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Lands' End Premium Supima Cotton Hand Towel
New at target
$13.96 reg $19.95
Sale
save $5.99 (30% off)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Supima cotton is farmed to minimize environmental impact.
- Rare Supima® — the top 3% of cotton grown in the U.S.
- Combed for added softness
- Detailed with dobby weave
- Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 30.0 inches (L), 19.0 inches (W)
Fabric Name: Plush
Textile Material: 100% Cotton
Style: Hand Towel
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 1006118435
UPC: 197231914098
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details
Estimated ship dimensions: 11.25 inches length x 6.25 inches width x 2.75 inches height
Estimated ship weight: 0.52 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
These towels are celebrated for their softness, absorbency, and vibrant colors, making them a delightful addition to any bathroom. Guests appreciate their durability after multiple washes, with many noting the luxurious feel and generous sizes. However, some have expressed concerns about color consistency and fabric quality compared to previous purchases. Overall, these towels offer a great upgrade for those looking to refresh their linen collection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 248 reviews
5 out of 5 stars
26 September, 2025
originally posted on Lands' End
Nice Towels
I love Lands End towels, they are soft and wear well. But the colors coming and going are frustrating. I really wanted a whole set of these towels in Soft Sage, would have been perfect with my tile, but they were discontinued. The thyme color not only didn’t go with the tile but was a pretty strange color. I did keep it for a kitchen hand towel.
5 out of 5 stars
12 September, 2025
originally posted on Lands' End
Perfect towels in every way
I did not realize how sad my 10 year old bath towels were until these arrived! These towels are soft yet absorb water really well, hold up in the wash and retain their beautiful color. I purchased these on sale and I am glad that I did because I think that they are pricey at full price. I'll wait for a sale to buy more.
5 out of 5 stars
25 July, 2025
originally posted on Lands' End
Great quality
Love these towels. I have 3 sets. These were extras.
5 out of 5 stars
20 July, 2025
originally posted on Lands' End
very good !
This is a very good towel , it is soft and very absorbent .Happy with this purchase.
5 out of 5 stars
21 June, 2025
originally posted on Lands' End
soft, absorbent and long-lasting.
Have several of these hand towels and they are the best hand towel we have ever used.
5 out of 5 stars
21 June, 2025
originally posted on Lands' End
Plush towels
This is the second batch of these towels I have bought. They are thick, soft and absorbent and seem plusher than other brands. Great sale prices!
3 out of 5 stars
15 June, 2025
originally posted on Lands' End
color different
I bought sets of Dusty Blue Supima towels and the color is much darker than pictured, the color is a stormy mid tone not the light color pictured. Quality looks good, but the 3 darker blues must be very dark.
5 out of 5 stars
29 May, 2025
originally posted on Lands' End
(no review title)
These towel from Land’s End are so soft and absorbent. I am going to buy a set for my daughter.
5 out of 5 stars
29 May, 2025
originally posted on Lands' End
Consistent Quality
I have been purchasing these towels for over 15 years, and have always been pleased with them. The price on them, however, has gotten so ridiculously high that I only purchase them when they are half off, and then I stock up.
2 out of 5 stars
16 May, 2025
originally posted on Lands' End
Color not as shown. But the quality is good
The quality of the towel is good. I’ve bought LE towels for years. The problem is in the color. While it looked like the gray I bought before, it was darker and more like a blue color than gray. Disappointed that they don’t match bathroom colors or the other towels I bought before.
3 out of 5 stars
3 April, 2025
originally posted on Lands' End
Not what they use to be
I loved towels and order several sets and colors. They washed so well, the colors were lovely, the sizes were generous. NOW the colors as with much of Lands End fabrics and clothing, are dark and drab. As mentioned by another user the towel fabric does unravel or looks stagged after a couple of washings. NOT WHAT THEY USE TO BE!!
5 out of 5 stars
8 March, 2025
originally posted on Lands' End
Fluffy!
Extremely absorbant and very fluffy. A great buy, especially on sale!
3 out of 5 stars
10 February, 2025
originally posted on Lands' End
Too big!
Towels are fine, but too large for hand towels. They don’t fit on my towel bar next to the vanity.
5 out of 5 stars
17 January, 2025
originally posted on Lands' End
High quality towels
Love these towels! Soft to the touch -- love the blue color. Adding our names is such a nice look.
5 out of 5 stars
4 January, 2025
originally posted on Lands' End
Soft, fluffy towels
My husband bought me 2 sets of these towels and I am loving them. They are soft and big and get me dry quickly. One of my favorite things is how large the towels are! I love how generously sized the towels are and they feel good against my skin. They dry quickly, also.
5 out of 5 stars
1 January, 2025
originally posted on Lands' End
Very soft.
I bought these and am very satisfied but I have tried to order two more hand towels but can’t find them on your site. The color is rich burgandy.
5 out of 5 stars
1 January, 2025
originally posted on Lands' End
Bathroom
I love these hand towels and wash cloths. They are thick and soft. Good quality!
4 out of 5 stars
17 November, 2024
originally posted on Lands' End
Nice and fluffy
They are quality towels like I expect from LE. My only disappointment was that they looked blue in the catalog, which was what I wanted, but the blue color is closer to aqua. I kept them anyway, but wish LE carried a true blue towel.
5 out of 5 stars
3 November, 2024
originally posted on Lands' End
Lands End Supima Cotton Towels
Let’s put this in perspective. I bought two bath sheets and four hand towels. All have been washed and are GREAT quality. Keep in mind, others who give them a low rating, may have hard water. Meaning they’re being washed in water that has a high mineral content, without a home water softener. Another issue may be, over drying on high heat. As for not color matching to previously bought towels. This should be expected. As with anything else, tile, carpet, draperies… when manufactured have slightly different dye lots.
5 out of 5 stars
30 October, 2024
originally posted on Lands' End
Great soft & fluffy towels
Soft, fluffy and wonderful. So happy that I got these.