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Living Proof Air Dry Styler - 5 fl oz - Ulta Beauty
$34.00 ($6.80/fluid ounce)
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At a glance
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About this item
Highlights
- Enhances air-dried styles without the crunch
- Cuts down on air-dry styling time
- Styles last in high-humidity conditions
- Softens hair for improved manageability
- Manages frizz and aligns ends for a smooth finish*
- Adds shine
- Instantly reduces frizz by 86%*
- *Versus untreated
Description
Living Proof Style Lab Air-Dry Styler is a multi-tasking air-dry styler that reduces air-dry time, enhances natural texture + tames frizz, giving you an effortless look that lasts all day.
Hair Type: Wavy, Straight, Frizzy
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Beachy Waves, Hair Styling
Net weight: 5 fl oz (US)
TCIN: 94279338
UPC: 840216936201
Item Number (DPCI): 342-03-0233
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.42 inches length x 1.76 inches width x 7.83 inches height
Estimated ship weight: 0.37 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Apply on wet or dry hair?
submitted by iduj - 7 months ago
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Guests are saying
The Living Proof Style Lab Air Dry Styler is a versatile product that enhances natural texture while reducing frizz, making it ideal for guests who prefer air drying their hair. Many guests appreciate its lightweight formula that leaves hair soft and manageable without a crunchy feel. While some experienced issues with separation or fragrance sensitivity, the overall feedback highlights its effectiveness in achieving defined curls and a polished look without heat styling. This product is a great addition to any hair care routine, especially for those seeking low-maintenance styling options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 354 reviews
4 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com

Love BUT…
I genuinely like this product, but you need to aggressicely shake the product like the shake weight episode from South Park to make sure it doesnt come out watery
5 out of 5 stars
28 July, 2025
originally posted on livingproof.com
Amazing
[This review was collected as part of a promotion.] Leaves my curls soft and defined without frizz and looking crunchy or greasy. Been loving this for the summer. No blow dryer needed for a great natural style.
1 out of 5 stars
6 May, 2025
originally posted on http://www.ulta.com

Beware if you get migraines
This product gave amazing hold for an air dry styler, but the fragrance triggered a massive status migranosus that wrecked my life for over a week. I'd never had issues with fragrances triggering migraines before this and it was absolutely terrifying. I even tried it again after the migraine cleared to confirm that it was indeed this product that triggered it and it was indeed this product that triggered it. Both times, this left a really product-y, gross feeling in my hair.
3 out of 5 stars
4 May, 2025
originally posted on http://www.ulta.com

Over promises, under delivers
I love the Living proof scalp treatment, so I had high hopes for this too. I love the smell and the consistency of it; it is easy to distribute through my hair. Unfortunately, it tangled my wavy hair. I also didn't notice any difference in my hair's drying time. It did somewhat ease my frizz, but that's not enough for me to buy it again considering I can get the same (or better) for significantly less money.
5 out of 5 stars
23 March, 2025
originally posted on http://www.ulta.com

Love this styler!
Big fan of this! It holds my curls without being crunchy!
2 out of 5 stars
2 February, 2025
originally posted on http://www.ulta.com

Returning this. Did nothing.
This did nothing to my hair other than maybe it dried a little faster....maybe. I gave it two stars because it didn't make my hair worse. It looked the same, felt the same, maybe smelled a little better, but you can find less expensive products to do that and more.
3 out of 5 stars
25 January, 2025
originally posted on livingproof.com
Separates
I’ve only used it a few times but it separates so badly. I tried shaking it, tapping it vigorously on the counter etc and it’s still not fully I cooperated. Waste of money for me. My hair was filmy and sticky due to the separation. Tossing it.
2 out of 5 stars
21 January, 2025
originally posted on http://www.ulta.com

Nope
I really miss the In Shower Styler that was discontinued and replaced with this. I don't get any benefits and I've tried different styles, products. shampoos and conditioners, etc., and this is just doesn't work for me. Smells really good though.
5 out of 5 stars
17 January, 2025
originally posted on livingproof.com
Amazing!!
I have hair that struggles to hold a curl. This product has completely changed that. It helps with frizz, but also makes my curls last for days. I will never stop using this.
2 out of 5 stars
12 January, 2025
originally posted on livingproof.com
Not for me
First product I haven't liked from living proof. Dosen't seem like a lot of others have had the same issue I've had so perhaps I got a bad one. My issues is with the product separating while sitting. Even with giving it a good shake before putting in my hand. I always get a large amount of clear liquid and then some white. Really unpleasant to use.
1 out of 5 stars
31 December, 2024
originally posted on livingproof.com
Air dry styler
Makes my hair too greasy, I really wanted. to like this but don't. Even if I use just a little, still too much.
1 out of 5 stars
29 December, 2024
originally posted on livingproof.com
I usually love all Living
[This review was collected as part of a promotion.] I usually love all Living Proof products, but this one is my least favorite and seems like a waste of money. Your hair will look nothing like the photos and I can’t tell a difference between when I use it and when I don’t when trying to air dry my hair. I won’t ever buy it again.
4 out of 5 stars
23 December, 2024
originally posted on livingproof.com
This cream helps keep some
[This review was collected as part of a promotion.] This cream helps keep some definition of my hair's natural wavy texture. It also helps with frizz.
3 out of 5 stars
19 December, 2024
originally posted on livingproof.com
Not inpressed
I usually let my hair dry and this product did nothing by to help my hair hold its curl pattern. Was hoping for a better result.
1 out of 5 stars
5 December, 2024
originally posted on http://www.ulta.com

Did not live up to the hype
My hair air dries with awesoke bwavhy waves but can be prone to frizz so i thoight this product wouid be a great solution. Wrong. It's awful. Took the wave/curl out of my hair completely, made it crunchy, and generally did the complete opposite of what it was supposed to. I've tried varying amounts of product and level of air dry when product is applied with no variation of result. Had intended to return but life got busy and I think I missed my window.
5 out of 5 stars
18 November, 2024
originally posted on http://www.ulta.com

New favorite!
Makes my hair smooth and holds waves. I use a quarter-size amount to get a good effect. Surprised at how good it works!
2 out of 5 stars
7 November, 2024
originally posted on livingproof.com
Didn’t see much of a difference
[This review was collected as part of a promotion.] It is a very nice and lightweight cream. I have a slight wave to my fine thin hair. I tried this to bring out that wave. When I put it in my hair the waves looked great and were pretty prominent. By that time the hair completely dried, the waves were hardly there. The cream costs a lot of money for such a little change.
2 out of 5 stars
2 November, 2024
originally posted on http://www.ulta.com

Doesn't help frizz and made hair dry/rough
Did not help with frizz or flyaways, and my hair was noticeably LESS soft after using it. It gave me hair a dry/rough texture. I was excited to try this after reading all of the positive reviews... but now that I have, I'm wondering where those reviews really came from. I have long straight hair, so maybe it's just not for that hair type.
5 out of 5 stars
1 November, 2024
originally posted on livingproof.com
Omg! I love this Air Dry styler
I finally found something that tames my old tired & frizzy dry hair. Love this and it’s so easy. Please don’t ever stop making it.
5 out of 5 stars
30 October, 2024
originally posted on http://www.ulta.com

No longer need a flat iron
This air dry cream is the absolute best thing I have ever put in my hair. My hair usually dries frizzy and a little wavy, but when I use this ( along with vanishing frizz oil) my hair dries straight and frizz free. I know it's not the oil doing it because I have used it alone and my hair still dried the same as it always does, except for the frizz. I am beyond happy with this cream, I no longer have to use a flat iron because of how beautifully my hair dries all on it's own. So now, I will have healthier hair because I don't need to use heat on my hair, so no more damage! I am thrilled and will always have this in my hair routine, along with other Living Proof hair care of course!