New ArrivalsChristmasHoliday Hosting & EntertainingGift IdeasAI Gift FinderClothing, Shoes & AccessoriesToysElectronicsBeautyGift CardsHomeFurnitureCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesClearanceTarget New Arrivals Target Finds #TargetStyleHanukkahStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Living Proof Air Dry Styler - 5 fl oz - Ulta Beauty - 2 of 4Living Proof Air Dry Styler - 5 fl oz - Ulta Beauty - 3 of 4Living Proof Air Dry Styler - 5 fl oz - Ulta Beauty - 4 of 4
Living Proof Air Dry Styler - 5 fl oz - Ulta Beauty - 1 of 4

Living Proof Air Dry Styler - 5 fl oz - Ulta Beauty

$34.00 ($6.80/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Enhances air-dried styles without the crunch
  • Cuts down on air-dry styling time
  • Styles last in high-humidity conditions
  • Softens hair for improved manageability
  • Manages frizz and aligns ends for a smooth finish*
  • Adds shine
  • Instantly reduces frizz by 86%*
  • *Versus untreated

Description

Living Proof Style Lab Air-Dry Styler is a multi-tasking air-dry styler that reduces air-dry time, enhances natural texture + tames frizz, giving you an effortless look that lasts all day.
Hair Type: Wavy, Straight, Frizzy
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Beachy Waves, Hair Styling
Net weight: 5 fl oz (US)
TCIN: 94279338
UPC: 840216936201
Item Number (DPCI): 342-03-0233
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.42 inches length x 1.76 inches width x 7.83 inches height
Estimated ship weight: 0.37 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Apply on wet or dry hair?

submitted by iduj - 7 months ago

Related Categories

Guests are saying

The Living Proof Style Lab Air Dry Styler is a versatile product that enhances natural texture while reducing frizz, making it ideal for guests who prefer air drying their hair. Many guests appreciate its lightweight formula that leaves hair soft and manageable without a crunchy feel. While some experienced issues with separation or fragrance sensitivity, the overall feedback highlights its effectiveness in achieving defined curls and a polished look without heat styling. This product is a great addition to any hair care routine, especially for those seeking low-maintenance styling options.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 354 reviews
    4 out of 5 stars
    24 August, 2025
    originally posted on http://www.ulta.com
    Image

    Love BUT…

    I genuinely like this product, but you need to aggressicely shake the product like the shake weight episode from South Park to make sure it doesnt come out watery
    Sydney
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 July, 2025
    originally posted on livingproof.com
    Image

    Amazing

    [This review was collected as part of a promotion.] Leaves my curls soft and defined without frizz and looking crunchy or greasy. Been loving this for the summer. No blow dryer needed for a great natural style.
    Sumer C.
    Did you find this review helpful?
    1 out of 5 stars
    6 May, 2025
    originally posted on http://www.ulta.com
    Image

    Beware if you get migraines

    This product gave amazing hold for an air dry styler, but the fragrance triggered a massive status migranosus that wrecked my life for over a week. I'd never had issues with fragrances triggering migraines before this and it was absolutely terrifying. I even tried it again after the migraine cleared to confirm that it was indeed this product that triggered it and it was indeed this product that triggered it. Both times, this left a really product-y, gross feeling in my hair.
    Kailey
    Did you find this review helpful?
    3 out of 5 stars
    4 May, 2025
    originally posted on http://www.ulta.com
    Image

    Over promises, under delivers

    I love the Living proof scalp treatment, so I had high hopes for this too. I love the smell and the consistency of it; it is easy to distribute through my hair. Unfortunately, it tangled my wavy hair. I also didn't notice any difference in my hair's drying time. It did somewhat ease my frizz, but that's not enough for me to buy it again considering I can get the same (or better) for significantly less money.
    BB
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2025
    originally posted on http://www.ulta.com
    Image

    Love this styler!

    Big fan of this! It holds my curls without being crunchy!
    Meredith
    Did you find this review helpful?
    2 out of 5 stars
    2 February, 2025
    originally posted on http://www.ulta.com
    Image

    Returning this. Did nothing.

    This did nothing to my hair other than maybe it dried a little faster....maybe. I gave it two stars because it didn't make my hair worse. It looked the same, felt the same, maybe smelled a little better, but you can find less expensive products to do that and more.
    Dawn
    Did you find this review helpful?
    3 out of 5 stars
    25 January, 2025
    originally posted on livingproof.com
    Image

    Separates

    I’ve only used it a few times but it separates so badly. I tried shaking it, tapping it vigorously on the counter etc and it’s still not fully I cooperated. Waste of money for me. My hair was filmy and sticky due to the separation. Tossing it.
    Chris H.
    Did you find this review helpful?
    2 out of 5 stars
    21 January, 2025
    originally posted on http://www.ulta.com
    Image

    Nope

    I really miss the In Shower Styler that was discontinued and replaced with this. I don't get any benefits and I've tried different styles, products. shampoos and conditioners, etc., and this is just doesn't work for me. Smells really good though.
    Jamie
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2025
    originally posted on livingproof.com
    Image

    Amazing!!

    I have hair that struggles to hold a curl. This product has completely changed that. It helps with frizz, but also makes my curls last for days. I will never stop using this.
    Nicole
    Did you find this review helpful?
    2 out of 5 stars
    12 January, 2025
    originally posted on livingproof.com
    Image

    Not for me

    First product I haven't liked from living proof. Dosen't seem like a lot of others have had the same issue I've had so perhaps I got a bad one. My issues is with the product separating while sitting. Even with giving it a good shake before putting in my hand. I always get a large amount of clear liquid and then some white. Really unpleasant to use.
    Kathryn
    Did you find this review helpful?
    1 out of 5 stars
    31 December, 2024
    originally posted on livingproof.com
    Image

    Air dry styler

    Makes my hair too greasy, I really wanted. to like this but don't. Even if I use just a little, still too much.
    Lizz S.
    Did you find this review helpful?
    1 out of 5 stars
    29 December, 2024
    originally posted on livingproof.com
    Image

    I usually love all Living

    [This review was collected as part of a promotion.] I usually love all Living Proof products, but this one is my least favorite and seems like a waste of money. Your hair will look nothing like the photos and I can’t tell a difference between when I use it and when I don’t when trying to air dry my hair. I won’t ever buy it again.
    Carrie B.
    Did you find this review helpful?
    4 out of 5 stars
    23 December, 2024
    originally posted on livingproof.com
    Image

    This cream helps keep some

    [This review was collected as part of a promotion.] This cream helps keep some definition of my hair's natural wavy texture. It also helps with frizz.
    Amanda N.
    Did you find this review helpful?
    3 out of 5 stars
    19 December, 2024
    originally posted on livingproof.com
    Image

    Not inpressed

    I usually let my hair dry and this product did nothing by to help my hair hold its curl pattern. Was hoping for a better result.
    Renee C.
    Did you find this review helpful?
    1 out of 5 stars
    5 December, 2024
    originally posted on http://www.ulta.com
    Image

    Did not live up to the hype

    My hair air dries with awesoke bwavhy waves but can be prone to frizz so i thoight this product wouid be a great solution. Wrong. It's awful. Took the wave/curl out of my hair completely, made it crunchy, and generally did the complete opposite of what it was supposed to. I've tried varying amounts of product and level of air dry when product is applied with no variation of result. Had intended to return but life got busy and I think I missed my window.
    Do not buy
    Did you find this review helpful?
    5 out of 5 stars
    18 November, 2024
    originally posted on http://www.ulta.com
    Image

    New favorite!

    Makes my hair smooth and holds waves. I use a quarter-size amount to get a good effect. Surprised at how good it works!
    Jill
    Did you find this review helpful?
    2 out of 5 stars
    7 November, 2024
    originally posted on livingproof.com
    Image

    Didn’t see much of a difference

    [This review was collected as part of a promotion.] It is a very nice and lightweight cream. I have a slight wave to my fine thin hair. I tried this to bring out that wave. When I put it in my hair the waves looked great and were pretty prominent. By that time the hair completely dried, the waves were hardly there. The cream costs a lot of money for such a little change.
    Karen L.
    Did you find this review helpful?
    2 out of 5 stars
    2 November, 2024
    originally posted on http://www.ulta.com
    Image

    Doesn't help frizz and made hair dry/rough

    Did not help with frizz or flyaways, and my hair was noticeably LESS soft after using it. It gave me hair a dry/rough texture. I was excited to try this after reading all of the positive reviews... but now that I have, I'm wondering where those reviews really came from. I have long straight hair, so maybe it's just not for that hair type.
    Angie
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2024
    originally posted on livingproof.com
    Image

    Omg! I love this Air Dry styler

    I finally found something that tames my old tired & frizzy dry hair. Love this and it’s so easy. Please don’t ever stop making it.
    Nancy
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2024
    originally posted on http://www.ulta.com
    Image

    No longer need a flat iron

    This air dry cream is the absolute best thing I have ever put in my hair. My hair usually dries frizzy and a little wavy, but when I use this ( along with vanishing frizz oil) my hair dries straight and frizz free. I know it's not the oil doing it because I have used it alone and my hair still dried the same as it always does, except for the frizz. I am beyond happy with this cream, I no longer have to use a flat iron because of how beautifully my hair dries all on it's own. So now, I will have healthier hair because I don't need to use heat on my hair, so no more damage! I am thrilled and will always have this in my hair routine, along with other Living Proof hair care of course!
    Jenn
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy