Made By Dentists Enamel Rebuilding Toothpaste - Fluoride Anticavity Toothpaste - Fresh Mint Flavor - 4.2 oz
$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- WHAT YOU'LL GET: Dentist-developed fluoride toothpaste (4.2 oz, recyclable tube), fresh mint flavor
- CLINICALLY PROVEN: Contains Sodium Fluoride to prevent cavities and reinforces enamel, Potassium Nitrate to reduce tooth sensitivity for a more comfortable experience, and Hydroxyapatite to support fluoride in strengthening enamel and minimizing erosion
- 100% RECOMMENDED: Brush teeth twice daily for 2 minutes, replace toothbrush every 3 months
- PERFECT FOR VEGANS: 100% vegan, cruelty-free, and PETA-certified, free from BPA, sulfates, parabens, and other harsh additives
- Packaging contains >50% recycled content
Description
Professional Oral Care at Home. Made By Dentists Enamel Rebuilding Toothpaste helps replenish and remineralize lost enamel. With Sodium Fluoride, Potassium Nitrate, and Hydroxyapatite, it strengthens and protects enamel, reducing erosion and loss while guarding against cavities and gum disease. It leaves your mouth feeling clean and refreshed.
We are Dr. Lisa and Dr. Vanessa Creaven—dentists, sisters, and moms. We know most people hate going to the dentist, but great oral health starts at home. That's why we created a safe, clinically-proven collection for our patients, families, and friends. We hope you love it as much as we do!
It's 100% recyclable, BPA-free, DEA-free, triclosan-free, paraben-free, sulfate-free, phthalate-free, gluten-free, cruelty-free, PETA-certified, and vegan friendly.
We are Dr. Lisa and Dr. Vanessa Creaven—dentists, sisters, and moms. We know most people hate going to the dentist, but great oral health starts at home. That's why we created a safe, clinically-proven collection for our patients, families, and friends. We hope you love it as much as we do!
It's 100% recyclable, BPA-free, DEA-free, triclosan-free, paraben-free, sulfate-free, phthalate-free, gluten-free, cruelty-free, PETA-certified, and vegan friendly.
Suggested Age: 12 Years and Up
Health Facts: Gluten-Free, Vegan, Sulfate-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Active Ingredient(s): Sodium Fluoride .24%
Sustainability Claims: Recyclable, Post-Consumer Recycled Material, Cruelty-Free
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 4.2 Ounces
Features: Enamel-Safe
TCIN: 89435146
UPC: 850031970717
Item Number (DPCI): 049-09-6936
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
potassium nitrate 5.0% sodium fluoride 0.24%
Purpose
Antisensitivity AnticavityUses
Use: Aids in the prevention of cavities. Helps reduce painful sensitivity of the teeth to cold, heat, acids, sweets, or contact.Directions
Directions: Adults and children 12 years of age and older: Apply at least a 1- inch strip of the product onto a soft bristle toothbrush. Brush teeth thor- oughly, for at least 1 minute twice a day, (morning and evening) or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age: Consult a dentist or doctor.Inactive ingredients
cellulose gum, cocamidopropyl betaine, flavor, hydrated silica, hydroxyapatite, pentasodium triphosphate, potassium sorbate, sodium bicarbonate, sodium saccharin, sorbitol, titanium dioxide, water (aqua), xylitol
Shipping details
Estimated ship dimensions: 6.97 inches length x 2.56 inches width x 1.73 inches height
Estimated ship weight: 0.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it better to leave the toothpaste on after brushing or rinse with water? This is one of the rare products I tolarate&like. Would not rinsing make me develop sensitivity to it in the future?Thankyou
submitted by Em - 22 days ago
A: Hi Em, thanks so much for checking in! There's no need to rinse after brushing, it's actually great to leave the toothpaste on your teeth to let it keep working. We're so glad to hear you're enjoying our Enamel Rebuilding Toothpaste and that it's been effective for you. No worries about sensitivity from not rinsing—you’re all good! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 15 days agoBrand expert
Q: Is this safe for pregnancy
submitted by V - 2 months ago
A: Hi V, thank you so much for checking. Yes, our toothpastes are safe for people who are pregnant. I hope this helps. Thank you for supporting our brand. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 2 months agoBrand expert
Q: What is the RDA of this product?
submitted by Ernie - 6 months ago
A: Hi Ernie, as we know, the American Dental Association recommends an RDA of below 250. The RDA of our adult whitening toothpaste is 106.82 and our adult rebuilding toothpaste is 60.72. Our kids toothpastes have an RDA of between 54 and 68. Our PH range varies per toothpaste and range between 6.9 to 8. I hope this answers your query. I would love to help answer any questions if you would like to email me at info@madebydentists.com. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 5 months agoBrand expert
Q: Is it approved by the ADA?
submitted by Laura - 8 months ago
A: Hi Laura, thank you for asking this question. Yes, our Enamel Rebuilding Professional Toothpaste is ADA approved. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 7 months agoBrand expert
Q: What percentage is the hydroxyapatite?
submitted by Paige32 - 9 months ago
A: Hi Paige32, unfortunately, we cannot disclose the % of ingredients. Our hydroxyapatite is a nano form and is combined with fluoride for strengthening and protecting enamel. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 5 months agoBrand expert
Q: What percentage of hydroxyapatite is in this toothpaste?
submitted by LZ - 9 months ago
A: Hi LZ, unfortunately, we cannot disclose the % of ingredients. Our hydroxyapatite is a nano form and is combined with fluoride for strengthening and protecting enamel. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 5 months agoBrand expert
Q: Hello, if using in conjunction with the whitening toothpaste, would the whitening formula prevent this formula from rebuild one's enamel? Also, does this formula make enamel look less transparent?
submitted by M - 11 months ago
A: Hi M, as dentists, we often recommend combining two toothpastes so you are getting the best from both types of toothpastes. I would recommend using the whitening paste in the morning and the rebuilding toothpaste at night. Our whitening paste is going to work to break down staining and to brighten and our rebuilding toothpaste will work to incorporate hydroxyapatite to rebuild enamel. They will work amazingly well together. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 11 months agoBrand expert
Q: What is the concentration of hydroxyapatite?
submitted by Cindyo - 11 months ago
A: Hi Cindyo, unfortunately, we cannot disclose the % of ingredients. Our hydroxyapatite is a nano form and is combined with fluoride for strengthening and protecting enamel. For any further questions please email me at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 5 months agoBrand expert
Q: The warning label says "Do not use this product longer than 4 weeks." Is that just for people who have continued tooth sensitivity? Can this be used as a daily toothpaste indefinitely?
submitted by eb - 1 year ago
A: Hi eb, our toothpaste is perfectly safe for daily use. This warning is for people experiencing symptoms. If symptoms persist after four weeks, we would recommend seeking a professional diagnosis to ensure there are no underlying dental concerns. Let me know if there is anything else I can help with. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 1 year agoBrand expert
Q: What is the percentage of the HYDROXYAPATITE?
submitted by Ann - 9 days ago
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4.7 out of 5 stars with 219 reviews
effectiveness: 3.88 out of 5
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62% would recommend
27 recommendations
It works great!
5 out of 5 stars
B - 8 days ago
Made my teeth opaque and re-mineralized. I use this one interchangeably with crest 3d purple whitening one. My middle aged Teeth never looked better, teeth look young and healthy :) super minty and u can unscrew the cap like other toothpastes, for those who mentioned they hate the cap. Or just clean it off once a while. Easy.
Bye enamel
1 out of 5 stars
Thumbs down graphic, would not recommend
meh - 17 days ago, Verified purchaser
It made my teeth sensitive and whitened my teeth even though this does not have any whiten products in it, which leads me to believe it’s wearing down my enamel. I used high strength whitening toothpaste for years before this and have never had a problem.
1 reply from Made by Dentists Team team - 15 days ago
Hi Meh, I am sorry to hear you did not have a good experience with our Enamel Rebuilding Toothpaste and you noticed some sensitivity. I would love to help answer any questions you may have about the ingredients or product if you reach out to me at info@madebydentsts.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Bad toothpaste, don't use!
1 out of 5 stars
Thumbs down graphic, would not recommend
JD - 3 months ago, Verified purchaser
This toothpaste was over the top with mint. It actually burned my mouth. I eat altoids with no problems. So, that gives you an idea of how strong the toothpaste is. It also doesn't work as good as sensodyne on sensitivity. One-third into the tube, I was having sensitivity issues. I never have that with Sensodyne.
1 reply from Made by Dentists Team team - 2 months ago
Hi JD, I am sorry to hear about your experience with our Enamel Rebuilding Toothpaste. We tried to create a line of toothpastes that all customers will enjoy. We have a Sensitive + Whitening toothpaste that is perfect for people who have sensitivity issues. We would love to help please contact me at info@madebydentists.com and I will help you personally - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Love this whole Brand
5 out of 5 stars
Thumbs up graphic, would recommend
Dstraw123 - 3 months ago
Made By Dentists toothpaste has been a favorite of mine for years. Love that it's ADA accepted and has fluoride. The mint does not burn my mouth, which is a huge plus and I am sensitive to the SLS in most toothpaste. If you ever need to contact Made By Dentists, you'll hear back from them in no time. I've never before experienced the excellent customer service that they provide. Will use this brand for years to come!
1 reply from Made by Dentists Team team - 3 months ago
Hi Dstraw123, I am so happy to hear your experience with our brand and that you love the mint flavor in our toothpaste. We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. I'm so glad you are enjoying it! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Best Tooothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
beckayoung - 3 months ago, Verified purchaser
This works so much better than the popular brand of sensitivity toothpaste I’ve been using. I do hate the cap but I’ll put up with it
1 reply from Made by Dentists Team team - 3 months ago
Hi beckayoung, so glad you love our Enamel Rebuilding Toothpaste and that you notice it is much better than other toothpastes you have tried. Thank you for your support and feedback. Happy to share we are working on it. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Great for rebuilding enamel.
5 out of 5 stars
Thumbs up graphic, would recommend
Nona - 3 months ago, Verified purchaser
I have been using this toothpaste for 2 weeks now. After having a deep teeth cleaning, the polishing apparently got rid of my protective layer on my teeth and they started staining very bad. No matter how I brushed and what whitening toothpaste I used, the stains stayed! I was frustrated and thought my teeth would stay like this until I get a professional whitening. I made a little search and decided that I needed rebuilding my enamel. This toothpaste popped up in my search and I gave it a try. The stains started fading every day, this is how I knew it is working! I’m highly satisfied with the results and it has been only couple weeks of use.
1 reply from Made by Dentists Team team - 3 months ago
Hi Nona, so glad you love our Enamel Rebuilding Toothpaste and that you have seen an improvement daily. I am happy to hear stains have begun to fade. Thank you for your support and taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Hydroxyapatite + Fluoride = Dream Team
5 out of 5 stars
Thumbs up graphic, would recommend
hs - 3 months ago, Verified purchaser
i love that this toothpaste combines both hydroxyapatite and fluoride to rebuild teeth and prevent cavity decay. the formula foams well, is nicely minty, and leaves my mouth feeling very clean.
1 reply from Made by Dentists Team team - 3 months ago
Hi hs, I'm so glad to hear that you appreciate the clean ingredients in our Enamel Rebuilding toothpaste and the combination of hydroxyapatite + fluoride. We worked really hard to create a clean formula that is effective and leaves a nice minty feel after brushing. Thank you for sharing your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Very minty
4 out of 5 stars
Thumbs down graphic, would not recommend
Sugartown - 4 months ago, Verified purchaser
If you like a strong mint toothpaste this one is for you. It’s way too strong for me and burns my mouth if I brush for too long. They recommend 2 minutes for the hydroxyapatite to work but it’s tough with the strong burning mint.
1 reply from Made by Dentists Team team - 4 months ago
Hi Sugartown, I am so sorry to hear about your experience with our toothpaste. I would love to help answer any questions if you reach out to me at info@madebydentsts.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Very clean
5 out of 5 stars
Thumbs up graphic, would recommend
Bchar - 5 months ago, Verified purchaser
One of the best toothpastes I have ever used! My mouth actually feels clean without having to wash it twice
1 reply from Made by Dentists Team team - 5 months ago
Hi Bchar, I'm so glad to hear that you appreciate the clean ingredients in our Enamel Rebuilding toothpaste and you truly feel a different after you wash. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Waste
3 out of 5 stars
Thumbs down graphic, would not recommend
Mary C - 5 months ago, Verified purchaser
Tube to wide and stiff. Swueeze is ok till tube has 1/2 left. After that toothpaste is too difficult to come out when squeezing. Only able to release the remainder by cutting tube open in the middle.
1 reply from Made by Dentists Team team - 5 months ago
Hi Mary C, I am so sorry to hear about your issue. We are excited to share we are taking this feedback and working on a solution. Thank you for taking the time to share your experience, we hope to create a better solution for all our customers. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Like the formula don't like the packaging
4 out of 5 stars
DiGem - 5 months ago, Verified purchaser
The toothpaste taste and texture is fine. My teeth feel clean after use. My breath feels fresh. But the packaging isn’t good. The cap doesn’t seal completely shut. And the indented opening makes for a mess under the cap. A lot of cleaning it after every use and wasted product. Struggling to not touch the opening with toothbrushes because of the way it comes out. Very soft tube so beware of how you pack this for travel. Definitely needs a packaging upgrade. Don’t know if I’d purchase again because I really don’t like messy toothpaste tubes.
1 reply from Made by Dentists Team team - 5 months ago
Hi DiGem, we truly appreciate you sharing your experience and feedback with us, experiences like this help us as a brand. Thank you for all the support. I would love to help answer any questions if you reach out to me at info@madebydentsts.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Recommended by my Dentist
5 out of 5 stars
Helen - 6 months ago
originally posted on https://www.madebydentists.com/
I really love the toothpaste. It was originally recommended by my dentist and I like it so much, I ordered two bundles on Black Friday!
I hate the cap.
4 out of 5 stars
Thumbs up graphic, would recommend
LR - 6 months ago, Verified purchaser
I’ve been buying Sensodyne Pronamel “Intensive Enamel Repair” for years but gave this a try. I really like it! It has a nice taste…not that i’m eating it. I think i’m going to make the switch and buy this toothpaste again. But man… the cap is terrible. It’s like it was made for a hand lotion, not for toothpaste. I prefer to just unscrew the cap and avoid it altogether when i go to use it. But even then the hole coming out of the tube is still a bit too big so i always end up squeezing out more toothpaste than i wanted. i really hope they improve this someday.
1 reply from Made by Dentists Team team - 5 months ago
Thank you LR, I love that you are loving our toothpaste and that you might make the switch. We truly appreciate you sharing your experience and feedback with us, experiences like this helps us as a brand. Thank you for all the support. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Definitely recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
smoothteeth - 6 months ago, Verified purchaser
I am on my third tube! I have noticed my teeth feel less ridged and more smooth, like getting your braces off for the first time. This doesn’t whiten, but I can use vivid white whitestrips now which I couldn’t before due to sensitivity! I recommend.
1 reply from Made by Dentists Team team - 5 months ago
Hi smoothteeth, so glad you love our enamel rebuilding toothpaste and that your teeth feel less ridged! We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. I am so glad to hear you are loving our toothpaste. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Love!!!
5 out of 5 stars
Lara - 7 months ago
originally posted on https://www.madebydentists.com/
Best toothpaste i've ever used. Will recommend to anyone who will listen
Toothpaste with HA
5 out of 5 stars
Thumbs up graphic, would recommend
Rachel - 7 months ago, Verified purchaser
I actually like the taste of this toothpaste. Does not make my teeth sensitive and has fluoride and HA. It’s also not super expensive.
1 reply from Made by Dentists Team team - 7 months ago
Hi Rachel, I'm so glad to hear that you appreciate the clean ingredients in our Enamel Rebuilding toothpaste and enjoy the taste. It makes my day to hear this, thank you for sharing your experience with us. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Tastes like Altoids
5 out of 5 stars
Thumbs up graphic, would recommend
sarcazm - 8 months ago
Love how this toothpaste has both fluoride AND hydroxyapatite as usually you can only find one or the other. I have lots of medical issues regarding bone loss and resorption (like osteonecrosis and osteoporosis) and needed a morning toothpaste to go along with my Rx high fluoride night toothpaste. This tastes so strong and minty like the original Altoids - which I swear have gotten much weaker over the years in the USA since becoming mainstream - and really freshens your breath on top of helping to slow down my enamel loss. I don't believe it is rebuilding it but at least it isn't disappearing as quickly.
1 reply from Made by Dentists Team team - 8 months ago
Hi there, so glad you love our Enamel Rebuilding toothpaste and that you enjoy the minty flavor after you brush! We focus on including the best active ingredients in a super clean formulation. I am so glad our toothpaste pairs well with your night time toothpaste. Thank you for taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
best toothpaste ever
5 out of 5 stars
Syd - 9 months ago
originally posted on https://www.madebydentists.com/
honestly, i never ever write reviews but this changed my mind. i really messed up my teeth as a kid, i never brushed them and as an adult i tried all the big brands whitening stuff cause my teeth were so yellow, this one isnt even the whitening one and after like 6 months of using it, my teeth are so white and tough. for the first time in my life i get complimented on my teeth and i love my smile because of this toothpaste. also LOVE the cruelty free values of this company!
Fantastic toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Sierra - 9 months ago
I am so glad to have found toothpaste with hydroxyapetite and fluoride at a reasonable price! this toothpaste is truly wonderful and makes me feel like i just went to the dentist!
1 reply from Made by Dentists Team team - 9 months ago
Hi Sierra, so glad you love our Enamel Rebuilding toothpaste and that you feel that great clean feeling after you brush! We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. As a dentist, it makes my day to hear this. Thank you for taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Combo of fluoride and HA
5 out of 5 stars
Thumbs up graphic, would recommend
Pete - 10 months ago
This is one of the only toothpaste available that has fluoride and hydroxyapatite which offers superior enamel repair. The only other one I’m aware of is 3M which is crazy expensive. Would highly recommend!
1 reply from Made by Dentists Team team - 10 months ago
Hi Pete, I'm so glad to hear that you appreciate our Enamel Rebuilding toothpaste. Thank you for taking the time and sharing your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists