$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- Temporary Root Touch Up Cover Spray: Our Magic Root Red Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, that’s ammonia and peroxide free
- Colored Hair Spray for Gray Roots: Perfect for in between color or salon visits, Magic Root quickly gives coverage to gray roots within seconds; Lasts until your next shampoo
- Match Your L'Oreal Paris Hair Color: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
- EPA HFC Labeling: product manufactured or imported after January 1, 2025, will be permanently labeled in a visible place with this information: Hydrofluorocarbon 152a and the four-digit year of manufacture
Description
Need a quick root touch up to cover gray hair? Try Magic Root Cover Up. This temporary hair color spray is our quickest way to cover gray and works on any hair texture or type including synthetic hair. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application of red root coverup will last until your next shampoo, plus it’s ammonia-free, peroxide-free, and contains no synthetic dyes. Magic Root Cover Up is available in a palette of eight shades which can be used on black hair, brown hair, blonde hair and even red hair. Packaging may vary. What you receive may not be what is reflected on site.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Dye-Free, Formaldehyde-Free, Aluminum-Free, Ammonia-Free, Sulfate-Free
Product Form: Aerosol
Includes: Nozzle
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: 2 Ounces
Features: Continuous Mist Spray
TCIN: 17457625
UPC: 071249318584
Item Number (DPCI): 063-01-0616
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1162049 d, hydrofluorocarbon 152a, butane, ethyl trisiloxane, isobutane, calcium carbonate, ci 77491, ci 77492, ci 77499/iron oxides, trimethylsiloxysilicate, methyl trimethicone, triethoxycaprylylsilane, f.i.l. # d179539/2
Shipping details
Estimated ship dimensions: 5.66 inches length x 1.41 inches width x 1.29 inches height
Estimated ship weight: 0.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 6345 reviews
effectiveness: 3.81 out of 5
quality: 3.57 out of 5
value: 3.45 out of 5
67% would recommend
560 recommendations
Perfect match easy to apply
3 out of 5 stars
dallasg8_2743 - 3 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The color was a perfect match. And it was easy to use but I feel it left my hair feeling heavy and coated. It was easy to use and cover the gray I think maybe it would be better for someone that was 50% or more grey. I will use it again in a bind for sure.
Great Product
4 out of 5 stars
mscrissylove_8530 - 3 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This stuff works great. My pictures accidentally got deleted. However I seen a few greys and wanted to cover them and they're gone! I used on my Bald edges too.
Lifesaver for in-between color services!
5 out of 5 stars
lynzeej11_4186 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] L'Oréal Magic Root Cover-up is such a lifesaver for in-between color services. I have dark brown hair that is now graying and I have all-over color applied about every 6 weeks. My hair grows fast so I start seeing my grays before it's time to color again. This root cover touch-up spray is a perfect match for my hair color and is easily applied. The only slight downfall of this product is that it's a bit messy when applied. Just be careful of your bathroom countertops and anything close by that could accidentally get color on them. It is easily wiped away if you clean it right away. I love this product and will continue to use it frequently.
Lasts for days!
4 out of 5 stars
angelab35_7275 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product sprays on well and lasts all day. It goes on like a dry shampoo and the color started fading after about 3 days. The black does match well however it can stain if you do not let it dry completely. The package is small for the price but overall a very good product.
Great time saver for a quick touch up!
4 out of 5 stars
lianaf8_3872 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I must say this works great for a quick touch up between colors especially if you have an emergency and don’t have much time. It sprays on well and does a great job filling in the gray strands. It matched my hair perfectly and couldn’t tell it was there. There’s also no scent so you can spray let it dry and go.
Great coverage
5 out of 5 stars
mzvicious_2630 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Shade matches perfectly. Does not have any strong scents. Coverage lasts over night. Packaging is simple & good. Application process is super easy.
Works great in any type of hair
5 out of 5 stars
myrnac11_5819 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The color match perfect with my hair color. It’s really easy to use spray the roots and comb hair . It’s great to use between hair color , and doesn’t stain.
Don’t do it.
1 out of 5 stars
marysuespears - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was already pretty skeptical of a product that could cover up the roots just by spraying it on the hair. I needed a quick fix for my daughter’s hair as she was going somewhere for the weekend and wanted roots covered. We tried this root touch-up spray on her black hair where gray roots are showing and I will say this product is a joke! We read the directions and followed it to an extract T. The smell wasn’t bad at all. My daughter said it felt really cold going on to her hair roots. I kept having to reapply in certain areas. It didn’t seem to be full coverage on the gray hair showing. Once finished she went to look in the mirror and told me “this isn’t what I expected and my hair feels just heavy, greasy and waxy.” She went to wash it out. She said it took 4 washes. Then tried to dry it only to realize it was still waxy, heavy, greasy and all the above with color coming off in her hand. She then used Dawn dish liquid as it cuts grease. Finally after the 5th washing it came out by 95%. This was just a huge disaster for us. It doesn’t work as a “touch up” and I wouldn’t recommend it to anyone.
Game changer!
5 out of 5 stars
kricketskrunch_9645 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I use the black shade, and it's a perfect match for my hair color, blending seamlessly so you can't even tell where my natural hair ends and the spray begins. The application is incredibly simple – just a quick shake and a few targeted sprays on my roots, and poof! Those tell-tale grays are gone. What I love most is how instant the results are. It dries super fast, doesn't feel sticky or heavy, and truly covers every single gray hair. I've worn it through Oklahoma City's humid summers, and even on days when I'm running errands all over town, it stays put with no flaking or smudging. It genuinely gives me that extra boost of confidence when I need to look my best, without the commitment or time of a salon visit. When it's time to wash it out, it comes out easily with my regular shampoo, leaving no residue behind. If you're like me and need a reliable, quick, and effective solution for covering your roots between colorings, do yourself a favor and pick up the L'Oréal Paris Magic Root Cover Up. It's an absolute game-changer!
Your hair will look natural while covering your gr
5 out of 5 stars
luannh_9976 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love how the color of Magic Root Root Cover-Up matches my hair, even during different times of the year! My hair bleaches out so much in the summer, so I used the dark blonde shade. It totally covered the gray, yet left the different tones of my hair intact! That really makes it look completely natural. I hope these photos depict the fact that the grays are covered, yet the natural color of my hair remains. I have tried different root cover-ups and they tend to look fake and unnatural. This is the only product I will use to cover my roots!
Takes practice
3 out of 5 stars
alandreaa_32 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a spray for covering gray hairs or thinning areas. It is pretty easy to use but it takes some practice to properly apply it in the specific areas you want it to cover. The color was a decent match and sufficiently covered Y gray hairs.
Matched my color
4 out of 5 stars
natalieg219_7834 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This lightly scented product is great for those in-between moments when you’re not ready to fully dye your grays or can’t get to the salon. The packaging is sleek and shaped like a traditional hairspray, which I liked. The color matched my hair perfectly—definitely one of the highlights for me. However, I’m giving it 4 stars because of the nozzle. While it does a good job covering grays, the spray can splatter if you’re not careful or press too hard. A bit more control with the nozzle would make this product even better. Overall, it’s a convenient and effective quick fix for gray coverage!
Get several opinions on color matching
3 out of 5 stars
janaig5_3375 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] L'Oreal Magic Root Cover Up concealed my gray roots very well. It was extremely easy to apply and the scent was not overwhelming. I consulted my daughter, I always trust my teenager's judgment when it comes to getting an honest opinion LOL, and she suggested the dark brunette. However, the shade was much darker than what was shown on the package.
Great for touch ups
4 out of 5 stars
arb_2140 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product is great for touch ups! This came at the perfect time for me to test as it was time to get my hair done. It covered most of the grays and provided a decent blend. I didn't like that it left my hair feeling sticky, but it's to be expected.
Effortlessly covers “sparkles”!
5 out of 5 stars
amyt434_614 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product truly is magic! It blends perfectly and is easy to use - just like hairspray. It covered my “sparkles” effortlessly. It matched my hair color with no noticeable difference. Would highly recommend for between coloring!
Good matching but a couple of issues
3 out of 5 stars
brandyw666f_158 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product free from Influenster and L'Oreal for my honest opinion. It is easy and fast and the match was awesome!! However, make sure you're done styling your hair, because like hairspray, you'll be stuck with the style. That was fine. However, I got caught in the rain, and the color did bleed. That was embarrassing! For a quick pinch, the product is great. Just know that it feels sticky and hard like hairspray when it dries and it will bleed if you get it wet. You'll probably want to wash it before you go to bed, too. That way you won't mess up your pillow shams. I liked the matching and the easiness of use, but the sticky feeling and bleeding left me put off. I might buy it .
I love it
5 out of 5 stars
amadera0280_7701 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this product. I don't need to dye my hair as often. It's great for gray coverage. The small bottle makes it easy to apply. It doesn't have a smell.
Quick fix for the grays.
4 out of 5 stars
jonellenm_7196 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I can see why this product has stayed on the market for so long. L'Oreal Magic Root Coverup totally his my grays, and was indistinguishable from my natural hair color. So quick and easy to apply. The only (expected) downfall is if it rains or gets wet. So it's a winner for me!
Great product
5 out of 5 stars
tamarah71_6001 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Attractive packaging, the shade and coverage are a perfect match! Easy to apply with a pleasant scent. I use a comb as a barrier between my scalp and spray. Also I hold it around 6 inches away for maximum coverage. I highly recommend this product. I don’t travel without it.
Not bad!
4 out of 5 stars
roulas2_6453 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was super excited to receive this product! I usually color my roots once a month, but sometimes I don't have the time to do them, so this will be extremely helpful. I gave it a try, and it worked well. It matches my hair color pretty well! It does, however, get messy when I use my fingers to rub it in. All in all, I will continue using this can for when I don't have time to color my roots.