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IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty
$26.00
ColorUniversal Taupe
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Best-selling, award-winning brow pencil mimics the look of real hair
- Budge-proof formula adheres to skin for the look of natural eyebrows that last
- Universal shades transform to all hair colors based on pressure
- Brow-enhancing biotin, saw palmetto and antioxidants
Description
The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Shaping
Net weight: .01 Ounces
TCIN: 82679913
UPC: 893224002703
Item Number (DPCI): 342-02-7749
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2035641 ingredients: hydrogenated coco-glycerides, paraffin, candelilla cera/candelilla wax/cire de candelilla, cera microcristallina/microcrystalline wax/cire microcristalline, copernicia cerifera cera/carnauba wax/cire de carnauba, cera alba/beeswax/cire dabeille, tocopheryl acetate, alumina, glycerin, biotin, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide].' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 0.8 inches width x 5.6 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I've used the Universal Taupe color for years. What is the difference in color between this and the Brunette? I'd like to try it, but I don't want to be disappointed!
submitted by weety - 4 years ago
A: Hi there! The Brunette shade in our Brow Power pencil is a darker shade than Universal Taupe. IT is still the same Brow Power pencil you know & love! We hope you try IT out! XOXO
submitted byIT Product Expert - 3 years agoBrand expert
Q: Do you need to sharpen this pencil? Any recommended sharpeners?
submitted by Bullseye - 4 months ago
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Guests are saying
This eyebrow pencil is a favorite among guests for its smooth application and natural finish. The universal taupe shade is praised for its versatility, making it suitable for various skin tones. Many guests appreciate the built-in brush for blending, enhancing the overall look. While some have experienced issues with the pencil's durability, the majority find it easy to use and effective for achieving well-defined brows that last throughout the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4843 reviews
100% would recommend
4 recommendations
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Fantastic product
This brown pencil is by far the best I’ve used. I won’t buy any other brown pencil anymore. Not only is it a great product for ease of application but it is the perfect color matching my brows almost to a T which is very difficult for me being that they are so dark
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Stays on
[This review was collected as part of a promotion.] Only brow pencil that stays on all day. Perfect color
5 out of 5 stars
22 November, 2025
originally posted on itcosmetics.com
brows
[This review was collected as part of a promotion.] love the ease of this product and the additional of the blonde color choice
4 out of 5 stars
18 November, 2025
originally posted on itcosmetics.com
Great Little Brows!
Easy to use, shape, and fill in brows. Wish it had a little more staying power but overall a good product. For a pencil one of the best; have been using for years.
5 out of 5 stars
18 November, 2025
originally posted on itcosmetics.com
Awesome Eyebrow Pencil!
It blends well with my natural brows, without being too heavy. So far, this is my favorite eyebrow pencil, and I don't have to sharpen it, which is convenient!
4 out of 5 stars
15 November, 2025
originally posted on itcosmetics.com
Good eyebrow pencil.
It is a nice eye brow pencil set.Thicker eye brow pencil so should not break off easy. Personally I am not sure about the color I brought but it is a good product.
5 out of 5 stars
15 November, 2025
originally posted on itcosmetics.com
Great coverage
Never had a brow pencil fill in my brows so easily. I have a stubborn blonde spot and it fills it in no problem
5 out of 5 stars
10 November, 2025
originally posted on itcosmetics.com
Chef's Kiss 💋
Love this product - cannot find the right color for me in any other brand.
5 out of 5 stars
10 November, 2025
originally posted on itcosmetics.com
Works Great!
[This review was collected as part of a promotion.] Love this brow pencil! It's one of the best pencils I have found.
5 out of 5 stars
9 November, 2025
originally posted on itcosmetics.com
Love It!!
This brow pencil is the best I have tried yet. I should've known it would have been It!!
5 out of 5 stars
7 November, 2025
originally posted on itcosmetics.com
Perfect brow stick! Stays on!!
Perfect!!! It stays on and is the perfect color! Please don’t ever get rid of this product! The best brow stick I have ever used!!
5 out of 5 stars
1 November, 2025
originally posted on itcosmetics.com
Love it
I love this eyebrow pencil. It’s the only one I use. It’s my favorite.
5 out of 5 stars
30 October, 2025
originally posted on itcosmetics.com
Love IT products they never disappoint
You can't go wrong with these products. The eyebrow pencil looks so natural, and it lasts a long time. Hands down the best one I've ever had.
5 out of 5 stars
Thumbs up graphic, would recommend
30 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Dullness, Sun damage, Uneven skin tone
(no review title)
Like universal shade
5 out of 5 stars
23 October, 2025
originally posted on itcosmetics.com
Easy to use
Great product. Easy to use and lasts all day. The only "con" is you must be sure there is only the tiniest bit of product out or it will break off.
5 out of 5 stars
18 October, 2025
originally posted on itcosmetics.com
The best
I love the look, color and the easy application...
5 out of 5 stars
17 October, 2025
originally posted on itcosmetics.com
Recommend to everyone
I’ve been using this for years. So easy and my favorite
5 out of 5 stars
16 October, 2025
originally posted on itcosmetics.com
Love this pencil!!!
[This review was collected as part of a promotion.] I couldn’t live without this pencil. It’s so natural looking.
5 out of 5 stars
14 October, 2025
originally posted on http://www.ulta.com
Love this pencil!
I received this as a gift 3 years ago and I love it! Smooth lines and stays in place. Even in hot weather. I have dark brown brows and I use the Universal Taupe.
5 out of 5 stars
13 October, 2025
originally posted on itcosmetics.com
Great product
Excellent coverage, smooth, no tugging, color is perfect!