$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dermatologist Tested
- Free of dyes & heavy perfumes
- 99.44% Pure
- Trusted by Families for over 140 Years
- Gentle Enough for the Whole Family
Description
Ivory Gentle Bar Soap gives you a safe, pure clean trusted for generations. Our simple soap is free of dyes and heavy perfumes, is dermatologist tested.Ivory's safe, gentle products have been trusted by families for over 140 years.
Scent: Unscented
Suggested Age: All Ages
Health Facts: Paraben-Free, Dye-Free
Package Quantity: 10
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Combination
Net weight: 31.74 Ounces
Features: Non-Irritating
TCIN: 13951811
UPC: 056100007067
Item Number (DPCI): 049-00-0133
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
sodium tallowate and/or et/ou y/o sodium palmate, water, sodium cocoate and/or et/ou y/o sodium palm kernelate, glycerin, sodium chloride, fragrance, coconut acid*, palm kernel acid*, tallow acid*, palm acid*, citric acid*, sodium citrate*, tetrasodium edta.' '[*contains one or more of these ingredients]
Shipping details
Estimated ship dimensions: 7.6 inches length x 5.7 inches width x 2 inches height
Estimated ship weight: 2.22 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the packaging compostable? Is it BPI approved?
submitted by Joanna - 4 years ago
A: Hello Joanna Yes the packaging is compostable.
submitted byIvory - 2 years agoBrand expert
Q: Picture is of 10 4-oz bars, but title is 10 3.17-oz bars. Which is correct?
submitted by Envy - 5 years ago
A: We make both a 3.17 ounce and 4 ounce bar of our Ivory Bar Soap. While we'd like to help you determine which this one is, we do need to refer you to the retailer for the answer. If you have any questions about the soap, or Ivory products, give us a call at (800) 395-9960.
submitted byTheIvoryTeam - 5 years agoBrand expertA: I got 3.17oz bars despite picture still showing 4oz, sounds like another case of systematic product downsizing and keeping price fixed...
submitted byshadetree - 5 years ago
Q: are each of the 10 bars individually wrapped inside the package of 10?
submitted by Flothow - 8 years ago
A: Each soap is wrapped in white paper (with no Ivory advertising).
submitted byTextilady - 8 years agoA: Yes, a white paper wrapping is on each individual bar.
submitted byStar Catcher - 8 years ago
Q: Is this soap antibacterial?
submitted by SJ - 8 months ago
A: Technically not antibacterial. Though, the US FDA found 0 evidence of antibacterial soaps better at preventing illness than plain soap and water. Antibac soap can actually be worse long term.
submitted bydschleis - 7 months ago
Q: Does this Ivory have ANY kind of fragrance? Long ago, it came that way, but it's harder and harder to find any unscented or fragrance-free beauty products.
submitted by ruby slippers - 2 years ago
A: Our Ivory Gentle Bar Soap Original has the original scent. In the beauty care industry, we use two specific terms to help consumers find the right products to use, unscented and fragrance-free. Unscented products may contain a light scent to mask the natural odor of the ingredients in the formula. These ingredients do not have a pleasant smell, which is why it's necessary to add a very small amount of light fragrance to make the product more enjoyable to use. Fragrance-free products do not contain any added fragrance.
submitted byIvory - 1 year agoBrand expert
Q: The ten bar package I have at home shows 4X MORE/PLUS in the upper left. But in the store I saw a pack of fewer bars with 2.5X and another, I think with 3 or 3.5 X. Explain this on the package!
submitted by Ken - 2 years ago
A: For our Ivory Original Bar Soap 10pk we offer 3.17 ox bars and 4.0 oz bars. The package that states 4X MORE are our 4.0 oz bars.
submitted byIvory - 2 years agoBrand expert
Q: What is the expiry date of these soap bars?
submitted by Stephen - 2 years ago
A: Ivory Original Bar Soaps do not have an expiration date. Bar soaps have a shelf life of 2 years.
submitted byIvory - 2 years agoBrand expert
Q: Is there 2 packs of 10 bars of soap which would 20 soaps bars
submitted by p10000 - 2 years ago
A: Thank you for inquiring about the Ivory Soap packaging. This is for 1-10pack bars of soap.
submitted byIvory - 2 years agoBrand expert
Q: Does this soap contain phthalates?
submitted by LDT - 4 years ago
A: Thank you for you question. This product does not have phthalates in it. You can get a full list of ingredients at smartlabel.org.
submitted byIvory - 4 years agoBrand expert
Q: are these longer than the 3.1 oz bars
submitted by robert - 8 years ago
A: Yes the 4 oz bars are longer.
submitted byigmarty - 8 years ago
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Guests are saying
The recent changes to the soap formula have left many guests disappointed, as the iconic floating feature and original scent have been lost. While some appreciate the new plant-based ingredients, the majority miss the classic texture and cleansing ability. Guests express a desire for the return of the original formula, which has been a staple in their lives for decades. The soap's gentle nature and effectiveness are still valued, but the new version has not met expectations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 1958 reviews
cleans effectively: 4.51 out of 5
quality: 4.36 out of 5
scent: 4.01 out of 5
value: 4.37 out of 5
80% would recommend
177 recommendations
Soap Formula Change with NO Notification
1 out of 5 stars
Upset - 5 days ago
originally posted on ivory.com
I think this is horrible that they change the formula of the bar soap and not inform the consumer. It's impossible for the customer to trust in a product, when these companies add/remove ingredients and not advertise the change. What the heck did you do to the soap? Why doesn't it float anymore? Why does it smell funny? Are these new ingredients even good for the skin? What ARE the new ingredients?! I have used this soap because of it's well know "purity"....now I have to buy handmade soap because I lost faith in Proctor and Gamble. At least the name fits. You take a "Gamble" every time you use a product.
1 reply from Customer Care team - 5 days ago
We appreciate your feedback on the Ivory Original Bar Soap and your loyalty! We're so sorry to hear you are unhappy with the formula change. Back in 2023 we switched from Animal based cleansers to plant-based cleansers, which has slightly altered the scent, and we have also added Tetrasodium Etidronate and Titanium Dioxide. The process in which it is produced has changed as well and now requires less water, which in turn makes it more dense, which results in it no longer floating; however, it is still 99.44/100% pure and is still very safe to use even if it doesn't float! Please feel free to reach out to us through our Contact Us page at Ivory.com or give us a call at 800-395-9960 so we can assist further!
Need an unscented bar. Scent has changed.
1 out of 5 stars
Mom3 - 6 days ago
originally posted on ivory.com
Please make an unscented bar! I used Ivory soap for many years but the scent changed and it is too strong and I can’t use it. You have lost customers. Please listen to the feedback/reviews about the scent and offer an unscented bar thanks!
1 reply from Customer Care team - 5 days ago
Thank you for your feedback on Ivory Original Gentle Bar Soap. We are sorry you are disappointed with the change and we will be sure to share this with the rest of our team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. The Ivory Bar is now made with plant-based cleansers and still conducts no animal testing on any of our products. It is still free of dyes and heavy perfumes, however, unscented products may contain a very light fragrance to mask the natural smell of the ingredients. In some products like bar soaps, these natural ingredients do not smell pleasant so it is necessary to add a very small amount of light fragrance to make the product more enjoyable to use. Please feel free to call us at 800- 395-9960 or email us through our Contact Us page.
Size difference
4 out of 5 stars
PJis me - 7 days ago
originally posted on ivory.com
Thank you all so much for making this soap. I have recently been using the aloe soap and I do like it a lot. But...the shape has changed. I am Autistic and the change in shape has been very troublesome for me. I understand the economics of the soap business. A smaller bar at the same price gives the consumer a sense that they are getting the same value from the product. Plus, you all have to be profitable. I get it. From my perspective, I would be willing to pay more for the bars to go back to the former shape. It know it might seem silly but switching soap bar shapes is very distressing for me. I loved that the soap bars are, or were, a consistent size and aroma. They fit in my hand perfectly. They gave just the right amount of suds without leaving behind any residue. I will do my best to adapt and I do love your product. This is a first world problem, I know. But as an Autistic human, this size change is huge for me.
New formulation is terrible.
1 out of 5 stars
Tgb07 - 7 days ago
originally posted on ivory.com
Been using ivory for so long I used to buy it in bulk. Got the new stuff recently when my supply ran out and it's absolutely not the same stuff. It's greasier, takes longer to rinse and doesn't clean as well as the old formula. You'll run through them much faster. BRING BACK THE OLD FORMULA.
1 reply from Customer Care team - 5 days ago
Thank you for your feedback on Ivory Original Gentle Bar Soap. We are sorry you are disappointed with the change and we will be sure to share this with the rest of our team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. The Ivory Bar is now made with plant-based cleansers and still conducts no animal testing on any of our products. Please feel free to call us at 800- 395-9960 or email us through our Contact Us page.
ivory bar soap.
5 out of 5 stars
bookfan_4 - 11 days ago
originally posted on ivory.com
I wash my hands with ivory bar soap,its great.thankyou.
Need the Orginal Formula to Return
4 out of 5 stars
Tallow - 12 days ago
originally posted on ivory.com
Ivory soap is not what it should be since 2024. Please bring the orginal formula back. While the new formula is pleasing, it is not as good as the tallow version.
Not the same.
1 out of 5 stars
Oplima1 - 13 days ago
originally posted on ivory.com
WHY DO THEY ALWAYS DESTROY WHAT USED TO BE GOOD? I knew it wasn't the same from the way the texture is when I first opened the pack. It used to have more of a hearty feel and now it's smooth. It doesn't float anymore either :( why why why
1 reply from Customer Care team - 12 days ago
Thank you for reaching out about our Ivory Gentle Bar Soap! Please know that we are bringing you this new Ivory formula with plant based cleansers that is still pure and gentle on skin. The Ivory bar is still 99 44/100% purity (Original Scent only) even if it doesn’t float and gentle on skin and Dermatologist tested. The new bar doesn't float because the formula is more concentrated. We hope this information is helpful to you and please feel free to reach out to us at 800-395-9960 or via email at Ivory.com.
Better than most bar soaps
5 out of 5 stars
Not applicable - 14 days ago
originally posted on ivory.com
Soap is pure no heavy perfumes. Makes a good lather.
Dissatisfied
2 out of 5 stars
Catcasee - 14 days ago
originally posted on ivory.com
I have been using Ivory soap for at least 50 plus years, however I am somewhat dissatisfied with the new soap for one thing it does not float anymore, and it is not as white as well. Bring back the original please.
1 reply from Customer Care team - 13 days ago
Thank you for leaving this review on our Ivory Original Gentle Bar Soap, as well as the 50 plus years of loyalty. We're so sorry to hear that you're dissatisfied with the change of our Bar Soap. We have brought you this new Ivory formula with plant based cleansers that is still pure and gentle on skin. We'll be sure to share your feedback on this change with the rest of my Ivory Team. If there's anything else you'd like to share you can reach us through our Contact Us page.
Correct, the problem
4 out of 5 stars
Vette - 15 days ago
originally posted on ivory.com
I’ve been using Ivory bar soap, my whole life of 61 years. I have a handicap son who has used it his whole life of 29 years also. We’ve always loved it until now. Why does the bar not float anymore? What a great disappointment this has been for the last few years.
disappointed in the change
1 out of 5 stars
dissatisfied on a friday - 15 days ago
originally posted on ivory.com
Typically I have used ivory original because it doesn’t dry out my skin and doesn’t make me itchy. for the last year i have had dry skin and itchy spots. my family dr. recommended trying ivory and was surprised when learning that’s what i use. i switched to nutrogena clear bars and it went away. i bought ivory again from 3 different stores hoping to have better results, only to be disappointed again. also, it doesn’t float anymore and made a liar out of me to my 4 year old son. which was honestly worse than dry itchy skin.
1 reply from Customer Care team - 13 days ago
Thank you so much for being such a long-time loyal consumer of our products and for reviewing our Ivory Gentle Bar Soap Original Scent. We are so sorry to hear that you are disappointed with the changes and to hear about what happened. We definitely understand your concern. Please know that it is our every intention to provide you with the same amazing benefits you have come to expect from the Ivory brand. Just so you know, the Ivory bar is now made with plant-based cleansers and still conducts no animal testing on any of our products. The Ivory Gentle Bar Soap Original Scent is still 99.44/100% pure, gentle on the skin, and dermatologist-tested, even if it doesn't float. We want to assure you that all of our products have been thoroughly evaluated for their safety and effectiveness when used as directed. We still recognize that some of our consumers may have their own personal sensitivities that prevent them from using a particular ingredient or formulation. It is our recommendation that you discontinue use of this product and reach out to us for additional support. Please, at your earliest convenience, give us a call at (800) 395-9960 or send us an email through our Contact Us page on our website.
Awesome soap
5 out of 5 stars
Kelly77 - 20 days ago
originally posted on ivory.com
I've been using ivory for 28 years since my daughter was born. I'm so grateful it's hypoallergenic cause it's the ONLY soap I can use. I love it!!
Agree with ALL the negative one star reviews
1 out of 5 stars
Akbash - 24 days ago
originally posted on ivory.com
Go back to the old formula! What corporate geniuses came up with the idea of "messing with success" to paraphrase? I agree with all the comments in the negative one star reviews and after using Ivory all my adult life, I will look for another soap. Congratulations, geniuses.
1 reply from Customer Care team - 23 days ago
We appreciate you for getting in touch about our Ivory Original Bar Soap. It saddens us to hear that a loyal consumer like yourself has been so disappointed by our new formulation. That's not the kind of news we want to hear from any of our consumers but we are glad you brought this to our attention. We understand how upsetting change can be and we really wanted nothing but the best for our consumers. We would hate to see you go and want to assure you that your comments are reaching the appropriate people on our team. When you have the time, please write to us through our Contact Us page so we may learn more about your experience.
Disappointed, but not surprised
1 out of 5 stars
LiftedVeil - 27 days ago
originally posted on ivory.com
Disappointing… yet another brand from my youth that has become more toxic and less effective. It smells weird and leaves a tacky, white residue even when used with an exfoliating mitt. I only picked this up because of the lack of selection at a store while traveling, what a mistake. I’ll stick with my Jāsön. You don’t need these caustic chemicals or “fragrance” to make effective soap. We all know “fragrance” is a catch all for banned and poisonous chemicals that do not need to be disclosed due to its “proprietary” formula. Well done P&G, we know your true mission. The rumors from the 80’s don’t seem so crazy anymore. I’ll have nothing to do with your products going forth. I hope the rest of the world wakes up to your nefarious objective
1 reply from Customer Care team - 26 days ago
We want to thank you for reaching out about our Ivory Original Bar Soap. We do value your loyalty to our brand and want to express how upsetting we are to hear that you weren't satisfied with the new change. We truly wanted nothing but the best for all of our consumers so your report has been unexpected. We want to assure you that your comments are reaching the appropriate people on our team and we'd like to hear more from you. Whenever you have the time, please write to us through our Contact Us page so we may better assist you.
Slippery, be careful
1 out of 5 stars
sz67 - 28 days ago
originally posted on ivory.com
Ivory soap is not Ivory soap any longer. It is a completely different soap. This new soap is very slippery. I am trying to get through the stock that I have and several times I started to slip in the shower, which scared me. I also have a difficult time just keeping it from slipping out of my hand while I am in the shower. Good luck to all, it's sad what happened to this product and what is happening to American business.
1 reply from Customer Care team - 26 days ago
Thank you for being such a loyal customer of our products for so long and for taking the time to review our Ivory Gentle Bar Soap Original Scent. We're truly sorry to hear that the recent changes have disappointed you. Please understand that our goal is to continue providing you with the same outstanding benefits that you've come to expect from the Ivory brand. The new Ivory bar is made with plant-based cleansers and, importantly, we continue to ensure that no animal testing is conducted on any of our products. The Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on the skin, and dermatologist-tested. We genuinely want to hear more about your experience and assist you further. Feel free to give us a call at (800) 395-9960 or reach out to us via our Contact Us page on our website.
Ivoryeally been disappointed by the formula change
1 out of 5 stars
Blu1 - 28 days ago
originally posted on ivory.com
Due to formula change, this soap is terrible now. Very disappointing and I hope they consider going back to the soap we all know and love
1 reply from Customer Care team - 26 days ago
Thank you for getting in touch about our Ivory Original Bar Soap. It saddens to hear that you weren't happy with the new formula. We really wanted the best for all of our consumers and we understand how upsetting change can be. You can be sure that your comments are reaching the appropriate people on our team. We'd like to learn more about your experience. When you have the time, please write to us through our Contact Us so we may better assist you.
I love Ivory bar but Please bring my scent back!
5 out of 5 stars
Mand - 29 days ago
originally posted on ivory.com
I use ivory all the time the original bar and the sensitive skin body wash. I do love my ivory but am very sad that the original bar no longer has a scent.Please bring back that scent it's light, fresh, wonderful and unmistakeable.
It Will Soon Be Down to Hotel Size.
3 out of 5 stars
Marty - 30 days ago
originally posted on ivory.com
The incredible shrinking bar. Price does not shrink to match.
Yuck
1 out of 5 stars
Thumbs down graphic, would not recommend
Persephone1469 - 1 month ago, Verified purchaser
The bars are very small compared to other brands. They changed the scent - it's now very citrus heavy when it used to smell more musky and clean. The formula feels like a castille soap which leaves residue on EVERYTHING. I think the new Ivory is terrible and will definitely not repurchase.
1 reply from Ivory team - 30 days ago
We appreciate you for getting in touch about our Ivory Original Bar Soap. It disappoints us greatly to hear of your more recent experience. Everything you have shared with has been completely unexpected as we have put all of our products through many quality checks. Please know that your comments will be addressed with our Quality Assurance team. The residue you mentioned is more likely to occur in hard water areas. Hard water contains various minerals which react with the fatty acids found in soap. Typically synthetic soaps do better in hard water than natural, purer soaps. We would like to assist you further. When you have the time, please give us a call at (800) 395-9960 or email us through our Contact Us Page.
Not as good as old formula.
2 out of 5 stars
Loyal Customer - 1 month ago
originally posted on ivory.com
I have been using Ivory bar soap for 68 years and noticed lately the formula has changed. The formula is OK but as good as the old formula.
1 reply from Customer Care team - 1 month ago
Thank you for reaching out about our Ivory Original Bar Soap. We value your loyalty and while we're glad that you weren't completely dissatisfied with the change, it does disappoint us to hear that it didn't meet all of your expectations. We have tested all of our products thoroughly to ensure they deliver the benefits we advertise so you can get the results you've come to love. We want to assure you that we will be sharing your comments with the appropriate people on our team. We'd like to learn more about your experience. When you have the time, please write to us through our Contact Us page so we may do so.