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Laura Mercier - Pure Canvas Primer Hydrating 30Ml
$42.00
Out of Stock
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At a glance
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About this item
Highlights
- Professional Formula Trusted by makeup artists for its smooth application and finish.
- Buildable Coverage Offers flexibility to match your desired level of coverage.
- Suitable for All Skin Types Works well across various complexions and conditions.
- Refined Finish Helps create a polished, even look that lasts.
- Free From Parabens, sulfates, synthetic fragrance, and phthalates.
Description
Laura mercier Laura Mercier - Pure Canvas Primer Hydrating 30Ml (Standard Size)
This cosmetic product is designed to enhance your look with professional-grade performance. It features a lightweight formula that blends seamlessly into the skin, offering buildable coverage and a natural look. Ideal for all skin types, this product helps you achieve a flawless finish with ease. Whether you're setting your makeup or creating a radiant base, it's a trusted essential in any makeup routine.
Why Choose This Product?
This Laura Mercier favorite combines luxury with performance, helping enhance your natural beauty with minimal effort. Its expertly developed formula ensures lasting wear and a soft-focus finish you'll love.
Trial/Mini/Travel Size: Yes
Suggested Age: 0-12 Years
Product Warning: Adult Use Only
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Smoothing
Recommended Skin Type: Combination
Net weight: 1 fl oz (us)
TCIN: 1004660466
UPC: 194250068054
Origin: imported
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Shipping details
Estimated ship dimensions: 2 inches length x 4 inches width x 2 inches height
Estimated ship weight: 0.25 pounds
item ships from third party seller: Arbitrage Entourage
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.2 out of 5 stars with 286 reviews
5 out of 5 stars
19 September, 2025
originally posted on Laura Mercier
fabulous
This product helps the product stay where it supposed to be and keep your skin appear with a bit of a glow and a little smoother .
1 out of 5 stars
8 September, 2025
originally posted on Laura Mercier
So disappointed!!!
[This review was collected as part of a promotion.] I have used this product for years but the formulation has changed and does not give the same glow - and there seems to be about half of the product - only 1 oz. I actually ended up buying it twice because I thought it was my mistake, that I had ordered the wrong product - I even tried a “chat” with your bot but it just no longer a great product.
5 out of 5 stars
10 August, 2025
originally posted on Laura Mercier
Love this!
[This review was collected as part of a promotion.] I love Pure Canvas Primer Hydrating. I have very dry skin, and with this my face feels moist all day.
5 out of 5 stars
4 August, 2025
originally posted on Laura Mercier
Best Primer I've Ever Used!
I bought 4 of the top rated primers, even the ones recommended for mature skin.Pure Canvas Primer Hydrating is there VERY BEST!!I am 70 years old and unfortunately never wore sunscreen, even though I've lived in Dallas, Los Angeles, Honolulu and now Orlando. I also had a total hysterectomy at 35 so I immediately was post menopausal. I thought I was cute and never thought about getting old. For me, I now wear a mineral sunscreen, let it dry and then my Laura Mercier Pure Canvas Primer Hydrating then makeup... If I want to. If you have dry skin, try this primer!! It's the best!
5 out of 5 stars
27 July, 2025
originally posted on Laura Mercier
Hydrating primer
[This review was collected as part of a promotion.] I never really thought a primer would do a lot for. However im so glad I gave this one a try.ive purchased it at least 3 times!
5 out of 5 stars
9 July, 2025
originally posted on Laura Mercier
Hydrating primer
[This review was collected as part of a promotion.] I love this primer because it’s hydrating without being oily.
5 out of 5 stars
6 July, 2025
originally posted on Laura Mercier
Love the product!
[This review was collected as part of a promotion.] The primer gives a nice dewy glow under tinted moisturizer! Love it!
5 out of 5 stars
3 July, 2025
originally posted on Laura Mercier
Great for my skin
Since switching to this primer my skin has bener looked healthier.
5 out of 5 stars
30 June, 2025
originally posted on Laura Mercier
My Glow from Within
This is my go-to radiant-boosting primer when I want that soft, lit-from-within glow without looking greasy or overdone. It has a lightweight, breathable texture that melts into my skin and layers beautifully under makeup. On camera, it gives me that subtle glow that makes editing a breeze less color grading, more natural radiance.I reach for this a lot when I’m creating content because it just makes my skin look even, healthy, and glowy before I even get to foundation. It sits well under every base I’ve tried, never pills, never shifts, and actually makes my makeup wear better. Y favourite thing is that it plays nicely with other primers too, so I can mix and match depending on the look I’m going for.It keeps my skin feeling hydrated all day, and the glow stays put, it doesn’t disappear or get oily as the day goes on. On light-makeup or no-makeup days, this is all I need for a dewy, effortless finish.If you're looking for a primer that hydrates, smooths, and adds a soft-focus radiance, this is it. It doesn’t even compete with Makeup Forever’s HD Hydra Glow, it’s in a league of its own. It is on the pricier side, but worth every coin. I picked mine up at Sephora.
3 out of 5 stars
10 June, 2025
originally posted on Laura Mercier
The old formula was better
I have used this primer for YEARS - I just restocked and this new formula is disappointing. I used to just put this on during the summer and it had a tiny bit of coverage to it - not any more. White and yucky. Very sad!
5 out of 5 stars
6 June, 2025
originally posted on Laura Mercier
Primer
[This review was collected as part of a promotion.] Hydrating primer is great. Apply before translucent powder for perfect application , look & coverage.It evens skin tone so you can just prime and go.
5 out of 5 stars
3 June, 2025
originally posted on Laura Mercier
Wonderful product
A little goes a long way. It is not too thin or too thick. Sinks into the skin and provides a smooth velvety base for makeup application. Only drawback is the recent size reduction, which is not commensurate with the price reduction. However, it out performs other primers I have tried, so I had to return to it.
3 out of 5 stars
2 June, 2025
originally posted on Laura Mercier
Shrink much?
[This review was collected as part of a promotion.] I will always love Laura Mercier. I worked for the brand for over 10 years and still use their products daily. When did the primer shrink from 1.7 to 1 full Oz? I can’t justify the cost any longer. It’s depressing.
5 out of 5 stars
25 May, 2025
originally posted on Laura Mercier
Primer LM
[This review was collected as part of a promotion.] Blends with your skin and keeps my light makeup on. No odd smell and smooth to apply.
5 out of 5 stars
11 May, 2025
originally posted on Laura Mercier
Perfect for layering with tinted moisturizer
[This review was collected as part of a promotion.] I have not tried a primer in a long time - I am at the point where I don't want to wear heavy makeup - so I thought I didn't need it. But I purchased it recently and tried it under my tinted moisturizer - and it works great! With wearing a primer, I don't need as much tinted moisturizer, and it applies evenly. And looks fantastic too.
5 out of 5 stars
27 April, 2025
originally posted on Laura Mercier
Primer Perfection
[This review was collected as part of a promotion.] Primer that is absolutely perfect. It's so much better than using foundation.
2 out of 5 stars
27 April, 2025
originally posted on Laura Mercier
Product Change
[This review was collected as part of a promotion.] I have long appreciated & used the LM Illuminating Primer. Much to my dismay, it appears that the formulation and tone/color of the product has changed. This is VERY disappointing. Please highly consider changing back to the prior formula as it was SO much better.
5 out of 5 stars
26 March, 2025
originally posted on Laura Mercier
Love its hydration
[This review was collected as part of a promotion.] Goes on easy, and it is not oily. I like the way helps my foundation look natural and even. Keeps my face hydrated
4 out of 5 stars
25 March, 2025
originally posted on Laura Mercier
Great except...
I LOVE this primer. Truly my holy grail and I’ve been using it for years now. A little goes a long way. Still on my tube i purchased in 2023! I recently purchased a new tube as part of a sale, and received it and noticed not only is it less product (tube from 2023 is 1.7 fluid oz and new tube is 1.0 fluid oz) but still the same price. Less product for the same price is robbery! Really hoping the formula didn’t change. Also noticed the 2023 tube expires after 24 months wheres as the new one expires after 12. I’m really just stuck on there being less product in the tube but the price didn’t budge at all. Not right for these companies to be doing this :(
1 out of 5 stars
18 March, 2025
originally posted on Laura Mercier
Too bad they changed everything that was great
This primer was my go to. Definitely added luminosity to my face ever under foundation and make up. Unfortunately the package size went from 1.7 ounces to 1 ounce for an increased price. The formula also changed. Ive moved on to NARS better quality and cheaper.