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Apple iPhone 17 Pro - 2 of 4Apple iPhone 17 Pro - 3 of 4Apple iPhone 17 Pro - 4 of 4
Apple iPhone 17 Pro - 1 of 4

iPhone 17 Pro (256GB) - Deep Blue

Price Varies
ColorDeep Blue
  • Cosmic Orange
  • Deep Blue
  • Silver
Capacity256GB

Out of Stock

Free & easy returns

Free & easy returns

Return this item in store within 14 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • UNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.
  • DURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.² And the new Ceramic Shield 2 on the front has 3x better scratch resistance.³
  • THE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.
  • 18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
  • A19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up to 40 percent better sustained performance.
  • BREAKTHROUGH BATTERY LIFE—The unibody design creates massive additional battery capacity, for up to 33 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
  • IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
  • BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.⁷
  • SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁸ In a severe car crash, iPhone can connect to emergency services when you can’t.⁹
  • STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,¹⁰ 5G networks,¹¹ and Bluetooth 6, plus eSIM.¹²
  • ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 Pro activates with an eSIM.¹² With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
  • PRIVACY—A whole new level of privacy and security. Built in.

Description

iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3-inch display,1 aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and breakthrough battery life.

Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with the glass back of previous-generation iPhone.
³Compared with previous-generation iPhone.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁸Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁹iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
¹⁰Wi‑Fi 7 available in countries and regions where supported.
¹¹Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹²iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.

Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 5.91 Inches (H) x 2.83 Inches (W) x .34 Inches (D)
Weight: 7.27 Ounces
Product Model: Apple iPhone 17 Pro
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 256GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2622 x 1206
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.3 Inches
Processor Speed: 1 GHz
IP rating: IP68
Processor model: A19 Pro Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 90539823
UPC: 195950626186
Item Number (DPCI): 255-14-2483
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.63 inches length x 3.52 inches width x 1.14 inches height
Estimated ship weight: 0.82 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
See all questions (4)

Additional product information and recommendations

4.4 out of 5 stars with 7027 reviews
2 out of 5 stars
8 February, 2026
originally posted on ATT.com
Image

I want to love it but meh

I thought the midnight color would match the color of my black laptop which it doesn’t. It also freezes every time I unlock it so now I have to take it back to probably get a new one which is really annoying.
1 reply from AT&T CARE - Isabella team - 10 days ago
Thanks for sharing your thoughts with us, Mallory. We’re sorry to hear that your new device isn’t meeting your expectations. It’s disappointing when the color doesn’t match what you were hoping for, and even more frustrating when the phone freezes every time you unlock it. That’s definitely not the experience we want for our customers. These are some steps that might help with the screen freeze: -Start with a force restart by quickly pressing and releasing Volume Up, then Volume Down, then hold the Side button until the Apple logo appears. -Update your phone to the latest iOS version available. -Check your storage. Sometimes phones freeze when storage is nearly full. -Identify problematic apps. If freezes happen while using a specific app, try reinstalling or updating that app. -Reset settings: Settings > General > Transfer or Reset iPhone > Reset > Reset All Settings. This won’t delete your data but resets system preferences. If nothing of this works, you might consider reaching out to Apple and take advantage of the one-year limited warranty they provide. For warranty support, product exchanges, or repairs, we recommend contacting Apple Support or visiting your nearest Apple Store with your iPhone and proof of purchase. We truly appreciate your feedback and hope Apple is able to resolve this quickly for you. Thank you for being part of AT&T.
Consumer1eiwisbd
Did you find this review helpful?
4 out of 5 stars
7 February, 2026
originally posted on ATT.com
Image

Very heavy iPhone.

Heavy phone, should be lighter as previous years. Great camera and long battery.
EdFl1
Did you find this review helpful?
5 out of 5 stars
6 February, 2026
originally posted on ATT.com
Image

Nice phone

Takes great pictures; easy to use and easy to transition from my old iphone.
Kimmy m
Did you find this review helpful?
2 out of 5 stars
6 February, 2026
originally posted on ATT.com
Image

Just another iPhone

It’s like 4,5,6,7,8,9,X,11,12,13,14,15,
Did you find this review helpful?
5 out of 5 stars
4 February, 2026
originally posted on ATT.com
Image

Great experience so far

It's been great so far. Having fun with it.
BBBEEE
Did you find this review helpful?
2 out of 5 stars
3 February, 2026
originally posted on ATT.com
Image

Same as 14 Pro

The iPhone 17Pro isn't much different than the iPhone 14 Pro I traded in.
Boston reviewer
Did you find this review helpful?
5 out of 5 stars
3 February, 2026
originally posted on ATT.com
Image

17 Pro

Great Phone. Enjoying it so far
Diana74
Did you find this review helpful?
5 out of 5 stars
3 February, 2026
originally posted on ATT.com
Image

Nice

Good, nice offer, I'm not a techie but the phone seems fine.
JDI777
Did you find this review helpful?
2 out of 5 stars
3 February, 2026
originally posted on ATT.com
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The phone is great....

....but I ordered it because ATT was offering 'up to $1100' in trade on my current phone. The phone was in excellent condition yet ATT only gave me $700 in credit. I could have got the same trade balance from Apple where I could have paid the difference in full and been free an clear. Now I am beholded to ATT for 3 years or be forced to forfeit my trade value. I feel deceived.
JB MPLS
Did you find this review helpful?
3 out of 5 stars
2 February, 2026
originally posted on ATT.com
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iPhone 17 Pro Max 256GB Deep Blue

Buyer's remorse on the Pro Max, I find it heavy and too large in my hand to hold comfortably. The touch response on the screen is bad, must tap multiple times before anything happens.
Silvrswan
Did you find this review helpful?
5 out of 5 stars
2 February, 2026
originally posted on ATT.com
Image

Great phone

Needed the upgrade! Great camera!
Did you find this review helpful?
5 out of 5 stars
2 February, 2026
originally posted on ATT.com
Image

iPhone 17

iPhone 17 works great! Purchased in January
Made purchase
Did you find this review helpful?
3 out of 5 stars
2 February, 2026
originally posted on ATT.com
Image

Disappointing battery life and charging speeds.

I have had the iPhone 13 for many years and recently switched to this new version, and my immediate issue is the battery. It doesn't last nearly as long as my previous phone did. It is actually becoming an issue how often I have had to recharge this new phone. My old phone would last all day, and then I would charge it every night. I have to charge this one much more frequently.
1 reply from AT&T CARE - Jessica team - 6 days ago
Thank you for your feedback. We’re sorry to hear the battery life on your new iPhone isn’t meeting your expectations, especially compared to your previous device. Battery performance can vary early on or based on settings and usage. You may want to check for software updates, review battery usage in Settings, reduce background app refresh, and adjust screen brightness or location services, as these can impact battery life. If the issue continues, our team can help review your device and support options. Please contact us at 800‑331‑0500 or visit att.com/support for assistance.
Miranda Beverly
Did you find this review helpful?
5 out of 5 stars
31 January, 2026
originally posted on ATT.com
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Nice

Nice worth the buy!! Love it
Unique P
Did you find this review helpful?
5 out of 5 stars
30 January, 2026
originally posted on ATT.com
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Feeling Good

IPHONE 17 with all the features and I’m still learning have been great
Happy in DC
Did you find this review helpful?
2 out of 5 stars
29 January, 2026
originally posted on ATT.com
Image

iPhone 17

Phone overheats and charging port will not work
Zack M
Did you find this review helpful?
5 out of 5 stars
29 January, 2026
originally posted on ATT.com
Image

excellent experience

Excellent phone and couldn't have been easier to set up. everything transferred from the old phone to the new one in 15 minutes.
Did you find this review helpful?
1 out of 5 stars
28 January, 2026
originally posted on ATT.com
Image

Preying on the elderly

Questionable sales tactics
1 reply from AT&T CARE - Isabella team - 21 days ago
Hello there, and thank you so much for raising this concern, Trisha. We know getting a new phone should be a smooth and exciting experience, and we regret that the process hasn’t met your expectations. We'd love to help you review your review your bill and your account, please complete this self-service form: https://www.att.com/get-support/?source=ILC309046520 and our team will step in and assist you right away. We appreciate you taking the time to leave this feedback. It helps us understand where customers are running into issues so we can continue improving.
Trisha RS
Did you find this review helpful?
5 out of 5 stars
28 January, 2026
originally posted on ATT.com
Image

perfect combination for my iPhone

It fit the phone perfect. Feels very slick, thin but strong. Love the stand too
Ivonn
Did you find this review helpful?
5 out of 5 stars
27 January, 2026
originally posted on ATT.com
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Phone

Works well as it should do
User Ian
Did you find this review helpful?

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