lands end
bath towels
| Size | Measurement |
|---|---|
| Washcloth | 13''x13'' |
| Hand Towel | 19''x30'' |
| Bath Towel | 30''x56'' |
| Bath Sheet | 36''x70'' |
All Sizes in Inches Unless Otherwise Stated
Sponsored
Premium Supima Cotton 2-Piece Washcloth Set
$11.97 reg $19.95
Sale save $7.98 (40% off)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Supima cotton is farmed to minimize environmental impact.
- Rare Supima® — the top 3% of cotton grown in the U.S.
- Combed for added softness
- Detailed with dobby weave
- Bath Towel is 650 grams per square meter
- 6 piece set includes 2 bath towels, 2 hand towels, 2 washcloths. 2 piece set includes 2 washcloths.
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Number of Pieces: 2
Piece 1: Bath Towel: 13 inches (L) x 13 inches (W), Quantity 2
Piece 2: Hand Towel: Quantity 2
Piece 3: Washcloth: Quantity 2
Fabric Name: Plush
Style: Assorted Bath Towel Set
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 91493085
UPC: 194742519866
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13 inches length x 5 inches width x 1 inches height
Estimated ship weight: 0.32 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the luxurious softness and absorbency of these towels, making them a popular choice for both personal use and gifts. The variety of colors and monogramming options add a personal touch, enhancing their appeal. While many guests praise the quality and durability, some have experienced issues with shedding and color discrepancies. Overall, these towels are seen as a great addition to any bathroom, providing comfort and style.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1719 reviews
4 out of 5 stars
12 December, 2025
originally posted on Lands' End
Nice but not as thick
These are made in India, not quite as thick as the last ones I bought made in Turkey. Ad copy says American grown Supima cotton, yet they are imported from India? Will see if they wash as well. Bought the Bering sea blue. Reviews say bath mats don’t match
2 out of 5 stars
11 December, 2025
originally posted on Lands' End
Not Absorbent
I am so disappointed in these hand towels. They are not absorbent, it feels like I am just pushing water around on my skin. They also take a very long time to dry, still damp hours after I use them. I looked for a long time before deciding on these, I chose them because they are the right color and have matching non-skid rugs and the reviews were generally good. Now I regret buying them, I'm really glad I didn't buy the bath towels as well.
5 out of 5 stars
29 November, 2025
originally posted on Lands' End
(no review title)
I purchased this towel set about 4 years ago, color (red) is still vibrant
4 out of 5 stars
10 November, 2025
originally posted on Lands' End
Great towels but bath mat does not match
These are great towels. Cushy and soft, absorbent, but don't take long to dry. I also bought the bath mats. If I were just reviewing the toast color it would be a 5. But I also bought the dark sand. The mat in dark sand is not the same color as the towels.
5 out of 5 stars
4 October, 2025
originally posted on Lands' End
Like new after10 years’
I have the bath sheet towels and use them daily. They are 20 years old and color has not faded and they look like new. Now I am ordering as a gift.
5 out of 5 stars
3 October, 2025
originally posted on Lands' End
Lovely
These are lovely, and stay that way as long as I use no more than a tablespoon of liquid detergent in the load, and no fabric softener.
5 out of 5 stars
28 September, 2025
originally posted on Lands' End
Excellent towels!
I purchased these towels about a month ago and my husband and I really love them! They are so nice and thick and soft. Extremely happy with my purchase!
5 out of 5 stars
25 September, 2025
originally posted on Lands' End
Quality product
I had purchased washcloths from Lands End several years ago and they are just starting to show wear. Although they are a little more expensive, they are well worth it.
5 out of 5 stars
23 September, 2025
originally posted on Lands' End
Soft and long lasting
GREAT towels. I am preparing to retire so I am stocking up!
5 out of 5 stars
6 September, 2025
originally posted on Lands' End
Supima 2 count wash cloths
these face cloths are a pretty pink color and nice and soft and thick.
1 out of 5 stars
31 August, 2025
originally posted on Lands' End
Poor weave quality
Just received these towels. The weave is far too loose. The threads easily snag on everything. I do not pumice my callus skin nor file my finger nails. These rough surfaces catch and pull out the weave leaving a long loose threads.
5 out of 5 stars
7 August, 2025
originally posted on Lands' End
Great product
We have these wonderful towels. They are very absorbent and soft even after many washes.
5 out of 5 stars
20 June, 2025
originally posted on Lands' End
Great colors & feel
15 or so years after our first purchase of LE Supima towel sets, we are changing up our colors (to Baltic Blue and Thyme) and giving our slightly worn, but still serviceable towels break. The new colors are rich and lovely, the terry is silky soft and super thirsty. Looking forward to years of hard use, again.
4 out of 5 stars
13 April, 2025
originally posted on Lands' End
Shale Gray More Blue
Have purchased towels in the past and quite happy with them. Thought I would refresh and purchase new. Ordered sets in both Rich Steel and Shale Gray. Rich Steel color is as pictured; however, Shale Gray is more blue than gray and in photo on line represents as more gray. Hoping the quality upholds as did last purchase. Beware when ordering Shale Gray.
1 out of 5 stars
10 April, 2025
originally posted on Lands' End
Color does not match!!!
I bought the Roasted Walnut Supima towels with bath matts of the same color name. Love the towels but SO DISAPPOINTED that the matt color is not even close. It is way lighter - about half the shade of the towels - and much grayer. Looks kind of like it was faded. No one could tell me if there is a better match co I am returning the entire order.
1 out of 5 stars
8 March, 2025
originally posted on Lands' End
Terrible decline in quality
Washing instructions are now wash in cold water on delicate cycle. These made in India towels are thin, seem to get pulls when you look at them crosswise, ends are not sewn well, and are a huge decrease in quality from the prior version made in Turkey. The rose color is not rose, it's a coral as noted by an another reviewer. I have bought these towels for more than 15 years. I will have to buy two replacement towels of this current version just to keep a set intact when they go on clearance, then no more of these until you wake up Lands End and find a vendor that can manufacture a decent towel.
1 out of 5 stars
22 January, 2025
originally posted on Lands' End
Covered in Loose Threads
Terrible. I bought these, washed and dried them, and they are covered in loose strings all over every towel. I don't know who the heck is rating these 5 stars because they are garbage.
5 out of 5 stars
22 January, 2025
originally posted on Lands' End
Best towels
I received these wonderful towels for Christmas and they have gone to the top my list for most favorite towels. I seriously have total strangers how great of towels they are- thick, plush and wash and dry beautifully. They look the same, as when I opened them! And the personalization really is nice!
5 out of 5 stars
19 January, 2025
originally posted on Lands' End
Pure Luxury!
Super thick, soft, and absorbent. Washes well and almost no lint! I have washed them 3 times and they are sturdy. 5 star spa quality and ample sized. Pure luxury!
2 out of 5 stars
10 December, 2024
originally posted on Lands' End
Disappointed. Lots of snags.
Lots of snagging! I ordered 12 bath towels, hand towels, washcloths and a bath sheet. 1/4 of them had snags immediately out of package. I washed them on cold delicate and several more became snagged- 1 snag became about 12 long loop in the middle of the towel. While they seemed soft, all are going back because I can’t afford the risk of actually using them with that high a price tag.
1 reply from Customer Care team - 1 year ago
Thank you for taking the time to share your review of the Supima Towels you recently purchased. We are sorry to hear that you were not completely satisfied with the towels you received. Your input is truly important to us, and we have shared it with the appropriate merchant team for further review and consideration. Feedback from customers helps our teams when making future product decisions. We welcome customers to return following our return policy when a product has not met their expectations. Please feel free to chat with (Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists if you need additional assistance.