Sponsored
Honest Beauty Extreme Volume Mascara + Bold Lash Primer - Black - 0.27 fl oz
$19.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- New look, same great formula; packaging may vary
- VOLUME AND DIMENSION: Double-sided mascara and lash primer designed to work together to build maximum volume from root to tip. Made with nourishing Castor oil, 3 lengths of natural fibers, naturally-derived film formers, and plant-based waxes.
- BLUE PRIMER: Built-in blue primer deposits 3 lengths of naturally-derived fibers and amplifies color to deliver the truest, richest, intense black.
- MADE WITHOUT: Parabens, PEGs, Silicones, Fragrances.
- SAFE FOR SENSITIVE EYES: Vegan, Cruelty-free, and Ophthalmologist Tested + Safe for sensitive eyes and contact lens wearers.
- SAFE FOR MOMS: We formulate with toxicologist-audited ingredients for your skin to skin care.
Description
A dual-sided volume-boosting primer and mascara for your boldest lashes yet.
Formulated with three lengths of natural fibers for extreme volume, the blue primer pigment activates to intensify rich black color. The mascara and fluffy wand deliver buildable volume clinically tested to make your lashes appear 90% thicker*. The non-smudge and non-clumping formula, infused with nourishing castor oil, effortlessly melts off when removed.
*In a clinical study of 38 women when using mascara + primer together
How To Use:
Evenly apply primer to lashes, wait 30 seconds + top them off with a few coats of mascara.
Recycling Information:
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
Caring Caution:
Use as directed. Avoid contact with eyes. If contact occurs, flush thoroughly with water.
Mascara Ingredients:
Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Propanediol, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Pullulan, Cellulose, Palmitic Acid, Stearic Acid, Sorbitol, Acacia Senegal Gum, Trehalose, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Ricinus Communis (Castor) Seed Oil, Myristic Acid, Trisodium Ethylenediamine Disuccinate, Iron Oxides (CI 77499), Ultramarines (CI 77007).
Tinted Primer Ingredients:
Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Propanediol, Hydrolyzed Corn Starch, Palmitic Acid, Stearic Acid, Cellulose, Silica, Ricinus Comunis (Castor) Oil, Glycerin, Microcrystalline Cellulose, Aloe Barbadensis Leaf Juice Powder, Algin, Xanthan Gum, Panthenol, Myristic Acid, Citric Acid, Trisodium Ethylenediamine Disuccinate, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Ultramarines (CI 77007).
Formulated with three lengths of natural fibers for extreme volume, the blue primer pigment activates to intensify rich black color. The mascara and fluffy wand deliver buildable volume clinically tested to make your lashes appear 90% thicker*. The non-smudge and non-clumping formula, infused with nourishing castor oil, effortlessly melts off when removed.
*In a clinical study of 38 women when using mascara + primer together
How To Use:
Evenly apply primer to lashes, wait 30 seconds + top them off with a few coats of mascara.
Recycling Information:
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
Caring Caution:
Use as directed. Avoid contact with eyes. If contact occurs, flush thoroughly with water.
Mascara Ingredients:
Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Propanediol, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Pullulan, Cellulose, Palmitic Acid, Stearic Acid, Sorbitol, Acacia Senegal Gum, Trehalose, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Ricinus Communis (Castor) Seed Oil, Myristic Acid, Trisodium Ethylenediamine Disuccinate, Iron Oxides (CI 77499), Ultramarines (CI 77007).
Tinted Primer Ingredients:
Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Propanediol, Hydrolyzed Corn Starch, Palmitic Acid, Stearic Acid, Cellulose, Silica, Ricinus Comunis (Castor) Oil, Glycerin, Microcrystalline Cellulose, Aloe Barbadensis Leaf Juice Powder, Algin, Xanthan Gum, Panthenol, Myristic Acid, Citric Acid, Trisodium Ethylenediamine Disuccinate, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Ultramarines (CI 77007).
Trial/Mini/Travel Size: Yes
Suggested Age: Adult
Health Facts: Vegan, Formaldehyde-Free, Paraben-Free, Talcum-Free, Silicone-Free, Mineral Oil-Free
Color Finish: Matte
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara, Applicator, Primer
Beauty Purpose: Volumizing
Industry or Government Certifications: EWG Verified
Net weight: .27 fl oz (US)
Features: Lash Primer and Mascara in One, Ophthalmologist Tested, Built-In Brush
TCIN: 85825203
UPC: 810022918029
Item Number (DPCI): 037-14-0189
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
tinted primer - water (aqua/eau), polyhydroxystearic acid, copernicia cerifera (carnauba) wax, dioctyldodecyl dimer dilinoleate, glyceryl stearate se, polyglyceryl-6 distearate, polyglyceryl-10 stearate, stearic acid, propanediol, hydrolyzed corn starch, cellulose, mascara - water (aqua/eau), polyhydroxystearic acid, copernicia cerifera (carnauba) wax, dioctyldodecyl dimer dilinoleate, propanediol, glyceryl stearate se, polyglyceryl-6 distearate, polyglyceryl-10 stearate, pullulan
Allergens & Warnings:
Caution: Use as directed. Avoid contact with eyes. If contact occurs, flush thoroughly with water.Shipping details
Estimated ship dimensions: 5.6 inches length x 0.8 inches width x 0.7 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its clean ingredients and volumizing effects. However, several guests reported issues with flaking, dryness, and difficulty in application due to the large brush. While some found it effective for a natural look, others were disappointed with its performance compared to other products. Overall, it may suit those seeking a clean beauty option but may not meet the expectations of those looking for dramatic results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 179 reviews
effectiveness: 2.82 out of 5
quality: 2.97 out of 5
value: 2.6 out of 5
35% would recommend
62 recommendations
5 out of 5 stars
1 October, 2025Verified purchase
Love this, just hope it stays around!
This mascara is lovely! It makes my lashes look thick and it lasts the entire day. I am disappointed that Honest discontinues so many products that I love. Healthy lash serum was the best! Also the CC cream foundation with SPF was great! I'm hoping they bring those products back and never discontinue this mascara. Well People is a good company to look to for similar products, should Honest cut more from their skincare line.
3 out of 5 stars
7 September, 2025Verified purchase
- Skin type: Normal
- Skin tone: Medium
Ordinary
Ordinary. The primer doesn’t seem to help the fullness, but the mascara brush is full and the mascara holds up pretty well.
5 out of 5 stars
21 August, 2025
originally posted on The Honest Company
Free of toxins and long lasting
Great mascara, free of toxins and carcinogens. It’s hard to find a safe mascara that’s as effective and long lasting.
1 out of 5 stars
9 August, 2025
originally posted on The Honest Company
Not sensitive friendly
Bought this excited that it was hypoallergenic and seemed to be sensitive friendly. The first day I put it on, I immediately had allergic like reaction. I thought it was my contact and so I took out my contact, and cleaned my eyes. I put it on again the next day and realized it was the mascara not my contacts. I stopped using the mascara but the damage had already been done, I ended up getting a stye for the first time in my life on my waterline. This mascara is not hypoallergenic and sensitive, friendly, I have used other mascara who do not claim to be and have not had this reaction. .
1 reply from Honest Company team - 3 months ago
Hi there! We’re sorry to hear about your experience. We take product complaints very seriously and would like to gather additional information. So our team can best assist you, please give us a call at 1.888.862.8818 or email support@thehonestcompany.com. We're happy to help any way we can.
4 out of 5 stars
31 July, 2025
originally posted on The Honest Company
Does wonders for my eyelashes
It makes my eyelashes look fantastic. Very thick full and long. Thumbs up for that. However the brush is too fat, which is rare, usually brushes are way too small for me.. I like a round large brush but unfortunately this brush is too big which makes application a pain. The brush has a great shape, itjust needs to be smaller. The mascara is non-toxic and healthy and I can feel that on my lashes! It is a big change! It does not sting eyes. It comes with the primer which when used makes it harder to remove at the end of the day. It gets sticky but still somewhat easy to remove.. thats better than the toxic mascaras which are like glue and impossible to remove! Overall it makes my eyelashes look great
5 out of 5 stars
14 July, 2025
originally posted on The Honest Company
Yes, thicker lashes!
Love this mascara. It's EWG approved and literally makes my lashes look thicker!
4 out of 5 stars
Thumbs up graphic, would recommend
11 July, 2025Verified purchase
Volume mascara
This is a very nice option for a nontoxic EWG verified mascara. That is very hard to find on the market. It takes a little getting use to, putting it on and how long it lasts. It does seem to wear off by end of the day. Not completely, but you may prefer to reapply. The primer and mascara as a 2 in 1 tube is great. I like that the brush is not the hard plastic bristles like so many are on the market, it has a nice brush! The price is a little steep and wish they had brown or brown/black option. Definitely one of my new favorites!
4 out of 5 stars
Thumbs up graphic, would recommend
6 July, 2025Verified purchase
Pros and cons
I liked that I didn’t have an allergic reaction, I didn’t like that my makeup was clumpy.
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2025Verified purchase
- Skin concern: Aging, Dullness, Dark circles, Uneven skin tone
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Dry
Nice natural mascara
I love the feel of this: no clumping or flaking. I was a bit surprised that the primer is a bluish hue, but it didn’t show once I applied the mascara. Provided nice length.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2025Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
Not worth it!
The mascara crumpled up when applied. Does not work for my straight lashes.
3 out of 5 stars
29 May, 2025
originally posted on The Honest Company
Brush too big
Mascara is okay but the brush is way too big. I am constantly getting mascara in my eye because the brush is huge. Won’t buy again.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 April, 2025Verified purchase
Dried out
Totally dried out, like an old tube of mascara that’s been used 100 times. I used to buy this formula when it first came out and it was fantastic - something changed
1 reply from The Honest Company team - 6 months ago
Hi slj! We’re sorry to hear you had this experience with our mascara, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
25 April, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Cellulite
- Hair color: Brunette
- Eye color: Brown
Not a fan
Not high quality and extremely clumpy
1 reply from The Honest Company team - 6 months ago
Hi Steph! We’re sorry to hear you had this experience with our mascara, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
1 out of 5 stars
23 April, 2025
originally posted on The Honest Company
I prefer the extreme length mascara
This product is a disappointment and I use a lot of Honest Co products. The brush is so big I can barely use it, and then the product flakes all over my face. My eyelashes don't look any bigger/longer.....maybe its for people with eyelash extensions? I much prefer the extreme length mascara. That stuff really works.
1 out of 5 stars
19 February, 2025
originally posted on The Honest Company
Big No (crumbly on applying, flakes off)
Highly disappointing. Firstly it applies like a mascara that's on it's last leg does (kind of crumbly, sparse) , started flaking after about 4hours on, and really didn't do anything significant for my lashes as far as lifting or lengthening. Honestly hated every product I bought from this brand
1 reply from Honest Company team - 8 months ago
Hi there! We’re sorry to hear you had this experience with our mascara, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
2 out of 5 stars
Thumbs down graphic, would not recommend
7 January, 2025Verified purchase
- Skin type: Normal
- Skin tone: Medium
Disappointing
I’ve been a fan of Honest for years now and really like the one in the white tube so I thought this one would be great too. Not so. It flakes off easily during the day and I thought maybe the primer had something to do with it so tried it by itself. I needed way too many coats to get it to look like I had something on. By end of work day my eyes were red and irritated. Going back to the white one!
1 reply from The Honest Company team - 10 months ago
Hi SpiritMentor! We’re sorry to hear about your experience. We take product complaints very seriously and would like to gather additional information. So our team can best assist you, please give us a call at 1.888.862.8818 or email support@thehonestcompany.com. We're happy to help any way we can.
5 out of 5 stars
15 December, 2024
originally posted on The Honest Company
Love it
I have tried another clean brand and I prefer this one, it gives the results I'm looking for
3 out of 5 stars
Thumbs down graphic, would not recommend
5 December, 2024Verified purchase
- Hair color: Brunette
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
Its ok
This mascara was a no for my liking. I like that it has clean non toxic ingredients and it’s easy to take off. But it’s dry and the wand is so big it makes a mess. I have to apply 4 coats for it to look like I have mascara on. The primer side doesn’t help either. I like dark dramatic lashes. The color is not dark enough for me. If you like natural looking lashes you will like this. And I think it’s expensive for a drugstore mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 September, 2024Verified purchase
- Skin type: Oily
- Skin tone: Light
Save your money
I purchased back in March and just opened because I haven’t needed it until now. Unfortunately, I’m outside the return window. When I opened the product, everything was dried out and the brush was a mess! The product had not expired and I had never opened it so it should’ve been fine. It’s a shame I can’t get a refund. Save your $20
2 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2024Verified purchase
- Skin tone: Light
- Skin concern: Sensitivity
- Skin type: Combination
Why such a big wand brush?
I did not expect the mascara wand to be so big, it seemed unnecessary and made it hard to apply the mascara to my bottom lashes. My lashes fell flat halfway through the day and the mascara had started flaking as well. I love this brand, but for me this product is not worth the price paid.
1 reply from The Honest Company team - 1 year ago
Hi Harper. Thanks for reaching out here. We appreciate your feedback and we will be sure to pass this along to our team.