$5.29 when purchased online
Target Online store #3991
About this item
Highlights
- BIRTHDAY CAKE FLAVOR: Turn any morning into a tasty celebration with this birthday cake flavored cereal featuring confetti sprinkle pieces
- MAGICALLY DELICIOUS: This sweetened corn cereal with marshmallows has 15g of whole grain (at least 48g recommended daily), a good source of calcium, and 12 vitamins and minerals per serving
- FUN CEREAL BOX: The back of the box invites kids to help Lucky recharge his rainbow charm by collecting rainbow sprinkles
- SCHOOL SNACKS OR PARTY TREATS: Beyond a quick breakfast addition, pack a little magic in a lunch box by adding this kids cereal to individual snack bags or homemade cereal bars; Sprinkle some in kids party snacks recipes for cereal bars or trail mix
- CONTAINS: One cardboard box of crunchy Lucky Charms Rainbow Sprinkles Cereal with Marshmallows, Family Size, 18.4 oz; Perfect for instant snacking, or a part of breakfast and meals
Description
Turn any morning into a magical celebration with Rainbow Sprinkles Lucky Charms Cereal as a part of a family breakfast. It's a fun birthday cake flavored cereal with confetti sprinkles pieces that brings the party to every delicious bowlful. A serving of this sweetened corn cereal with marshmallows provides 15g of whole grain (at least 48g recommended daily), is a good source of calcium, and has 12 vitamins and minerals. The game on the back of the cereal box invites kids to help Lucky recharge his rainbow charm by collecting rainbow sprinkles. Enjoy this cereal as a magically delicious addition to breakfast, a part of yummy kids snacks, or an ingredient for marshmallow cereal bars or snack mix - perfect for a kids birthday party. Or take some crispy cereal to go in a lunch box or school snacks tote to bring out the smiles. Whether you serve a bowl of cold cereal with milk or turn it into your favorite shareable snacks recipe, Lucky Charms is part of General Mills cereals, spreading goodness from tots to grown-ups. Contains one cardboard box of crunchy Lucky Charms Rainbow Sprinkles Cereal with Marshmallows, Family Size, 18.4 oz; perfect for instant snacking, or a part of breakfast and meals.
Serving Size: 1 cup
Serving Per Container: About 14
Amount 1 cup (36g) of Rainbow Sprinkles:
Calories: 140
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 125mg5%
Total Carbohydrate 31grm11%
Dietary Fiber 1grm5%
Total Sugars 12grm0%
Added Sugars 12grm24%
Protein 2grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 3.6mg20%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 200
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 5mg1%
Sodium 200mg9%
Total Carbohydrate 40grm15%
Dietary Fiber 1grm5%
Total Sugars 21grm0%
Added Sugars 12grm24%
Protein 8grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Iron 3.6mg20%
Potassium 350mg8%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain corn, sugar, corn meal, corn syrup. contains 2% or less of: modified corn starch, corn starch, vegetable oil (canola, sunflower, and/or palm), dextrose, salt, natural and artificial flavor, gelatin, baking soda, yellow 5, red 40, yellow 6, blue 1, red 40 lake, yellow 6 lake, yellow 5 lake, blue 1 lake. vitamins and minerals: tricalcium phosphate, calcium carbonate, vitamin c (sodium ascorbate), iron and zinc (mineral nutrients), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), vitamin b2 (riboflavin), a b vitamin (folic acid), vitamin b12, vitamin d3.
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.4 Ounces
TCIN: 94305960
UPC: 016000228726
Item Number (DPCI): 231-00-1212
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 2.75 inches length x 7.7 inches width x 13.05 inches height
Estimated ship weight: 18.4 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why are there 2 lists of nutrition facts? If 1 cup of cereal has 12 gms of sugar, why is the second column more?
submitted by JC - 11 days ago
A: Hello JC, Apologies for any confusion. The second tab reflects the nutrition facts with the addition of 3/4 cup of skim milk. I hope this clarification is helpful.
submitted byPublished by General Mills - 7 days agoBrand expert
Q: What is the first ingredient in this cereal, whats all the ingredients?
submitted by - 1 year ago
A: Hi Jason - The ingredients list can be found under the 'Label info' section of the product page. The first ingredient listed is Whole Grain Oats. Since ingredients can sometimes change, we recommend always reading the packaging directly for the most accurate information.
submitted byLucky Charms - 1 year agoBrand expert
Q: does this turn the milk green?
submitted by Cliff - 2 years ago
A: Hi Cliff - No, this particular box is just a regular cereal. The milk will only turn green from the marshmallows in specially marked packages of Lucky Charms. Hope this information helps.
submitted byPublished by General Mills - 2 years agoBrand expert
Q: Does the marshmallow in the box contain pork?
submitted by Rania - 2 years ago
A: Hi Rania- Good question - we’re glad you asked. The gelatin in our marshmallow marbits pieces is made from pork collagen. Collagen as an additive is tasteless and clear, and is used in many types of food. Big G cereals that contain marbits include Lucky Charms, Chocolate Lucky Charms, Count Chocula, Boo Berry and Frankenberry.
submitted byPublished by General Mills - 2 years agoBrand expert
Q: Had lucky charms cereal been recalled?
submitted by Not satisfied - 3 years ago
A: There are no active recalls on this product. We strongly believe it is our responsibility to investigate any concerns and have done so across our Lucky Charms manufacturing facilities. To date, we have not found any evidence of consumer illness tied to our products.
submitted byPublished by General Mills - 3 years agoBrand expert
Q: What marshmallow shapes come in this box?
submitted by teacher - 3 years ago
A: This cereal contains magic clovers, pots of gold and the star charm (which has the Power of flight).
submitted byPublished by General Mills - 3 years agoBrand expert
Q: Does this have marshmallow in the box?
submitted by Eric - 4 years ago
A: Yes, this includes the cereal marshmallows.
submitted byPublished by General Mills - 4 years agoBrand expert
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4.7 out of 5 stars with 3961 reviews
quality: 4.13 out of 5
taste: 4.26 out of 5
value: 4 out of 5
80% would recommend
65 recommendations
The gimmicks are making this cereal inedible as is
1 out of 5 stars
April - 10 days ago
originally posted on luckycharms.com
I just poured a bowl of what is essentially marshmallows with some cereal pieces mixed in. This is honestly ridiculous. The giant rainbows throw off the whole balance even worse. I know I could just pick them out, but I eat cereal in the first place because it's quick and easy and I'm busy and tired. The LAST thing I want to do in the morning is pick a metric crapton of giant marshmallows out of my cereal. I have loved Lucky Charms since I was a kid but they're becoming more and more gross with every new gimmick. I just want this cereal to return back to a reasonable amount of normal-sized marshmallows so that it's enjoyable again. General Mills, sell your gimmicks on the side so that people who crave an unhealthy amount of sugar can add it and those of us who just want a little treat with our breakfast can have our normal Lucky Charms for once.
1 reply from Lucky Charms team - 9 days ago
Thank you for taking the time to share your thoughts with us. We're truly sorry for any disappointment. Every customer’s opinion matters to us as we are continually striving to improve our product. Your feedback will be shared with the rest of our team.
Marshmallow lovers
5 out of 5 stars
Tosti - 11 days ago
originally posted on luckycharms.com
Me and my son really enjoyed the jumbo rainbow cereal. Lucky charms has always been my favorite cereal since I was a kid. My son said the jumbo rainbow version is his favorite. It was a nice surprise and fun too see so many jumbos. We really hope you bring it back.
Not magically delicious
3 out of 5 stars
robertf69_5097 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this box of Lucky Charms Rainbow Sprinkles as a complimentary sample to test and review. I was excited to try this as I'm a huge Lucky Charms fan since I was a child. Unfortunately, it isn't as good as the original. Marshmallows are as good, but the rainbow part tasted like the generic cereal. Personally, I wouldn't purchase it again. I appreciate the chance to try it, though.
1 reply from Lucky Charms team - 11 days ago
We're so sorry to hear about your experience. We appreciate you giving it a try. Your feedback will be shared with the rest of our team.
Super yummy great birthday cake flavor!!
5 out of 5 stars
alexislineberry_3032 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] YUM! I LOVE birthday cake flavor & lucky charms so this was a 100/100 for me!!! it is so yummy and I’m already brainstorming some desserts I can make with them too!!!
Loved it
5 out of 5 stars
Cvespi - 15 days ago
originally posted on luckycharms.com
Since I was little this has been one of my favorite cereals. I always loved eating the marshmallows and wish they had more all the time. Now this Jumbo Rainbows its like a wish come true. I can taste more of the marshmallows. Please keep them forever. I purchased them in California when I was on vacation here in Arizona I cant find them.
Terrible idea
1 out of 5 stars
Nasty rainbows - 17 days ago
originally posted on luckycharms.com
The marshmallows are way too big I can't believe you feed this garbage to kids shame on you. Disgusting
1 reply from Lucky Charms team - 16 days ago
We're so sorry to hear that you weren't a fan of these. We appreciate your feedback and will share your thoughts with our team.
Marshmallows Taste Great!
3 out of 5 stars
lauraa608_4723 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’m neutral on this new Lucky Charms flavor. The marshmallows are as tasty as ever. It’s the part part of the cereal that’s changed. The pieces are smaller, skinnier and don’t taste as good as the original.
1 reply from Lucky Charms team - 16 days ago
Hi! Thank you for reaching out. We heard your feedback, and we will share it with the rest of our team.
gross
1 out of 5 stars
Thumbs down graphic, would not recommend
Nini_19 - 18 days ago, Verified purchaser
diarrhea central! barely made it to the toilet and passing gas all night. this needs to be off the shelf. made my family sick
1 reply from Published by General Mills team - 13 days ago
So sorry to hear that! We'd like to learn more and assist you further. Can you reach out to our team via our website GeneralMills.com so we can report it to our quality team and make it up to you. Thanks.
Pretty good
5 out of 5 stars
amandac542_143 - 22 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Lucky charms was my favorite cereal growing up but I hadn’t tried it in forever. This cereal had almost the same taste, but was a bit sweeter than the original. My toddler loved it, I just wish it wasn’t so sugary. Overall not bad!
Delicious
5 out of 5 stars
melissa_eec_8467 - 23 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the taste! Is so yummy and delicious. It does taste like a birthday cake so that was a plus. My kid loved it as lucky charms is one of his favorites.
Love the Marshmallows
5 out of 5 stars
StacyC - 23 days ago
originally posted on luckycharms.com
Absolutely love all the marshmallows in this cereal. I bought the regular box of Lucky Charms at another store and was disappointed that there wasn't more marshmallows in the box. I bring these to work with me and eat as a dry snack.
No more jumbos...
3 out of 5 stars
papa bill - 24 days ago
originally posted on luckycharms.com
Do not care for the Jumbo Rainbows. To big and to sweet...
1 reply from Lucky Charms team - 23 days ago
We're so sorry to hear that you weren't a fan of these. We appreciate your feedback and will share your thoughts with our team.
Disappointing for Lucky Charms
3 out of 5 stars
kelliet20_5301 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was not the typical oat Lucky Charms cereal, it is corn based. I did not like the texture. It was a disappointment. I would not buy this kind again.
1 reply from Lucky Charms team - 23 days ago
So sorry to hear that. We appreciate you taking the time to leave a review since we take all feedback seriously as we improve our products. This will be shared with the rest of our team.
Tastes nothing like birthday cake-just classic Luc
3 out of 5 stars
milleb1_3183 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was excited to try the Lucky Charms Rainbow Sprinkles flavor, expecting that fun "birthday cake" sweetness. Unfortunately, it really missed the mark. It doesn't taste like birthday cake at all- instead, there's a strange metallic, almost iron-like aftertaste that overpowers the sweetness. The texture and marshmallows are still the classic Lucky Charms I love, but the flavor just doesn't live up to the promise. Not terrible, but definitely disappointing.
1 reply from Lucky Charms team - 24 days ago
Thank you for taking the time to share your thoughts with us. We're truly sorry for any disappointment. Every customer’s opinion matters to us as we are continually striving to improve our product. Your feedback will be shared with the rest of our team.
A new take on the classic Lucky Charms cereal
5 out of 5 stars
reli_5989 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Rainbow Sprinkles is a new take on a classic cereal, Lucky Charms. This cereal has the reminiscent flavor of the OG Lucky Charms, it’s delicious, has the fun marshmallows, and is sweet but not too sugary with each bite. Thank you Influenster and General Mills for giving me a chance to try this updated recipe! I will definitely be getting another box soon!
Rainbow sprinkles for the win
5 out of 5 stars
- 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My son truly enjoyed these! As a rule he loves lucky charms, but the rainbow sprinkle version was a hit. He actually prefers these now. If you want a mother’s opinion, it was the rainbow sprinkles that sold him on it. lol
A Magical Twist on a Classic Favorite!
5 out of 5 stars
derrellg1_1734 - 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Lucky Charms Rainbow Sprinkles cereal is an absolute delight! I wasn’t sure what to expect, but one bite and I was hooked. The classic marshmallows we all know and love are still there, but the cereal pieces are now coated with colorful rainbow sprinkles, adding a fun, sweet crunch that takes the whole experience to another level. Not only does it look amazing in the bowl—like a little party in your breakfast—but the taste is perfectly balanced between nostalgic and new. The added texture from the sprinkles makes each bite extra satisfying. Whether you’re a longtime Lucky Charms fan or just love trying fun, limited-edition cereals, this one is a must-try. Pure cereal magic! 🌈✨
Yummy
5 out of 5 stars
sherry65_8714 - 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These are my new favorite Lucky Charms! It basically tastes the same but I do like the sprinkles aspect of it. It’s a cute addition. I would be buying this again!
Pretty, not sold on the flavor
3 out of 5 stars
lydiar0se_8764 - 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The packaging is gorgeous for this package which is why I was excited to try. The birthday cake flavor is a little too much. I would prefer to have this cereal used to make marshmallow deserts with rather than with milk.
1 reply from Lucky Charms team - 25 days ago
Hi! Thanks for reaching out. We appreciate your feedback, and we will share it with the rest of our team.
Yummy alternative
5 out of 5 stars
linaf53f9_1389 - 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My whole family really enjoyed this cereal, specially my kids. The packaging is super fun and it is nicely sealed. Texture just as the traditional one.