$26.00 when purchased online
Target Online store #3991
About this item
Highlights
- Best-selling, award-winning brow pencil mimics the look of real hair
- Budge-proof formula adheres to skin for the look of natural eyebrows that last
- Universal shades transform to all hair colors based on pressure
- Brow-enhancing biotin, saw palmetto and antioxidants
Description
The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Shaping
Net weight: .01 Ounces
TCIN: 82679913
UPC: 893224002703
Item Number (DPCI): 342-02-7749
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2035641 ingredients: hydrogenated coco-glycerides, paraffin, candelilla cera/candelilla wax/cire de candelilla, cera microcristallina/microcrystalline wax/cire microcristalline, copernicia cerifera cera/carnauba wax/cire de carnauba, cera alba/beeswax/cire dabeille, tocopheryl acetate, alumina, glycerin, biotin, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide].
Shipping details
Estimated ship dimensions: 5.8 inches length x 1.18 inches width x 0.79 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I've used the Universal Taupe color for years. What is the difference in color between this and the Brunette? I'd like to try it, but I don't want to be disappointed!
submitted by weety - 3 years ago
A: Hi there! The Brunette shade in our Brow Power pencil is a darker shade than Universal Taupe. IT is still the same Brow Power pencil you know & love! We hope you try IT out! XOXO
submitted byIT Product Expert - 3 years agoBrand expert
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Summary of reviews
This eyebrow pencil is highly praised for its ease of use, natural finish, and long-lasting formula. Many guests appreciate the built-in spoolie brush for blending, making it a favorite for achieving a polished look. The universal taupe shade is particularly popular, matching various hair colors seamlessly. However, some guests have noted issues with the pencil's durability and changes in product quality over time. Overall, it remains a go-to choice for many seeking beautiful brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4755 reviews
100% would recommend
3 recommendations
Love my eye brow pencil by It
5 out of 5 stars
Happy and satisfied - 4 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] The eye brow pencil is easy to apply and stays on the whole day and night.
Great brow pencil
5 out of 5 stars
Evaa - 8 days ago
originally posted on itcosmetics.com
My go to - perfect shade match and doesn’t smear or flake. Definitely recommend this eyebrow pencil. The only issue I’ve ever had with “it” EVERY single time since I started ordering products here (for years now) there is always something missing from my order. I can 100% count on it every single time.. whether it be actual paid for products or “FREE” samples that are supposed to be included. Something is always missing. I wish they’d do better because I do love their products.
My go-to!
5 out of 5 stars
Ads88 - 11 days ago
originally posted on itcosmetics.com
I’ve tried various eyebrow pencils and this is the best one. It goes on with ease and most importantly stays on. Cheaper brands wear off, but this lasts all day.
Brow Power Universal Eyebrow Pencil
5 out of 5 stars
Linkage - 14 days ago
originally posted on itcosmetics.com
THE best eyebrow pencil made today at any price & I've used them all!!!
Been LOVING for over 10 years!!
5 out of 5 stars
Hotmama13 - 16 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I’ve used this for ivermectin 10 years & have gifted to ALL my friends!! Beyond easy to use, makes your brows WOW!!
Best ever
5 out of 5 stars
HX10SEN - 17 days ago
originally posted on itcosmetics.com
This product was my interdiction to IT cosmetics. I love the easy of application.
Blonde matches perfectly
5 out of 5 stars
CZLady1 - 18 days ago
originally posted on itcosmetics.com
I’ve tried the taupe as suggested but it looks grey on me. The universal blonde is perfect. I am so happy to find a blonde eyebrow pencil. Please don’t stop making them.
Easy On The Brows
5 out of 5 stars
Expertsmilet1969 - 19 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Easy to apply, doesn’t smudge & lasts all day! The color is fantastic!
I already went back & bought another one !
5 out of 5 stars
Mary Jo - 20 days ago
originally posted on http://www.ulta.com
Love this eyebrow pencil ! Works great and was impressed, went back to get another one to keep on hand.
Love this pencil
5 out of 5 stars
KCOKC - 28 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Easy to apply and use. Easy to change mistakes. Lasting wear. Does does come off during workout or at the beach. 🏝️
Easy to use
4 out of 5 stars
Mintjulep - 1 month ago
originally posted on itcosmetics.com
No sharpener needed, goes on easy, can go light or heavy to meet desired color eyebrows.
Prettiest blonde Eyebrow color
5 out of 5 stars
Mstephens1213 - 1 month ago
originally posted on itcosmetics.com
Color is perfect match for any shade of blonde. It goes on natural and brush blends color beautifully. The ladies in my family from 18 - 85 use this product daily.
Really shades eyebrows
5 out of 5 stars
MJ - 1 month ago
originally posted on http://www.ulta.com
Will purchase this again. Eyebrows look natural.
JUST A GREAT PRODUCT!❤️
5 out of 5 stars
Cjcannonball - 1 month ago
originally posted on itcosmetics.com
Love the color and how it blends with my eyebrows . My always go to and NEVER run out of Eyebrow pencil!!!❤️
Tip snaps off way too easily
2 out of 5 stars
mebs7 - 2 months ago
originally posted on itcosmetics.com
I’ve been using this product for 20 years, and recently, something has changed. I’ve never had an issue with tips snipping, and now they’re snipping at the slightest of pressure while applying. I think the company has decided to cheap out on quality.
1 reply from Customer Service team - 2 months ago
Hi there! Thank you for reaching out about our Brow Power Universal Eyebrow Pencil. We are sorry to hear about your experience and would like to speak to you about it. Please give us a call @800-356-5120M-F 9:00 am – 5:30 pm ET , when calling please have the reference number of #40400024. We look forward to speaking with you!
Just right
5 out of 5 stars
Drmari - 2 months ago
originally posted on itcosmetics.com
This is a natural looking eyebrow pencil that doesn't look painted on. I suppose if I wanted a thicker look, I could use more, but I just like to fill in the spaces. The taupe color blends nicely. No complaints at all!
The best
5 out of 5 stars
Carol7 - 2 months ago
originally posted on itcosmetics.com
This is the best eyebrow pencil that I have used. The universal taupe is a good color.
Best brow pencil ever
5 out of 5 stars
Beckmesser73 - 2 months ago
originally posted on itcosmetics.com
I have used this brow pencil for years! It stays on great, even in hot weather conditions.
Amazing brow pencil!!!!
5 out of 5 stars
Pandabear2001 - 2 months ago
originally posted on itcosmetics.com
I absolutely love love love this universal taupe pencil and stays put All day does not budge and is even sweat proof while it Has good staying power and easy to use. I have used other ones in the past That costed a lot more than this one and did not work well or at all I would definitely buy this again over and over
Easy To Use
5 out of 5 stars
Dazzie - 2 months ago
originally posted on itcosmetics.com
The universal taupe is an ideal shade for me. The pencil applies smoothly and is incredibly user-friendly. I believe I've finally discovered an excellent eyebrow pencil, and I won't be returning to the product I was using.