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Lands' End School Uniform Premium Supima Cotton Bath Towel
New at target
$27.96 reg $39.95
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save $11.99 (30% off)
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About this item
Highlights
- Supima cotton is farmed to minimize environmental impact.
- Rare Supima® — the top 3% of cotton grown in the U.S.
- Combed for added softness
- Detailed with dobby weave
- Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 56.0 inches (L), 30.0 inches (W)
Fabric Name: Plush
Textile Material: 100% Cotton
Style: Bath Towel
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 1006118442
UPC: 197231924073
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details
Estimated ship dimensions: 13 inches length x 9 inches width x 2 inches height
Estimated ship weight: 1.49 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the luxurious softness and absorbency of these towels, making them a popular choice for everyday use and gifting. Many highlight the vibrant colors and quality craftsmanship, noting that they maintain their plush feel even after multiple washes. However, some guests have experienced issues with lint shedding and color discrepancies. Overall, these towels are seen as a worthwhile investment for comfort and style in any bathroom.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 478 reviews
5 out of 5 stars
7 August, 2025
originally posted on Lands' End
Nice, soft towels
This review is just for the bath towels and not the towel set. Very soft towels. Washed them but haven't had a chance to use them. The color looks more on the orange-ish rose side than on the pinkish side , which I like. The only downside for me is that it is recommended to wash the towels in cold water. I have another set of LE towels and wash them in warm water. They seem ok. Maybe the cold water retains the color longer. Would still recommend these towels.
5 out of 5 stars
22 June, 2025
originally posted on Lands' End
Luxurious towel
I bought this towel based on the description and reviews. It did not disappoint. A well made towel that dries well and feels very luxurious. Even my guests commented on its feel.
3 out of 5 stars
26 May, 2025
originally posted on Lands' End
Not the same quality as they used to be
I've recommended Lands End towels to all of my friends. They used to be extremely fluffy - more than anything you'd get at a box store. I just ordered another set and was dismayed they are just regular towels now - not overly fluffy anymore.
5 out of 5 stars
22 May, 2025
originally posted on Lands' End
Large, soft
Large, and incredibly soft. I use one tablespoon of Tide liquid detergent for a load, and select "extra rinse". I add no other products that make towels less absorbent - like fabric softeners.
4 out of 5 stars
17 May, 2025
originally posted on Lands' End
Everything I wanted
I bought this as a HS graduating gift for my granddaughter. I love the way the towels look monogrammed. The feel of the pile is in the medium range. There are some other towel brands with deeper pile but I don't think monogramming would be suitable. Also, Also these will dry more quickly. The color is just what I wanted. Sizes are ample and you can read about all measurements before you buy. I think she will love everything about these towels . I will let you know when they are presented! Sorry they are gift wrapped so I don't have a picture!
5 out of 5 stars
8 May, 2025
originally posted on Lands' End
(no review title)
My old towels were getting raggedy so I went to Land's End to buy new ones. I love the color (fresh thyme) and they are soft but absorb moisture easily,
5 out of 5 stars
5 May, 2025
originally posted on Lands' End
Great towel
Love these Landsend towels, fluffy and soak up the bath water from your shower or bath.
1 out of 5 stars
30 April, 2025
originally posted on Lands' End
Disappointed
This was after 2 uses from my husband.. towel totally ripped apart.
1 out of 5 stars
26 April, 2025
originally posted on Lands' End
Returned
Returned - color did not match the hand towels although ordered same color. Towels significantly lighter. Quality not great - not worth keeping at
5 out of 5 stars
24 April, 2025
originally posted on Lands' End
No other towel compares
These are the ONLY towels I will purchase. I have been buying them for years and always replace with the same. I have even given them for gifts. Everyone loves them
5 out of 5 stars
23 April, 2025
originally posted on Lands' End
I love these towels
I have purchased many of these towels. They are great! They are soft, durable, absorb water from your skin well, and are easy to wash and dry. I buy all of my towels from Lands End.
5 out of 5 stars
17 April, 2025
originally posted on Lands' End
Soft & absorbent
The towels are both soft and absorbent. No color loss on first wash. Great product!
5 out of 5 stars
28 March, 2025
originally posted on Lands' End
Beautiful Towels
I bought six bath towels for my granddaughter who moved out of her parents' house to an apartment with her best friend. She just loved these beautiful bath towels, for they are just that--beautiful. As well, they are outstanding, excellent, quality towels. I enthusiastically recommend Land's End for these items.
5 out of 5 stars
17 March, 2025
originally posted on Lands' End
Perfect bath!!!
LANDS END is my go to for towels. The colors are consistent, towels are luxurious in weight and softness and bath towels are a great size for me (a size 2) and guests who are larger. They wear well and I love these products--THANKS
5 out of 5 stars
13 March, 2025
originally posted on Lands' End
Great Aqua Bath towels!
Great Aqua Bath towels! Love the color! Very soft and thick. It has been years since I bought Lands End towels and I am glad that I purchased them again! The hand towels and wash cloths are great also. They wash very nice. I am interested to see how they last. So far after 2 washings they are still very soft and thick.
2 out of 5 stars
6 March, 2025
originally posted on Lands' End
(no review title)
This towel snags easily
1 out of 5 stars
24 February, 2025
originally posted on Lands' End
Poor Quality control on dye lot of towels.
As I reported to Land's End, with pictures of the tags both labeled “slate gray” the towel I bought from Lands end last summer was a medium gray while the new towels with the same label were light blue. I could not return them due to the fact that I just had a large number of guests to come in.
5 out of 5 stars
22 February, 2025
originally posted on Lands' End
Very thick!
Very thick and absorbent. So far I’m very happy with my purchase!
5 out of 5 stars
22 February, 2025
originally posted on Lands' End
Supima cotton towels are supremely made to last!
These towels are very soft but highly absorbent. They are a few inches larger in length and width than my old Lands End towels, but will shrink a bit over the course of washing and drying a few times. If they last as long, and stay unraveled from wear, as my old ones have done, I'll be more than satisfied with them!
4 out of 5 stars
19 February, 2025
originally posted on Lands' End
Better than most
Quality, soft long lasting towel.