New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleCelebrate DiwaliDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Kids' Multivitamin Gummies - Fruit - up&up™ - 2 of 4Kids' Multivitamin Gummies - Fruit - up&up™ - 3 of 4Kids' Multivitamin Gummies - Fruit - up&up™ - 4 of 4
Kids' Multivitamin Gummies - Fruit - up&up™ - 1 of 4

Kids' Multivitamin Gummies - Fruit - up&up™

$13.99 ($0.06/count)

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Gummy vitamins are a fun way to get nutrients
  • Delicious fruit flavors and gummy bear shape are perfect for kids
  • Contains essential nutrients like vitamins C, D and E
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Make sure your little one gets the nutrients they need for healthy development with the Kids' Multivitamin Gummies from up&up™. These fruity gummy multivitamins come in a cute gummy bear shape, making it more fun to take vitamins. Each gummy delivers an essential dose of vitamins and minerals, like vitamins C and E, important antioxidants, and vitamin D for better calcium absorption.

100% Satisfaction Guaranteed.
Product Warning: Not for children under the age of two, consult a doctor if you are pregnant or nursing, consult a doctor if taking prescription drugs, keep out of reach of children
Product Form: Gummy
Dietary Needs: Naturally Flavored, NSF Certified
Features: No Synthetic Colors, Made With 100 Percent Sustainable Palm Oil, No Artificial Flavors, No High Fructose Corn Syrup
Package Quantity: 250
Net weight: 19.4 Ounces
TCIN: 90430379
UPC: 850017715462
Item Number (DPCI): 094-02-2630
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Serving Per Container: Serving Per Bottle 250

Amount 2-3 Yrs.:

Calories: 5
% Daily Value*
Total Carbohydrate 2g10%
Sugars 1g
Added Sugars 1g4%
Vitamin A 22575%
Vitamin C 10mg67%
Vitamin E 6mg100%
Vitamin B6 0.9mg180%
Folate 100mcg DFE67%
Folic Acid 60mcg
Vitamin B12 1.2mcg133%
Biotin 8mcg100%
Pantothenic Acid 1.5mg75%
Iodine 21mcg23%
Zinc 1.4mg47%
Vitamin D (as cholecalciferol[D3]) (400 IU) (800 IU) 10mcg
Lutein (from marigold flower) 50mcg
Inositol 20mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount 4 & up:

Calories: 15
% Daily Value*
Total Carbohydrate 3g1%
Sugars 3g
Added Sugars 3g6%
Vitamin A 45050%
Vitamin C 20mg22%
Vitamin E 12mg80%
Vitamin B6 1.8mg106%
Folate 200mcg DFE50%
Folic Acid 120mcg
Vitamin B12 2.4mcg100%
Biotin 16mcg53%
Pantothenic Acid 3mg60%
Iodine 42mcg28%
Zinc 2.8mg25%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

glucose syrup, sugar, water, gelatin (porcine), less than 2% of: palm oil and carnauba wax, citric acid, colors (paprika extract, radish concentrate, carrot and hibiscus concentrate, caramel color), natural flavors, lactic acid, pectin.

Allergens & Warnings:

KEEP OUT OF THE REACH OF CHILDREN., WARNING: TAKE ONLY AS DIRECTED. DO NOT EXCEED SUGGESTED DOSAGE. IF YOU HAVE A MEDICAL CONDITION, ARE ON MEDICATION, ARE PREGNANT OR NURSING, PLEASE SEEK THE ADVICE OF A QUALIFIED HEALTHCARE PROFESSIONAL BEFORE USING THIS PRODUCT. DO NOT USE IF OUTER SEAL IS BROKEN OR MISSING. COLORS WILL DARKEN OVER TIME. THIS DOES NOT ALTER THE POTENCY OF THE PRODUCT. CLOSE CAP TIGHTLY AFTER USE.

Shipping details

Estimated ship dimensions: 3.75 inches length x 3.75 inches width x 7.5 inches height
Estimated ship weight: 1.46 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

New & Trending

Seed AM-02 Energy + Focus Caplets Prebiotics - 30ct

$34.99($1.17/count)
Get a coupon, $10 off a $20 purchase with a flu shot
4.6 out of 5 stars with 9 ratings

CYMBIOTIKA Liposomal Magnesium Complex Multivitamins - 12ct

$29.99($2.50/count)
Get a coupon, $10 off a $20 purchase with a flu shot
3.3 out of 5 stars with 4 ratings

Guests also viewed

Discover more options

Related Categories

4.6 out of 5 stars with 2320 reviews
quality: 4.38 out of 5
value: 4.56 out of 5
83% would recommend
337 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025Verified purchase

Safety Mechanism In Lid does not work, Lid Pops Right Off

These gummies taste great and work perfectly for our 4 year old but unfortunately the safety protection on the lid is not reliable. I left these on the kitchen counter and checked the lid to be sure it was locked before I stepped away for a moment, when I came back my son had popped the lid right off and started to eat them. I tested the lid myself again because I was completely sure I double checked the lid was locked. The lid can be pulled right off without twisting. It is the new bottle with the fruit characters on it. Everything turned out okay and I will never allow them to be within reach even for a few minutes ever again, but the lid should also have a safety feature that actually works. Besides that I think the value and quality of these is great.
madison m
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025Verified purchase

Great taste

My son loves the taste of theese vitamins. I like that there is no artificial coloring.
Momof2
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025Verified purchase

Kids love them

My kids love the gummies!
Sierra
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase

Great vitamins at a great price!

My kids love these gummies—they taste good and are easy to chew. I feel confident they’re getting important vitamins like A, C, D, and E. The big bottle lasts a long time, making it a great value!
Mimi
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
14 July, 2025Verified purchase

Vitamins melted

Item is usually great . This was a damaged batch.
Guys
quality: 1 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2025Verified purchase

Ewww

Pretty sure it’s not supposed to arrive looking like a bottle of solid goop. Straight in the trash it goes!
Dita
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2025

Yes! Try them.

My 3 year old who typically refuses all vitamins actually takes these with no issues. We have tried flintstone vitamins, smarty pants vitamins, & even a liquid vitamin. Hated them all. Would definitely recommend if you are struggling to get your child to take a vitamin.
Customer 626
quality: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2025Verified purchase

Yummy and healthy!

We love target vitamins! My kids love them too! Great taste!
1sttimemom
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
14 June, 2025Verified purchase

amazing

my toddler loves these, i like to rotate between kids vitamins and these are some of my go tos, especially for the price
kuno
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025

Checkout aldi they are half the price

Checkout Aldi they are half the price
Checkout aldi half price
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2025Verified purchase

Not worth

It has fungus inside the box
Aanchal
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
30 May, 2025Verified purchase

Ehhhh

These taste like plastic :/
Ashley
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2025Verified purchase

Taste and after-taste are horrible 😝

Horrible taste and metallic copper after-taste. Makes food and drinks taste bad.
Mustang67
quality: 1 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 May, 2025Verified purchase

Easy for toddlers

These are an easy, affordable way to get my toddler’s vitamins in. It’s a repurchase in my home. They are also soft enough for them to chew and swallow (ages 2 & 4).
mamaK95
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2025Verified purchase

Great vitamins just be careful

My main concern is the fact the lid is not child proof at all, my 4 year old was able to open them and consume one extra. This is a huge safety issue as in kids can actually overdose on vitamins. Overall I enjoy buying these for my kiddos but definitely wish for a better safety feature.
Mamaofdivas
quality: 4 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2025Verified purchase

Nbr

All the vitamins were melted together
NBr
quality: 1 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2025Verified purchase

if haribo had a vitamin

i'm an adult - and have a hard time taking vitamins. these are dangerously good for you. they taste like real gummy bears.
elkrel
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
13 May, 2025Verified purchase

Alarming Ingredents

I am deeply concerned that glucose syrup and sugar are the first two ingredients in this product. These unhealthy components can lead to serious health issues. It is unacceptable for a vitamin to include such hazardous ingredients.
Laurie
quality: 2 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
7 May, 2025Verified purchase

Delicious

Delicious! My kids and I loved them. Only way I can get my kids to get in their nutrients for the day.
Spaghettios
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2025Verified purchase

A gummy a day keeps a doctor away

I bought these multivitamin gummies for my kids, and they’ve been a hit! They come in yummy fruit flavors that my kids actually look forward to taking every day. It’s such a relief to have a vitamin they enjoy, and I feel good knowing they’re getting the nutrients they need. Definitely a great buy for our daily routine!
Bring it back please
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy