L'Oreal Professionnel DIA COLOR Alkaline Demi-Permanent Gloss Hair Color Dye (formerly Loreal Dia Richesse Haircolor)

Achieve stunning dimension with L'Oreal Professionnel DIA COLOR Alkaline Demi-Permanent Gloss Hair Color Dye, a premium choice for those seeking a radiant, natural-looking finish. Infused with advanced pigments, this formula enhances hair with luminous shine while ensuring a seamless blend. Designed for versatility, it delivers rich tones that complement various hair types. The ammonia free technology provides a gentle experience, preserving softness and vibrancy for an effortlessly elegant result that lasts beautifully.

Redefine your hair color routine with an innovative dye that combines depth and nourishment for a salon-inspired effect. This expertly developed formula deposits intense, true to tone pigments that revitalize dull strands while maintaining a smooth texture. The demi-permanent consistency allows for gradual fading, ensuring a graceful transition between touch-ups. Whether refreshing an existing shade or enhancing natural hues, this professional hair color ensures a polished, refined look with exceptional longevity.

Unleash your creativity with a hair color solution designed for flawless application and enduring brilliance. The silky consistency allows for even coverage, ensuring every strand absorbs the vibrant shade fully. Crafted to minimize dryness while maximizing radiance, this dye keeps hair feeling soft, healthy, and full of life. Ideal for professionals and at-home users alike, it offers a transformative coloring experience that maintains richness, intensity, and unparalleled shine for weeks.