$26.00 when purchased online
Target Online store #3991
About this item
Highlights
- Best-selling, award-winning brow pencil mimics the look of real hair
- Budge-proof formula adheres to skin for the look of natural eyebrows that last
- Universal shades transform to all hair colors based on pressure
- Brow-enhancing biotin, saw palmetto and antioxidants
Description
The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Shaping
Net weight: .01 Ounces
TCIN: 82679913
UPC: 893224002703
Item Number (DPCI): 342-02-7749
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2035641 ingredients: hydrogenated coco-glycerides, paraffin, candelilla cera/candelilla wax/cire de candelilla, cera microcristallina/microcrystalline wax/cire microcristalline, copernicia cerifera cera/carnauba wax/cire de carnauba, cera alba/beeswax/cire dabeille, tocopheryl acetate, alumina, glycerin, biotin, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide].
Shipping details
Estimated ship dimensions: 5.8 inches length x 1.18 inches width x 0.79 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I've used the Universal Taupe color for years. What is the difference in color between this and the Brunette? I'd like to try it, but I don't want to be disappointed!
submitted by weety - 3 years ago
A: Hi there! The Brunette shade in our Brow Power pencil is a darker shade than Universal Taupe. IT is still the same Brow Power pencil you know & love! We hope you try IT out! XOXO
submitted byIT Product Expert - 3 years agoBrand expert
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Guests are saying
This eyebrow pencil is highly praised for its ease of use, natural finish, and long-lasting formula. Many guests appreciate the built-in spoolie brush for blending, making it a favorite for achieving a polished look. The universal taupe shade is particularly popular, matching various hair colors seamlessly. However, some guests have noted issues with the pencil's durability and changes in product quality over time. Overall, it remains a go-to choice for many seeking beautiful brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4769 reviews
100% would recommend
3 recommendations
Best Universal Brow!
5 out of 5 stars
- 4 days ago
originally posted on itcosmetics.com
This is by far the best brow brush combination. The Universal brow is just that! Its perfect and ladts all day.
Blends well
5 out of 5 stars
Pe hub - 7 days ago
originally posted on itcosmetics.com
Does a great job blending into my brawls. And no tug, smooth application
The one and only for blondes!
5 out of 5 stars
Fishe150 - 10 days ago
originally posted on itcosmetics.com
This is the only brow color I will ever use and have for years! So natural looking and beautiful!
Easy to use
5 out of 5 stars
PamMen - 13 days ago
originally posted on itcosmetics.com
Works well and easy to control coverage love it as part of my daily makeup routine
Best brow pencil
5 out of 5 stars
Cher 46 - 19 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This is the best brow pencil that I have found and the universal color is perfect. I always have an extra one on hand so I don't run out, but it lasts a long time!
Great product
5 out of 5 stars
PartyPatty - 20 days ago
originally posted on itcosmetics.com
Works great and it makes my brows look substantial. They are thinning with age.
Best Color!
5 out of 5 stars
Alyssa_Det - 22 days ago
originally posted on itcosmetics.com
This is the only eyebrow pencil that matches my eyebrows. I have tried so many different brands and colors, and this one looks so natural. It is always part of my auto-replenish box!
Brow Power
5 out of 5 stars
tray68 - 25 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I've used Brow Power Universal Eyebrow Pencil for over 10 years. I have very thin and almost invisible eyebrows. I've always had difficulty with eyebrow makeup looking natural. The application is so easy with the pencil and brush. I can work with the pencil to get a more natural look.
Better Brows for Sure
4 out of 5 stars
Nifty Nancy - 25 days ago
originally posted on itcosmetics.com
I like the IT Brow Power Pencil. It glides color on my brows smoothly and the tip is just the right size for 'drawing' in color and an edge guideline. Wish there was a lighter color tone for blonde/graying eyebrows, but that is my only sign factor.
Only brow pencil I use
5 out of 5 stars
gibbs76 - 26 days ago
originally posted on itcosmetics.com
Only one brow pencil makes me look like I have normal eyebrows, and that is IT's Universal Eyebrow Pencil. I've used their universal color and auburn and auburn is perfect for me. In fact, I get accused of dying both my hair and my eyebrows because the color matches so perfectly.
Eyebrow pencil.
5 out of 5 stars
Normita61 - 26 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] My favorite one, and I have tried many others. This eyebrow pencil applies smoothly with no tugging plus comes with an end brush to help with eyebrow hairs. The best and it stays on through sweat and swimming.
Excellent color
5 out of 5 stars
Alyssa buccione - 29 days ago
originally posted on itcosmetics.com
Excellent coverage excellent texture excellent maneuvering
Brow Power - A must buy for everyday use.
5 out of 5 stars
IvyEyu - 1 month ago
originally posted on itcosmetics.com
Smooth and glides easily on my brow. Great matching colors. A must buy for everyday use.
Love my eye brow pencil by It
5 out of 5 stars
Happy and satisfied - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] The eye brow pencil is easy to apply and stays on the whole day and night.
Love this product...couldn't do without
5 out of 5 stars
Amy - 1 month ago
originally posted on http://www.ulta.com
Love this product
Great brow pencil
5 out of 5 stars
Evaa - 1 month ago
originally posted on itcosmetics.com
My go to - perfect shade match and doesn’t smear or flake. Definitely recommend this eyebrow pencil. The only issue I’ve ever had with “it” EVERY single time since I started ordering products here (for years now) there is always something missing from my order. I can 100% count on it every single time.. whether it be actual paid for products or “FREE” samples that are supposed to be included. Something is always missing. I wish they’d do better because I do love their products.
My go-to!
5 out of 5 stars
Ads88 - 1 month ago
originally posted on itcosmetics.com
I’ve tried various eyebrow pencils and this is the best one. It goes on with ease and most importantly stays on. Cheaper brands wear off, but this lasts all day.
Brow Power Universal Eyebrow Pencil
5 out of 5 stars
Linkage - 2 months ago
originally posted on itcosmetics.com
THE best eyebrow pencil made today at any price & I've used them all!!!
Been LOVING for over 10 years!!
5 out of 5 stars
Hotmama13 - 2 months ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I’ve used this for ivermectin 10 years & have gifted to ALL my friends!! Beyond easy to use, makes your brows WOW!!
Best ever
5 out of 5 stars
HX10SEN - 2 months ago
originally posted on itcosmetics.com
This product was my interdiction to IT cosmetics. I love the easy of application.