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About this item
At a glance
Dye-Free
Highlights
- Temporary Root Touch Up Cover Spray: Our Magic Root Red Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, that’s ammonia and peroxide free
- Colored Hair Spray for Gray Roots: Perfect for in between color or salon visits, Magic Root quickly gives coverage to gray roots within seconds; Lasts until your next shampoo
- Match Your L'Oreal Paris Hair Color: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
Specifications
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Dye-Free, Formaldehyde-Free, Aluminum-Free, Ammonia-Free, Sulfate-Free
Product Form: Aerosol
Includes: Nozzle
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: 2 Ounces
Features: Continuous Mist Spray
TCIN: 17457625
UPC: 071249318584
Item Number (DPCI): 063-01-0616
Origin: Made in the USA or Imported
Description
Need a quick root touch up to cover gray hair? Try Magic Root Cover Up. This temporary hair color spray is our quickest way to cover gray and works on any hair texture or type including synthetic hair. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application of red root coverup will last until your next shampoo, plus it’s ammonia-free, peroxide-free, and contains no synthetic dyes. Magic Root Cover Up is available in a palette of eight shades which can be used on black hair, brown hair, blonde hair and even red hair. Packaging may vary. What you receive may not be what is reflected on site.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1162049 d hydrofluorocarbon 152a, butane, ethyl trisiloxane, isobutane, calcium carbonate, ci 77491, ci 77492, ci 77499/iron oxides, trimethylsiloxysilicate, methyl trimethicone, triethoxycaprylylsilane
Allergens & Warnings:
WARNING: FLAMMABLE. AVOID FIRE, FLAME AND HEAT DURING APPLICATION AND UNTIL HAIR IS FULLY DRY. AVOID SPRAYING IN EYES. CONTENTS UNDER PRESSURE. DO NOT PUNCTURE OR INCINERATE. DO NOT STORE AT TEMPERATURES ABOVE 120°F. KEEP OUT OF REACH OF CHILDREN. USE ONLY AS DIRECTED. INTENTIONAL MISUSE BY DELIBERATELY CONCENTRATING AND INHALING CONTENTS CAN BE HARMFUL OR FATAL.Shipping details
Estimated ship dimensions: 5.66 inches length x 1.41 inches width x 1.29 inches height
Estimated ship weight: 0.2 pounds
We regret that this item cannot be shipped to PO Boxes.
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 5004 reviews
70% would recommend
445 recommendations
value: 3.58 out of 5
effectiveness: 3.92 out of 5
quality: 3.69 out of 5
Straight into the trash
1 out of 5 stars
Would not recommend
Megan - 11 days ago
Blonde is orange on my hair! Awful Jack-o-lantern colored roots 😔
1 reply from L'OrealParisProductExpert team - 8 days ago
Hi there Megan! Thank you for reaching out to us about your experience with the Magic Root Cover Up in the Blonde shade. We know this can be frustrating and we would like to speak to you directly, Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET, we look forward to assisting you.
Bad product
1 out of 5 stars
Would not recommend
Naz - 22 days ago
It damaged the hair and feels like glue and even after shampoo it’s still there! Don’t buy it, Save your hair!
1 reply from L'OrealParisProductExpert team - 22 days ago
Hi there! Thank you for reaching out to us about the Magic Root Cover Up. We are disappointed to hear aboutyour experience, we would like to speak to you directly. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Did the job
5 out of 5 stars
Would recommend
Nneka - 24 days ago
This spray is great quality and covers my grays sufficiently without running.
Saves on coloring roots too often
5 out of 5 stars
Would recommend
So Sad - 27 days ago
The colors run dark so with my medium brown hair I buy dark blonde
Game Changer!!!
5 out of 5 stars
Would recommend
CheBella - 28 days ago
I've tried a few different root cover ups and you cannot beat L'Oreal Paris Magic Root Cover Up for the price point and what it can do! It really is a game changer! After watching Eva Longoria do a testimonial extolling the greatness of this product, I purchased the Light Golden Brown colour and I’m not going to lie; I was dubious! But after trying it myself, I am a believer! The results have been AWESOME! L’Oreal and Eva for the win! Thank you so much, L’Oreal, for making such a GREAT quick fix product! I’m sold!
Ok for quick use once in a while
3 out of 5 stars
Annette - 1 month ago
originally posted on lorealparisusa.com
I like the idea and color is a fairly good match for my red hair. Issue I have is same as others, spitting when trying to spray. Also, I have to press really hard on the nozzle which makes the color come out in a burst, is hard to control where it sprays and to feather into my non gray areas. I would prefer an easier touch spray nozzle for application and to shine more. Seems dull on my hair.
Awesome root touch up!
5 out of 5 stars
Would recommend
Shopper5790 - 1 month ago
I buy these constantly! I love how it’s a spray (have tried root tough up powders with brushes and find they don’t cover as well and can’t cover a lot at once). I will say that the colors are a lot darker than described, I get the dark blonde color and I have medium brown hair!
No nozzle
1 out of 5 stars
Would not recommend
Hannah _ - 1 month ago
It didn’t come with a top nozzle so I couldn’t use it…not worth it to return to the store.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about your experience with the Magic Root Cover Up, in the shade Medium Blonde. We know that it can be frustrating, and we will share this information with our team. We would like to speak to you, please call us direct at 1- 800-944-0730 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Precision coverage - love it!
5 out of 5 stars
Would recommend
Julia - 2 months ago
I use this when we're going out & am pulling my straight hair back in a casual do. My hair is no longer colored & entirely natural - medium brown with grey/silver/blond highlights, but shows much more grey when pulled back. Despite the price, I adore this product. The very small, elongated nozzle helps direct the light spritzes so it layers with my highlights well. Coverage is excellent, lasts all day and often the next as well. It is like hair spray and that's how I use it - then I finish with regular spray to minimize any color transfer. Sure, I get a little on my forehead, and on my fingers if I adjust my hair, but it wipes off with a tissue. Despite the brown being darker, I think because I do short spritzes, it blends well and doesn't look fake. Far better than powder especially for the hairline. Fantastic product and good value despite the price... because of the short-burst design and excellent grey coverage.
Sprayer clogged
3 out of 5 stars
Ann123 - 2 months ago
originally posted on lorealparisusa.com
I have used this for over a year and the last 2 cans are spotty spraying, like it’s clogged. It’s got on a new shirt and on my arms. Is there anything I can do to open the sprayer? Really like this product till now!!
Covers nicely, but not good for the follicles of y
3 out of 5 stars
Mare21 - 2 months ago
originally posted on lorealparisusa.com
I think this is a great product and covered my roots very nicely however, my stylist told me not to use it anymore because it will clog the follicles of my hair; and only use it when I would wash it out the same day. :(
Does not ever dry!
1 out of 5 stars
Jray - 2 months ago
originally posted on lorealparisusa.com
I wanted to love this but it fell short for me. The color was a perfect match (medium brown) to cover my roots with grey hairs. Application went on super easy. However, it never dried!!!! I left it in my hair all day thinking surely it would dry at some point and it never did! Anytime I touched my hair my fingers got it all over. It came off on my clothes as well. I’m really bummed this didn’t work for me.
0/10
1 out of 5 stars
Cici - 2 months ago
originally posted on lorealparisusa.com
I have blonde hair but rly dark roots. Tried it and it was so bad. It made my blonde hair orange and didn’t cover my roots at all. Also made my hair feel rly sticky, like I had a lot of hair spray. If ur thinking about spending money on this, do NOT!!!! Maybe it works better for darker hair but definitely didn’t work for my blonde.
Lifesaver product
5 out of 5 stars
Bluecrabfan - 2 months ago
originally posted on lorealparisusa.com
This is a lifesaver for sure. When I'm not quite ready to do full root dye job, this helps me with the most noticeable spots. It does rub off on your hands and the spots you spray aren't shiny like normal hair would be but overall I love it.
Thumbs down! Wouldn’t waste my money!
1 out of 5 stars
Bachie54 - 2 months ago
originally posted on lorealparisusa.com
I bought the magic root cover up specifically because it says that it lasts 1 shampoo. My sisters and I were going to a Mrs. Roper Strip Crawl, and I needed red hair. (Normally solid gray) Since using it, I have washed my hair 8X, plus used alcohol on a washcloth, and washed my hair with alcohol 4 times (after I saw how much color came out with the alcohol on a washcloth) to try to cut the remaining color. Today, I washed my hair with a shampoo that leaves my hair purple, and wouldn’t you know it, my hair is STILL pink, as is my scalp!
Unimpressed recently
3 out of 5 stars
Sheri - 2 months ago
originally posted on lorealparisusa.com
I’ve used this product for quite some time now with no issues until recently…. It seems as tho every other bottle I buy sprays back on to me as if the sprayer is clogged…. All over my hand and arms. Maybe time to try another brand?
1 reply from Consumer Care Center team - 2 months ago
Hello Sheri. We are so sorry to hear that this product did not leave you with the results in which you were expecting. We understand how frustrating that can be and appreciate you sharing some personal feedback with us as we will be sharing this with the rest of our team. Magic-Root-Cover-Up should be used in one uniform line, 6-8 inches away from your scalp. We hope you continue to try our products in the future!
New must have item
5 out of 5 stars
Villainfan - 2 months ago
originally posted on lorealparisusa.com
I absolutely love this product. The coverage is amazing with such a light coat. The color blend is perfect. It last all day. I wish these products would not be less transferable though but it’s way better than other brands I’ve tried. This is my new must have.
Horrible
1 out of 5 stars
Ayayayyy - 3 months ago
originally posted on lorealparisusa.com
Leaves your hair like you put glue on it. Several washes away and still feels stiff. Do not recommend at all. Please remove this product from the market!
1 reply from Consumer Care Center team - 3 months ago
Hello Ayayayyy! Thanks for reaching out to us regarding Magic-Root-Cover-Up. We can understand how frustrating it is to use a product and not be completely satisfied. We're sorry :) We will share your comments with others in the company.
Miracle in a can
5 out of 5 stars
latteda - 3 months ago
originally posted on lorealparisusa.com
I can say enough positive things regarding this product. I use the light blonde. It helps me go a extra month or two between salon visits. My hair feels soft and stays between washes. The only issue I have is finding this color. I have to go to several stores to find it. Just a thought……make bigger cans.
Made my scalp itchy
1 out of 5 stars
Would not recommend
Michelle - 3 months ago, Verified purchaser
Made my scalp very itchy. Even the next day after washing my hair twice, it still felt itchy and like there was some product still on my scalp. I will return if possible or throw it away.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out to us about you experience with the Magic Root Cover Up. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET and give the advocate this #27701653 and we will gladly assist you.