ChristmasHanukkahGift IdeasGift CardsToysElectronicsVideo GamesGroceryClothing, Shoes & AccessoriesBeautyBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenSports & OutdoorsMovies, Music & BooksPersonal CareHealthPetsHousehold EssentialsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesCharacter ShopLuggageBlack-owned or founded brands at TargetClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Eva NYC Mane Magic 10-in-1 Primer - 5.4 fl oz

Eva NYC Mane Magic 10-in-1 Primer - 5.4 fl oz - image 1 of 4
Eva NYC Mane Magic 10-in-1 Primer - 5.4 fl oz - image 2 of 4
Eva NYC Mane Magic 10-in-1 Primer - 5.4 fl oz - image 3 of 4
Eva NYC Mane Magic 10-in-1 Primer - 5.4 fl oz - image 4 of 4
Eva NYC Mane Magic 10-in-1 Primer - 5.4 fl oz - image 1 of 4
$12.99 when purchased online

About this item

Highlights

  • 10 benefits in 1 bottle
  • Infused with Argan Oil and Sunflower Seed Oil to give your hair its daily dose of vitamins and nutrients
  • For all hair types
  • Clinically proven to deliver 2x less frizz for 24 hours and 3x stronger hair for 3x less breakage
  • Now silicone-free, making it suitable for more hair types!
  • Safe for color, keratin, and Brazilian-treated hair
  • Certified cruelty-free through Leaping Bunny, certified vegan, GMO-free
  • Free from sulfates, parabens, phthalates, artificial colors, mineral oil, and gluten

Description

Simplify your styling routine with one miracle potion. Mane Magic 10-in-1 Primer's multi-tasking formula gives hair it's daily dose of vitamins & nutrients, now clinically proven to deliver 3X stronger hair** with 2X less frizz**! It has 10 magical benefits in one recyclable bottle.

Strengthens**
Heat Protection**
Reduces Frizz**
Detangles
Softens
Cuts Drying Time**
Adds Shine Nourishes
Smooths
UV Protection***
Reduces UV related breakage***

**Clinically tested to perform when compared to not using Eva NYC's Mane Magic 10-in-1 Primer.

Same formula you love, now made from 100% recyclable aluminum!
Packaging switched from plastic to paper, aluminum, steel, or glass – Eva NYC’s packaging switched from plastic to aluminum – which can continue to be infinitely recycled over and over again and be back on shelf in as little as 60 days.
Eva NYC’s portfolio is now packaged in aluminum, reducing our waste footprint with up to 25% postconsumer recycled aluminum in each bottle.

Hero Ingredients:
Argan Oil - contains high levels of essential fatty acids, powerful antioxidants and vitamins A, C, and E. It’s great for moisturizing and keeping hair looking and feeling healthy.

Sunflower Seed Oil - a natural emollient and lightweight oil pressed from seeds that are rich in vitamins A and E. Promotes shine and smoothness for healthy-looking and feeling hair.

Fragrance:
Eva NYC's Signature fragrance includes notes of Freesia, Plum, White Flowers (Jasmine, Gardenia, Magnolia), Woody Warm Amber, Bourbon Vanilla & White Musk. A very warm, fresh scent overall.

How To:
Use Eva NYC Mane Magic 10-in-1 Primer on damp hair. Shake bottle and lightly mist mid-lengths to ends prior to detangling or heat styling.

Tips:
Use Eva NYC Mane Magic 10-in-1 Primer on dry hair for an extra boost of shine!
Hair Type: All Hair Types, Frizzy
Health Facts: Phthalate-Free, Vegan, Paraben-Free, Sodium Lauryl Sulfate-Free, Sulfate-Free, Contains Argan Oil
Product Form: Spray
Sustainability Claims: Recyclable, Plant-Based, Cruelty-Free
Includes: Hair Styling Product
Recommended Use: Daily
Beauty Purpose: Heat Protection
Net weight: 5.4 fl oz (US)
Features: Lightweight
TCIN: 80140237
UPC: 840117802056
Item Number (DPCI): 063-00-0756
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

cyclopentasiloxane, trimethylsiloxysilicate, argania spinosa (argan) kernel oil, helianthus annuus (sunflower) seed oil, fragrance.

Shipping details

Estimated ship dimensions: 2 inches length x 2 inches width x 8 inches height
Estimated ship weight: 0.43 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Alaska

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Can you use this product on dry hair? When doing quick touch-ups with a flat iron?

submitted by LBMinne - 2 years ago
  • A: Hello! The Mane Magic 10-in-1 Primer is great for all hair types on damp hair. If you have thicker hair, you may also enjoy using it on dry hair to add shine, de frizz and bring hair back to life!

    submitted byEva NYC - 2 years ago
    Brand expert

Q: Is this considered a heat protectant? If so, up to what temperature? thank you!

submitted by CCee - 3 years ago
  • A: Hello! Yes, the mane magic primer is a heat protectant and in a clinical trial, it was proven to provide heat protection up to 450°F, reducing breakage from heat damage by 21%!* *Clinically tested to perform when compared to not using Eva NYC's Mane Magic 10-in-1 Primer

    submitted byEva NYC - 2 years ago
    Brand expert

Q: Is this a new packaging? but same formula? I bought one from Target with the purple pink label packaging.

submitted by Kichai - 3 years ago
  • A: Hello! Correct, Eva NYC's mane magic 10-in-1 primer is now in new aluminum packaging that is 100% recyclable, with the same amazing formula!

    submitted byEva NYC - 3 years ago
    Brand expert
4.6 out of 5 stars with 8591 reviews
67% would recommend
284 recommendations
value: 3.9 out of 5
quality: 3.85 out of 5
effectiveness: 3.93 out of 5

Bring back the old bottle!!!

2 out of 5 stars
Thumbs up graphic, would recommend
v38 - 4 days ago, Verified purchaser
I LOVE this product, is an absolute necessity for my hair but the bottle has recently changed and is AWFUL. I can’t spray it on my hair without it dripping all over my hands and the bottle. Fix the sprayer please!!
Did you find this review helpful?

Love the product but arrived damaged

3 out of 5 stars
Thumbs up graphic, would recommend
BusinessSherbet - 9 days ago
Love this product. Great for detangling wet hair but the product arrived damaged and gets all of your hands when you use it.
1 guest found this review helpful. Did you?

Fix the bottle!

3 out of 5 stars
Thumbs down graphic, would not recommend
tinytrees824 - 11 days ago, Verified purchaser
I love the formula but hate the packaging. It's a great dupe for their more expensive sister-brand primer. I used to purchase this all the time. However my last three purchases, the sprayer was broken and I couldn't use it. Won't buy again unless the bottle is fixed.
effectiveness: 5 out of 5
quality: 3 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?

Great product, terrible bottle

3 out of 5 stars
AnonymouslyMidwest - 11 days ago
originally posted on https://www.eva-nyc.com
I love this 10-in-1, but the bottle is useless. It leaks everywhere, wasting product. I don't have money to purchase waste, so I'm having to hunt for something else until the bottle changes. Everything else about this spray is great. Change. The. Bottle.
3 guests found this review helpful. Did you?

No thank you.

1 out of 5 stars
Marie - 13 days ago
originally posted on https://www.eva-nyc.com
Smells nice and is a good heat protectant but not good for frizz and can be oily if you're not careful. The most important thing to know about this product is it's poor excuse for a bottle! You will get more product on your hand than your hair when you spray it. The WORST part is it all leaked out. The other day, I packed the bottle in a small bag with my straightener for an overnight trip but I forgot the bag on my bed. When I got home the next day, my room smelled like the spray. As I grabbed the bottle to put back in my restroom, I noticed it was super light and realized it all leaked out!!! Even though I had locked the nozzle (a feature I foolishly loved), almost all of the liquid spilled out. I still can't figure out how, other than thinking the nozzle was faulty to begin with. I mean, it always leaked on my hands when I'd spray it. Money down the drain. Not worth it. Plus side, my bag smells super pretty. Womp womp.
1 guest found this review helpful. Did you?

Very nice

4 out of 5 stars
FG - 13 days ago
originally posted on https://www.eva-nyc.com
I like this leave in, leaves my hair feeling soft, really helps with the frizz keeping it under control, my hair is shiny and luscious! My only issue is that the pump kind of works oddly, its stop working out of nowhere and the bottle feels like its loosing its contents, because it feels greasy, other than that 10/10
Did you find this review helpful?

Packaging Needs Work

2 out of 5 stars
Thumbs down graphic, would not recommend
Yuck - 17 days ago, Verified purchaser
As others have said the product is great, but it leaks like crazy. It worked fine initially but now I have more product on my hands than I do on my hair. The bottle is poorly manufactured. They need to work on the manufacturing. Expensive product to have wasted because of the leaking. I also am not a huge fan of the smell of the product. It isn’t horrible but not refreshing at all. I would not recommend.
quality: 3 out of 5
value: 1 out of 5
effectiveness: 5 out of 5
6 guests found this review helpful. Did you?

Wonderful

5 out of 5 stars
Thumbs up graphic, would recommend
Jr - 20 days ago, Verified purchaser
This works beautifully for my greying hair. It leaves it soft and easy to manage. I also love the smell.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Love it!

5 out of 5 stars
Ekay4 - 21 days ago
This reviewer received a free sample of this item
Have repurchased this so many times! Love how it has many benefits in one - especially heat protectant and smoothing! Smells great and works well, really makes hair smooth and less frizzy
1 guest found this review helpful. Did you?

Great product, Crappy Spray Nozzle Mechanism

4 out of 5 stars
Thumbs up graphic, would recommend
Aquarian Eclipse - 23 days ago, Verified purchaser
I love the way this product makes my hair feel soft and smoother. Takes the frizz away when I blow it out and makes it look shiny and healthy. That said, I have to echo the reviews on the problems on the bottle and spray. It has a button that you press in and out on opposite sides of the spray to shut the spray on and off. I had been using this because I have children and they sometimes use my things so I thought shutting the spray off was a good way of preserving product. But the small round part that covers the shut on and off mechanism on one side must have fallen off (with no reason because it was in the cabinet the whole time and hadn’t falle. Or anything that would have caused it to fall off). When I went to use it the next time is when I noticed. I was still able to push it in to turn the spray on but when I used the product it now leaks from that same area of the shut off mechanism. The product now leaks all over the bottle and into my hands. I’m going to need to find another spray bottle I can transfer this into.
effectiveness: 5 out of 5
value: 4 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

Flimsy Nozzle and Oily Product

1 out of 5 stars
Thumbs down graphic, would not recommend
Not worth it - 24 days ago, Verified purchaser
The nozzle on this spray was disappointingly flimsy, causing the product to leak everywhere when I attempted to use it. Using this spray was a frustrating and messy experience, as it consistently created a mess. I even attempted to transfer the product to a different spray bottle, but that didn't solve the issue. While the product itself may be satisfactory, the subpar quality of the bottle makes it not worth the hassle.
effectiveness: 2 out of 5
quality: 2 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?

10/10

5 out of 5 stars
Thumbs up graphic, would recommend
Nessa - 26 days ago, Verified purchaser
Bought this product 3 months ago and no complaints whatsoever, i read comments of peoples hair being left oily which i hate i normally dont put anything on my hair due to the fact i hate that oily and greasy look but this product didn’t do that(DONT OVERDUE SPRAYING, a little goes a long ways) It makes my hair feel so silky and smooth, i partnered this product with the eva nye split end mender i’ve been straightening/curling my hair everyday for about 5 years and this product is a game changer, as far as the bottle i saw alot of reviews that it leaks, NOT AT ALL, when you do spray ur hair some of the product mist lands on the bottle but no leaks, just residue from spraying which may confuse people, i do like that it has a on and off lock !
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
8 guests found this review helpful. Did you?

So oily

1 out of 5 stars
Thumbs down graphic, would not recommend
Anon - 1 month ago
Makes my hair look like I dunked my head in a bowl of oil.
effectiveness: 2 out of 5
quality: 2 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?

Great product, delivery is not

3 out of 5 stars
Violet93 - 1 month ago
originally posted on https://www.eva-nyc.com
Love this product. Has a light smell that is pleasing. Comes out in a light spray to make it even all over applying. Issue is with the bottle itself. First 1 came with nozzle broken and couldn't use it. Very easy to break. Next 2 bottles the spray barely comes out and leaks out from where the top screws on. Don't know what is up withe the bottle but it needs an overhaul.
2 guests found this review helpful. Did you?

Love/Hate relationship! New bottle leaks!

3 out of 5 stars
Targetmama - 1 month ago, Verified purchaser
Here is the issue…this product is AMAZING. Game changer for my hair…been using it for 2 years now. Here’s the bad news, these new bottles leak like crazy. I have purchased 2 now with the same issue. It gets old dealing with that quickly, not to mention, it wastes product! I hope they find a solution. I am so in love with it, but also can’t stand it!
effectiveness: 2 out of 5
value: 5 out of 5
quality: 5 out of 5
5 guests found this review helpful. Did you?

Leaky mess

1 out of 5 stars
Thumbs down graphic, would not recommend
mgonz03 - 1 month ago, Verified purchaser
Product leaks everywhere. Impossible to use without getting all over. Smells good, but when I have managed to get any on my hair it leaves a greasy residue.
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
4 guests found this review helpful. Did you?

GREASY

1 out of 5 stars
Thumbs down graphic, would not recommend
curlyhairswag - 1 month ago
NO LIES HERE,, smells good but is soooo greasy !! also doesn’t tame frizz just makes your hair look oily. leaves a greasy oily finish on your hands after running your fingers through your hair.
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
4 guests found this review helpful. Did you?

More moisture

4 out of 5 stars
caitlinsmom07 - 1 month ago
This reviewer received a free sample of this item
I liked the lightweight feel and scent of this spray. It cold have been more moisturizing.
1 guest found this review helpful. Did you?

Leaks like crazy

1 out of 5 stars
Thumbs down graphic, would not recommend
Jcm - 1 month ago, Verified purchaser
Bottle leaks like crazy. I got oil all over my hands and counter.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
2 guests found this review helpful. Did you?

Great spray, not so great hardware

2 out of 5 stars
Thumbs down graphic, would not recommend
sb1590 - 1 month ago, Verified purchaser
The product itself is 5/5 but the newer packaging is a nightmare. It immediately leaks everywhere any time I spray it, even the first time on a new bottle. I feel like lately I’m losing half the bottle just on what leaks
effectiveness: 5 out of 5
quality: 3 out of 5
value: 2 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopTarget's Coronavirus ResponseSustainability & ESGPress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target CircleRedCardTarget AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramTwitterYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based Ads