Launch - by Jeff Walker (Paperback)

About the Book

The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors open"", without giving much thought to creating a great launch. However, since 1996 Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years, Jeff has created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society---they've collectively done over $400 million in sales. The Launch is the ""how to"" manual for using Jeff's formula to follow their path of success---to create a product or business launch that gives you nearly-instant momentum, sales, and positioning.

Book Synopsis

The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors open"", without giving much thought to creating a great launch. However, since 1996 Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years, Jeff has created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society---they've collectively done over $400 million in sales. The Launch is the ""how to"" manual for using Jeff's formula to follow their path of success---to create a product or business launch that gives you nearly-instant momentum, sales, and positioning.

Review Quotes

This is not just a book. It's a license to print money. (Okay, maybe I'm overstating it a bit, but not by much.) I used Jeff's Product Launch Formula to create a seven-figure-plus business I absolutely love. And unlike some successful entrepreneurs, he holds nothing back. It's all here-a proven strategy, real- world examples, and step-by-step instructions-everything you need to create a business you're crazy about while making an incredible living doing it. -Michael Hyatt, New York Times Bestselling Author and Founder of PlatformUniversity.com

The title of this book, LAUNCH, is uniquely appropriate because Jeff Walker is the pioneer innovator of online marketing launches, as well as the online marketing industry's foremost teacher. The careers of thousands of successful online entrepreneurs have already been launched by Jeff's extraordinarily practical concepts, structures, strategies, tools, and processes. LAUNCH is a must read for all marketers---the go-to handbook for making money selling anything on the Internet. -Dan Sullivan, President and Founder of The Strategic Coach




It took me four years to grow my first business to $5 million. Using Jeff Walker's product launch model, I was able to hit $5 million in sales---in a brand- new business niche---my first year. Jeff has created one of the most important innovations in marketing in the last 100 years. -Eben Pagan, Founder of Hot Topic Media and Serial Online Entrepreneur




Business is a succession of launches---new products, projects, promotions, incentives, partnerships, etc. To succeed you'll need to master the launch. To do so you'll want to study the master of the launch---Jeff Walker. Ten thousand hours and millions of dollars later, he has figured it out. Read this book and shorten your path to profits dramatically. -Darren Hardy, Publisher and Founding Editor of SUCCESS and New York Times Bestselling Author of "The Compound Effect: Jumpstart Your Income, Your Life, Your Success."

This book is a must read for everyone trying to influence and change people's lives in a positive way. It's a GREAT business book, but it's also much more than a business book. I plan to get a copy for every Hay House author. -Reid Tracy, CEO, Hay House, Inc.

Even though I am a 30+ year veteran in direct marketing, this book made me realize how much there is still to learn about being an excellent marketer . . . and a human being as well. As one of the heroes among heart-based entrepreneurs on the planet, Jeff has written possibly the most important book about both direct response marketing and entrepreneurship in the last decade.

Anyone who thinks the word "launch" refers only to online marketing hasn't been paying attention to direct response marketing over the last five decades (or more). And anyone who thinks that Jeff Walker hasn't earned the right to own the word "launch" in today's marketing landscape also hasn't been paying attention.

LAUNCH is a must read for anyone in business today---experienced or novice-who needs to get their product or service out to the world . . . and wants to do it with integrity and power. -Brian Kurz, Executive Vice President, Boardroom, Inc.

The first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walker's ideas, we've turned these "launch days" into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation. -Vishen Lakhiani, Founder and CEO, Mindvalley

This isn't a book as much as it is a recipe and a blueprint for changing you and your family's financial fortune. It breaks down everything from the Seed Launch, where you start completely from scratch, all the way up to the mega JV Launches that can bring in

About the Author

Jeff Walker started his first online business in 1996---way back in the Internet Dark Ages. After spending eight years honing his craft in a variety of niches, he started teaching his launch techniques to others in 2004. His Product Launch Formula literally invented the online launch model, and Jeff has now taught the model to thousands of clients, and those clients have generated over $500 million dollars in sales in hundreds of niches. You can follow him at JeffWalker.com.