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hello Antiplaque and Whitening Fluoride-Free Toothpaste , SLS Free and Vegan - 4.7oz
$8.99 ($0.96/ounce)
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About this item
Highlights
- What I'm Getting: Includes two (2) 4.7 oz tubes of hello Antiplaque Whitening Toothpaste, Fluoride Free Toothpaste
- Farm to Toothpaste: This peppermint toothpaste pack is formulated with refreshing farm grown peppermint
- See Ya Stains: This whitening toothpaste naturally whitens with mighty minerals by removing surface stains
- Everyday Yay: Enjoy the taste of natural peppermint in this fluoride free whitening toothpaste and enjoy minty fresh breath to start your day
- Only Good Stuff Allowed: Contains no peroxide, no artificial sweeteners, no artificial flavors, no dyes, no titanium dioxide, and no SLS
- hello toothpaste is not tested on animals
Description
Say hello to a friendly fluoride free toothpaste that helps whiten teeth and crush tartar with hello Antiplaque Whitening Fluoride Free Toothpaste. This fluoride free toothpaste pack is thoughtfully formulated with high quality ingredients like farm grown peppermint, tea tree oil, and coconut oil to help tame bad breath. Add a bit of friendly freshness to your brushing routine with this peppermint toothpaste from hello. This 2 pack of hello whitening toothpaste helps brush away plaque, shows tartar who’s boss, and naturally whitens with mighty minerals by removing surface stains. Plus, the fab formula moisturizes so you can start your day with minty fresh breath and smile brighter. This hello fluoride free toothpaste doubles as a vegan toothpaste and a SLS free toothpaste and contains no peroxide, no artificial sweeteners, no artificial flavors, no dyes, no titanium dioxide, and no SLS. No-brainer. As if that weren't enough magic for both tubes, hello toothpaste is also not tested on animals. We're serious about being friendly, and about what goes into our paste.
Suggested Age: Adult
Health Facts: Artificial Flavor-Free, No Artificial Sweeteners, Paraben-Free, Fluoride-Free, Vegan, Sulfate-Free, Dye-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Hydrated Silica
Sustainability Claims: Not Tested on Animals
Package Quantity: 2
Net weight: 9.4 Ounces
TCIN: 80160297
UPC: 819156022077
Item Number (DPCI): 049-09-0482
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
vegetable glycerin (humectant), water (hooray), hydrated silica (polishes and cleans teeth; thickener), calcium carbonate (polishes and cleans teeth), sorbitol (humectant), erythritol (sweetener), xylitol (sweetener), flavor (freshens breath), xanthan gum (thickener), sodium bicarbonate (maintains stability), potassium citrate (maintains stability), sodium cocoyl glutamate (cleanser), zinc citrate (freshens breath), tetrasodium pyrophosphate (maintains stability), cocamidopropyl betaine (cleanser), cocos nucifera (coconut) oil (humectant)*, rebaudioside a (sweetener from stevia)*, melaleuca alternifolia (tea tree) leaf oil (freshens breath), *certified organic' '
Allergens & Warnings:
Keep out of reach of children. Children under 6 years of age should have adult supervision and use only a pea-sized amount. Twist off cap to remove foil seal. Do not use if safety seal is missing or broken.Shipping details
Estimated ship dimensions: 6.9 inches length x 4 inches width x 1.7 inches height
Estimated ship weight: 0.71 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toothpaste has garnered positive feedback for its fluoride-free formula, which many guests appreciate for promoting healthier teeth and fresher breath. Users have noted its pleasant mint flavor and effective cleaning properties, making it a popular choice for families. However, some guests have experienced issues with sensitivity and packaging, which may affect their overall satisfaction. Overall, it stands out as a reliable option for those seeking a natural alternative in oral care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1890 reviews
effectiveness: 4.38 out of 5
quality: 4.39 out of 5
value: 4.33 out of 5
83% would recommend
218 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2025Verified purchase
I like it but made my teeth really sensitive.
Pros-I love the mint freshness during and after use. It made my teeth feel clean. I like it was fluoride free. Cons- toothpaste made my teeth super sensitive. I seen reports that it makes teeth sensitive and causes cavities. I threw it away. The sensitivity in my teeth greatly reduced.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
All Smiles
absolutely love this toothpaste! Not a strong flavor first thing in the morning
4 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
Fair trade for "better" toothpaste
The trade off for a “better” toothpaste - less mint and less bubbles, but teeth feel super clean. Plus I like the positive qualities, so peace of mind as well. It’s kinda odd at first compared to typical toothpastes, but you get used to it.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
I like that it is flouride free and SLS free. I'm trying to eliminate triggers to my perioral dermatitis. It has a good texture and minty flavor.
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025
(no review title)
Love this toothpaste, it is the only one our family will use now. Great taste and seems to work good.
5 out of 5 stars
10 November, 2025Verified purchase
(no review title)
nice
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
Only toothpaste that doesn't harm my gums
I developed a sensitivity to SLS when I entered my 20s. All other toothpastes kept making my mouth and gums peel. It was extremely painful! I did some research and found SLS was the issue, so I was excited to find this SLS-free toothpaste at my local Target and have been using it for 3 years straight now! I am also very prone to plaque and this toothpaste is so much better at preventing it forming than other toothpastes. Dentists have complimented how clean my teeth are during my cleanings. The only thing I would suggest improving is perhaps the strength of the flavor, but that isn’t something that is easy to do with natural toothpastes. The mint feels very subtle, which is good for people who do not like strong flavors of mint. Overall, I LOVE this brand and I’m so glad that they make a toothpaste that doesn’t harm my sensitive skin! I buy the twin pack and it lasts me several months (sometimes over a year) while also sharing a tube with my boyfriend!
5 out of 5 stars
4 November, 2025Verified purchase
(no review title)
The ‘healthiest’ toothpaste available on Target shelves. (YUK approved) Pleasant tasting, no yucky Stevia vibes!
5 out of 5 stars
3 November, 2025Verified purchase
(no review title)
Minty fresh and fluoride free
1 out of 5 stars
25 October, 2025
CRUSHED UNDER 4 CARTONS OF CHICKEN BROTH
Not sure why Target shipping would pack tubes of toothpaste under heavy items but they did, total lack of caring about customer service
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025Verified purchase
SLS FREE with a winning flavor
My daughter uses this item as it is free of SLS which will cause an allergic reaction causing irritation. Being that there are limited choices of SLS free toothpastes, finding one that has a suitable taste had become a challenge and finally we lucked up on this brand and ultimately this flavor which is a major win!
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
Wonderful!
Love this toothpaste. Great taste and isnt over powering.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
Must have
This is my favorite toothpaste and is factored into my budget.
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
I would recommend 10/10
Will leave your breath extra fresh all day
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
toothpaste
It's a good toothpaste.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 August, 2025Verified purchase
Not a fan
I never felt like the toothpaste got my teeth clean. It still felt like there was a layer of plaque on there after brushing.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2025Verified purchase
just NO. burning gums.
Terrible. Made my gums raw, throb with pain, and the worst pain I’ve had in years !! This was with 2 days of use !!!! These ingredients are NOT safe, I was so close to letting my little one use this I’m so happy I didn’t. My teeth haven’t been in pain and sensitive like this since childhood. Hard PASS.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
GREAT
My family and I love this toothpaste.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 July, 2025
toxic
I don't understand why they have tea tree oil as an ingredient. It's toxic when ingested. You're literally supposed to call poison control if you swallow tea tree oil. This seems rather unsafe for a brand geared towards children who tend to swallow their toothpaste.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 June, 2025Verified purchase
Okay
Too much peppermint for me. And pop top is hard to open.