$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- Exclusive Elastic Stretch Technology for volume and length!
- Lash-Changing Power Brush for maximum reach, lift, separation and curl
- Super-buildable formula for custom lash-power results
- Super Black pigment plus collagen, biotin and peptides to condition as you coat
Description
Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .3 fl oz (US)
Features: Long Lasting, Collagen-Enriched, Smudgeproof
TCIN: 82679959
UPC: 817919014642
Item Number (DPCI): 342-02-2700
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2023142 2 ingredients: aqua/water/eau, copernicia cerifera cera/carnauba wax/cire de carnauba, cyclopentasiloxane, oryza sativa cera/rice bran wax, hydrogenated olive oil stearyl esters, alcohol denat., stearic acid, palmitic acid, triethanolamine, acacia senegal gum, euphorbia cerifera cera/candelilla wax, propylene glycol, phenoxyethanol, vp/va copolymer, aminomethyl propanediol, isopropyl alcohol, polyvinyl alcohol, chlorphenesin, ethylhexylglycerin, tocopheryl acetate, biotin, glycerin, t-butyl alcohol, butylene glycol, hydrolyzed collagen, carbomer, sodium lactate, polysorbate 20, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, [+/-: ci 77499/iron oxides].' '
Shipping details
Estimated ship dimensions: 2.35 inches length x 1.35 inches width x 6.8 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered enthusiastic praise for its ability to lengthen and volumize lashes, creating a glamorous look that rivals false eyelashes. Many guests appreciate its smooth application and buildable formula, which allows for customization. While some have noted issues with clumping and product waste, the overall consensus is that this mascara delivers impressive results, making it a favorite among those seeking a reliable and effective beauty product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 9051 reviews
64% would recommend
14 recommendations
It mascara
5 out of 5 stars
LindaStrick - 5 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Not clumpy. Easy to apply. I wear it every day because it’s just right for me
Whew!
5 out of 5 stars
Shelby - 9 days ago
originally posted on http://www.ulta.com
This is the perfect mascara! I generally go for tubing because it gives a better extension, however, this mascara gives CRAZY lift and length! Best of all, no clumping even with two coats. It's my new favorite!
Amazing
5 out of 5 stars
Tabetha - 10 days ago
originally posted on itcosmetics.com
Best mascara on the market ! This is all I’ll use!
The best BASE for fullness
3 out of 5 stars
- 11 days ago
originally posted on http://www.ulta.com
I love using this before I use another voluminous mascara over it. Give it perfect fullness/base. Only thing I don't like- the applicator gets mucked up quicker than I would like. So, because of that I gave it a three. Fix the applicator or the price.
Clumpy Clump Clump Clump
2 out of 5 stars
Cait - 12 days ago
originally posted on http://www.ulta.com
When I first started using this mascara it seemed to be great but about a month in it turned EXTREMELY clumpy. So frustrating. Already looking for a different mascara.
Never Use Another Again
5 out of 5 stars
M_dee - 12 days ago
originally posted on itcosmetics.com
I will never use another mascara. Gives volume and length, plus does not run throughout day
Less quality than expected
2 out of 5 stars
- 13 days ago
originally posted on itcosmetics.com
The mascara seems old and clumpy as soon as I bought it. It doesn't seem brand new and high quality that I expect with this brand
1 reply from Consumer Care Center team - 13 days ago
Hello there. We are very sorry to hear that our Superhero Elastic Stretch Volumizing and Lengthening Mascara wasn't what you were expecting. We would like to look into this further. Please give us a call at 800-356-5120 M-F 9:00 am – 5:00 pm ET for assistance and provide the reference #42130946. It would be helpful if you had the product with you when you call. We look forward to hearing from you!
Clumpy
3 out of 5 stars
AnnieTxKHS - 20 days ago
originally posted on itcosmetics.com
This tube seems to clump on my lashes more than previous ones.
1 reply from ITC CS team - 17 days ago
Hi there, thank you so much for sharing your experience. We’re sorry to hear that this tube of Superhero Elastic Stretch Volumizing and Lengthening Mascara is clumping more than usual. We recommend applying a light layer to help reduce clumps. If you continue to have issues, please don’t hesitate to give us a call at 1.800.356.5120, Monday through Saturday from 9 AM to 5 PM ET. We’re here to help and want to make sure you’re completely satisfied. Thanks for being a valued customer!
Mascara
1 out of 5 stars
Alina111 - 22 days ago
originally posted on itcosmetics.com
It is a great product, however this time I received probably an expired or very old product. The maskara is dry and lumpy.
FLAKY AND SMUDGE
1 out of 5 stars
yessy - 23 days ago
originally posted on http://www.ulta.com
I really tried to like this mascara but after 3rd time of using it I gave UP. It's FLAKY, CLUMPY, and smudgy. I wouldn't buy again.
Beautiful lashes
5 out of 5 stars
Jacqlynk - 24 days ago
originally posted on itcosmetics.com
Made my lashes look so long and beautiful! Dark color, makes my eyes pop.
Great mascara
5 out of 5 stars
Jill D - 24 days ago
originally posted on itcosmetics.com
Goes on easy, doesn’t cake or flake and I can wear it all day without it irritating my eyes!!
Love!
5 out of 5 stars
ITCosmetics customer in N - 27 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This is the only mascara I have used for years. No flaking, good color and coverage, stays put all day!
Best Mascara
5 out of 5 stars
Annie - 29 days ago
originally posted on http://www.ulta.com
Really is the best mascara. Last so long and applies smoothly.
Didn’t care for this mascara
3 out of 5 stars
Mimi Deb - 1 month ago
originally posted on itcosmetics.com
I used to use the Lash Blowout mascara from IT but it seems like that isn’t available any longer. I decided to try this mascara from IT and it is very lacking. It’s hard to remove with just soap and water and it clumps more than what I like. This will be my one and only time I buy this mascara and will probably try to find a different brand to try if Lash Blowout is still unavailable.
The BEST
5 out of 5 stars
HomeForComfort - 1 month ago
originally posted on itcosmetics.com
This is my all time favorite mascara. It wears well, washes off well, and makes such a difference in the definition of my lashes.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Susan - 1 month ago, Verified purchaser
- Skin type: Normal
- Skin concern: Redness
- Hair color: Brunette
- Eye color: Green
- Skin tone: Light
Love it! So glad I tried it no clumping works perfectly
Best Mascara Ever!
5 out of 5 stars
CKoch - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I've tried many mascaras in my lifetime, this one has been the best I have used. Been using it for several years. Highly recommend!
Love it
4 out of 5 stars
GingerT - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I have naturally long and thick lashes, but they are invisible without mascara! This mascara is amazing at showing off length! The only reason I drop a star is because it dries out rather quickly compared to other mascaras, but I’d still recommend it to others!
absolutely love IT mascara!!
5 out of 5 stars
danalea - 1 month ago
originally posted on itcosmetics.com
IT mascara is my absolute favorite!!! love how they make my lashes look AND feel!!! great great product!!