYC - 4 years agoBrand expert
Q: Is this a new packaging? but same formula? I bought one from Target with the purple pink label packaging.
submitted by Kichai - 4 years ago
A: Hello! Correct, Eva NYC's mane magic 10-in-1 primer is now in new aluminum packaging that is 100% recyclable, with the same amazing formula!
submitted byEva NYC - 4 years agoBrand expert
Q: Hi! Is this primer protein free? & Is it good for low porosity hair?
submitted by Meli - 2 months ago
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Summary of reviews
The Mane Magic 10 in 1 Primer from Eva NYC is a versatile hair product that offers multiple benefits, including heat protection, frizz control, and added shine. Many guests appreciate its ability to leave hair soft and manageable without weighing it down. However, concerns about the packaging and leaking bottles have been frequently mentioned, which can detract from the overall experience. Despite this, the product's effectiveness in enhancing hair health makes it a popular choice among users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5690 reviews
effectiveness: 3.74 out of 5
quality: 3.44 out of 5
value: 3.61 out of 5
57% would recommend
410 recommendations
Cheap Packaging at a Higher Price
1 out of 5 stars
Thumbs down graphic, would not recommend
emily - 1 day ago, Verified purchaser
Horrible new packaging, wish they would change back to the old one - this causes terrible leakage and is less product than before and at a higher price. The company is cheapening their brand right before our eyes.
Horrible package, greasy spray
2 out of 5 stars
Thumbs down graphic, would not recommend
Seb - 16 days ago, Verified purchaser
I loved the smell of this but it leaves my hair incredibly greasy and the bottle leaks all over. Really crappy for the price, would rather get a cheaper brand
Great Smell
4 out of 5 stars
Thumbs up graphic, would recommend
Jasmine - 23 days ago, Verified purchaser
I really like the brand overall, I feel you have to put a long in but it’s comparable to Its a 10 and easier on the wallet. I wish it was a little bigger, smells luxurious.
Great for tangles and adding softness
5 out of 5 stars
Thumbs up graphic, would recommend
LorasNightmare - 1 month ago, Verified purchaser
We’ve been using Eva NYC Mane Magic for years now, the quality stays the same. I love how it detangles my hair and makes it feel soft.
10/10
5 out of 5 stars
Thumbs up graphic, would recommend
Em - 2 months ago, Verified purchaser
Love this product! Definitely protects my hair when using any heating tools, and leaves my hair feeling/smelling fresh and looking great. Gives it a smooth & shiny look.
Helps protect color treated hair from heat
5 out of 5 stars
Thumbs up graphic, would recommend
Veronica - 2 months ago, Verified purchaser
I have color treated hair and this definitely helped protect my red hair from fading while using a blow dryer.
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Rkash - 2 months ago, Verified purchaser
First of all the bottle design is terrible, it got more in my hand than it did in my hair and the spray is very greasy feeling. Threw it out only after a few tries. Made a mess everytime I tried to use it
Greasy
2 out of 5 stars
Thumbs down graphic, would not recommend
Marissa - 3 months ago
I’m usually a big fan of the brand, but this product made my preteen’s hair so greasy, even when using minimal product and staying away from her roots. Smells great, though.
Broken bottle and oily
1 out of 5 stars
Thumbs down graphic, would not recommend
Sav - 3 months ago, Verified purchaser
The bottle wouldn’t spray it would just kind of leak out so I got another spray bottle so I could use the product and it turned my clean hair into a greasy mess and I my hair is very dry. Would not recommend to anyone
Defective spray parts
2 out of 5 stars
Thumbs down graphic, would not recommend
GotAnswers - 3 months ago
The product itself works well. You only need a little bit at a time so don’t go crazy spraying down your hair/one spray per strand you’re working on is fine to start. Note that although the product is fragrant the scent is pleasant enough. The issue I’m experiencing like many others, if you look at reviews for this, is the product/liquid leaks profusely when you actually spray and use the bottle. It feels like you’re losing at least half the product as it leaks. I’ve tried unclogging the spray parts with no luck and it looks like the issue is in or around the spray lock on/off mechanism. Every time I spray, giant drops of liquid emerge from the side of the spray part of the bottle right at that point. This needs a fix.
Broken
2 out of 5 stars
Thumbs up graphic, would recommend
Izzy - 3 months ago, Verified purchaser
It works great for my hair I really like it but it broke during delivery half of it leaked and the sprayer won't work
No, no, no
1 out of 5 stars
Thumbs down graphic, would not recommend
Boymom - 3 months ago
Leaks, leaves my hair super oily, and spray is not consistent at all. Will not be buying again!
Driveup order
2 out of 5 stars
Pati - 4 months ago, Verified purchaser
The product is nice but I had a pick up order and half of it spilled in the bag and had issues with the nozzle
Heat protector
5 out of 5 stars
Kari - 4 months ago, Verified purchaser
I love the product, I received on time
Leaky bottle, oily result
1 out of 5 stars
Thumbs down graphic, would not recommend
Kitkat - 4 months ago, Verified purchaser
Very oily and bottle leaks when in use. Bought twice thinking it was a defect and it happened again. Also degrades rubber bands so much that they break. Would not recommend
Leaky Bottle
3 out of 5 stars
Thumbs down graphic, would not recommend
Do not buy tbh - 4 months ago, Verified purchaser
Product isn’t the worst, the bottle is the problem. It starts to leak once sprayed. Bottle needs to be changed..
Greasy
2 out of 5 stars
Thumbs down graphic, would not recommend
ally - 4 months ago, Verified purchaser
not sure if it’s just me but this makes my hair super greasy & it stays greasy even after it’s dried. i also am not a big fan of the smell, just not my preference!
Great product/ poor packaging
3 out of 5 stars
Mostwonderfulmommy - 4 months ago
I love this hair primer. I love what it does for my hair. Manages it even in humid climates.HOWEVER..... there needs to be some serious R&D on that spray pump. I've had 3 full size and two travel sizes.....all from different sources ..., and so much ends up on my hands.....and down the side of the bottle. I guess they don't fix that because obviously we keep buying it.....ugh.
Works Great!
5 out of 5 stars
Thumbs up graphic, would recommend
Ally - 4 months ago, Verified purchaser
Love this spray! It’s a good dupe for the Amika one just less expensive. The sprayer has been a hit or miss in the last couple I’ve bought but I saved an old bottle of the Amika one and if the sprayer doesn’t work I’ll transfer it to the other bottle. 10/10 recommend!
Amazing liquid awful sprayer
3 out of 5 stars
Ivy K - 4 months ago, Verified purchaser
Absolutely love the formula but the packaging is awful like other reviewers say. Leaks everywhere. Might have to put it in a different spray bottle lol