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IT Cosmetics Superhero No Tug Shadow Stick - 0.05oz - Ulta Beauty
$25.00
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About this item
Highlights
- Innovative waterproof eyeshadow stick glides on super blendable pigment without tugging on your delicate eye area
- Provides comfortable, all-day wear; suitable for sensitive eyes
- Formulated with tri-peptide complex, hydrolyzed collagen and caffeine, this lid-loving long-wear cream shadow gives you younger-looking eyes instantly
- Available in 14 buildable pearl and matte shades
- 16 Hour Wear
- 90% says it applies evenly*
- 85% say it visibly smooths texture of eyelids*
- Crease-proof Brighter-Looking Eyes
- *Based on a 1 week consumer study
Description
It Cosmetics Superhero No-Tug Longwear Eyeshadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick! This super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and pearl finishes!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Stick
Beauty Purpose: Shading, Brightening, Blending, Defining
TCIN: 89987641
UPC: 3605972534538
Item Number (DPCI): 342-02-4145
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eyeshadow stick is a favorite among guests for its smooth application and long-lasting wear. Many appreciate its creamy texture that glides on effortlessly without tugging, making it ideal for all-day use. The variety of colors available allows for versatile looks, whether for casual wear or more polished styles. While some guests noted issues with the stick's durability, the overall consensus is that this product is a game-changer for easy makeup application.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3438 reviews
100% would recommend
2 recommendations
love this!
5 out of 5 stars
mpaulus7 - 11 days ago
originally posted on itcosmetics.com
So easy to use. Color lasts all day. I love using this when I just want to throw on some light make up to go run errands.
Great Eyeshadow
5 out of 5 stars
25Forever - 12 days ago
originally posted on itcosmetics.com
I love this eyeshadow. It's so easy to apply and stayed on all night without wearing off. I bought several of these, the colors are beautiful.
1 reply from ITC CS team - 12 days ago
Hi 25Forever! We appreciate you taking the time to leave your review on our Superhero No-Tug Waterproof Eyeshadow Stick! We are delighted to hear you find IT lasts without wearing off and is easy to apply. Thanks again for your comment!
Love this
5 out of 5 stars
LChro - 13 days ago
originally posted on itcosmetics.com
This product goes on very smooth and wears very well with no creases. Love the color
Best eyeshadow I’ve ever used
5 out of 5 stars
FeliceS - 13 days ago
originally posted on itcosmetics.com
It stays in place-not in creases-creamy not oily. It’s the only eyeshadow I use.
My favorite eye shadow
5 out of 5 stars
Debbie - 16 days ago
originally posted on http://www.ulta.com

I love how smooth it goes on. And it lasts all day long.
The Color Taupe is great, Tough Tan is 'orange',
4 out of 5 stars
Msdori - 16 days ago
originally posted on itcosmetics.com
Love the No tug Eyeshadow stick, I've used the taupe for years. I also bought the color Tough Tan because the description said it was a 'light brown'...Not happy with the color, it's orange, not brown.
Love this product
5 out of 5 stars
Lisa - 26 days ago
originally posted on http://www.ulta.com

Easy to put on
Love this product
5 out of 5 stars
Lisa - 26 days ago
originally posted on http://www.ulta.com

Pretty color easy to put on
Meh
3 out of 5 stars
Sara - 28 days ago
originally posted on http://www.ulta.com

Luckily I got this on a 50% promo but what it would have cost full price, not super impressed. The colors are more of a sheer shimmer and in my opinion don't show that well.
It was just OK. Didn't love it.
3 out of 5 stars
Theresa 61 - 28 days ago
originally posted on itcosmetics.com
I thought that the eyeshadow stick was too thick and did not go on even. I was disappointed. I don't really use it.
Great
5 out of 5 stars
Suzanne - 28 days ago
originally posted on http://www.ulta.com

Nice coverage, goes on smooth. It just looks beautiful and blends well while maintaining its coverage. Doesn't look cakey, like some cream eye shadows do. Perfect.
Love it. Will try different colors
4 out of 5 stars
Stella - 29 days ago
originally posted on http://www.ulta.com

This is a really nice product. The shimmer is lovely. The reason I'm not giving it 5 stars is that the color pay off is very light. Very pretty amethyst shade.
Awesome color
5 out of 5 stars
Kendra - 30 days ago
originally posted on http://www.ulta.com

Lasts all day and the color is beautiful
So Happy with This Eyeshadow Stick
5 out of 5 stars
Michelle - 1 month ago
originally posted on http://www.ulta.com

I've used various eyeshadow sticks over the years and have been looking for one again. Decided to try this during the 21 days of beauty sale. I love it & wish I'd bought another one while it was on sale. The color (Transformative Taupe) is exactly what I'd been searching for. It works great as a base color on my eyes & I like that it's not too dark (I'm pale). It glides on very easily and stays put. It's also easy to spread around with my fingers and doesn't make me need to tug or press too hard. I'm 53 so I'm mindful of trying to be more gentle with my skin these days. Just a very good product that I'll definitely buy again. My only concern is if it will break off, as some other brands tend to do. Hoping that it won't as long as I continue to only twist up a little at a time and am gentle when applying.
Lives Up to its Name
5 out of 5 stars
Brandi - 1 month ago
originally posted on http://www.ulta.com

Bold Bubbly is a shimmering champagne that brightens up the inner corner of the eye. It applies easily (No-Tug) but still has staying power. This is the 2nd color I've bought and I'll probably order another. I've found that a lot of eyeshadow sticks break but this one does not.
Game changer!
5 out of 5 stars
Gerri - 1 month ago
originally posted on http://www.ulta.com

These superhero sticks are absolutely foolproof. They are blendable and the colors are beautiful.
Beautiful
5 out of 5 stars
Mari0130 - 1 month ago
originally posted on itcosmetics.com
Just love the color and application of this eyeshadow
Hard to blend
2 out of 5 stars
Keira - 1 month ago
originally posted on http://www.ulta.com

This pencil was so hard to blend. The colors are pretty but you really have to work fast and tug at the delicate skin on your eyes. I returned.
I would buy this product again.
5 out of 5 stars
Kathy - 1 month ago
originally posted on http://www.ulta.com

Easty to apply; great color..
I would buy this product again.
5 out of 5 stars
Kathy - 1 month ago
originally posted on http://www.ulta.com

Covers well; easy to apply.