hello Antiplaque and Whitening Fluoride-Free Toothpaste , SLS Free and Vegan - 4.7oz

Pros-I love the mint freshness during and after use. It made my teeth feel clean. I like it was fluoride free. Cons- toothpaste made my teeth super sensitive. I seen reports that it makes teeth sensitive and causes cavities. I threw it away. The sensitivity in my teeth greatly reduced.

absolutely love this toothpaste! Not a strong flavor first thing in the morning

The trade off for a “better” toothpaste - less mint and less bubbles, but teeth feel super clean. Plus I like the positive qualities, so peace of mind as well. It’s kinda odd at first compared to typical toothpastes, but you get used to it.

I like that it is flouride free and SLS free. I'm trying to eliminate triggers to my perioral dermatitis. It has a good texture and minty flavor.

Love this toothpaste, it is the only one our family will use now. Great taste and seems to work good.

nice

I developed a sensitivity to SLS when I entered my 20s. All other toothpastes kept making my mouth and gums peel. It was extremely painful! I did some research and found SLS was the issue, so I was excited to find this SLS-free toothpaste at my local Target and have been using it for 3 years straight now! I am also very prone to plaque and this toothpaste is so much better at preventing it forming than other toothpastes. Dentists have complimented how clean my teeth are during my cleanings. The only thing I would suggest improving is perhaps the strength of the flavor, but that isn’t something that is easy to do with natural toothpastes. The mint feels very subtle, which is good for people who do not like strong flavors of mint. Overall, I LOVE this brand and I’m so glad that they make a toothpaste that doesn’t harm my sensitive skin! I buy the twin pack and it lasts me several months (sometimes over a year) while also sharing a tube with my boyfriend!

The ‘healthiest’ toothpaste available on Target shelves. (YUK approved) Pleasant tasting, no yucky Stevia vibes!

Minty fresh and fluoride free

Not sure why Target shipping would pack tubes of toothpaste under heavy items but they did, total lack of caring about customer service

My daughter uses this item as it is free of SLS which will cause an allergic reaction causing irritation. Being that there are limited choices of SLS free toothpastes, finding one that has a suitable taste had become a challenge and finally we lucked up on this brand and ultimately this flavor which is a major win!

Love this toothpaste. Great taste and isnt over powering.

This is my favorite toothpaste and is factored into my budget.

Will leave your breath extra fresh all day

It's a good toothpaste.

I never felt like the toothpaste got my teeth clean. It still felt like there was a layer of plaque on there after brushing.

Terrible. Made my gums raw, throb with pain, and the worst pain I’ve had in years !! This was with 2 days of use !!!! These ingredients are NOT safe, I was so close to letting my little one use this I’m so happy I didn’t. My teeth haven’t been in pain and sensitive like this since childhood. Hard PASS.

My family and I love this toothpaste.

I don't understand why they have tea tree oil as an ingredient. It's toxic when ingested. You're literally supposed to call poison control if you swallow tea tree oil. This seems rather unsafe for a brand geared towards children who tend to swallow their toothpaste.

Too much peppermint for me. And pop top is hard to open.