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L'Oreal Paris Infallible Brows 24H Volumizing Eyebrow Mascara - 0.13 fl oz
$11.99
Color5 Brunette
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Infallible Volumizing Brown Brow Mascara: Lightweight fiber charged brown eyebrow mascara formula instantly thickens and volumizes brows; Longwear brown eye brow gel features a smudge resistant and transfer resistant formula; This volumizing brow gel wears up to 24H
- Brown Eyebrow Gel For 2x Fuller Looking Brows: Choose from the diverse tinted brown brow gel shades; For best tinted eyebrow gel application, swipe the 3D micro grip brown eyebrow makeup brush in short upward strokes to boost eyebrow volume and density
- Define Your Eye: Your Infallible look is not complete without L'Oreal Paris Eyeliner; Enhance your classic look with a black eyeliner, get bold with a green or blue eyeliner or try neutral grey or brown eyeliner
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
Description
L'Oreal Paris Infallible Volumizing Brown Eye Brow Mascara provides up to 24HR wear, easy application, smudge-resistance, and transfer-resistance. Thicken and volumize your brows with this lightweight, fiber charged formula that delivers up to 2x fuller looking brows. The 3D micro-grip brush grips every hair for maximum volume and density.
Perfect to pair with L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner with long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours.
Swipe the 3D micro-grip brush in short, upward strokes to boost volume and density.
Perfect to pair with L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner with long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours.
Swipe the 3D micro-grip brush in short, upward strokes to boost volume and density.
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Liquid
Beauty Purpose: Filling
Net weight: .13 fl oz (US)
TCIN: 87987106
UPC: 071249675861
Item Number (DPCI): 052-04-3644
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, acrylates copolymer, alcohol denat., butylene glycol, acrylamide/sodium acryloyldimethyl taurate copolymer, isohexadecane, pentylene glycol, propylene glycol, ammonium polyacryloyldimethyl taurate, rayon, polysorbate 80, sodium dehydroacetate, caprylyl glycol, stearate-20, sorbitan oleate, panthenol, citric acid [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide]. fil: n70017699/9. g2004728.
Shipping details
Estimated ship dimensions: 0.701 inches length x 1.875 inches width x 7.063 inches height
Estimated ship weight: 0.044 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The product has received mixed feedback from guests, with some praising its ease of application and natural finish, while others criticize its formula for being too sticky and messy. Many guests appreciate the color range and the ability to fill in sparse brows, but the applicator brush has been a common point of contention. Overall, it offers a decent hold and pigmentation, making it a viable option for those seeking a brow mascara that enhances their natural look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 290 reviews
easy to apply: 3.07 out of 5
easy to remove: 3.93 out of 5
long lasting: 3.46 out of 5
quality: 3.21 out of 5
value: 3.21 out of 5
47% would recommend
21 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging
Brow mascara
As described
5 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2025Verified purchase
(no review title)
👍
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
- Skin tone: Light
- Eye color: Hazel
- Hair color: Blonde
- Skin type: Normal
Try it!
Favorite for eyebrows!! Holds all day and helps my poor brows look thicker.
2 out of 5 stars
Thumbs down graphic, would not recommend
7 June, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
Sticky, ckumpy
Much darker than the usual color as described. Sticky and clumpy.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi psbs. Thank you for reaching out about L'Oreal Paris Infallible Brows 24H Volumizing Eyebrow Mascara. We are sorry to hear about your experience with our eyebrow mascara. We recommend trying Unbelieva-Brow Longwear Waterproof Brow Gels. Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear. We hope you give it a try!
3 out of 5 stars
Thumbs down graphic, would not recommend
24 May, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin concern: Pores, Aging
- Skin type: Combination
Messy but lasts
Does last longer than most but it still fades. it has a very messy application. I personally think the wand is too big.
5 out of 5 stars
Thumbs up graphic, would recommend
17 April, 2025Verified purchase
Top
Great for the price.
1 out of 5 stars
5 January, 2025
originally posted on lorealparisusa.com
DO NOT BUY!
This product has a disgusting fromula, it is very sticky, and it makes my brows look wet. It does not keep them up at all either, like an ordinary brow gel. I am sad to say that I hate this product, although I was really looking forward to using it. Again, it was very low quality and I do not recommend. DO NOT BUY!
1 reply from Consumer Care Center team - 11 months ago
Hello Janee! Thank you so much for your interest in our infallible volumizing 24hr brow mascara! We are very disappointed to hear that this product was not your favorite and was sticky! We will share your feedback with the rest of our team and we hope that you will continue to try and use our products with satisfaction in the future.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 November, 2024Verified purchase
- Skin tone: Light
- Hair color: Blonde
- Eye color: Blue
- Skin concern: Aging, Sensitivity, Redness
- Skin type: Dry
Fragile packaging, useles brush, poor formula.
The product/brush always ends up overly saturated. I should not have to wipe off the brush in order to be able to use it. I also dropped this product off of my countertop and it fell on my floor and cracked the lid. I have never had another beauty product packaged in such a fragile way.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the . We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
5 out of 5 stars
26 October, 2024
originally posted on lorealparisusa.com
Best new brow product!!!
WOW!!! I just bought this product and absolutely love it!!! So easy to apply!! I am 77 and have hardly any brows of my own. I use my regular eyebrow pencil and then apply Infallible Brows on top and I’m done!!!! Looks Fabulous!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2024Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Auburn
- Eye color: Green
Don't buy
Applicator brush is trash. Makeup is too liquidy. I bought the shade auburn but it came out as a dark brunette on application. Do not recommend. Threw it away after 5 attempts to figure out the best way to use it. Very disappointed
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Infallible Brows 24H Volumizing Eyebrow Mascara, in the 6R Auburn shade. We are sad to hear that you did not enjoy the color result and it was too dark. We will share this information with the rest of our team and we hope that you will continue to explore our products with satisfaction in the future.
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2024Verified purchase
- Hair color: Auburn
- Skin tone: Medium
- Eye color: Blue
- Skin type: Normal
Amazing!
I recently dyed my hair copper and was at a loss for what to do with my ashy eye brows! This is a game changer and gives my brows the most beautiful auburn tint! 🙌🏼
1 out of 5 stars
27 September, 2024
originally posted on lorealparisusa.com
Don't bother
This product is not waterproof and flakes soon after it's applied. The only redeeming quality is the brush. "Unbelieva Brow" was a better product.
1 reply from Consumer Care Center team - 1 year ago
Hello Kathy. Thank you for sharing your experience on our infallible volumizing 24hr brow mascara. Feedback from our consumers is very important to us and helps us improve all of our products! We apologize that you did not end up liking this product and appreciate you sharing your experience! We hope you will continue to use our products with complete confidence and satisfaction!
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2024Verified purchase
- Skin type: Combination
- Skin tone: Medium
Amazing!
Really great product! I highly recommend it.
5 out of 5 stars
Thumbs up graphic, would recommend
14 June, 2024Verified purchase
- Skin concern: Redness, Cuticles, Sensitivity, Pores, Cellulite, Blackheads, Calluses, Acne, Dark circles, Aging
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
great brow product!
Really adds volume to my brows! Would definitely recommend if you have little to no brows!
2 out of 5 stars
Thumbs down graphic, would not recommend
26 May, 2024Verified purchase
- Skin type: Combination
- Skin tone: Light
- Eye color: Green
- Hair color: Brunette
Clumpy and still too Dark
I wanted to like this, but it missed the mark. I got the light brunette color, but it was way too dark for me and made my eyebrows look very dark. The product also came out clumpy. Even if I wiped excess product off the applicator, I still somehow ended up with clumps sticking to my eyebrows or smearing which I then had to go back and try to clean up. It was also difficult to get an even application so both eyebrows matched. If it wasn’t for these issues, I did like how it gave me a natural looking eyebrow and held them in place.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Infallible Brows 24H Volumizing Eyebrow Mascara. We are sad to hear that you did not see the results you expected and had some clumps. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
4 out of 5 stars
3 May, 2024
originally posted on lorealparisusa.com
Great brow look
I have microbladed thin brows and greyhair. I used dark blonde. Product nicely fills in my brows. I do use the brush from another product before to smooth my brows and after to evenly distribute. Lasts all day with great appearance.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 April, 2024Verified purchase
- Skin tone: Medium
- Skin type: Dry
- Hair color: Blonde
- Eye color: Blue
Stick with Benefit's Gimme Brow
Way too much pigment, not natural, and dries funny. Would not recommend!
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! Thank you for your feedback on the Infallible Brows 24H Volumizing Eyebrow Mascara. We are sad to hear that you did not see the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
3 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2024
Dear Target Buyer
I wanted the Target buyer to know I came to Target and visited online to purchase the L’Oreal Unvbelieva brow and ended up purchasing on Amazon instead since it looks like it’s been replaced with this. Bummed!
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there Mimi, we’re sorry to hear you were unable to find the Unbelieva-brow Longwear Waterproof Brow Gel with your first online try.
5 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2024Verified purchase
- Skin tone: Light
- Hair color: Blonde
- Eye color: Blue
Confused by the bad reviews?
I've never tried a drugstore brow product, and I actually really love this. The wand is unique and perfect to do quick fluffy brows. It has great hold. It didn't clump or apply globs of product anywhere. The color matches really well for me (got light brown, I'm a warm dark blonde with balayage). Would reccomend & buy again.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Calluses, Cellulite
- Hair color: Auburn
- Eye color: Brown
No Bueno
This is clumpy and flakes. The color is nice, auburn, but too much product comes out and it's messy. I have to blot it. Maybe my lashes are too thin but I can't use it on it's own. I need to lightly apply it over powder which I honestly could just do with a cheaper clear gel. I thrn have to go over it with a lash comb after it dries. It leaves your lashes hard and it flakes. I'm glad I tried it but I won't be repurchase as I hardly reach for it since it's a time consuming product to perfect. Plus it's too expensive imo for this much hassle.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! We thank you for your feedback on the Infallible Brows 24H Volumizing Eyebrow Mascara. We are sad to hear that you did not like the results you had. This product is not meant to be used on your lashes, this is for your eyebrows. We suggest if you are looking for a mascara checking out the Lash Paraside Mascra in the shade Brown/Black. If you are looking for a brow gel we suggest looking at the Longwear Brow Topcoat, this is a topcat and transparent. We hope you check it out!