$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- Contains 3 - 4.2 ounce tubes of hello kids fluoride free and SLS free toothpastes in natural watermelon flavor
- Hello kids fluoride free toothpaste made with natural watermelon flavor helps to remove plaque with brushing, and is thoughtfully formulated with soothing aloe vera and natural sweeteners like non-GMO xylitol and erythritol. Hooray.
- This kids fluoride free toothpaste also tastes awesome, polishes and brightens teeth. Hello is also vegan, cruelty free, and never tested on animals (Leaping Bunny Certified and PETA recognized). #choosefriendly
- Hello kids fluoride free natural watermelon toothpaste is fluoride free, SLS free, dye free, paraben free, microbead free, triclosan free, and gluten free. It also contains no artificial sweeteners and no artificial flavors.
Description
Say hello to naturally friendly fluoride free and SLS free watermelon toothpaste for kids. it’s thoughtfully formulated with high quality ingredients like soothing aloe, and non-GMO sweeteners like xylitol and erythritol. This kids toothpaste also polishes and brightens, removes plaque, and tastes delicious. Best of all, our watermelon paste is safe if swallowed for little ones still learning to brush, and it’s formulated without mint so kids can say goodbye to “spicy”, and hello to natural flavor that’ll make them smile wide. This paste is fluoride free, SLS free, dye free, paraben free, microbead free, triclosan free, and gluten free. It also contains no artificial sweeteners and no artificial flavors. To make us a squeeze above, hello is vegan, cruelty free, and never tested on animals (Leaping Bunny Certified and PETA recognized). Finally, a kids toothpaste with ingredients parents want in a flavor kids love. We’re talking win-win here.
Suggested Age: 2 Years and Up
Health Facts: No Artificial Sweeteners
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Hydrated Silica
Sustainability Claims: Cruelty-Free
Package Quantity: 3
Net weight: 12.6 Ounces
TCIN: 86685897
UPC: 819156023487
Item Number (DPCI): 049-09-0134
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.5 inches length x 6.2 inches width x 2.4 inches height
Estimated ship weight: 0.9921 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this safe for a 1yr old?
submitted by Jessica - 8 years ago
A: Yes, we started using this when she was around 9 mos old. It’s fluoride free so ok if the swallow it.
submitted byalycat1179 - 8 years agoA: hello Jessica! we'd recommend using our toddler training toothpaste in organic apple flavor for little ones 3 months to 2 years old. it's easy to use and tastes delish! #brushhappy
submitted byHello Products - 8 years agoBrand expertA: Titanium Dioxide is a known carcinogen.. Also "Using titanium dioxide as a food additive weakens the gut lining and worsens the progression of inflammatory bowel disease." Dentist didn't approve of this for my 3 year old.
submitted byssku3005 - 11 months ago
Q: What are the ingredients of this product in list like it would display on the back.
submitted by Raychel - 7 months ago
A: Thanks for the question. You can see the complete list of ingredients on our website at https://www.hello-products.com/. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 6 months agoBrand expert
Q: Is this safe if swallowed?
submitted by Sarilissa - 10 months ago
A: Thanks for the question. It is recommended that children 2-6 years: use only a pea sized amount and supervise child’s brushing and rinsing (to minimize swallowing). We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 10 months agoBrand expert
Q: Why does this say “dye free” yet it contains dyes/titanium dioxide?
submitted by Angryparent - 1 year ago
A: we understand your surprise at finding titanium dioxide in our watermelon paste. the titanium dioxide found in our products is a naturally oxidized fine white powder from ilmenite ore. it helps our toothpastes stay bright white in place of using synthetic dyes. we hope that this info brings you peace of mind.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Is this okay to use on a 1 year old?
submitted by - 1 year ago
A: We recommend you consult your physician and/or dental professional for tailored guidance. Our usage instructions say that children under 6 years should use only a pea-sized amount and you should supervise the child's brushing and rinsing. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Can i please have the full list of ingredients? I wish this would be always available even more when it s for my kids and wouldn t have to ask. I m sure many moms out there would apreciate! TIA
submitted by FrenchyFL - 7 years ago
A: hello! thanks for reaching out! here's a full list of our natural watermelon ingredients: sorbitol (humectant), hydrated silica (polishes and cleans teeth), purified water, vegetable glycerin (soothes and moisturizes), aloe vera gel (soothes and moisturizes), xylitol (sweetener), erythritol (sweetener), natural flavor (yum), xantham gum (thickener), lauryl glucoside (coconut/palm and corn derived cleanser), calcium glycerophosphate (mineral), titanium dioxide (mineral), potassium sorbate (maintains stability) and stevia rebaudiana leaf extract (sweetener).
submitted byHello Products - 7 years agoBrand expert
Q: Do you recommend hello tooth paste for a three year old toddler who inherited enamel promblems with her teeth from her mother
submitted by jaylebowitz - 9 years ago
A: Hello there. Any tooth paste that contains glycerin will prevent mineralization, which is found naturally in our saliva, from repairing our teeth. Glycerin also leaves a thick layer that traps bacteria against our teeth, causing decay. Tooth soap or tooth powder may help your toddler immensely. I hope this helps!
submitted byDarkravin8 - 8 years ago
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Related Categories
4.6 out of 5 stars with 1888 reviews
effectiveness: 4.38 out of 5
quality: 4.41 out of 5
value: 4.35 out of 5
86% would recommend
243 recommendations
A fun flavor!
5 out of 5 stars
Thumbs up graphic, would recommend
Bring it back please - 7 days ago, Verified purchaser
Hello Kids Toothpaste in the Watermelon flavor has been a big hit in our house! My kids actually look forward to brushing their teeth now and never complain. The flavor is fun and kid-friendly without being too overpowering, and it makes brushing easy and enjoyable for them. It does a great job cleaning their teeth, and I love that it’s a fluoride free toothpaste with gentle ingredients. Definitely a win for both kids and parents!
Great toothpasts
5 out of 5 stars
Thumbs up graphic, would recommend
Mrsgutierrez12 - 15 days ago, Verified purchaser
My daughter loves this brand and decided to try this new flavor. She was not disappointed
Best toothpaste ever🥰❤️💕
5 out of 5 stars
Jesi - 29 days ago
originally posted on hello-products.com
This t tooth paste flavored is so yummy and delicious best toothpaste ever❤️✨🥰👍
"Yummyyyyy"
5 out of 5 stars
Thumbs up graphic, would recommend
Snk330 - 1 month ago, Verified purchaser
My toddlers love this toothpaste and I appreciate the lack of fluoride as they are learning to spit their toothpaste out instead of swallowing
Has Lead, Mercury and Arsenic
1 out of 5 stars
Thumbs down graphic, would not recommend
Shai - 1 month ago, Verified purchaser
https://tamararubin.com/2025/01/toothpaste-chart/ This toothpaste has lead & mercury, listed at #47. I have a special needs kid & we had him brushing his teeth with Hello watermelon fluoride free toothpaste since age 5. He is 16 yrs old now & was still using this product because it’s very difficult for him to manage brushing while preventing to swallow some of the toothpaste. Since this product is fluoride free I was at ease thinking that it’s alright if little bit of it goes into his body. Until I came across this website. We will not be purchasing this toothpaste anymore. I’m so upset thinking about the damage it caused to his vulnerable body over the decade.
Not safety
1 out of 5 stars
Thumbs down graphic, would not recommend
Kathy - 2 months ago
Titanium dioxide is recognized as unsafe for the human body, titanium dioxide is banned in Europe. And you add it to children's toothpaste... I am very disappointed with the Hello brand... This substance has acumulative property in the body. You have been poisoning children for years and claim that your product is clean. I am very disappointed, my kids love the flavour of this toothpaste. Parents, be careful because very small children swallow the toothpaste while brushing their teeth...
Effective, Clean, and Tasty!
5 out of 5 stars
Thumbs up graphic, would recommend
stuartsmom - 3 months ago, Verified purchaser
We have used this toothpaste with our son since he was a toddler and still love it, now that he is 5. Because it is safe to swallow in small amounts, he has made great progress in brushing by himself. We use it once daily, followed by Hello’s fluoride toothpaste with an adult brushing his teeth. Highly recommend!
Love the flavor!
5 out of 5 stars
Thumbs up graphic, would recommend
targetshopper - 3 months ago, Verified purchaser
My kiddo loves this flavor, I like that it doesn’t have extra fluoride in it, and it’s affordable. Cleans well!
Contains high levels of lead!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Breezy43 - 3 months ago, Verified purchaser
Do not use this toothpaste! It contains a high level of lead! We’ve been using it for months and I just found out today :( Search the brand name and read about the lawsuits
Contains high anounts of LEAD, MERCURY, and ARSENIC
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashley - 3 months ago
My kid loves this toothpaste and we’ve been using for nearly 2 years. I just discovered this and feel HORRIBLE that I’ve been poisoning my child. Hoping this will help other parents avoid this.
Perfect for toddlers!
5 out of 5 stars
Thumbs up graphic, would recommend
Noeticeye - 3 months ago, Verified purchaser
I'm a mother of 4 and find that this hello fluoride free toothpaste is perfect for my little ones when they are learning to brush their own teeth. "It tastes great and isn't burny!" I don't have to worry if they use too much or swallow some. hello does a fantastic job with all of their flavors, we buy them all, they are all of my kid's favorites. After my kiddos are done brushing with this toothpaste, I follow up with a fluoride hello toothpaste.
Titanium dioxide
1 out of 5 stars
Thumbs down graphic, would not recommend
Sarah - 4 months ago
This product contains titanium dioxide and it smells like nair hair remover cream.
Kid approved
5 out of 5 stars
Thumbs up graphic, would recommend
SP - 4 months ago, Verified purchaser
The flavor is great! My kids love it.
Delicious
5 out of 5 stars
Thumbs up graphic, would recommend
Yayahereiam - 4 months ago, Verified purchaser
My daughter loves this toothpaste! She says it tastes delicious. We’ve been using this toothpaste for her since she was 3 and she’s now 6 and has never had a cavity.
Two kid-sized thumbs up
5 out of 5 stars
Thumbs up graphic, would recommend
MT - 5 months ago, Verified purchaser
This is my kiddos’ favorite toothpaste. They love the flavor and have gotten glowing reviews at the dentist.
Do Not Buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
Bankroll_Lauryn - 5 months ago, Verified purchaser
Gave my toddler ulcers in the mouth!
Kids are happy
5 out of 5 stars
Thumbs up graphic, would recommend
MMMick - 5 months ago, Verified purchaser
This is one of the only toothpaste my kids will use. They love the flavor and it’s been perfect for my toddler all the way up to my oldest who is 8.
High in Lead Mercury & Arsenic
1 out of 5 stars
Thumbs down graphic, would not recommend
Ally - 6 months ago, Verified purchaser
This tested very high in Mercury, lead & arsenic. Absolutely horrible.
Recalled
1 out of 5 stars
Thumbs down graphic, would not recommend
Kakk - 6 months ago, Verified purchaser
Found out this toothpaste has high levels of lead, arsenic and mercury and has been recalled. Super bummed about this! Returned immediately.
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
KLC107 - 6 months ago, Verified purchaser
Found out this toothpaste has high levels of lead, arsenic and mercury. Here is the link below for the lab report. Will no longer be purchasing 😢 https://tamararubin.com/2025/01/hello-fresh-watermelon-natural-flavor-fluoride-free-toothpaste/