Sponsored
General Mills Lucky Charms Cereal
$5.29 ($0.29/ounce)
In Stock
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About this item
Highlights
- BIRTHDAY CAKE FLAVOR: Turn any morning into a tasty celebration with this birthday cake flavored cereal featuring confetti sprinkle pieces
- MAGICALLY DELICIOUS: This sweetened corn cereal with marshmallows has 15g of whole grain (at least 48g recommended daily), a good source of calcium, and 12 vitamins and minerals per serving
- FUN CEREAL BOX: The back of the box invites kids to help Lucky recharge his rainbow charm by collecting rainbow sprinkles
- SCHOOL SNACKS OR PARTY TREATS: Beyond a quick breakfast addition, pack a little magic in a lunch box by adding this kids cereal to individual snack bags or homemade cereal bars; Sprinkle some in kids party snacks recipes for cereal bars or trail mix
- CONTAINS: One cardboard box of crunchy Lucky Charms Rainbow Sprinkles Cereal with Marshmallows, Family Size, 18.4 oz; Perfect for instant snacking, or a part of breakfast and meals
Description
Turn any morning into a magical celebration with Rainbow Sprinkles Lucky Charms Cereal as a part of a family breakfast. It's a fun birthday cake flavored cereal with confetti sprinkles pieces that brings the party to every delicious bowlful. A serving of this sweetened corn cereal with marshmallows provides 15g of whole grain (at least 48g recommended daily), is a good source of calcium, and has 12 vitamins and minerals. The game on the back of the cereal box invites kids to help Lucky recharge his rainbow charm by collecting rainbow sprinkles. Enjoy this cereal as a magically delicious addition to breakfast, a part of yummy kids snacks, or an ingredient for marshmallow cereal bars or snack mix - perfect for a kids birthday party. Or take some crispy cereal to go in a lunch box or school snacks tote to bring out the smiles. Whether you serve a bowl of cold cereal with milk or turn it into your favorite shareable snacks recipe, Lucky Charms is part of General Mills cereals, spreading goodness from tots to grown-ups. Contains one cardboard box of crunchy Lucky Charms Rainbow Sprinkles Cereal with Marshmallows, Family Size, 18.4 oz; perfect for instant snacking, or a part of breakfast and meals.
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.4 Ounces
TCIN: 94305960
UPC: 016000228726
Item Number (DPCI): 231-00-1212
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 1 cup
Serving Per Container: About 14
Amount 1 cup (36g) of Rainbow Sprinkles:
Calories: 140
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 125mg5%
Total Carbohydrate 31grm11%
Dietary Fiber 1grm5%
Total Sugars 12grm0%
Added Sugars 12grm24%
Protein 2grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 3.6mg20%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 200
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 5mg1%
Sodium 200mg9%
Total Carbohydrate 40grm15%
Dietary Fiber 1grm5%
Total Sugars 21grm0%
Added Sugars 12grm24%
Protein 8grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Iron 3.6mg20%
Potassium 350mg8%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain corn, sugar, corn meal, corn syrup. contains 2% or less of: modified corn starch, corn starch, vegetable oil (canola, sunflower, and/or palm), dextrose, salt, natural and artificial flavor, gelatin, baking soda, yellow 5, red 40, yellow 6, blue 1, red 40 lake, yellow 6 lake, yellow 5 lake, blue 1 lake. vitamins and minerals: tricalcium phosphate, calcium carbonate, vitamin c (sodium ascorbate), iron and zinc (mineral nutrients), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), vitamin b2 (riboflavin), a b vitamin (folic acid), vitamin b12, vitamin d3.
Shipping details
Estimated ship dimensions: 2.75 inches length x 7.7 inches width x 13.05 inches height
Estimated ship weight: 18.4 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Related Categories
4.7 out of 5 stars with 4071 reviews
quality: 4.13 out of 5
taste: 4.27 out of 5
value: 4 out of 5
79% would recommend
63 recommendations
1 out of 5 stars
5 October, 2025
originally posted on luckycharms.com
Ruined my Sunday
Ewww! I have loved Lucky Charms for years- we couldn't have it as children so as an adult I find it to be a breakfast treat. I have always loved the marshmallows and even the "healthy part". Why did they have to change the "healthy part"? It is now waxy and fake tasting. The first bite into this flavor of Lucky Charms just ruined my Sunday. Definitely throwing the box away.
1 reply from Lucky Charms team - 20 days ago
We're sorry for any disappointment. Every customer’s feedback matters to us as we are continually striving to improve our product. Your feedback will be shared with the rest of our team.
5 out of 5 stars
23 September, 2025
originally posted on influenster.com
Magically delicious indeed!
[This review was collected as part of a promotion.] These lucky charms are so yummy we couldn’t buy just one box! Our kids love lucky charms and these lucky charms rainbow sprinkle edition were no exception.
5 out of 5 stars
22 September, 2025
originally posted on influenster.com
Best cereal ever!
[This review was collected as part of a promotion.] Lucky Charms Rainbow Sprinkles bring a fun twist to my breakfast with their colorful, sweet sprinkles and crunchy cereal pieces. Each serving size, usually around one cup, offers me a delightful mix of flavors, including the classic oat taste paired with marshmallows. The packaging is bright and playful, attracting me to buy it Overall, it’s a tasty way to start your day with a splash of color!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2025Verified purchase
Cereal Is Different
The picture on the box makes it look like the regular cereal, but it’s completely different. They’re much smaller and tastes very different. Doesn’t taste like birthday cake at all and the kids did not like it. Very disappointing.
1 reply from Published by General Mills team - 1 month ago
We're sorry to hear that! We appreciate your feedback and will share it with the rest of our team.
5 out of 5 stars
19 September, 2025
originally posted on influenster.com
Flavor
[This review was collected as part of a promotion.] I really liked the packaging of Lucky Charms Rainbow Sprinkles because it’s colorful and eye-catching, perfect for kids. In terms of nutritional value, it’s not the healthiest cereal since it has quite a bit of sugar, but it works well as an occasional treat. The freshness was excellent—the cereal pieces were crunchy and the marshmallows soft. The texture is a fun mix of crunch and fluffiness. The taste is sweet and unique, with the sprinkles adding a fun twist to the classic Lucky Charms flavor.
1 out of 5 stars
17 September, 2025
originally posted on influenster.com
Worst cereal ever, too sweet
[This review was collected as part of a promotion.] This was probably the worst cereal I've ever tasted, and after barely finishing one Bowl I ended up donating the rest... The regular cereal itself was way too sweet and left a lingering buttery taste in my mouth, and the sprinkles of rainbow were incredibly sweet to the point of disgust and I am sad because I had such high hopes. I started out eating the cereal with the rainbow sprinkles, and I couldn't finish the bowl so I threw it out, and made a bowl where I sorted out the rainbow sprinkles, to eat the cereal raw and I couldn't even finish that bowl either. I love sweets but this was not a treat
1 reply from Lucky Charms team - 1 month ago
We're sorry for any disappointment. Every customer’s opinion matters to us as we are continually striving to improve our product. Your feedback will be shared with the rest of our team.
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Lucky Charms
Very good. Good breakfast and snack. I recommend taking the marshmallows out.
4 out of 5 stars
12 September, 2025
originally posted on influenster.com
Sweet Treat!
[This review was collected as part of a promotion.] We have not had Lucky Charms in quite some time, so we were excited to try this new flavor. Rainbow Sprinkles was delicious. The cereal was lite and airy with tiny sprinkles. The cereal is birthday cake flavor. The addition of the flavor totally makes the cereal taste great as a sweet treat. I also like that the cereal is not dense like I remember traditional Lucky Charms. The marshmallows were plentiful and distributed throughout the cereal. Now I will say you don’t need much and this is definitely not something you should eat daily but it’s a nice treat for breakfast or snack occasionally.
5 out of 5 stars
11 September, 2025
originally posted on influenster.com
My FAVORITE!!
[This review was collected as part of a promotion.] I love the packaging it’s colorful, fun, and comes with a generous amount. The taste is delicious, especially with the marshmallows that make Lucky Charms so unique. The texture is crunchy and stays fresh with milk. While it’s definitely more of a sweet treat than a health food, it does provide some vitamins and minerals, which makes it a nice balance for a fun cereal. Overall, it’s a tasty, fresh, and enjoyable option when you’re craving something sweet.
5 out of 5 stars
6 September, 2025
originally posted on influenster.com
Amazing product would buy again
[This review was collected as part of a promotion.] I love the marshmallows in I love growing up with lucky charms I have been wanting to try this and love I got to the packaging is so detailed and price is so affordable for those who don’t have a lot of money but love good cereal.
3 out of 5 stars
31 August, 2025
originally posted on influenster.com
Birthday cake cereal lovers rejoice!
[This review was collected as part of a promotion.] I thought it was pretty good for the most and was pretty spot-on for the birthday cake flavor. The marshmallows tasted the same, and the birthday cake flavor was more in the other pieces. It was okay; not sure if I would repurchase. I didn't feel like there was anything more different or special about it for me to get this one instead of the regular Lucky Charms, but if you do like birthday cake-flavored things, definitely go for this!
1 reply from Lucky Charms team - 2 months ago
Hi! We're glad you gave it a try. We appreciate your feedback and will share it with the rest of our team. Thanks!
5 out of 5 stars
30 August, 2025
originally posted on influenster.com
Interesting but amazing flavor
[This review was collected as part of a promotion.] I received this product for free in return for my honest review. I really wasn't sure I'd like the flavor. I grew up eating Lucky Charms so this was an interesting experience. It really wasn't bad. I wouldn't purchase this specific type of Lucky Charms as my number one pick but I would purchase it in the future here and there.
3 out of 5 stars
28 August, 2025
originally posted on influenster.com
Makes the.kids happy
[This review was collected as part of a promotion.] The package they came in kept them fresh and my kids love the fruity taste. They're not very nutritional but kids don't care they love the taste of these crunchy little marshmallows.
1 reply from Lucky Charms team - 2 months ago
Hi! Thank you for reaching out. We're glad you gave it a try. We appreciate your feedback and will share it with the rest of our team. Thanks!
3 out of 5 stars
27 August, 2025
originally posted on influenster.com
I prefer the original!
[This review was collected as part of a promotion.] I gotta say, I don’t enjoy myself a good bowl of Lucky Charms now and then! I like this version of it but not more than the original. This one is sweeter (if you can even imagine that) and I didn’t really like the sugar coating on the cereal itself. It almost had a frosted flake taste and texture to me. I prefer the more Cheerio taste and texture of the original!
1 reply from Lucky Charms team - 2 months ago
We're so sorry to hear that you weren't a fan of these. We appreciate your feedback and will share your thoughts with our team.
5 out of 5 stars
23 August, 2025
originally posted on influenster.com
So yummy!
[This review was collected as part of a promotion.] Yum!!! I didn’t know this was birthday cake flavor! The combo of the marshmallow with the birthday cake flavor is SO good! Love eating this for breakfast and dessert/late night snack!
5 out of 5 stars
21 August, 2025
originally posted on influenster.com
Yummy
[This review was collected as part of a promotion.] These lucky charms Rainbow sprinkle cereal are so good great texture and taste great packaging super fun and colorful these lucky charms rainbow sprinkles cereal were super fun and tasty
3 out of 5 stars
19 August, 2025
originally posted on influenster.com
Loved
[This review was collected as part of a promotion.] I received these products for free from Influenster and brand(s) in exchange for my honest review. I bought this for my daughter. She clearly loved the marshmallows and did not eat the actual cereal. This caused her to bounce off the walls for 3 hours straight. She clearly would buy this product again in a heartbeat!
1 reply from Lucky Charms team - 2 months ago
Hi! We are committed to making food that people love, and we are thrilled to hear you're loving it. Thank you!
3 out of 5 stars
13 August, 2025
originally posted on influenster.com
Not magically delicious
[This review was collected as part of a promotion.] I received this box of Lucky Charms Rainbow Sprinkles as a complimentary sample to test and review. I was excited to try this as I'm a huge Lucky Charms fan since I was a child. Unfortunately, it isn't as good as the original. Marshmallows are as good, but the rainbow part tasted like the generic cereal. Personally, I wouldn't purchase it again. I appreciate the chance to try it, though.
1 reply from Lucky Charms team - 2 months ago
We're so sorry to hear about your experience. We appreciate you giving it a try. Your feedback will be shared with the rest of our team.
5 out of 5 stars
12 August, 2025
originally posted on influenster.com
Super yummy great birthday cake flavor!!
[This review was collected as part of a promotion.] YUM! I LOVE birthday cake flavor & lucky charms so this was a 100/100 for me!!! it is so yummy and I’m already brainstorming some desserts I can make with them too!!!
3 out of 5 stars
7 August, 2025
originally posted on influenster.com
Marshmallows Taste Great!
[This review was collected as part of a promotion.] I’m neutral on this new Lucky Charms flavor. The marshmallows are as tasty as ever. It’s the part part of the cereal that’s changed. The pieces are smaller, skinnier and don’t taste as good as the original.
1 reply from Lucky Charms team - 3 months ago
Hi! Thank you for reaching out. We heard your feedback, and we will share it with the rest of our team.