$26.00 when purchased online
Target Online store #3991
About this item
Highlights
- Best-selling, award-winning brow pencil mimics the look of real hair
- Budge-proof formula adheres to skin for the look of natural eyebrows that last
- Universal shades transform to all hair colors based on pressure
- Brow-enhancing biotin, saw palmetto and antioxidants
Description
The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Shaping
Net weight: .01 Ounces
TCIN: 82679913
UPC: 893224002703
Item Number (DPCI): 342-02-7749
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2035641 ingredients: hydrogenated coco-glycerides, paraffin, candelilla cera/candelilla wax/cire de candelilla, cera microcristallina/microcrystalline wax/cire microcristalline, copernicia cerifera cera/carnauba wax/cire de carnauba, cera alba/beeswax/cire dabeille, tocopheryl acetate, alumina, glycerin, biotin, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide].' '
Shipping details
Estimated ship dimensions: 6.5 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I've used the Universal Taupe color for years. What is the difference in color between this and the Brunette? I'd like to try it, but I don't want to be disappointed!
submitted by weety - 3 years ago
A: Hi there! The Brunette shade in our Brow Power pencil is a darker shade than Universal Taupe. IT is still the same Brow Power pencil you know & love! We hope you try IT out! XOXO
submitted byIT Product Expert - 3 years agoBrand expert
Q: Do you need to sharpen this pencil? Any recommended sharpeners?
submitted by Bullseye - 2 months ago
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Guests are saying
This eyebrow pencil is a favorite among guests for its natural look and ease of application. The universal taupe shade blends seamlessly with various hair colors, making it versatile for different skin tones. Many guests appreciate its long-lasting formula, which withstands heat and sweat. However, some have noted recent quality issues with the pencil tip breaking easily. Overall, it remains a go-to choice for achieving beautifully defined brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4813 reviews
100% would recommend
3 recommendations
Love
5 out of 5 stars
Jennif - 3 days ago
originally posted on itcosmetics.com
Been using this for years. The color is natural and looks great.
Great Brow Pencil
5 out of 5 stars
Msdori - 8 days ago
originally posted on itcosmetics.com
Used the brown pencil for years, stays put all day. Love the taupe and blonde shades
Hollieholl
5 out of 5 stars
Hollieholl - 10 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I love this product. It blends really well with my skin. It is the perfect liner.
IT brow liner is always my go to for brows
5 out of 5 stars
Val - 15 days ago
originally posted on http://www.ulta.com
I love the universal taupe shade
BLONDES BEWARE---way way too dark
1 out of 5 stars
Lizzie B - 17 days ago
originally posted on http://www.ulta.com
I love It Cosmetics. So I was really hoping the brow pencils would work for me. But the thing they call "blonde"is BROWN and way too dark for me, a real and fairly pale but not extremely pale blonde. PLEASE MAKE A TRUE LIGHT BLONDE COLOR FOR THOSE OF US WITH PALE BROWS!
Love how easy this is.
5 out of 5 stars
shrgenius1 - 21 days ago
originally posted on itcosmetics.com
I'm a no fuss person and I love how this pencil fills the gap without being too thick. A couple swishes and I'm done. The brush on the other end of the pencil helps give an even more feathered look. Plus the universal taupe is a great shade for multiple skin tones
Needs a non-red/brown GREY option
2 out of 5 stars
chris101010101 - 1 month ago
originally posted on itcosmetics.com
Product itself seems OK, but there are no properly grey options. I tried Universal Taupe but it runs too reddish/brown for me. My brows are sparse and black (and one day will be white/grey!) and anything brown looks so wrong on my brows. Oh well. I prefer brow powder for a subtler, natural look, anyway.
1 reply from ITC CS team - 22 days ago
Hi there! We appreciate you reaching out to the USA! For assistance with products and services in your region, please contact the customer care team in your country of residence. They will be best equipped to provide you with the most accurate and relevant information. You can typically find their contact details on the official L'Oréal website for your specific country. We hope this helps!
Great
5 out of 5 stars
LeeRee - 1 month ago
originally posted on itcosmetics.com
Love this goes on smooth and right color for my brows don't look like I have on product looks natural
Reliable
5 out of 5 stars
Kate090 - 1 month ago
originally posted on itcosmetics.com
Great product. Especially for the summer when it's hot or I'm swimming.
The only one I’ll use
5 out of 5 stars
Kim501 - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This eyebrow is the only one I’ll use. After trying several, this one creates the most realistic look and doesn’t wipe off.
Please Reconsider Discontinuing this Product
5 out of 5 stars
RED247 - 2 months ago
originally posted on itcosmetics.com
My feelings are so hurt. This was the BEST Eye Brow Gel I've EVER used! I went to several establishments looking for this product. NO ONE had it. I showed the workers, and they were highly impressed with the product, especially the brush. Well, back to looking for a NEW product. As the saying goes, "If it ain't broke, don't fix it." A broke click is right twice a day. This product was on it 24/7.
Brow power
5 out of 5 stars
Dada aka Rhonda T - 2 months ago
originally posted on itcosmetics.com
This Brow color is awesome. Absolutely love this product.
Easy to apply
5 out of 5 stars
MargieD - 2 months ago
originally posted on itcosmetics.com
Love the natural color matches my brows and easy to apply.
Fills in everything
5 out of 5 stars
Davidsmom - 2 months ago
originally posted on itcosmetics.com
This is my favorite eyebrow pencil! Color blends just right and fills in the sparce areas perfectly
The BEST eyebrow pencil EVER!!
5 out of 5 stars
RubyD - 2 months ago
originally posted on itcosmetics.com
I’ve tried EVERY eyebrow pencil out there. All types. I have very thin and sparse eyebrows. This product makes my eyebrows look so natural. I always have an extra pencil on hand. Highly recommended!!
They stopped making My favorite brow pencil
4 out of 5 stars
YvonneB - 2 months ago
originally posted on itcosmetics.com
so now I use this...it's pretty good, but I prefer the previous version....
Perfect!
5 out of 5 stars
Booksfan - 2 months ago
originally posted on itcosmetics.com
Adjusts to eyebrow color. Application is smooth and easy. Lasts a long time. Worth every penny
I would buy again!
5 out of 5 stars
Sunshine - 2 months ago
originally posted on http://www.ulta.com
I absolutely love this eyebrow powder! It was my first time buying it and had no idea how it would work as I've never tried it! Will buy again and again
Best brow pencil
5 out of 5 stars
Victoria - 2 months ago
originally posted on http://www.ulta.com
Been using for a few about three years now. This is the only brand of brow pencil I buy. Tried others, and they drag your skin. This is the easiest I have found. Love it🌸😊
I have used this product before! This is a repeat purchase!
5 out of 5 stars
Gail - 2 months ago
originally posted on http://www.ulta.com
I love It Cosmetics!I definitely recommend this product!