King Down Alternative Pillow Insert Medium/Firm - Parachute for Target
Only at target
$69.00
SizeKing
In Stock
Eligible for registries and wish lists
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4.3 out of 5 stars with 25 reviews
57% would recommend
7 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
2 June, 2026Verified purchase
Disappointing
First, I would definitely consider this a 'soft' pillow. Despite this, the first few nights felt relatively comfortable for me as an average build side sleeper, but within a few weeks the fill deflated significantly, making my sleep far less comfortable; I keep having to bunching up the fill to heighten the loft for the sake of my neck! Really disappointing--it simply doesn't hold up.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 October, 2025Verified purchase
Dont't buy this cheap pillow
Truly one of the worst, cheapest feeling pillows I’ve ever experienced. There is no way this should be sold as a “medium/firm pillow”. There is nothing even remotely firm to it. So mad I took it out of the package and threw the packaging away. I literally can’t sleep on it so I guess I’m going to try to give it away? Do better Target.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
I love this pillow
I want to start by saying this is not a firm pillow, but that doesn't mean it isn't amazing. I bought it initially for my son and his new bed and when I would read with him at night, I thought, "Wow!" thats a nice pillow. I had always bought a specific brand from BBB for about $75 before they closed and haven't been able to find a replacement. That said, all of my pillows needed to be replaced and I ended up replacing all 4 on my bed with these. They are more inline with a medium firmness of a pillow. I am a side/stomache sleeper and I can't get over how much I love these. Get them before they are gone!
5 out of 5 stars
Thumbs up graphic, would recommend
21 May, 2025Verified purchase
could not recommend more!
LOVE this pillow! best night’s sleep in a long time. switched from down pillows and these are absolutely amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2025
Luxe with good support
Firm enough to provide neck support but also you can fold this thing if you like extra height. Also nice and cool!
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2025
Hotel Quality Pillow
Love this pillow and already noticed how much better I'm sleepijng at night. It sinks down in the middle like the perfect hotel pillow. Definitly a nice change from the really firm inexpensive pillows I was using. 10/10 recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
3 May, 2025Verified purchase
Not worth your money.
Most important takeaway: look elsewhere. This Parachute/Target pillow is very low quality. The markup on this thing must be about 500%; no exaggeration. There is zero loft to this pillow. It barely has any internal stuffing at all!! Your head immediately sinks down to your bed as there is no support. No amount of fluffing or time in the dryer can rehab this dreadful wimpy little pillow. It was returned immediately.