$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- Instant brightening and illuminating
- Radiant finish
- Creamy lotion texture smoothes skin & extends makeup wear
- Enriched with Vitamin C, ProVitamin B5, Squalane & Jojoba Oil
- For all skin tones
- Free of Parabens & Sulfates
- Vegan & Cruelty-Free
- Made in the USA
Description
Welcome to the Bright Side. Instantly brightening and illuminating, the Bright Side primer nourishes skin with antioxidant-rich Vitamin C, ProVitamin B5, Squalane and Jojoba Oil while seamlessly blurring imperfections and extending makeup wear. Banana brightening pigments in a creamy lotion texture leave skin ultra-hydrated with a radiant finish. Great for all skin types, and designed for all skin tones. This product is free of Parabens & Sulfates, and is Vegan & Cruelty-Free. Milani Primers are made in the USA.
Suggested Age: 13 Years and Up
Health Facts: Contains Vitamin C
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Mature, Oily, Sensitive, Dry, Combination, Very Dry
Net weight: 1 fl oz (US)
TCIN: 80021432
UPC: 717489457033
Item Number (DPCI): 052-00-6823
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients/water / aqua / eau, butylene glycol, tridecyl trimellitate, glycerin, glyceryl stearate citrate, simmondsia chinensis (jojoba) seed oil, triethylhexanoin, mica, polyglyceryl-3 stearate, panthenol, tetrahexyldecyl ascorbate, tocopherol, hydrogenated lecithin, squalane, sodium hyaluronate, propanediol phospholipids, polysorbate 60, sorbitan isostearate, ethylene/propylene/styrene copolymer, butylene/ethylene/styrene copolymer xanthan gum, glyceryl undecylenate, glyceryl caprylate, hydroxyacetophenone, hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, phenoxyethanol, ethylhexylglycerin, tin oxide, iron oxides (ci 77491), titanium dioxide (ci 77891)
Shipping details
Estimated ship dimensions: 0.9 inches length x 0.93 inches width x 5.47 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product water based or silicone based?
submitted by ks - 3 years ago
A: Hi KS, thanks for your question. It is water-based.
submitted byMilani Team - 3 years agoBrand expert
This product is featured in a recent Target Finds story
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Guests are saying
This illuminating primer has garnered positive feedback for its ability to provide a natural glow and enhance the skin's appearance under makeup. Guests appreciate its creamy texture, hydration, and the way it makes their skin look youthful and radiant. Many find it versatile enough to wear alone or under foundation, making it a favorite for daily use. However, some guests have experienced breakouts or found it less effective than expected.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 208 reviews
easy to apply: 4.21 out of 5
easy to remove: 4.26 out of 5
long lasting: 3.89 out of 5
quality: 3.84 out of 5
value: 3.84 out of 5
69% would recommend
23 recommendations
Good primer for summer weather.
4 out of 5 stars
Thumbs up graphic, would recommend
Nonna2E - 21 days ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
- Skin concern: Aging
- Skin type: Combination
This product is a good primer for the summer months!
Not the best
3 out of 5 stars
Thumbs down graphic, would not recommend
Target reviwer - 2 months ago
- Skin tone: Medium
- Skin concern: Blackheads, Dark circles, Acne, Pores
- Hair color: Black
- Skin type: Combination
- Eye color: Brown
It does give you a glow. However, for some reason it gets clumpy… not sure if I’m using the product wrong but that’s the only downside. Very light and isn’t extremely sticky. There’s definitely better primers out there.
1 reply from Milani Team team - 2 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Good at moisturizing
5 out of 5 stars
Thumbs up graphic, would recommend
MamaB - 6 months ago, Verified purchaser
- Skin type: Dry
- Eye color: Hazel
- Skin tone: Light
- Skin concern: Aging, Blackheads, Redness, Pores
- Hair color: Brunette
This goes on silky, smooth. I can’t see a noticeable difference, but it makes my skin feel good and the cold snowy winter weather.
Bright Side Illuminating Primer
5 out of 5 stars
Beachgirl31478 - 9 months ago
originally posted on Milani
[This review was collected as part of a promotion.] Love the way by skin glows! It gives a refreshing glow under my foundation!
It's nice but has its cons
3 out of 5 stars
Thumbs down graphic, would not recommend
Michele2 - 9 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Acne, Dark circles
- Hair color: Black
- Eye color: Brown
I like the natural glow it gives but I started breaking out all over my face
Works well
5 out of 5 stars
Makaela - 10 months ago
originally posted on Milani
[This review was collected as part of a promotion.] Pretty good, I like that it’s a good brightening primer to go under my foundation. It doesn’t feel like the matte primers it’s more of a soft creamy texture not the siliconeish texture.
10/10
5 out of 5 stars
Liz - 11 months ago
originally posted on Milani
I love this. Perfect packaging and silky smooth on my skin!
Look on the Bright side 😉
5 out of 5 stars
Ashley - 1 year ago
originally posted on Milani
This stuff is amazing. I use it under my foundation. And wow its amazing. I love howy skin looks so beautiful. I can't get enough of this stuff.
GORGEOUS REALISTIC GLOW!
5 out of 5 stars
Irene H - 1 year ago
originally posted on Milani
Gorgeous smootung formula that give a subtle, realistic glow
Brightside primer
5 out of 5 stars
Maria - 1 year ago
originally posted on Milani
[This review was collected as part of a promotion.] I’ve used other primer but not like this one. this primer really hydrated my face that it makes it look so bright and smooth. I love it! I’ve continued to buy more Milani make up it just fits my skin so perfectly☺️😌
Primer for mature skin
4 out of 5 stars
Cher - 1 year ago
originally posted on Milani
Im 68 years young and found this primer to add just the right amount of glow.
The Best Primer
5 out of 5 stars
Karen - 1 year ago
originally posted on Milani
I love all Milani products!!! This give primer is just the right moisture and tint.
Lovely Glow
5 out of 5 stars
Fran B - 1 year ago
originally posted on Milani
[This review was collected as part of a promotion.] This is so pretty! I don't normally wear foundation, just a primer and spot concealer for a base and this is lovely. I've used other illuminating primers that have too much shimmer. This is just right and gives just enough glow to my face without looking unnatural.
Get this primer and shine!!
5 out of 5 stars
Violette - 1 year ago
originally posted on Milani
[This review was collected as part of a promotion.] Primer definitely delivers!!! I saw a difference and could tell it was brighter and radiant on my face. Love it.
Very light, great buy
5 out of 5 stars
Lauren N - 1 year ago
originally posted on Milani
[This review was collected as part of a promotion.] This was my first time purchasing the illuminating primer, it goes on light and has enough tackiness for my foundation to not transfer to clothing, skin, etc. I will definitely be buying again. Has a slight shimmer to it, nothing excessive
Great
5 out of 5 stars
Bex - 1 year ago
originally posted on Milani
Perfect mixed with the foundation. I like the bottle as well.
Love Bright Side Primer
5 out of 5 stars
Debbi - 1 year ago
originally posted on Milani
I was looking for a Primer that gave a glow it’s perfect. Holds my makeup and like that it has vitamin C
Beautiful and youthful skin stars here
5 out of 5 stars
Purfecteaz - 1 year ago
originally posted on Milani
This is my daily face primer. I had may many different primers but this is truly my very favorite. It makes my skin look healthier and younger. It’s not matte for sure. It is dewy and youthful.
Glowy skin is yours
5 out of 5 stars
Thumbs up graphic, would recommend
CJ - 1 year ago, Verified purchaser
- Skin type: Dry
- Skin tone: Light
- Skin concern: Redness, Dullness, Aging, Pores
This is my all time favorite primer. It leaves my skin soft and glowy, sometimes I don’t even wear foundation over it. Just perfect.
Bright Side
5 out of 5 stars
Nicole - 1 year ago
originally posted on Milani
[This review was collected as part of a promotion.] Love this, so moisturizing to the skin and gives a brightening effect