Loma Firm Hold Gel - 8.45 oz - Lock in Your Style, Naturally

Ready to lock down your look with a hold that is truly adventurous? The Loma Firm Hold Gel gives you the power for really firm to extreme hold, perfect for styling that demands a powerful grip without the dreaded crunch or flaking. This is more than just a styling product; it is a blend of Nature and Science, formulated to not just hold your style, but to actually protect and rebuild your hair's internal structure while you wear it. It's the perfect daily ritual for every hair type, offering a medium-high shine and the refreshing aroma of Tangerine, Orange, and Grapefruit, making your styling routine feel like a burst of pure, invigorating citrus.

What makes this Firm Hold Gel so unique is its foundation in organic healing. Loma pioneered the use of Certified Organic Aloe Vera Gel, which serves as the primary base for all Loma products, ensuring your hair gets naturally moisturizing and soothing benefits. This potent formula also includes ingredients like Avocado Oil and Lavender, which work to replenish dry, thirsty strands, reduce water loss, and soothe the scalp. Beyond just a strong hold, this gel is your answer to taming frizz and flyaways, providing extreme resistance to humidity, and leaving you with a clean, touchable finish all day long, proving that a firm hold can feel lightweight and nourishing.

The secret lies in the naturally healing, organic ingredients that work in perfect harmony with high-performing styling agents, all sourced, formulated, manufactured, and filled in-house by Loma to promise quality and longevity. It’s designed for the adventurous at heart, whether you are sculpting a gravity-defying shape or simply defining natural curls with an extra-strong grip. Apply this versatile, non-toxic gel to wet or dry hair for funky, fun looks or to simply add volume and fullness to any style. Like all Loma products, it is also free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.