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Milani Illuminating Face Primer - Bright Side 140 - 1 fl oz
$8.99 reg $11.99
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Ends Monday save $3.00 (25% off)In Stock
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At a glance
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About this item
Highlights
- Instant brightening and illuminating
- Radiant finish
- Creamy lotion texture smoothes skin & extends makeup wear
- Enriched with Vitamin C, ProVitamin B5, Squalane & Jojoba Oil
- For all skin tones
- Free of Parabens & Sulfates
- Vegan & Cruelty-Free
- Made in the USA
Description
Welcome to the Bright Side. Instantly brightening and illuminating, the Bright Side primer nourishes skin with antioxidant-rich Vitamin C, ProVitamin B5, Squalane and Jojoba Oil while seamlessly blurring imperfections and extending makeup wear. Banana brightening pigments in a creamy lotion texture leave skin ultra-hydrated with a radiant finish. Great for all skin types, and designed for all skin tones. This product is free of Parabens & Sulfates, and is Vegan & Cruelty-Free. Milani Primers are made in the USA.
Suggested Age: 13 Years and Up
Health Facts: Contains Vitamin C
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Mature, Oily, Sensitive, Combination, Dry, Very Dry
Net weight: 1 fl oz (US)
TCIN: 80021432
UPC: 717489457033
Item Number (DPCI): 052-00-6823
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients/water / aqua / eau, butylene glycol, tridecyl trimellitate, glycerin, glyceryl stearate citrate, simmondsia chinensis (jojoba) seed oil, triethylhexanoin, mica, polyglyceryl-3 stearate, panthenol, tetrahexyldecyl ascorbate, tocopherol, hydrogenated lecithin, squalane, sodium hyaluronate, propanediol phospholipids, polysorbate 60, sorbitan isostearate, ethylene/propylene/styrene copolymer, butylene/ethylene/styrene copolymer xanthan gum, glyceryl undecylenate, glyceryl caprylate, hydroxyacetophenone, hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, phenoxyethanol, ethylhexylglycerin, tin oxide, iron oxides (ci 77491), titanium dioxide (ci 77891)' '
Shipping details
Estimated ship dimensions: 0.9 inches length x 0.93 inches width x 5.47 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product water based or silicone based?
submitted by ks - 3 years ago
A: Hi KS, thanks for your question. It is water-based.
submitted byMilani Team - 3 years agoBrand expert
This product is featured in a recent Target Finds story
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Guests are saying
This illuminating primer has garnered positive feedback for its ability to provide a natural glow and enhance the skin's appearance under makeup. Guests appreciate its creamy texture, hydration, and the way it makes their skin look youthful and radiant. Many find it versatile enough to wear alone or under foundation, making it a favorite for daily use. However, some guests have experienced breakouts or found it less effective than expected.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 215 reviews
easy to apply: 4.29 out of 5
easy to remove: 4.33 out of 5
long lasting: 3.8 out of 5
quality: 3.76 out of 5
value: 3.71 out of 5
68% would recommend
25 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Light
- Skin concern: Sensitivity, Uneven skin tone, Redness
- Skin type: Combination
Horribleeeee
Broke my skin out horribly. Avoid at all cost. I will be returning it. I only used it once and it did enough damage.
1 reply from Milani Team team - 2 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
3 out of 5 stars
19 September, 2025
originally posted on Milani
Could've done better
[This review was collected as part of a promotion.] I have used a better product by a less known brand
4 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
Glowy, dewy, golden
I like it. I would buy it again. I was inspired by tik tok and was looking for something that would give me a dewy look. This for sure did it and has a golden glow to it. Don’t add too much at once, you’ll look like a Oompa Loompa. If you do just keep rubbing it into face and add your foundation. It’ll oxidize into your skin eventually.
5 out of 5 stars
30 June, 2025
originally posted on Milani
Smooth and light
Loved the way this applied; it didn't feel heavy or oily on my skin.
4 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
- Skin concern: Aging
- Skin type: Combination
Good primer for summer weather.
This product is a good primer for the summer months!
3 out of 5 stars
Thumbs down graphic, would not recommend
24 April, 2025
- Skin tone: Medium
- Skin concern: Blackheads, Dark circles, Acne, Pores
- Hair color: Black
- Skin type: Combination
- Eye color: Brown
Not the best
It does give you a glow. However, for some reason it gets clumpy… not sure if I’m using the product wrong but that’s the only downside. Very light and isn’t extremely sticky. There’s definitely better primers out there.
1 reply from Milani Team team - 7 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
Thumbs up graphic, would recommend
17 January, 2025Verified purchase
- Skin type: Dry
- Eye color: Hazel
- Skin tone: Light
- Skin concern: Aging, Blackheads, Redness, Pores
- Hair color: Brunette
Good at moisturizing
This goes on silky, smooth. I can’t see a noticeable difference, but it makes my skin feel good and the cold snowy winter weather.
5 out of 5 stars
14 October, 2024
originally posted on Milani
Bright Side Illuminating Primer
[This review was collected as part of a promotion.] Love the way by skin glows! It gives a refreshing glow under my foundation!
3 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2024Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Acne, Dark circles
- Hair color: Black
- Eye color: Brown
It's nice but has its cons
I like the natural glow it gives but I started breaking out all over my face
5 out of 5 stars
11 September, 2024
originally posted on Milani
Works well
[This review was collected as part of a promotion.] Pretty good, I like that it’s a good brightening primer to go under my foundation. It doesn’t feel like the matte primers it’s more of a soft creamy texture not the siliconeish texture.
5 out of 5 stars
18 August, 2024
originally posted on Milani
10/10
I love this. Perfect packaging and silky smooth on my skin!
5 out of 5 stars
5 July, 2024
originally posted on Milani
Look on the Bright side 😉
This stuff is amazing. I use it under my foundation. And wow its amazing. I love howy skin looks so beautiful. I can't get enough of this stuff.
5 out of 5 stars
28 June, 2024
originally posted on Milani
GORGEOUS REALISTIC GLOW!
Gorgeous smootung formula that give a subtle, realistic glow
5 out of 5 stars
10 June, 2024
originally posted on Milani
Brightside primer
[This review was collected as part of a promotion.] I’ve used other primer but not like this one. this primer really hydrated my face that it makes it look so bright and smooth. I love it! I’ve continued to buy more Milani make up it just fits my skin so perfectly☺️😌
4 out of 5 stars
1 June, 2024
originally posted on Milani
Primer for mature skin
Im 68 years young and found this primer to add just the right amount of glow.
5 out of 5 stars
23 May, 2024
originally posted on Milani
The Best Primer
I love all Milani products!!! This give primer is just the right moisture and tint.
5 out of 5 stars
22 May, 2024
originally posted on Milani
Lovely Glow
[This review was collected as part of a promotion.] This is so pretty! I don't normally wear foundation, just a primer and spot concealer for a base and this is lovely. I've used other illuminating primers that have too much shimmer. This is just right and gives just enough glow to my face without looking unnatural.
5 out of 5 stars
14 May, 2024
originally posted on Milani
Get this primer and shine!!
[This review was collected as part of a promotion.] Primer definitely delivers!!! I saw a difference and could tell it was brighter and radiant on my face. Love it.
5 out of 5 stars
10 May, 2024
originally posted on Milani
Very light, great buy
[This review was collected as part of a promotion.] This was my first time purchasing the illuminating primer, it goes on light and has enough tackiness for my foundation to not transfer to clothing, skin, etc. I will definitely be buying again. Has a slight shimmer to it, nothing excessive
5 out of 5 stars
27 April, 2024
originally posted on Milani
Great
Perfect mixed with the foundation. I like the bottle as well.