say hello to naturally friendly™ fluoride free watermelon toothpaste for kids. it’s thoughtfully formulated with high quality ingredients like xylitol and erythritol, soothing aloe and a silica blend that gently polishes and brightens teeth. and it removes plaque, too, because let’s face it, we’re friendly, but plaque? not so much. best of all, our watermelon paste is safe to swallow for little ones still learning to brush, and it’s formulated without mint so kids can say goodbye to "spicy", and hello to natural flavor that’ll make them smile wide. and hello contains no artificial sweeteners, no artificial flavors, no dyes, no microbeads, no parabens, no sols and no gluten. to make us a squeeze above, hello is also vegan, never tested on animals (Leaping Bunny Certified and PETA recognized), and made in the USA. finally, a kids toothpaste with ingredients parents want in a flavor kids love. we’re talking win-win here.
Your clear choice for clean. Details, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
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