EasterGroceryClothing, Shoes & AccessoriesHomeFurnitureKitchen & DiningOutdoor Living & GardenElectronicsVideo GamesToysMovies, Music & BooksSports & OutdoorsBabyBeautyPersonal CareHealthPetsHousehold EssentialsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageTarget OpticalClearanceGift IdeasCharacter ShopGift CardsBlack-Owned or Founded Brands at TargetTarget New ArrivalsTarget Finds#TargetStyleBlack Beyond MeasureMás QuePride 365Women-Owned Brands at TargetAsian-Owned Brands at TargetTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

hello Kids' Natural Watermelon Fluoride-Free, SLS-Free and Vegan Toothpaste - 4.2oz

hello Kids' Natural Watermelon Fluoride-Free, SLS-Free and Vegan Toothpaste - 4.2oz - image 1 of 4
hello Kids' Natural Watermelon Fluoride-Free, SLS-Free and Vegan Toothpaste - 4.2oz - image 2 of 4
hello Kids' Natural Watermelon Fluoride-Free, SLS-Free and Vegan Toothpaste - 4.2oz - image 3 of 4
hello Kids' Natural Watermelon Fluoride-Free, SLS-Free and Vegan Toothpaste - 4.2oz - image 4 of 4
hello Kids' Natural Watermelon Fluoride-Free, SLS-Free and Vegan Toothpaste - 4.2oz - image 1 of 4
$5.29 when purchased online

About this item

Highlights

  • hello® kids fluoride free toothpaste in natural watermelon flavor provides kids with an awesome brushing experience that leaves their mouths fresh and clean
  • this toothpaste is thoughtfully formulated with high quality ingredients like xylitol and erythritol and soothing aloe
  • hello kids watermelon toothpaste is free from SLS/sulfates, artificial sweeteners, dyes, artificial flavors, microbeads, triclosan, parabens, and gluten
  • hello is vegan, cruelty free, and not tested on animals (leaping bunny certified and peta recognized) choose friendly!

Description

say goodbye to brush time negotiations, and hello to our fluoride free natural watermelon toothpaste for kids. it tastes so delicious, kids will rush to brush. best of all, while young mouths are having a blast, the paste is whitening, brightening, and removing plaque. we put in soothing aloe vera, along with erythritol and xylitol – natural sweeteners that prevent bacteria from sticking to teeth. the taste is fab, the results fantastic. our kids natural watermelon toothpaste is also free from SLS/sulfates, artificial sweeteners, dyes, artificial flavors, microbeads, triclosan, parabens, and gluten. our products are vegan and not tested on animals (leaping bunny certified and peta recognized). and our paste is free from those pesky watermelon seeds. bonus.
Suggested Age: All Ages
Health Facts: Formaldehyde Donor-Free, Aluminum-Free, Propylparaben-Free, Phthalate-Free, Dye-Free, Gluten-Free, Formaldehyde-Free, Vegan, Paraben-Free, Nonylphenol Ethoxylate Free, Sodium Lauryl Sulfate-Free, Butylparaben-Free
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Hydrated Silica
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
Net weight: 4.2 Ounces
TCIN: 18791064
UPC: 854296004675
Item Number (DPCI): 049-09-1083
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

sorbitol (humectant), hydrated silica (polishes and cleans teeth), purified water, vegetable glycerin (soothes and moisturizes), aloe vera gel (soothes and moisturizes), xylitol (sweetener), erythritol (sweetener), natural flavor (yum), xanthan gum (thickener), lauryl glucoside (coconut/palm and corn derived cleanser), calcium glycerophosphate (mineral), titanium dioxide (mineral), potassium sorbate (maintains stability) and stevia rebaudiana leaf extract (certified organic) (sweetener).

Shipping details

Estimated ship dimensions: 5.8 inches length x 2.3 inches width x 1.6 inches height
Estimated ship weight: 0.3307 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this safe for a 1yr old?

submitted by Jessica - 6 years ago
  • A: Yes, we started using this when she was around 9 mos old. It’s fluoride free so ok if the swallow it.

    submitted byalycat1179 - 6 years ago
  • A: hello Jessica! we'd recommend using our toddler training toothpaste in organic apple flavor for little ones 3 months to 2 years old. it's easy to use and tastes delish! #brushhappy

    submitted byHello Products - 6 years ago
    Brand expert

Q: Can i please have the full list of ingredients? I wish this would be always available even more when it s for my kids and wouldn t have to ask. I m sure many moms out there would apreciate! TIA

submitted by FrenchyFL - 6 years ago
  • A: hello! thanks for reaching out! here's a full list of our natural watermelon ingredients: sorbitol (humectant), hydrated silica (polishes and cleans teeth), purified water, vegetable glycerin (soothes and moisturizes), aloe vera gel (soothes and moisturizes), xylitol (sweetener), erythritol (sweetener), natural flavor (yum), xantham gum (thickener), lauryl glucoside (coconut/palm and corn derived cleanser), calcium glycerophosphate (mineral), titanium dioxide (mineral), potassium sorbate (maintains stability) and stevia rebaudiana leaf extract (sweetener).

    submitted byHello Products - 6 years ago
    Brand expert

Q: Do you recommend hello tooth paste for a three year old toddler who inherited enamel promblems with her teeth from her mother

submitted by jaylebowitz - 7 years ago
  • A: Hello there. Any tooth paste that contains glycerin will prevent mineralization, which is found naturally in our saliva, from repairing our teeth. Glycerin also leaves a thick layer that traps bacteria against our teeth, causing decay. Tooth soap or tooth powder may help your toddler immensely. I hope this helps!

    submitted byDarkravin8 - 7 years ago
4.7 out of 5 stars with 1575 reviews
88% would recommend
185 recommendations
quality: 4.48 out of 5
value: 4.45 out of 5
effectiveness: 4.42 out of 5

great for my wife

5 out of 5 stars
rich - 18 days ago
originally posted on hello-products.com
my wife uses it because it does not cause pain in her gums
Did you find this review helpful?

Nice flavor

5 out of 5 stars
Thumbs up graphic, would recommend
Flying Tiger - 28 days ago, Verified purchaser
My kid likes the flavor, much better than “spicy” minty flavors
Did you find this review helpful?

HARMFUL INGREDIENTS, DO NOT BUY

1 out of 5 stars
Thumbs down graphic, would not recommend
Momma Bear - 1 month ago, Verified purchaser
Shame on me for not checking sooner. I recently looked at the ingredients on the tube and it contains SEVERAL ingredients that are known carcinogens. Including titanium dioxide. Below is the link to the Right to Know notice from the State of New Jersey, so you know I am not just another crunchy mom. Truly unconceivable how a company marketed for its “clean” products will use these ingredients, much less in a CHILDRENS TOOTHPASTE. Unfortunately, we won’t see the effects of these reckless and irresponsible companies until much later, when it’s too late. https://nj.gov/health/eoh/rtkweb/documents/fs/1861.pdf
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
7 guests found this review helpful. Did you?

MOMS BEWARE. Not a "clean" brand

1 out of 5 stars
Thumbs down graphic, would not recommend
Momof2 - 1 month ago
I have been a hello brand fan for years, but after doing a deep dive on their ingredients I am baffled this is a product marketed at children. This toothpaste contains titanium dioxide, a white pigment, which is a KNOWN carcinogen. Consumer strong preference for whitest possible toothpaste led manufacturers to adding that pigment to almost every toothpaste despite multiple studies showing it causes cancer in rats. It also is sweetened with stevia, which is quite controversial in my opinion. I wouldn’t even add stevia to my coffee let alone let me child brush/swallow this. This brand is anything but clean and I feel cheated as a mom for ever trusting in this brand for my children. Avoid at all costs until they make some major changes. Hello brand, please do better.
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
18 guests found this review helpful. Did you?

Kid approved

5 out of 5 stars
Thumbs up graphic, would recommend
Mamaof2 - 1 month ago, Verified purchaser
My daughter is more willing to brush her teeth with this toothpaste. She still hasn't mastered spitting out toothpaste so glad to have a safe toothpaste while she is learning.
Did you find this review helpful?

Great for all kids

5 out of 5 stars
Thumbs up graphic, would recommend
Rachael Banker - 2 months ago, Verified purchaser
So far the most affordable toothpaste that's free of a lot of unwanted stuff that my 1 and 4 year olds can both use
Did you find this review helpful?

Great toothpaste!

5 out of 5 stars
Thumbs up graphic, would recommend
Mom of 3 - 3 months ago, Verified purchaser
A favorite at our house! Works good and tastes good for the littles to brush their teeth.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Good stuff

5 out of 5 stars
Thumbs up graphic, would recommend
New favorite - 3 months ago, Verified purchaser
Kids like it and me too
Did you find this review helpful?

Love this brand

5 out of 5 stars
Thumbs up graphic, would recommend
Lori - 4 months ago, Verified purchaser
Great watermelon flavor. Absolutely favorite of my granddaughter. Have purchased multiple times.
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Good for kids that don't like "spicy" toothpaste

4 out of 5 stars
Hiking mom 707 - 4 months ago
originally posted on hello-products.com
My daughter is picky about toothpaste flavors, and this one wins. It's sweet without sugar. (TBH, too sweet tasting for me) Seems to clean her teeth well and keeps her breath fresh.
1 guest found this review helpful. Did you?

Best kids toothpaste

5 out of 5 stars
Thumbs up graphic, would recommend
Targetahololic - 5 months ago, Verified purchaser
Only toothpaste my kids will use. They love the taste and actually want to brush their teeth.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

We like it

5 out of 5 stars
Thumbs up graphic, would recommend
Brandi - 5 months ago, Verified purchaser
My 2 year old seems fine with the taste. I love that’s it’s clean is when she accidentally swallows a bit I don’t panic
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Doesn't work

1 out of 5 stars
Thumbs down graphic, would not recommend
stephlucille - 5 months ago, Verified purchaser
My daughter doesn’t mind the taste, but her breath smells like she hasn’t brushed her teeth at all after use and I’ve seen no change in her tarter build up. This simply does not work.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?

Son didn't like the taste

4 out of 5 stars
Thumbs down graphic, would not recommend
Vhuynh - 5 months ago, Verified purchaser
I bought this for my son because he loves watermelon, but he does not like this toothpaste at all. Overall the amount of toothpaste for the price is good, if your kid likes the taste and will use it.
quality: 4 out of 5
value: 5 out of 5
Did you find this review helpful?

Kids Fave!

4 out of 5 stars
Thumbs up graphic, would recommend
kristeno - 6 months ago
This is my kids’ very favorite toothpaste, and the one that they always request! The only reason I don’t give it four stars is because they can’t squeeze it out of the tube on their own. The tube is very stiff and difficult to squeeze any toothpaste out.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
3 guests found this review helpful. Did you?

Great training toothpaste

5 out of 5 stars
Thumbs up graphic, would recommend
Kay - 7 months ago
Great training toothpaste! We use this in the morning and we use a fluoride based toothpaste at night.
value: 4 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

No fluoride why?

1 out of 5 stars
Redroses125 - 7 months ago
originally posted on hello-products.com
I bout this for my kids thinking they’ll like it they do but I have to get new toothpaste because fluoride is supposed to help teeth it should a cat I’ll be there
1 reply from Customer Care team - 6 months ago
we are bummed to hear about you experience we suggest our unicorn paste, mermaid paste, dragon dazzle, and our grape paste!
4 guests found this review helpful. Did you?

very good

5 out of 5 stars
Thumbs up graphic, would recommend
star - 7 months ago
accurate watermelon taste very good and natural it’s a white toothpaste kinda looks like whip cream but cute packaging and definitely recommend
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Do not buy this. You will be upset.

1 out of 5 stars
Thumbs down graphic, would not recommend
LaLaLaTe - 7 months ago, Verified purchaser
I’m furious. We’ve been using this for awhile and we have been using the mint one for the older people in the house and I will be throwing away the unused tubes. Do not buy. Find a different brand.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Thumbs up!

5 out of 5 stars
Linda L - 8 months ago
originally posted on hello-products.com
I bought this for my adult autistic son because he is allergic to SLS and can’t tolerate mint flavors due to sensory issues. He loves it and therefor spends more time brushing his teeth. The texture and viscosity are equal to other popular brands.
7 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based Ads